bay area sh ocase project profile

APDS’s Role: Property Disposition Services Marketing & Outreach Services Date of Service: 2010 The Neighborhood SHOcase Bay Area Coalition Project Scope As a high cost market the Bay Area is affected differently by the impact of foreclosures, the ability to dispose of real estate to working families at an affordable price is more challenging. In an effort to stimulate the housing market, the City of Oakland and a Bay Area Coalition worked with APD Solutions (APDS) to implement a Neighborhood SHOcase strategy. The SHOcase offers a buyer-friendly environment for any family regardless of their credit challenges or where they are on their path to homeownership. Participants are able to speak with lenders, real estate professionals, and housing counseling agencies to ensure they're ready to become homeowners and actually purchase a select group of affordable homes made available at a discount for one day only. The SHOcase was organized by a public-private coalition consisting of 13 local and national organizations with properties assembled for sale at special discounts from various sellers. The unique ingredient of the APDS SHOcase is the assembling of all stakeholders who influence the targeted community’s foreclosure and development needs. This has produced proven success because it is mutually beneficial, trusted, and sustainable. Our Work APDS serves as event organizer and sponsor. We coordinate all event participants and necessary resources that make the project possible. We design the marketing and outreach strategies in collaboration with the Bay Area coalition. The SHOcase is a successful disposition approach that employs 3 basic concepts: Pre-Marketing Efforts – Concentrated grassroots and high level marketing approaches to reach people in multiple languages Buyer Preparation Assistance – Starting 4-6 weeks before the event APDS and its partners provide homebuyer preparation seminars Owner-Occupant Focused vs. Investor Centered – These events are available to working families Initiative Deliverables Design all project management templates & marketing material Development of advanced multi-lingual marketing strategies and sale of initiative assets Management of project time-lines and anticipated completion dates Solicitation of home show vendors providing complementary services (flooring, landscape, etc.) Management of real estate professionals & asset managers Oakland, CA 171 17th Street, Suite 1625 Atlanta, GA 30363 / Telephone: (404) 921-3131 / Fax: (404) 921–3141 / www.APDSolutions.com Property Disposition Services The Bay Area Neighborhood SHOcase PROJECT PROFILE

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APDS’s Role: Property Disposition Services

Marketing & Outreach Services

Date of Service: 2010

The Neighborhood SHOcase

Bay Area Coalition

Project Scope As a high cost market the Bay Area is affected differently by the impact of foreclosures, the ability to

dispose of real estate to working families at an affordable price is more challenging. In an effort to

stimulate the housing market, the City of Oakland and a Bay Area Coalition worked with APD Solutions

(APDS) to implement a Neighborhood SHOcase strategy.

The SHOcase offers a buyer-friendly environment for any family regardless of their credit challenges or

where they are on their path to homeownership. Participants are able to speak with lenders, real estate

professionals, and housing counseling agencies to ensure they're ready to become homeowners and

actually purchase a select group of affordable homes made available at a discount for one day only. The

SHOcase was organized by a public-private coalition consisting of 13 local and national organizations with

properties assembled for sale at special discounts from various sellers. The unique ingredient of the

APDS SHOcase is the assembling of all stakeholders who influence the targeted community’s foreclosure

and development needs. This has produced proven success because it is mutually beneficial, trusted, and

sustainable.

Our Work

APDS serves as event organizer and sponsor. We coordinate all event participants and necessary resources that make the project possible. We design the marketing and outreach strategies in collaboration with the Bay Area coalition. The SHOcase is a successful disposition approach that employs 3 basic concepts: Pre-Marketing Efforts – Concentrated grassroots and high level marketing approaches to reach

people in multiple languages Buyer Preparation Assistance – Starting 4-6 weeks before the event APDS and its partners

provide homebuyer preparation seminars Owner-Occupant Focused vs. Investor Centered – These events are available to working

families

Initiative Deliverables

Design all project management templates & marketing material

Development of advanced multi-lingual marketing strategies and sale of initiative assets

Management of project time-lines and anticipated completion dates

Solicitation of home show vendors providing complementary services (flooring, landscape, etc.)

Management of real estate professionals & asset managers

Oakland, CA

171 17th Street, Suite 1625 Atlanta, GA 30363 / Telephone: (404) 921-3131 / Fax: (404) 921–3141 / www.APDSolutions.com

Property Disposition Services