Bachelor of BusinessAnalytics (Honours)

PROGRAMME DETAILS

• 3-year honours programme• 31 subjects including graduation project• 14 weeks for full semester; 7 weeks for halfsemester

SEMINARS (CAREER SKILLS)

Seminars covering the following areas will beconducted and all students are required toattend. Although these seminars do not countas credits towards graduation, all HELPgraduate must be trained in the followingessential skills:

• Resolving Conflict• Negotiation• Interpersonal Dynamics• Team Building

SUBJECTS

Year 1 - 10 compulsory subjectsACC101 Financial AccountingBDA100 Introduction to ProgrammingBIT103 Introduction to Database SystemECO101 Principles of MicroeconomicsITC101 Information Technology of BusinessLAW101 Business LawMGT101 Principles of ManagementMKT101 Principles of MarketingQBM101 Business StatisticsQBM153 Mathematics I

Year 2 & 3 - 13 compulsory subjectsBDA202 Business Analytics and Informations SystemsBDA203 Advanced Database SystemsBDA204 Descriptive Business AnalyticsBDA205 Predictive Business AnalyticsMGT203 Business ResearchMGT212 Business Analytics for Decision MakingQBM201 Advanced Business StatisticsBBA301 Human Resource AnalyticsBBA303 Marketing AnalyticsBDA302 Prescriptive Business AnalyticsBDA304 Data Insights and VisualisationsBIP301 Business PracticumBDA400 Final Year Project

And choose 1 subject from Year 3 and 2 subjects fromYear 2 or 3 as electives (all electives must be of 4 credit-value)

5 Compulsory MPU Subjects

MPU1 (Choose 2)MPU3113 Hubungan Etnik (Malaysian students)MPU3123 Tamadun Islam dan Tamadun Asia

(Malaysian students)MPU3143 Bahasa Melayu Komunikasi 2 (International

students)MPU3173 Pengajian Malaysia 3 (International

students)

MPU2 (Choose 1)MPU3213 Bahasa Kebangsaan A***MPU3233 Leadership in BusinessMPU3243 Personal Branding and Career Management***For Malaysian students without a credit in SPM Bahasa

Melayu.

MPU3 (Choose 1)MPU3313 Comparative Ethic for MalaysiaMPU3323 Malaysian ConstitutionMPU3333 Malaysian Digital TransformationMPU3343 Career Pathways in the field of Behavioral

Sciences in MalaysiaMPU3353 Personal Financial Planning in Malaysia

MPU4 (Choose 1)MPU3412 Co-curriculum - Sports 2MPU3422 Co-curriculum - Community Services 2MPU3432 Co-curriculum - Event Management 2

ENTRY REQUIREMENT

Any one of the following:

• HELP Foundation in Arts/Foundation inScience with a minimum CGPA score of 2.0out of 4.0*

• HELP Diploma in Business with a minimumCGPA score of 2.0 out of 4.0*

• 2C+ in STPM*• 2 Ds in A-level*• 5 Bs in Senior Middle 3 (UEC)**• Equivalent qualification

* The stated qualifications need to be supportedwith a pass in SPM Mathematics, English, Sejarahand Bahasa Melayu.

** The stated qualification need to be supportedwith at least a C8 grade in UEC English andMathematics.

ASSESSMENT

Most subjects follow the assessment patternbelow:Continuous assessment - 40%Final Examination - 60%

INTAKES

January, March#, May, August, October#

# This intake is only applicable for those enteringthe programme without being granted anyexemptions.

PROGRAMMESTRUCTURE