bayer is rewriting the book on brd treatment · bayer is rewriting the book on brd treatment ©2015...
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BAYER ISREWRITING THE BOOKON BRD TREATMENT
©2015 Bayer HealthCare LLC, Animal Health, Shawnee Mission, Kansas 66201, Bayer and the Bayer Cross are registered trademarks of Bayer.
1 Texas A&M Ranch to Rail data (1993-2001) 2 Snowder, G. D., L. D. Van Vleck, L. V. Cundiff, and G. L. Bennett. 2006. Bovine respiratory disease in feedlot cattle: Environmental, genetic, and economic factors. J. Anim. Sci. 84:1999–2008. 3 NAHMS, 2007 (Cow-calf, Part V) 4 Longeragan GH, et al. Trends in mortality ratios among cattle in US feedlot. JAVMA, Vol 2019, No. 8, October 15, 2001.
Factors that CONTRIBUTE TO BRD include:
LOSSIN CATTLE that have been treated for BRD vs healthy cattle
49 - 150$ $ 1
BOVINE RESPIRATORY DISEASE
THE INCIDENCE RATE OF BRD
depending on age
5 - 50%2
THE MORTALITY RATE ATTRIBUTED TO BRD
IS THE MOST DEVASTATING DISEASE FACING THE BEEF CATTLE INDUSTRY.
COW/CALF
37%
3
FEEDLOT
4
57%
CO-MINGLINGLOW ENERGY LOW WEIGHT
DEHYDRATION
CASTRATION
SHIPPING GENETICS
CHANGES IN WEATHER
AGE DUSTGENDER
PRODUCTION SYSTEM
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INNATE IMMUNITYIS ACTIVE
and starts whenpathogens are detected
AT BIRTH
THE IMMUNE SYSTEM PROTECTSAGAINST FOREIGN PATHOGENS.
IMMUNOSTIMULANTS CAN
JUMP START the innate immune system
ACTIVATED INNATE IMMUNE
a broad range of pathogens
cells are prepared to
RAPIDLYFIGHT
ADAPTIVE
requires EXPOSURE TO ANTIGENS to become
EFFECTIVE
IMMUNITY
BUT BAYER IS
CHANGING THAT STORY.