bayleys conference - your online profile jul 09
DESCRIPTION
Presentation to Bayleys residential sales team - your online profile, why is it important and how you can build your profileTRANSCRIPT
![Page 1: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/1.jpg)
![Page 2: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/2.jpg)
Profiling yourself online
![Page 3: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/3.jpg)
What is an online profile?
• A web page
• A blog
• A social network page – Facebook
• A comment on a blog
• A quote in an online publication
• A property listing
• A YouTube video
• A twitter profile
• An email newsletter ?
![Page 4: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/4.jpg)
Why you need an online profile?
• To provide a credible trusted reference check
• To create lead opportunities
• To demonstrate your unique expertise
• To assist you in building a reputation
Insert text here
![Page 5: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/5.jpg)
Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
Before Simon comes round tomorrow to appraise the house - let’s review his profile?Who seems to be the
best real estate agent in Kingsland?
![Page 6: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/6.jpg)
1998 : 26,000,000 web pages1998 : 26,000,000 web pages
2000: 1,000,000,000 web pages2000: 1,000,000,000 web pages
2008: 1,000,000,000,000 web pages2008: 1,000,000,000,000 web pages
100,000,000,000 clicks per day100,000,000,000 clicks per day
The Wide Wide online World
![Page 7: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/7.jpg)
Don’t get lost on the WWW
![Page 8: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/8.jpg)
Why is an online profile so important for real estate?
![Page 9: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/9.jpg)
Why is your online profile so important?
![Page 10: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/10.jpg)
Insert text here
Why Profile yourself?
A. Give yourself visibility – the Google view!
B. Be the local expert : The first step is to become the expert in what you do.
Which means micro-specialization.
![Page 11: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/11.jpg)
Insert text here
Getting the basics right
Your page – you need one – Google needs to find it and show it to prospects / clients
Professional – LinkedIn
Contextual – real estate : company / industry
Dynamic – update it
![Page 12: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/12.jpg)
Find yourself on Google
![Page 13: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/13.jpg)
Insert text hereStepping up a gear - blogging
1.Demonstrate your expertise & local knowledge
2.Establish or be a part of the conversation
3.Become the go-to specialist
4.Nurture your profile – value will grow
5.Track your profile – Google Alerts
![Page 14: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/14.jpg)
Insert text here
So what you must do on Monday?
1.Google yourself!
2.Ensure you have a profile page
3.Reflect on your communication channels – email / blog
4.Contribute to discussions
5.Reciprocity – be generous with your advice and knowledge
![Page 15: Bayleys Conference - your online profile Jul 09](https://reader035.vdocuments.us/reader035/viewer/2022070315/554df156b4c905f7578b5284/html5/thumbnails/15.jpg)
These could be your next clients – but only if they can find you!