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    H2 2011

    APRIL 2012 1

    Cushman & Wakefield, IndonesiaIndonesia Stock Exchange Building 2, 15/FJl. Jend. Sudirman Kav. 52-53, Jakarta, 12190

    www.cushmanwakefield.com

    BUSINESS BRIEFINGLANDED RESIDENTIAL MARKET

    GREATER JAKARTA/INDONESIA

    A Cushman & Wakefield Research Publication

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    2011 MARKED AN OUTSTANDING PERFORMANCE

    Declining mortgage rate and economic stability continued in H2 2011

    Having accomplished a remarkable sales performance in

    the 1sthalf of 2011, the good story continued until endof the year. The euro-zone crisis in 2011, which wasanticipated to spread the effect to Indonesias overall

    property market, didnt cause any negative influencesto landed residential market in Greater Jakarta area. Incontrast, national economic stability had triggered bothdevelopers and consumers to be more passionate inperforming sales activities. From low to upper segmentresidential estates were actively hunted by end-usersand investors.

    Sales activities in Ramadhan month in H2 2011, during

    June July 2011, experienced slower growth in terms ofsupply and demand. People held their buying decisiontemporarily and developers preferred to launch their newhousing units after Ramadhan. Meanwhile, developersvigorously offered attractive year-end promotions thatfruitfully attracted prospective buyers. Thus, despite theslower sales activities during Ramadhan, overall salesperformance in Greater Jakarta landed residential marketin the 2ndhalf of 2011 was better than that in the 1 sthalf of2011.

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    A Cushman & Wakefield Research Publication

    INTRODUCTION

    Cushman & Wakefields landed residential market analysis is focused on actively

    marketed estates located within Greater Jakarta. Furthermore, those selected estates

    are considered as major developments.Estates specializing in Healthy Simple Housing(Rumah Sederhana Sehat/ RSH) are excluded from the analysis.

    Our market area coverage includes (1) North Jakarta; (2) Central Jakarta; (3) EastJakarta; (4) West Jakarta; (5) South Jakarta; (6) Bekasi Municipality; (7) Bekasi Regency;(8) Tangerang Municipality; (9) South Tangerang Municipality; (10) Tangerang Regency;(11) Depok Municipality; (12) Bogor Municipality; and (13) Bogor Regency.

    PICTURE 1: MARKET AREA COVERAGE

    Classification of housing segment was based on sales price per unit as follows:

    TABLE 1: HOUSING MARKET SEGMENTATION

    HOUSE SEGMENT

    UNIT PRICE PER UNIT

    (RP.)

    Lower (LO) 100 million to 250 million

    Lower Middle (LM) 251 million to 450 million

    Middle (MI) 451 million to 750 million

    Upper Middle (UM) 751 million to 1 billion

    Upper (UP) > 1 billion

    1

    3

    4

    5

    6

    7

    8

    LEGEND

    (1) North Jakarta;(2) Central Jakarta;(3) East Jakarta;(4) West Jakarta;(5) South Jakarta;(6) Bekasi Municipality;(7) Bekasi Regency;

    (8) Tangerang Municipality;(9) South Tangerang Municipality;(10) Tangerang Regency;(11) Depok Municipality;(12) Bogor Municipality; and(13) Bogor Regency.

    2

    9

    10

    11

    12

    13

    Source: Cushman & Wakefield Indonesia Research, 2012

    Source: Cushman & Wakefield Indonesia Research, 2012

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    A Cushman & Wakefield Research Publication

    GREATER JAKARTALANDED RESIDENTIAL

    H2 2011

    DEMAND AND OCCUPANCY

    As population keeps growing over time and housing is a primary need, demand forlanded residential continues to increase. National economic stability and decreasingmortgage rate were the supporting factors during H2 2011 which had successfullyimproved the purchasing motivation of the prospective consumers.

    Positive growths in sales rate on both semester and yearly basis were observed in allareas by end of H2 2011. This indicated that demand growth of landed residential washigher than supply growth during review semester. There were several cases where acluster launched and sold out shortly on the launch day, in some prominent residentialestates proving that trusted developers, easy access to location of activity and

    comprehensive infrastructures and facilities were main considerations in the buyingdecision.

