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BBC Bitesize WJEC GCSE Religious Studies Animation Brief BBC Learning July 2017

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BBC Bitesize WJEC GCSE Religious Studies

Animation Brief

BBC Learning

July 2017

BBC Bitesize: WJEC GCSE Religious Studies ITT

July 2017

1

Contents About BBC Bitesize .................................................................................................................................. 3

Who is the BBC Bitesize audience? ..................................................................................................... 3

Style, tone and the Bitesize brand ...................................................................................................... 3

Summary of deliverables .................................................................................................................... 4

Look and feel ....................................................................................................................................... 5

WJEC GCSE Religious Studies .................................................................................................................. 5

Requirements .......................................................................................................................................... 5

Education consultant .......................................................................................................................... 7

Outline of work ................................................................................................................................... 7

General points ..................................................................................................................................... 8

Concepts, storyboards and scripts ...................................................................................................... 8

About this commission ....................................................................................................................... 8

Diversity .............................................................................................................................................. 9

User-testing ......................................................................................................................................... 9

Deliverables......................................................................................................................................... 9

Out of scope ........................................................................................................................................ 9

The process ............................................................................................................................................. 9

Storyboards/creative approach .......................................................................................................... 9

Project team ...................................................................................................................................... 10

Writer ................................................................................................................................................ 10

Indicative budget .............................................................................................................................. 10

Production schedule ......................................................................................................................... 10

Proposal deliverable list .................................................................................................................... 10

Working with the BBC ........................................................................................................................... 10

Company and project team profile ................................................................................................... 11

Links to relevant portfolio examples ................................................................................................ 11

Budget ............................................................................................................................................... 11

Working together .................................................................................................................................. 11

Who’s responsible for what? ............................................................................................................ 11

The BBC Learning team ..................................................................................................................... 12

Schedule/project management ........................................................................................................ 12

The pitching process ............................................................................................................................. 12

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Key dates ........................................................................................................................................... 13

Selection ............................................................................................................................................ 13

Next steps ............................................................................................................................................. 13

Appendix A ............................................................................................................................................ 15

Video spec for delivery ..................................................................................................................... 15

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About BBC Bitesize

Who is the BBC Bitesize audience? Bitesize is the BBC’s study support service for students, helping 3-16-year-olds with their coursework,

homework and preparation for tests and exams. Bitesize covers core subjects at primary, Welsh

Foundation phase and Scottish 1st and 2nd levels, and a much wider range of subjects at secondary,

including KS3, GCSE, Welsh TGAU, Scottish National 4 and 5, WBQ and Welsh CBC.

BBC Bitesize is used by approximately three-quarters of secondary school students in the UK.

Although Bitesize now incorporates video and animation clips for use in class by teachers, this

commission is part of our student-facing content and will sit within our study guides.

Further audience insights can be found within the following document:

http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr16/uk/CMR_UK_2016.pdf

Style, tone and the Bitesize brand BBC Bitesize is a highly trusted brand that students know they can turn to for reliable and

trustworthy information produced in a high quality and entertaining way.

Bitesize brand values:

quality learning resources with high production values, tailored to the needs of our audience

clear, concise delivery of the key educational points - bite-sized chunks

accessible to every level of academic ability and learning style

factually correct, high-quality and curriculum-relevant content

simple, straightforward language

funny or quirky tone (where appropriate)

innovative educational media formats

The video links below - whilst not necessarily being representative of the style we’re looking for from

this specific commission - give an indication of the scope and wide variety of Bitesize videos and

animations currently available:

GCSE English Literature: Great Expectations Plot

http://www.bbc.co.uk/programmes/p02nmq46

GCSE French: Sport

http://www.bbc.co.uk/programmes/p02nm39n

GCSE Maths: Solving algebraic problems http://www.bbc.co.uk/programmes/p02m44z6

GCSE Computer Science: Types of memory in a computer http://www.bbc.co.uk/education/clips/z3jhsbk

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GCSE German: Speaking: Me http://www.bbc.co.uk/education/guides/z96rk7h/video

