The Online Destination for UK Comedy

What we’re going to talk about:

• Fuelling BBC 3 TV Comedy online.• Nurturing comedy talent online.• BBC3 as a Curator of Comedy.• Creating a vibrant online community.• Making BBC 3 TV Comedy Social.

• Insert stream animating here

TV/iPlayer 2012

Fuelling BBC Three comedy online

Series 2 :Getting the online buzz started early…

The value of an immersive online world.Psychoville Online

PSYCHOVILLE Series 1:Almost 25% of Psychoville’s total audience was on-demand. Not counting Virgin iPlayer against a 7% average for BBC Two titles.

And nurturing new writers…Over 100 non-commissionedwriters were regularly submitting ideas for Spout, the urgent comedy part of bbc.co.uk/comedy

TV/iPlayer 2012

Nurturing New Comedy Talent

Incubating the next generation of comedy talent.

Jason Lewis Broken Biscuits

Cardinal BurnsThe Midnight Beast

Harry PartridgeJazzie

Misery Bear

Mr Khan

??

To generate, topical, shareable, personal comedy.

Views:977,000

Cost:£4,500

Finding an audience:bbc.co.uk/comedy: Year 1 User NumbersUnique Users to the Comedy Portfolio have grown since launch in May 2010 from cc 120,000 UK weekly uniques to cc300,000 in Q1 2011

450,000

400,000

350,000

300,000

250,000

200,000

150,000

100,000

50,000

Apr 2010

May 2010

Jun 2010Jul 2010

Aug 2010

Sep 2010

Oct 2010

Nov 2010

Dec 2010

Jan 2011Feb 2011

Mar 2011Apr 2011

Comedy Portfolio

TV:The One RonnieBlackberry

+ WEB EXCLUSIVE: Royal Engagement

WEB EXCLUSIVE:Beckham & Spurs

Leaked TextsTV: Come Fly With Me

WEB EXCLUSIVE:Special 1:

Sven Sacked WEB EXCLUSIVE:How Collin Firth

are you?

TV:Mrs Brown’s

BoysARCHIVE:

Election Collection+ Site Launch

Web ExclusiveMitchell & Webb

Football

WEB EXCLUSIVE:Misery Bear+ ARCHIVE:

World Cup Collection

WEB EXCLUSIVE:Ashen’s Techdump

Bo-Starr

Homepage Widget+ WEB EXCLUSIVE:

Dawn of the Ted/Special 1

TV:BuzzcockQT

BUT Unique users is only a part of the story, clip views have grown considerably more across the same timespan

Finding an audience:

bbc.co.uk/comedy – Year 1 Views

900,000

800,000

700,000

600,000

500,000

400,000

300,000

200,000

100,000

1,000,000

1,100,000

1,200,000

1,300,000

1,400,000

Apr 2010

May 2010

Jun 2010Jul 2010

Aug 2010

Sep 2010

Oct 2010

Nov 2010

Dec 2010

Jan 2011Feb 2011

Mar 2011Apr 2011

WEB EXCLUSIVE: Beckham & Spurs+ TV: Come Fly With Me

WEB EXCLUSIVE:

Misery Bear Goes

to Work

WEB EXCLUSIVE:Misery Bear Comic

Relief+ How Colin Firth

Are you?

TV: The One Ronnie Blackberry+ WEB EXCLUSIVE: Royal Engagement

WEB EXCLUSIVE:Why England Lost+ Strictly Bonkers

WEB EXCLUSIVE:Single White Feline

+ Special 1: Sven Sacked

ARCHIVE:Election Collection

+ Site Launch

WEB EXCLUSIVE:Mitchell & Webb

FootballWEB EXCLUSIVE:Misery Bear

+ ARCHIVE: World CupCollection

WEB EXCLUSIVE:Ashen’s Techdump

Bo-Starr

Homepage Widget+ WEB EXCLUSIVE:

Dawn of the Ted/Special 1

+ TV: BuzzcockQT

BBC Comedy Youtube channe views

bbc.co.uk embeddable media player views

Unique Users

TV: Mrs Brown’s Boys

Finding an audience on Youtube, BBC Comedy Channel

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TV/iPlayer 2012

Curating the Funny

Curation by talent online

Curation by talent on Red Button &IPTV

A Curated sketch show on Red Button & IPTV?