    The average monthly take-up unit per estate in each area in the Greater Jakarta areawas recorded at Rp. 150.3 billion as of the 2 ndhalf of 2011, a 24.8% HoH growth and45.3% YoY growth. This significant growth was due to sales price appreciation in H22011.

    Residential estates in Bekasi had the highest sales value growth in H2 2011 of 86.7%which was triggered by the active development of infrastructures and launching of newproducts.

    A slight increase in average monthly take-up unit was observed during H2 2011 in theoverall Greater Jakarta landed residential market at 0.3 units. Conversely, a drop of 5.1units was recorded on YoY basis. Jakarta and Tangerang contributed to the negativeHoH and YoY growths.

    Occupancy rate dropped slightly by 1.0% from in the previous semester to 82.6% byend of H2 2011. By area, residential estates in Bekasi had the highest occupancy rate of86.7%, followed by Tangerang at 85.2%. In contrast, the average occupancy rate inBogor-Depok area was still below 80%, at approximately 68.1%.

    TABLE 2: SALES PERFORMANCE AND OCCUPANCY RATE

    JAKARTA TANGERANG BOGOR-DEPOK BEKASIGREATER

    JAKARTA

    AVERAGE MONTHLY TAKE UP (UNIT NO.)

    2H 2010 8.8 53.2 56.9 66.7 185.6

    1H 2011 8.6 56.8 52.5 62.3 180.2

    2H 2011 8.3 52.4 55.6 64.2 180.5

    HoH Change -0.3 -4.4 3.1 1.9 0.3

    YoY Change -0.5 -0.8 -1.2 -2.5 -5.1

    AVERAGE MONTHLY TAKE UP (VALUE IN RP. BILLION)

    2H 2010 9.8 42.6 17.4 33.7 103.4

    1H 2011 8.5 58.9 19.6 33.4 120.4

    2H 2011 8.4 59.1 23.0 62.3 152.9

    HoH Change 0.0 0.2 3.4 29.0 32.5

    YoY Change -1.3 16.5 5.6 28.6 49.4

    Average Sales Rate in

    Greater Jakarta

    88.3% 90.1%

    2010 2011

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    A Cushman & Wakefield Research PublicationSALES RATE2H 2010 79.2% 93.9% 79.1% 87.9% 88.3%

    1H 2011 79.9% 94.4% 82.7% 88.3% 89.4%

    2H 2011 80.9% 94.6% 83.6% 89.7% 90.1%

    HoH Change 1.0% 0.2% 1.0% 1.5% 0.8%

    YoY Change 1.6% 0.7% 4.5% 1.8% 1.8%

    OCCUPANCY RATE

    2H 2010 81.3% 83.3% 66.9% 86.9% 81.6%

    1H 2011 80.1% 86.2% 68.8% 87.0% 83.3%

    2H 2011 80.3% 85.2% 68.1% 86.7% 82.6%

    HoH Change 0.2% -1.0% -0.7% -0.2% -0.7%

    YoY Change -1.0% 0.9% 1.2% -0.1% 1.0%

    Chart 1 details average monthly take-up unit and value during H2 2011 in the GreaterJakarta area.

    CHART 1: AVERAGE MONTHLY TAKE-UP

    BEST SELLING UNITS

    The majority of transactions during the review semester occurred in the upper segmentunits at 40%. The most sought after units ranged from Rp. 1.1 bio to Rp. 2.5 bio withbuilding size of approximately 126 sqm to 245 sqm.

    More than half of sold units during H2 2011 in Tangerang occurred in the uppersegment units, contributed mostly by several prominent residential estates in Serpong

    area. Similar to in Tangerang, most of sales transaction in Jakarta and Bekasi were inupper class segment at 37% and 29%, respectively. On the contrary, lower-middle

    9 53

    57

    67

    186

    9 57

    53

    62

    180

    8 52

    56

    64

    181

    -

    20.00

    40.00

    60.00

    80.00

    100.00

    120.00

    140.00

    160.00

    180.00

    -

    20

    40

    60

    80

    100

    120

    140

    160

    180

    200

    Jakarta Tangerang Bogor-Depok Bekasi Greater Jakarta

    Take-UpValue/Mo

    nth(Rp.