• GCSE Maths Numeracy: Loci and constructions (example of bilingual offering) English: http://www.bbc.co.uk/education/guides/zc3xp39/video Welsh reversion: http://www.bbc.co.uk/education/guides/zsjr82p/video

WBQ: Global citizenship challenge: Creativity and innovation (example of bilingual offering)

English: http://www.bbc.co.uk/education/guides/zxyxtyc/video

Welsh reversion: http://www.bbc.co.uk/education/guides/zpjr4j6/video

Summary of deliverables

BBC Bitesize is looking for animation proposals to complement content for the brand new

specification from the WJEC for the GCSE Religious Studies qualification. For this commission we are

looking for c. 18'00" minutes of animation (7 animations x approx. 02'30" minutes) delivered in

English together with an additional 13'00" minutes for Welsh language versions of five of the seven

animations, for a total budget of £50,000. Five Welsh versions will need to be identical to the

corresponding five English animations, but reversioned into Welsh with all voiceover, dialogue and

on-screen text delivered in Welsh. Two of the English language animations will not need to be

reversioned into Welsh, as Catholic Christianity is not studied through the medium of Welsh in any

schools in Wales.

The style and tone of the animation content should be pitched beyond the 14-16 age range. At this

stage we would prefer to see proposals that look too old rather than too young.

Given the animations are being produced for the Bitesize audience we steer clear of talking animals

and inanimate objects in animations (which can ‘age-down’ content).

We are looking for a suite of 7 online linear animations to be delivered in both English and 5 online

linear animations to be delivered in Welsh, with a total duration of approximately 18'00" minutes for

the English language content and 13'00" minutes for the Welsh versions (five of which will be

identical animations to five of the English animations – but delivered in Welsh). The maximum

budget for the commission is £50,000.

Each separate animation is likely to be approximately 02'30" minutes in duration and should

contextualise or give an overview of the topic.

We are eager to offer some variety in approach that will keep the content fresh, unique and

appealing and will capture the tastes of a broad spectrum of learners.

The animation content should appeal to KS4 students in the 14-16 age range working towards the

WJEC's new GSCE Religious Studies qualification, although the style and tone should be pitched

beyond the 14-16 age range. The animations shouldn’t alienate students working at a low ability or

high ability level, so there should be scope to engage students of any age who are interested in

learning. All animations need to cover some basics, but also include more advanced elements and

ideas. Special thought should be given to how the animations can be made as accessible as possible.

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Animations should be concise, lively and imaginative, and should present the information in a way that is interesting to everyone. We are open to any creative approach as long as it meets the relevant learning objectives needed for

the WJEC's specification for GCSE Religious Studies and is suitable for the KS4 target audience.

Look and feel Each animation should provide an engaging and succinct explanation of the content and be

appropriate for 14-16 year olds. There may be options for using graphics creatively or other effects

to underline learning points. We are looking for something different which is unique to Bitesize.

We would like to focus on topics that students find difficult to engage with or visualise, with the hope of making them more interesting and understandable. Many of our chosen topics cover complex or abstract processes that benefit from visualisation through animation, graphics, or overlays. However, we are also keen for presentation to be energetic and relatable where possible, and for real-world application (if appropriate) to be considered. Humour is welcome, along with quirks to help details “stick in their heads” – but at the same time not overly silly or patronising.

WJEC GCSE Religious Studies The newly revised qualification for GCSE Religious Studies from the WJEC provides opportunities for candidates to follow a course that balances knowledge of the core beliefs, teachings and practices of Christianity (or Catholic Christianity) and one other religion, with an understanding of how these religions can be applied to philosophical and ethical themes. The WJEC's revised GCSE Religious Studies qualification takes a distinctive, issues-based approach to religious, philosophical and ethical studies in the modern world. It provides opportunities for learners to understand more about the world, the religious challenges it faces and their place within it. Learners must consider a Welsh perspective if the opportunity arises naturally from the subject matter, and if its inclusion would enrich learners’ understanding of the world around them as citizens of Wales as well as the UK, Europe and the world. When complete, the GCSE Religious Studies resource will exist on the BBC Bitesize website as one series of English-language study guides and one series of Welsh-language study guides, including:

webpages with text summaries, archive videos, infographics and images (revision chapters)

10-question multiple choice quizzes (test chapters)

Requirements 7 short-form animations (c. 02'30" minutes in length each), approximately 18'00" minutes in total

for English language content, with c. 13'00" identical versions being produced in Welsh, covering

various aspects of the WJEC's GCSE Religious Studies course. Animations will be delivered in both

English and Welsh.

