bbc radio 2downloads.bbc.co.uk/radio/commissioning/bbc_radio_2... · 2017-03-31 · slide 2 •...
TRANSCRIPT
Slide 1
BBC Radio 2 Paul Jones Blues Show: Mon, 19:00-20:00
Slide 2
• This programme has a consistent reach. Share has shown some loss
in recent quarters but remains above the 10% mark, which is a solid
level for a Radio 2 weekday evening specialist music programme.
• Audience appreciation for the programme has seen a loss, year on
year but is still above the Radio 2 average.
• The programme appeals to an older listener with an average age of
54 years (vs 52 for R2) but does well in pulling in a more female
audience.
• Reach to the programme is highest during the first half hour with the
audience flow following the all radio listening pattern.
Summary points
Av. Hrs per listener:
0:38
Share of listening:
10%
Weekly Reach:
845k
Proportion who
also listen to: Chris Evans Mon-Fri 06.30-09.30:
79% Jo Whiley Mon-Thu 20.00-22.00:
54%
Simon Mayo Mon-Fri 17.00-19.00:
80%
AI average
(2016):
83
Slide 3
SN
AP
SH
OT
– B
lue
s Sh
ow
: M
on
, 19
:00
-20
:00
Average age:
54 Proportion target
audience:
(35-44): 13%
47% 53%
Source: RAJAR Q4 2016 15+ / Pulse
Slide 4
Live radio listening
performance &
appreciation
11
.5
10
.3
10
.5
10
.3
10
.2
11
.0
10
.8
10
.2
9.5
10
10.5
11
11.5
12
Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16
883 837 852
817 818
919
847 845
750
800
850
900
950
0
0.5
1
1.5
Share % Reach (000s)
Slide 5
Consistent weekly reach to the programme over the last 2
years. Share is solid for a specialist evening show and
although shown a decrease in recent quarters, remains above the 10% mark
Source: RAJAR 15+
Source: Pulse Panel
87
83 82 82
2015 2016
Mon, 1900-2000
Radio 2 Average
The show’s appreciation (AI) has decreased year
on year but remains at a good level above the
Radio 2 average Appreciation Index
00:36
00:35
00:36
00:38
00:36
00:41
Adults 15+ 35-54 55+
Q4 15 Q4 16
Slide 7
Time spent listening to the programme has seen
some growth on the year with small increases
among both 35-54s and the older 55+.
Ave. hours per listener
Source: RAJAR Q4 2016 15+
0
200
400
600
800
1000
1200
6:30 6:45 7:00 7:15 7:30 7:45 8:00 8:15
Q4 2015
Q3 2016
Q4 2016
Audience reach is strongest in the first half hour
of the show
Slide 8
Reach (000s) Blues Show Mon, 19:00-20:00
Source: RAJAR Q4 2016 15+
The show has a regular loyal audience demonstrated by the similar listening
pattern across the different quarters. The flow of listening follows the all radio
pattern with reach decreasing as the show progresses.
Slide 9
The Audience
The audience skews
more well off similar to
R2 ave:
60% are ABC1
vs 61%
The programme
attracts a more
female audience
than R2 ave:
53% vs 50%
60%
40%
ABC1
C2DE
5% 4%
13%
29% 23%
26%
15-24 25-34
35-44
45-54 55-64
65+
47% 53%
male
female
The audience skews
more 45-64 than R2
ave:
52% are 45-64
vs 43%
The audience to the programme is more female
(53%), older (52% are 45-64) and more well off (60% are ABC1) than the station average
Source: RAJAR Q4 2016 15+
Slide 11
Reach is neck and neck between the younger
35-54s vs the older 55+, with reach among the 55+
just moving ahead in recent quarters
80
351
414
0
50
100
150
200
250
300
350
400
450
500
Q2
2007
Q3
2007
Q4
2007
Q1
2008
Q2
2008
Q3
2008
Q4
2008
Q1
2009
Q2
2009
Q3
2009
Q4
2009
Q1
2010
Q2
2010
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
15-34 35-54s 55+
Reach (000s) by age groups for Blues Show Mon, 19:00-20:00
Source: RAJAR 15+
Slide 12
Listening by platform and
location
67% 28% 5%
The majority of listening is in home (67%) with a
significant proportion on the move in car
Source: RAJAR Q4 2016 15+
Proportion of listening hrs by location
0
100
200
300
400
500
600
700
6:30 6:45 7:00 7:15 7:30 7:45 8:00 8:15
At Home
In A Car/Van/Lorry
At Work/Elsewhere
At home listening is strongest during the first half
hour
Slide 14
Reach (000s) Blues Show Mon, 19:00-20:00
Source: RAJAR Q4 2016 15+
Slide 15
DAB
AM/FM
Online
2013: 60%
2016: 62%
2013: 26%
2016: 38%
2013: 3%
2016: 5%
Source: RAJAR 15+
Majority of listening to the programme is still
done via analogue radio; listening via digital
devices is showing growth
Proportion of listening hrs by platform
Slide 16
The programme receives a relatively small
number of online requests each month; majority
are live requests
Source: Comscore digital analytics /UK only. Figures monthly
38 29
38 48
41 29 34 35
15
15
14
16 17
17 16 15
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17
Tho
usa
nd
s
On Demand LiveLive & Catch-up Paul Jones UK prog Requests
Slide 17