    Billion)

    Take-UpUn

    it/Month(unit)

    Unit 2H 2010 Unit 1H 2011 Unit 2H 2011

    Rp. 2H 2010 Rp. 1H 2011 Rp. 2H 2011

    Occupiers at 84.3%

    Source: Cushman & Wakefield Indonesia Research, 2012

    Source: Cushman & Wakefield Indonesia Research, 2012

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    A Cushman & Wakefield Research Publication

    GREATER JAKARTALANDED RESIDENTIAL

    H2 2011

    segment dominated sales in Bogor-Depok area, at 25%.

    Overall, lower segment housing units experienced the lowest sales composition duringH2 2011 of the total transacted units, at 7%. The best selling unit type in this segmentwas type 21 at price of below Rp. 100 mio per unit, at about Rp. 68 mio.

    CHART 2: SALES COMPOSITION DURING H2 2011

    TABLE 3: BEST SELLING UNIT TYPES

    HOUSE SEGMENT UNIT PRICE (RP. MILLION)

    MOST FAVORITE UNIT SIZE (SQM)

    BUILDING LAND

    Lower 68 to 200 21 to 45 72 to 90

    Lower Middle 315 to 338 45 to 56 105 to 120

    Middle 500 to 588 55 to 96 62 to 120

    Upper Middle 785 to 1,000 99 to 103 119 to 126

    Upper 1,100 to 2,500 126 to 245 120 to 219

    METHOD OF PAYMENT

    The continued declining mortgage rate made it the most preferred method of paymentin all housing segments, used by 72% of buyers in lower segment, 83% in lower-middlesegment, 56% in middle and upper segment and 48% in upper-middle segment,respectively. Several residential estates cooperated with banks in offering specialinterest rate for mortgage, which have pushed desire to buy houses during H2 2011.

    Upper-segment dominated

    at 40% of overall salescomposition in GreaterJakarta landed residentialmarket in H2 2011.

    1%

    17% 11% 7%1% 5%

    25%

    10%10%26% 11%

    24%

    24%

    18%

    36%

    28%

    18%

    26%

    26%

    37%

    56%

    16%29%

    40%

    Jakarta Tangerang Bogor-Depok Bekasi Greater Jakarta

    Lower Lower-Middle Middle Upper-Middle Upper

    Source: Cushman & Wakefield Indonesia Research, 2012

    Source: Cushman & Wakefield Indonesia Research, 2012

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    A Cushman & Wakefield Research PublicationCHART 3: PREFERRED METHOD OF PAYMENT

    SUPPLY

    Grew by 31.5% during H2 2011, the total planned area of Greater Jakarta landedresidential was recorded at about 50,748 ha. Two new residential estates were

    observed to have entered the market during review semester, namely Sentul Nirwana inJonggol-Bogor and Suvarna Padi in Pasar Kemis-Tangerang.

    A total of 294,103 housing units had been launched during the 2ndhalf of 2011, reflecteda 1.5% HoH growth, the same growth as that in H1 2011, and 3.1% YoY growth. Of allareas in Greater Jakarta, the housing units in Tangerang captured the largest proportionat 47% of the supply. Meanwhile, Jakarta only contributed about 7%, the same as than inthe previous semester, due to limited land.

    In terms of planned area, Bogor-Depok had the largest portion of planned area at19,208 hectares and only 14.8% of them had been developed by end of 2011. On thecontrary, Jakarta which had the least planned area at 1,094 hectares had 54.2% of the

    planned area developed, followed by Tangerang and Bekasi with 37.6% and 28.5%developed area, respectively.

    TABLE 4: SUMMARY OF SUPPLY DURING 2H 2011

    PLANNED AREA

    (HA)

    DEVELOPED AREA

    (HA) SUPPLY (UNITS) % SUPPLY

    Jakarta 1,094 593 20,379 7%

    Tangerang 17,106 6,435 136,802 47%

    Bogor - Depok 19,208 2,836 59,286 20%

    Bekasi 13,340 3,805 77,637 26%

    Greater Jakarta 50,748 13,669 294,103 100%

    Mortgage was the most

    preferred method ofpayment in all segments.