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Each animation will focus on important aspects covered in the WJEC's GCSE Religious Studies

qualification which students often struggle with understanding and teachers find hard to explain.

To allow you to work up your summary creative solutions in relation to this commission, we have

provided further information on the full suite of animations here:

Religion Animation requirement (key concepts)

Language Learning outcomes

Christianity 1. Jesus as God Incarnate

English and Welsh

By the end of this animation, learners will be able to understand the meaning of ‘incarnate’, with particular references to key points in Jesus’ life; his birth, life, crucifixion and resurrection. The emphasis should be placed on the merging of God and humanity in one person.

2. Diversity of Christianity

English and Welsh

By the end of this animation, learners will understand that Christianity is a diverse religion and will be able to refer to different denominations (Catholic, Protestant, Anglican, Church in Wales, non-conformist) and outline the key differences between them and their churches and chapels.

Catholic Christianity

3. Sacraments* English only

By the end of this animation, learners will understand the meaning of the term ‘sacrament’ and will be able to outline the key features of Reconciliation and Eucharist as Sacraments in Catholicism.

4. Imago Dei (Image of God)*

English only

By the end of this animation, learners will understand what is meant by humanity being created in the ‘image of God’.

Judaism 5. The Shema (which includes further details about the nature of God, but which also commands how God should be worshipped through prayer and dress)

English and Welsh

By the end of this animation, learners will understand the significance of the Shema to Judaism, and more specifically what it says about God and how he should be worshipped daily through prayer and dress.

Islam 6. Tawhid (the declaration of

English and Welsh

By the end of this animation, learners will understand the fundamental concept of the ‘Oneness’ of God

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*NB no Welsh versions will be required, as no schools in Wales offer Catholic Christianity through

the medium of Welsh.

There should be a good balance/mix of male and female characters and voices, and they should

reflect the diversity of the UK, including BAME and disability. We can provide more information on

the approach to diversity if needed.

Education consultant You will need to contract and work with an educational specialist/consultant who will be involved

throughout the process to ensure all learning objectives are covered and content is accurate and

relevant. All content must be passed through an Education Consultant (from initial concepts to fine

cut), and this must occur before the BBC sees the content, as all deliverables must be teacher-

accepted.

The education consultant must also be able to advise on the Welsh language versions from the

outset in order to ensure that terminology is current and coherent. Alternatively, two consultants

can also be used – one for the English versions and one for the Welsh versions but both consultants

must work collaboratively to avoid the English and Welsh animations going in different directions. It

is also good practice as they can crosscheck as they work alongside each other.

When we sign off all the scripts, we are aware that things might change during the animation

process. We are happy to be flexible about this, as long as all changes are passed through the

Education Consultant, and are changed in the transcripts etc, so the post-production paperwork is

up to date.

Outline of work 7 short-form animations in English of lengths of approximately 02'30" minutes (see

‘Requirements’) to be published on bbc.co.uk

5 short-form Welsh language versions of the animations of lengths of approximately 02'30" minutes (see ‘Requirements’) to be published on bbc.co.uk. NB the Catholic Christianity animations will not require Welsh reversioning.

absolute monotheism—the unity and uniqueness of God as creator and sustainer of the universe

(Allah) in Islam, and will be able to describe the key features of this ‘Oneness’ and make links to the Shahadah, the Muslim declaration of faith.

Christianity

Catholic Christianity

Judaism

7. The nature of God: omnipotence; omnibenevolence; omniscience

English and Welsh

By the end of this animation, learners will be able to understand the meaning of the terms 'omnipotence', 'omnibenevolence', 'omniscience' and be able to apply them to questions relating to the nature of God in Christianity, Catholicism and Judaism.

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Animations will be delivered in both English and Welsh.

Animations should be linear - interactivity is out of scope for this commission.

