T h e S T y l e M a n u a l f o r S u c c e S S f u l M e n

2013

BIGBLACK BOOK

The

Nick

SuLLIvAn

— FASHIOn DIRECTOR, ESQuIRE EDITOR, BIG BLACK BOOK

NickSullivanhasbeenaleadingforceinmenswearsincejoiningEsquireasFashionDirectorin2004.in2006heusheredinBigBlackBook,andhasservedasEditorforthe11editionspublishedtodate.Monthly,hisstylecuesappearintheEsquireflagshipcolumn“AskNickSullivan.”NickalsoservedasacontributortothebookDressed to Kill: The Style of James Bond.

BIGBLACK BOOK

The

Since 2006, Esquire’s Big Black Book has steered modern men through the world’s best clothes, possessions and

destinations with an unmatched expertise and intelligence. Men are shopping again. And they’re excited about it. The Big Black Book is where they find direction. Published twice annually, Big Black Book is the definitive luxury sourcebook with timeless, clever insights on the art of living well, presented in an elegant package.

Alfred DunhillAllegriAllen EdmondsAscot ChangAudemars PiguetBal Harbour ShopsBallyBell & RossBelvest BlancpainBloomingdale’sBNP ParibasBoglioli

BombardierBottega VenetaBrescianiBrioni Brooks BrothersBrunello CucinelliBurberryCadillac CanaliCartierCarusoCesare Attolini Cesare Paciotti

Chanel Bleu de ChanelChanel WatchChopardChryslerCohibaConrad HotelsCosmopolitan Resort CasinoDon Julio Duckie Brown ShoesErmenegildo Zegna

FaçonnableFrederique ConstantGergé Swiss Giorgio ArmaniGlashűtte OriginalGucci Hadleigh’s ClothingHermesHerradura Hickey FreemanHugo Boss

Individualized ShirtsInfinitiIsaiaIWCJacob & CompanyJohn LobbJoseph AbboudKitonLexusLouis VuittonLufthansaMoncler

MontblancMoorerNeiman MarcusOxxford ClothesPaneraiPaul StuartPendleton WhiskyRalph Lauren Purple LabelRavazzoloRoger Dubuis Rolex Santiago Gonzalez

Scarpe di BiancoTag HeuerTanquerayTerlato Wines The Art of ShavingTod’sTriumph MotorcyclesTW Steel VictorinoxVolkswagenWaldorf AstoriaWoodford Reserve

The company you keep

— FRED MARTEL, vP OF SALES & MARKETInG, AuDEMARS PIGuET

BigBlackBookisaninvaluabletoolforreachingadiscerningreader.Themagazineasksthereadertolookwellbeyondanitem’sbeautyandtounderstandthehistory,traditionandcraftsmanshipthatwentintomakingtheitemthatappearsonthepage.Thisisvitalforeducatingaboutourexceptionaltimepiecesandsomethingwereallyappreciate.

— LuCIO InnOCEnTI COMMERCIAL DIRECTOR, MOORER-FEyEM

i’velaunchedanumberofitalianluxurybrandsintotheUnitedStates,andhadexcellentresultsfromBigBlackBook.i’vefoundthattherightretailbuyersnoticeouradvertisements,considerablyhelpingachievepenetrationatthewholesalelevel.NumerousretailersreportthatconsumersvisittheirstoreswithcopiesoftheadsplacedinBigBlackBookin-hand,searchingforaspecificitem.

— MARK BRASHEAR, CEO OF HuGO BOSS, THE AMERICAS

TwiceayearweareinspiredandmotivatedbytheeditorialofBigBlackBook.itistrulythefashionpointofreference.

4 5ouT oF

BigBlackBookreadersbelongtoasocialnetwork

andhaveanaverageof310 personal

contacts.

A MAn Who

GETS AROunD

88%use Facebook

63%use LinkedIn

49%use Twitter

Sample Base: 921 survey respondents who a) purchased The Big Black Book Fall 2011 online for themselves, or b) received The Big Black Book Fall 2011 as a gift to CLAD charter members.

Source: Fairfield Research, Inc., online research survey conducted in January 2012.

97%ofBigBlackBookreadersaremale

Median age 41

68%areage18to49 34%areunder35

M e d i a n h o u S e h o l d i n c o M e $138,800

45%havehouseholdincomeover$150,000

e d u caT i o n

83%arehighlyeducatedwithacollegedegreeorhigher

31%havepostgraduatestudy/degree

BIG BLACK BOOK READERS ARE

a WeLL-oFF, InTeLLIGenT auDIence

BIG BLACK BOOK READERS ARE

SocIaL neTWoRkeRS

81%ofBigBlackBookreaders

kepttheissueforfuturereferenceandreturnedtoitanaverageof 5 times.

68%Thefashioncontentis

betterthanthatinothermen’sfashion/lifestyle

magazines

57%Givesanappreciation

fortheimportance ofquality

62%Apracticaland

usefulguide

43%Taughtmethings

ididn’tknow

68%Educatesreadersthat

finetailoringandgoodcraftsmanshipare worththemoney

44%Anauthorityon

men’sfashion

READER PERCEPTIONS

h I G h Ly c o m p L I m e n Ta R y

ACTIONS TAKEN

e n G a G e D & R e S p o n S I v e

65% recommended it or shared it with someone else

58% either purchased or considered purchasing an item/service based on an article or advertisement

in the magazine

52% visited the Web site of a product/service they read about or saw advertised

BIG BLACK BOOKThe

To find out more information on

this opportunity, please contact

your Esquire Account Executive

or Marcia Kline,

Esquire Associate Publisher/

Advertising, at 212.649.4158 or

mkline@hearst.com.

DISTRIbuTIon & RaTeS

RaTeS Singlepage: $26,250 Gross / $22,313 net | Spread: $52,500 Gross / $44,626 net

c I Rc u L aT I o n The Big Black Book has a total circulation of 155,000

DISTRIbuTIon newsstands at bookstores and airports 60% Targeted national mailing to affluent Esquire subscribers 30% Private jet terminals and luxury hotels 10%

auDIence 263,000 readers*

SpRInG on-SaLe April-June 2013 | cLoSInG/maTeRIaL Due January 11, 2013

FaLL on-SaLe October-December 2013 | cLoSInG/maTeRIaL Due July 12, 2013

* Estimate based on pass-along readership data