    Housing Units Supply inGreater Jakarta (H2 2011)

    25%6%

    22% 22%

    30%

    3%

    11%

    22%30% 14%

    72%83%

    56%48%

    56%

    Lower Lower Middle Middle Upper Middle Upper

    HARD CASH CASH INSTALLMENT MORTGAGE

    Jakarta7%

    Tangerang47%

    Bogor-Depok20%

    Bekasi26%

    Source: Cushman & Wakefield Indonesia Research, 2012

    Source: Cushman & Wakefield Indonesia Research, 2012

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    A Cushman & Wakefield Research Publication

    GREATER JAKARTALANDED RESIDENTIAL

    H2 2011

    A list of new supply in selected residential estates in the Greater Jakarta area ispresented in Table 5.

    TABLE 5: NEW SUPPLY DURING 2H 2011

    ESTATE CLUSTER MAIN TARGET

    TANGERANG

    Alam Sutera Pelangi @ Sutera Sitara UP

    Bintaro Jaya Discovery Fiore UP

    BSD City

    The Anthea MI

    Nittaya @ Avani MI to UP

    Aleeka @ Avani UP

    de Brassia @ de Park UP

    Citra Raya

    Graha Pratama Villa Verde LO

    Blossomville Green Point LO to LM

    Park View Residence LM to UM

    Lagoon Ville MI to UM

    Water Point UM

    Kota Modern

    Grand Golf I & IV UP

    The Golf Residence UP

    Paramount Serpong Lavender UM

    Summarecon SerpongScarlett (residential lots) UP

    Starling UM to UP

    Suvarna PadiAkasia MI to UP

    Cempaka MI to UP

    JAKARTA

    Citra Garden City The Edelweiss UP

    Jakarta Garden City Zebrina (Cluster B) UPBEKASI

    Lippo CikarangOakwood Phase 2 UP

    Florencia Phase 3 UM

    Summarecon Bekasi

    Lotus Lakeside Residences Phase 1 UM to UP

    Lotus Lakeside Residences Phase 2 UP

    Lotus Lakeside Residences Phase 3 UP

    Magnolia Residences Phase 1 MI to UP

    Magnolia Residences Phase 2 MI to UP

    Magnolia Residences Phase 3 UM to UP

    Sentul Nirwana and SuvarnaPadi residential estatesentered Greater Jakartalanded residential market inH2 2011.

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    A Cushman & Wakefield Research PublicationBOGOR

    Bogor Nirwana Residence Harmony Boulevard (Phase 2) UP

    Citra Gran Lake at The Dense MI to UM

    Citra Indah Bukit Gladiola LM to MI

    Harvest City Quince Blossom (Phase 1) LO

    Kota WisataCoatesville Phase 2 MI to UP

    West Covina Phase 2 MI to UP

    Sentul City The Green Design UP

    Sentul Nirwana

    The Atmosphere UM to UP

    The Breeze LM to MIThe Wind MI

    Telaga Golf Sawangan Scotland LM

    SALES PRICE, LAND PRICE AND CONSTRUCTION COST

    Average sales price increment during H2 2011 was observed at 13%, whilst increases inconstruction cost and land price stood at 6% and 21%, respectively.

    Of all areas in Greater Jakarta, Bekasi recorded the highest land price and sales price

    appreciation at 33% and 19% by end of H2 2011, as the result of significantinfrastructure improvements in residential estates in Bekasi that would directly connectmain Jakarta-Cikampek toll road and the residential estates.

    TABLE 6: SALES PRICE AND CONSTRUCTION COST INCREASE DURING H22011 (HoH)

    AVERAGE INCREASE IN

    SALES PRICE CONSTRUCTION COST LAND PRICE

    Jakarta 12% 7% 16%

    Tangerang 8% 4% 13%

    Bogor - Depok 11% 8% 15%

    Bekasi 19% 4% 33%

    Greater Jakarta 13% 6% 21%

    Continued positive growthin sales price, constructioncost and land priceSource: Cushman & Wakefield Indonesia Research, 2012

    Source: Cushman & Wakefield Indonesia Research, 2012

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    A Cushman & Wakefield Research Publication

    GREATER JAKARTALANDED RESIDENTIAL

    H2 2011

    Land prices in selected estates as of the 2nd

    half of 2011 were shown in Table 6 asfollows

    TABLE 6: LAND PRICES IN SELECTED ESTATES

    AREA ESTATE

    LAND PRICE PER SQM

    (RP. MILLION)