Animations should include voiceover, music, sound effects where appropriate.

In the main, the aim of the animations is to deliver a variety of Religious Studies content in a way that is easily comprehensible for our audience, covering the key points of the curriculum.

Animation content should be engaging and informative. The content should present the key points using a practical approach. We are open to all fresh, creative ideas.

Please note that although Bitesize now incorporates video and animation clips for use in class by teachers, this commission is part of our student-facing content and will sit within our study guides.

General points All animation content should use the learning outcomes provided by Bitesize as the basis for

their scripts.

The animations should encourage multiple viewings and sharing with friends.

Each animation should stand alone in its own right as an engaging piece of content but also should feel part of a connected suite to complement the associated revision guides.

Animation content typically remains live on Bitesize for at least four to five years, so topical references should be avoided to ensure that the content does not date too quickly.

Bitesize will require final sign-off on voices and on-screen talent.

Where used, music should be production/mood music rather than commercial.

Submitted proposals should not be longer than 15 pages in length.

Concepts, storyboards and scripts The company awarded the contract will produce initial concepts, storyboards and scripts for each of the 7 animations produced. Bitesize requires full consultation during the scripting process, including the viewing of drafts to ensure the scripts hit the learning outcomes, and full sign-off on completed scripts. Bitesize will provide the learning points required on which to base the scripts. Before anything else, concepts must be provided and signed off by the BBC prior to commencing scripting work.

About this commission The overall tone should be informal, chatty and appealing to the audience.

It is vital that the content feels part of the students’ world – the subject area can seem daunting so using easily-accessible examples should pique their interest.

Content should feel confident and assured, but not teacher-like. It should feel friendly and informal, but not like it is ‘trying too hard’.

The delivery should be quite pacey and natural, but not so quick that it loses learners. Clarity is very important.

The animation content should represent the diversity of the Bitesize audience. For example, approximately 25% of school children today identify themselves as not being White British – we celebrate diversity in all its forms.

Subtitles in English / Welsh will be required - as per the BBC guidelines - http://www.bbc.co.uk/guidelines/futuremedia/accessibility/subtitling.shtml

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All scripts will be delivered in both English and Welsh. The overall budget for the commission should

include any consultant fees.

Diversity BBC Learning is committed to representing the diversity of our audience.

User-testing Companies should user-test visuals to ensure suitability for the audience and it must be built into the schedule. The BBC will also aim to user-test content.

Deliverables

Final animations in electronic format (a technical specification will be provided), both compressed and uncompressed. Uncompressed audio provided in multiple channels.

XML transcripts for subtitles (template will be provided).

Post-production paperwork (template will be provided). All content should be cleared for all rights in perpetuity. Any exceptions to this must be agreed with BBC in advance of inclusion. This commission will be based on a framework 2 contract. This link provides further information: http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework *For more detail, see Appendix Item A: Video spec for delivery

Out of scope Interactivity within the animations is out of scope.

The process Companies are invited to submit a creative proposal. Your proposal should include:

Storyboards/creative approach For this proposal we expect a proposed treatment and/or a first draft script for one sample animation – 'The nature of God' – as content for this animation will be appropriate for Christianity, Catholic Christianity and Judaism.

Tell us what your overall creative approach will be for this content and you must include reference to any expert consultants you’ll use.

Religion Animation requirement

Learning outcome

Christianity

Catholic Christianity

Judaism

The nature of God

By the end of this animation, learners will be able to understand the meaning of the terms 'omnipotence', 'omnibenevolence', 'omniscience' and be able to apply them to questions relating to the nature of God in Christianity, Catholicism and Judaism.

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Project team Please define your project team within your response – including an indication of core staff members and freelance support. Please include details on the skills and experience of the key members of your project team. We would like to see evidence of your capacity to deliver this content. Please outline any talent, including writer, director and subject matter experts/consultants. Please

allow time in your schedule for BBC reviews.

Writer You are free to suggest writers, but they will need to have approval from the BBC production team before production starts.

Indicative budget Within your indicative budget, you will need to make allowances for all production and content costs.

