bayer 04 leverkusen fußball gmbh strategic partnerships: 2017
TRANSCRIPT
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Bayer 04 Leverkusen Fußball GmbH Strategic Partnership Proposal
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The FC Challenge will feature German clubs Bayer 04 Leverkusen and VfL Wolfsburg and
Clube de Regatas do Flamengo and Clube Atlético Mineiro from Brazil playing in a Davis
Cup-modeled competition with Clubs representing Countries, each vying for points
to secure the tournament title for their home nation
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Why Bayer 04?
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The “Werkself” (works team) conceptdemonstrates that the global enterpriseBayer AG fully supports Bayer 04 Fußball GmbHwith it's expertise and international reputation to be one of the most professional
and established Bundesliga clubs
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The concept of turning young and talented players into a successful team
has put the club on a very promising path with various popular figures and
outstanding characters - be that players or management members - round off the
impact of Bayer 04 Leverkusen
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As the league’s Werkself, Bayer 04 possesses one of the most unusual club
traditions with notable sporting achievements and
is continuing along this route in the spirit of ultimate professionalism, innovation
and sporting passion
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The Chicharito Effect
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Javier Hernández Balcázar is a Mexican professional footballer who plays
forward for the German club Bayern Leverkusen and the Mexican National Team, but is commonly known by his nickname: Chicharito (aka: Little Pea)
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Chicharito was named MVP of the 2011 CONCACAF Gold Cup and is the second highest-goal scorer in Mexico National Team history
An ambassador for UNICEF and featured on the cover of massively popular FIFA 14 game
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The presence of the ‘Little Pea’ has unleashed a storm of adulation at the Florida Cup
Fellow Mexicans from near-and-far areflocking to Bayer 04's training ground
every day to catch a glimpse of their idol
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When Bayer 04 visited Florida for the first timein 2014, without Chicharito, they sold next to nothingin the way of merchandise
In 2015, replica shirt sales rocketed to the 5,000-mark and thousands turned up just to
watch the team train
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It’s hardly surprising...
According to the 2015 U.S. Census, almost a quarter (almost five million) of the
state’s residents are Hispanic or Latino, many of whom have soccer down as
their number one sport
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Why "Little Pea"Is The Key?
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With 7.2 million followers on Twitterand another 3.5 million on Instagram, Chicharito is well aware of what he means to a lot of people
and rarely disappoints
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Over the course of the year, over one-and-a-half-million new fans
made their way onto one of Bayer 04’s social media platforms making
them the third-fastest growing football club in Europe
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On Instagram alone, Bayer 04 saw growth of 390%
whilst Twitter grew by 188% and Facebook by 81%
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During last year’s winter break, Bayer 04 became the first soccer club to broadcast
via Facebook Live, reaching 1.2 million fans who tuned in for matches against
Sante Fe and Sport Club Internacional and generated over 1.6 million impressions on
social media
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Leverkusen's North American TV ratings,shirt sales and social traffic have all experienced massive increases over thepast 13 months including eight of the top ten most-watched matches on Fox Sports
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FOX will air the match between Werder Bremenand Bayer Leverkusen live on over-the-air network television on Saturday, October 15
Executives are expecting the highest ratings ever
for a Bundesliga match on the network
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Florida Cup Sponsors
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Florida Cup: 2017 Sponsorships
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- Winterpause -Training Session
Sponsorships
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- Training Sessions -Pitchside Signage
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Branded Content
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'One On One'With Chicharito
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- 1 vs. 3 -Star Keeper Bernd Leno
Takes On Three Bayer 04 Players in Skills Competition
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Kennen Sie Ihre Geschichte
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Brian The Lion
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WerkselfSoccer Schools
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Post Training/Match: Hoarding Sponsor
Placements
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Social Activations
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360 Social Perspective
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Firstv1sion
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Celebrate Every Goal
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Branded Social Posts
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Pre-Match Introduction Mascots
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- Sweepstakes -Take the Schwadbus
to Leverkusen in Germany
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Pre/Post MatchFlorida Cup Hospitality
(VIP, Player Meet & Greet)
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Official Fanshop, Merchandising and
Supporter Club Activation
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Gaming Lounge:FIFA 17 Competitions
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Signed Chicharito Giveaways
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BayArenaSponsor Placement
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The Power of Werkself
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The Power of Werkself
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