BBM

Messaging is the

new social media

More than 85% of 13-34 year

olds use messaging apps

every day

Why 13-34 year olds love messaging

1. Trust

• Young adults don’t trust social networks

2. Intimacy

• They want to be able to share content intimately with

friends

3. Control

• They want to be able to control when & where their

content is viewed

No one size fits all

• Users can typically

use up to 4

messaging apps to

communicate to

certain groups of

people

Source: May Meeker Internet Trends Report 2015

Source: BBM - Internal

BBM IS UNIQUELY POSITIONED TO HELP

BRANDS SPEAK TO THIS MOBILE FIRST

AUDIENCE

BBM in South Africa by the numbers

12 million+

Registered Users

10,000+

People Install BBM every day

195,000+

BBM Channels created

8.3 million+

BBM stickers sent/received

monthly

4.5 million+

Visits to the BBM Shop monthly

12 million+

BBM ad requests generated daily

70% DAU:MAU

7 in 10 users are active daily

130 million

BBM messages handled daily

8 seconds

Average time from Delivered to

Read

Source: BBM - Internal

Who is on BBM?

Age Female Male Total Age

13-18 748 808 15% 1 070 306 21% 1 819 114 36%

18-24 433 343 8% 803 876 16% 1 237 219 24%

25-34 460 977 9% 754 235 15% 1 215 212 24%

35-44 242 851 5% 312 250 6% 555 101 11%

45-54 98 070 2% 101 809 2% 199 879 4%

55-64 28 611 1% 26 782 1% 55 393 1%

65-74 4 088 0% 4 602 0% 8 690 0%

75+ 2 906 0% 6 486 0% 9 391 0%

Total Gender 2 019 654 40% 3 080 346 60%

Total Users 5 100 000

Loyal User Base

• Key research Insights

(Quettra retention Study)

• BBM is among the top 2 messaging apps in

terms of user retention rates.

• For a period of 90 days:

• BBM retention rate was 82.4%.

• WhatsApp was77.3%.

• Instagram 48%

• Wechat 46%.

• Twitter 31%.

Source: Quettra

Loyal User Base

• BBM is consistently

among the top

downloaded app in

South Africa

Source: App Annie

Reach your

Audience - Native

BBM Channels

You want to be part of

their conversation, to

belong, to be liked, to be

loved…

so they hear your story

and tell it as their own

• BBM Channels: highly engaging, easy-to-use,

scalable messaging multi-platform inside one

of the most popular messaging client for

Android, iPhone, Blackberry, Nokia X and

Windows.

• Designed to drive response.

Notification -> Action

What are BBM Channels?

Understanding BBM Channels• Who should create a BBM Channel?

1. Local business

Use BBM Channels to connect with existing

and new customers. BBM Channels can help you share, promote and amplify

your message.

2. Brands

Expand your brand presence with BBM Channels. Engage your mobile

customers with compelling stories, images and more. Listen and respond to your

customers in real time.

3. Organizations and not-for-profits

Amplify your message and drive action.

4. Artists

Engage your fan base: Let them discover you more easily, to talk about you

avidly. To engage with you more, trust you more, like you more.

5. You

Make connections and engage with your community about things that matter and

inspire you. It’s simple, free and always on, just like you.

VideoSponsored Post Sponsored Invite StickersBulletins

BBM Ad Units

Sponsored Post

• Sponsored posts appear in the BBM User’s

News Feed along with updates from their

contacts.

• This exposure drives viral awareness.

• One click re-redirect (web, mobile video) or

download to OS specific store fronts

Sponsored Invite

• Invites appear in the BBM User’s Invite Box –with a

notification

• Completely native to the BBM experience – this is the

#1 ad unit for driving click-throughs and installs

• One click re-redirect or download to OS specific store

fronts

• Users can share invites with network.

CTI

CTR

Spon

so

red p

osts

5%

4.4%

CTI

CTR

10%

9.5%

Spon

so

red in

vite

s

Results: Exceed Industry Averages by >50% *Global averages

BBM Video

Native feel within

BBM Feed

Renders in a

300x250 ad unit

Video starts to play

after 50% of pixels

visible on screen.

User controlled

pause.

Click video to

launch browse

URL

Video starts with

audio off – tap

sound button to

unmute

BBM Bulletin

• Bulletin appears in the BBM

User’s chat screen– the

Homepage of BBM

• Clicks out to Native HTML in

app page

• Needs to be a compelling offer

to the BBM user base to gain

traction

• Advertiser can basically house

any info the desire

8 Million stickers sent and 4 million store visits per month

Stickers

• What are Stickers?

• Bigger, bolder and more expressive than emoticons

• Distributed in ‘packs’ of 20-25 images

• Spread virally though the BBM base of +90M users

• What is the Opportunity?

• 8 million messages daily – insert your brand into the medium

• Free for users to download

• Create millions of user generated brand impressions

• Plus - link to your digital content with Promotional Stickers

Promotional StickersDrive traffic to your online contents

VIEW NOW

Promotional Sticker used

in a BBM Chat

Clicking Sticker presents

branded offer

ENTER EMAIL

GET YOUR

20% OFF NOWSEND

User is then re-directed to

the brand website or offer

VIEW NOW

Downloads

Sends

Receives

>75k

>1.1M

>1.1M

Impressions

+2M

+160k ‘Detail Views’

Case Study – Promotional Sticker (~2 Weeks)

Shop Views>100k

Campaign Goal:

In 6 weeks drive 75k

installs in Nigeria.

Result:

Goal achieved in less

than 2 weeks.

BBM BUY NOW

Programmatic

Specs

Appears in users content feed

and is served on ad request –

request fired every third post

Redirect to mWeb APP store

300x250

320x50

Static Image

HTML (NON MRAID)

BBM Programmatic

Auto-plays as soon as the video is

rendered on the screen of the

user.

Clickable video – User can click

and get relocated to OS app store

or mobile website.

BBM Video

Targeting

Targeting options available

Age GenderProvincial

Location

Operating

SystemNetwork Connection

Time of Day

Current Clients

Who has advertised on BBM?

Pricing & Specs

SPECS AND PRICING

AD UNIT PRICING SPECS

Sponsored Invite and Post R60 CPM

R4 CPC

• 180 x 180 – logo – 15kb

• 300 x 250 – Image – 30kb

• 480 x 320 – Image – 60kb

• 1200 x 627 – Image – 200kb

• 40 Characters incl spaces – Heading

• 400 Characters incl spaces – Body Copy

Video R98 CPM • VAST and VPAID content

• BBM client on Android and iOS

• Max Size: 640x480 Min Size: 300x168

• Aspect Ratio : 16:9, 4:3, 1:1

• Recommended Codecs: MOV, MP4, FLV

• Frames per second: 30+

• Support for tracking impressions and clicks

Programmatic $1.25 CPM

$1 CPM

• 300 x 250

• 320 x 50

Please Contact us for Bulletin and Stickers specs and pricing

ABOUT SPARK MEDIA

Established in 2015, SPARK Media is a result of a fusing between NAB and

Habari Media using the legacy platforms and Caxton owned print and digital

products – in the form of NAB – and a cutting edge digital sales agency – in

the form of Habari Media – to create this new media sales powerhouse.

SPARK Media are Strategic Partners in Audience Research and Knowledge

and offer ‘Insights that Ignite’

CONTACT DETAILS

CPT: +27 21 001 2400

JHB: +27 10 492 8391

DBN: +27 31 716 4412

E: sales@sparkmedia.co.za

W: www.habarimedia.com