Production schedule Please provide a top-level schedule of major milestones/project management approach. Note: A project management system will be required (i.e. Trello, Slack, Basecamp or other tool) to manage the production of the content and to allow the BBC to track the project’s progress and

record feedback. Please ensure that the project management system chosen is accessible post project so that we can run a debrief and reference any particular parts of the project easily.

Proposal deliverable list

Summary creative solutions for the animation listed

Project overview/storyline

Company overview

Resourcing

Budget

Technical/ production/project management approach

Schedule

Working with the BBC There will be a minimum of two face-to-face meetings during production (this does not include the project initiation meeting). In addition, we require a weekly content report/update (via phone or teleconference). Two of these face-to-face meetings will be with the production team in Cardiff – so your travel expenses should be considered within your budgeting.

Project Initiation Meeting – This first meeting will be a chance to meet the production team in Cardiff. We will discuss the editorial scope of the project, confirm the timeline for delivery and hear content plans and ideas.

Meeting #1 – This meeting will take place at the mid-point of the pre-production process and will focus on the following:

o proposed video content (scripts, storyboards, talent, style and tone)

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o production schedule/milestones o formal input from the Education Consultant and user testing

Meeting #2 – This meeting will be scheduled for the mid-point of the production process and will assess content produced to date and next steps including:

o production schedule/milestones o formal feedback from the Education Consultant and user testing

Company and project team profile We want to hear from companies who are passionate about learning and enthusiastic about creating content for one of the BBC’s most successful online brands. Audience awareness will also be key; do you know this audience and their needs? Have you produced content for them before? Can you produce content that will resonate with them?

Links to relevant portfolio examples Please send links to content you have produced which you think are relevant to this commission.

Budget The maximum budget for this content is £50,000. Please provide a budget breakdown to show how

you intend to cost the project.

Payment schedule to be agreed upon award of contract. Typical payment might be:

25% on signature of contract

15% on script sign off

40% on all rough cuts

20% on full delivery, including final paperwork

Working together

Who’s responsible for what? Supplier

You will be responsible for:

project management and production of deliverables to agreed deadline and budget

producing an editorial specification of the project

chairing regular production meetings and communicating project plans and status

quality assurance of content (in cooperation with the educational consultant)

user testing

post-production paperwork to be completed in format supplied by BBC (WebasC)

BBC

We will be responsible for:

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providing all learning objectives for each topic area

sharing project documentation from the wider suite of BBC Bitesize content as well as other

content relating to each topic i.e. revision notes and tests

collaboration throughout the production and delivery

sign-off on the following: storylines/initial concepts, look and feel, scripts, essential cast

members, voice-casting, music, sounds effects, rough-cuts (animatics) and final animation

delivery – within an agreed timeframe

We will be jointly responsible for:

ensuring the learning outcomes are met

ensuring that content is best-fit for the Bitesize audience

The BBC Learning team

Nia M Davies – Executive producer, Bitesize

Angharad Rhys – Senior producer, Bitesize

Lowri Williams – Producer, Bitesize

Schedule/project management Although key points such as casting, script sign-off points etc will be identified on the Editorial

Specification, all Bitesize production follows an iterative development process and we will feed back as soon as possible on all editorial decisions.

Final delivery for the project is 17 December 2017 for the English-language content and 02 January 2018 for the Welsh-language content.

This project is highly dependent on specific delivery dates that will be defined in the contract. As

such we would like you to give particular attention to clause 9 in our standard terms which states

the following:

If you fail or are due to fail to deliver a Deliverable (or any part thereof) due at any stage specified in

Schedule 2 for any reason not directly and solely attributable to the BBC, the BBC shall (without

prejudice to any other rights or remedies available to the BBC under this Agreement or at law) be

entitled to terminate this Agreement.

Should this situation arise and the BBC is forced to terminate, the BBC would only be liable to you for

anything delivered prior to termination. For this reason we would ask that you give timeframes and

delivery the highest priority.

The pitching process Shortlisted companies will be invited to a face-to-face pitch at Broadcasting House, Cardiff on 15

August 2017.

Experience in GCSE level Religious Studies is not a prerequisite (although clearly would be useful)

– what we’re looking for are creative and engaging solutions to bridging knowledge gaps.