Curation of the Web: The Graham Linehan theory….

TV/iPlayer 2012

Creating aVibrant

Community

User Generated Content ie Comedy I can take part in.

Offline… Comedy I can go to.

It must be social.

TV Focused Multi-Screen Reality

According to Larry Rosen, professor at the Californian Institute of Humanities, 16 to 18 year-olds can perform seven tasks on average in their free time (texting, checking Facebook, watching TV, etc), whereas people in their early 20s can only handle six, while those in their 30s perform about five and a half” Telegraph, Jan 2010

2010 Ofcom Report, Computer Usage Amongst 16–24 year olds.

For 16-24s, over half their computer time is spent communicating. They are more likely to use social networking (23% of all computer activity) and instant messaging (14%).

Comedy on the web is connversational & social

3.5 million fans and Jimmy Fallon is the god of social media enabled comedy. We can all learn from him.

Comedy on TV can be social: Jimmy Fallon

Comedy on TV can be social: Conan O’Brien and Team Coco

But BBC online comedy can do,social….

Making The new live BBC 3 TV Comedy

The Boy with Tape on his Face:- Winner

Breakthrough Act – Chortle 2011

- Nominated Best Newcomer – Edinburgh Fringe 2010

Interactive point and click adventure: Our writers will tweet for you:

Shit Look A socialLikes: Celebrity Toilet:

Making the new BBC3 TV comedy social…

Your tweets/updates effect outcomes:

Join in live:Your Tweets/Updates

turned in comedy:

Summary:• Fuelling BBC 3 TV Comedy online.• Nurturing comedy talent online.• BBC3 as a Curator of Comedy.• Creating a vibrant online community.• Making BBC 3 TV Comedy Social.

Why you should do this:• Re-inforces BBC3 values of bravery & experimentation, and its cheap.

• We can be the UK story, Nobody else in the UK is doing this…yet

• Pooling resource and being more creative acrosss Online, Red Button, Marketing and TV Service Licences

• With two years experience in this space already, we know we can make it really work.

Brand new and Breaking comedy from the UK

What does this mean in practice?

YEAR 1: Performance

It could be: very popular

WEB EXCLUSIVE (Future)

PROGRAMMES (Present)

ARCHIVE(Past)

May 17 2010: The new bbc.co.uk/comedy launches...

Mission Statement:To become “The primary destination for the finest British comedy from the past, present and future”

Toward a Primary Destination – Market Context

BBC.co.uk/comedy is the number 1 destinations amongst UK comedy focused sites, with around 1/3rd of visits to the group of sites listed below.

Source: Hitwise

Toward a Primary Destination – The True Market Context

• But the UK audience appetite is much larger than the visits to UK sites suggest, and is currently served by US sites

• Chart below shows share of UK visits by site within the Hitwise ‘humour’ category

• Recent growth has pushed BBC.co.uk/comedy to 14th, with around 1% of the total visits

Source: Hitwise

Who are the Existing Users?

Source: Nielsen Net Ratings (UKOM) UK September 2010

Unsurprisingly, BBC Online /Comedy skews much more male than BBC.co.uk

and therefore more male than the internet population

In terms of age - /Comedy attracts a younger audience than BBC.co.uk

with a particular pull for hard to reach 25-34s

BBC3 AUDIENCE SLIDE

Why:• Its part of Putting Quality First…innovative comedy and drama on

bbc.co.uk

• Comedy is a high risk genre. Aligning with a channel rather than any one individual programme mitigates that risk.

• It ensures that BBC3 gets the credit it deserves for developing new comedy talent

• By being part of BBC 3 it makes sense of content innovation for our audiences.

• It provides opportunities to close the gap between the online, Red Button and TV Service Licences,

• It puts BBC3 at the heart of connected TV and the Two Screen Experience