    TANGERANG Alam Sutera 5 to 9

    Bintaro Jaya 4.6 to 7

    BSD City 3.5 to 8

    Citra Raya 1.2 to 3.5

    Lippo Village 3.5 to 17

    Paramount Serpong 4 to 5

    Kota Modern 3.2 to 6

    Summarecon Serpong 4 to 10

    Suvarna Padi 1.6 to 2.5

    JAKARTA Metland Menteng 4.2 (avg)

    Jatinegara Baru 4 to 5

    Jatinegara Indah 3.2 (avg)

    Jakarta Garden City 4 to 7

    Citra Garden City 4 to 6

    BEKASI Grand Wisata 2.5 (avg)

    Kota Deltamas 1.3 (avg)Kota Harapan Indah 4 (avg)

    Kota Jababeka 3 (avg)

    Lippo Cikarang 2 to 3.6

    Summarecon Bekasi 2.6 to 4

    BOGOR-DEPOK Bogor Nirwana Residence 2.4 to 4.4

    Bukit Golf Riverside 1.6 (avg)

    Citra Gran 2.8 to 3.2

    Citra Indah 0.5 to 0.8

    Harvest City 0.9 to 1.5

    Kota Wisata 2.5 to 3

    Sentul City 2.3 to 3.8

    Sentul Nirwana 2.2 to 3

    Telaga Golf Sawangan 0.9 to 1.6

    Source: Cushman & Wakefield Indonesia Research, 2012

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    A Cushman & Wakefield Research Publication

    For more information aboutC&W Research, contact:

    Arief Rahardjo

    Head of Research & AdvisoryPT. Cushman & Wakefield Indonesia+(62 21) 2550 [email protected]

    Runita Kesumaramdhani

    Analyst of Research & AdvisoryPT. Cushman & Wakefield Indonesia+(62 21) 2550 [email protected]

    Cushman & Wakefield (C&W) is known the world-over as an industry knowledge leader. Through the delivery of timely,accurate, high-quality research reports on the leading trends, markets around the world and business issues of the day, we aim toassist our clients in making property decisions that meet their objectives and enhance their competitive position.

    In addition to producing regular reports such as global rankings and local quarterly updates available on a regular basis, C&W alsoprovides customized studies to meet specific information needs of owners, occupiers and investors.

    C&W is the worlds largest privately-held commercial real estate services firm. Founded in 1917, it has 230 offices in 60 countriesand more than 13,000 employees. The firm represents a diverse customer base ranging from small businesses to Fortune 500companies. It offers a complete range of services within five primary disciplines: Transaction Services, including tenant andlandlord representation in office, industrial and retail real estate; Capital Markets, including property sales, investmentmanagement, investment banking, debt and equity financing; Client Solutions, including integrated real estate strategies for largecorporations and property owners, Consulting Services, including business and real estate consulting; and Valuation & Advisory,including appraisals, highest and best use analysis, dispute resolution and litigation support, along with specialized expertise invarious industry sectors. A recognized leader in global real estate research, the firm publishes a broad array of proprietary

    reports available on its online Knowledge Center at:www.cushmanwakefield.com

    This report has been prepared solely for information purposes. It does not purport to be a complete description of the marketsor developments contained in this material. The information on which this report is based has been obtained from sources webelieve to be reliable, but we have not independently verified such information and we do not guarantee that the information isaccurate or complete. Published by Corporate Communications.

    2012 Cushman & Wakefield, Inc. All rights reserved.Cushman & Wakefield, IndonesiaIndonesia Stock Exchange Building 2, 15/F

    Jl. Jend. Sudirman Kav. 52-53, Jakarta, 12190

    www.cushmanwakefield.com

    MARKET OUTLOOK

    2012 is projected to be a vigilant year for both developers and buyers. As severalplanned national policies planned effectively applied in 2012, such as the planned oilprice increment in Q2 2012, the implementation of maximum loan to value at 70% ofsales price for housing mortgage as regulated by Bank Indonesia and the obligations ofdevelopers to report every transaction above Rp. 500 million to Indonesian FinancialTransaction Reports and Analysis Centre to avoid money laundering. Therefore, salesactivity in 2012 will potentially be slower than that in 2011.

    However, developers will still actively launch several new products and continuedeveloping infrastructures and facilities. Construction cost will continue to increase in

    anticipation of the plan of oil price increment in 2012. Sales value in 2012 is foreseen toexperience a modest positive growth.