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Learning experience is not a prerequisite, but a thorough understanding of the needs of the

Bitesize audience, and a clear approach to addressing those needs, are expected.

Companies should have experience delivering engaging content for teens, ideally including

short-form content.

Key dates Deadline for submissions pitch deliverables and selection requirements are outlined below:

Commissioning brief published 19 July 2017

Deadline for proposal submissions 9am, 07 August 2017

Face-to-face pitch to BBC 15 August 2017

Notification of contract award 16 August 2017

Project initiation meeting 30 August 2017

Final delivery of commission (English) 17 December 2017

Final delivery of commission (Welsh) 02 January 2018

These dates are indicative and they may be amended during the process to allow for sufficient time

to undertake each phase of the exercise.

Selection The BBC will use the following standard criteria to evaluate the pitches submitted:

quality of the idea proposed – originality / suitability for Bitesize audience

ability to meet editorial requirements

pricing / value for money

project management / production plan (schedule and budget)

core staff experience

prior experience of company

presentation of response

Any queries on this commission should be emailed to Lowri Williams ([email protected]).

Next steps Please submit proposals by 9am on 7th August 2017 to:

Lowri Williams, Producer, Bitesize - [email protected]

Angharad Rhys, Senior Producer, Bitesize - [email protected]

Nia M Davies, Executive Producer - [email protected]

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Please use Submitted Proposal: GCSE RELIGIOUS STUDIES as the subject line.

Proposals should be provided as either MS Word documents or PDFs. They should be a maximum of

15 pages long.

This is an open brief published on the BBC Learning Commissioning website.

Please note that this document is for information purposes only and does not form part of a

contractual agreement with the BBC.

This is a stand-alone new media commission and the BBC will require all rights in the content,

worldwide and on all platforms. The commission will be contracted using the BBC’s New Media

Rights Framework 2 agreement. Further information on the BBC New Media Frameworks can

befound here: http://www.bbc.co.uk/commissioning/technology-online/how-we-

work/newmediarights-framework.shtml

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Appendix A

Video spec for delivery

VIDEO

Deliver on a hard drive (exFAT) two formats of each video (one compressed and one uncompressed).

Compressed:

Container format: .mp4 or .mov

Maximum file size, 50GB

Video Codec: H.264 / QuickTime

If your system gives you the option to choose between baseline, main and high profile for H264

export, high is preferred.

Frame size: 1920 x 1080

Frames per second: 25 (progressive scan)

Bit rate/ Quality: Constant/100%

Audio

Codec: AAC

Channels: Stereo

Bit rate: 320 kbps

Sample rate: 48 KHz

Sample depth: 16 bit

For online there is no set level – if it is consistent and you can hear the voice over the music mix and

it is not too low or distorted, it is fine.

Uncompressed:

Deliver an uncompressed version on separate channels.

This can be the source files used within the editing system, with Video, Voice, Music, SFX and

Graphics on separate channels.

Graphics must be rendered on separate channel for translation.

Video Codec is AVC Intra Class 100. Premiere and FCP you can use the DPP AS-11 HD export

setting.

If delivering animation, use the uncompressed Animation Codec.

H264 source footage from DSLRs is acceptable.

Please refer to this link for output https://www.digitalproductionpartnership.co.uk/what-

wedo/technical-standards/programme-delivery-standards/

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MUSIC

Commercial music should only be used in the videos if there is an editorial reason to do so and this

needs to be agreed with the BBC prior to inclusion. BBC Bitesize Commissioning Brief – Geography

SUBTITLES

To deliver an XML for subtitles for each video (English SDH)

Using a form of XML called TTML EBU-TT-D (Time Text Markup Languages)

Section 26 - http://bbc.github.io/subtitle-guidelines/

For file format please refer to this link http://bbc.github.io/subtitle-guidelines/ from section 23.

There are other useful guides in this file but a basic style guide and example will be supplied later.

DOCUMENTATION

The following Post Production Documentation must be completed on the following templates and

returned as complete within seven days of the delivery date:

Metadata for each video written by a teacher/educational consultant in both English and

Welsh

2 x post production transcript for each piece of video (English and Welsh) – one timecoded

and one without timecode