BauBig*

The research of large consumers of building materials, constructions, technologies, equipment

Building the future together!

* The usage right to this methodology belongs to BauMarketingTM (according to the Ukrainian Law on copyright and related rights)

About the Project

BauBig - a survey of large construction companies.

This research is just for you if you selling concrete, bricks, fixtures, machinery and equipment,provide a large real estate developers with variety (subcontracting) services and adapting yourmarketing policy for requests of this consumers groups.

It allows each of the markets’ participants to obtain current information on a range of issues relatedto professional audiences in a short time.

If you have a limited list of questions to the audience, then you can take part in syndicated project(to include your questions in a general questionnaire), significantly reducing the expenditure forconducting the necessary market researches.

The peculiarity of the project is its periodicity, which makes it possible to trace the dynamics ofchanges in the market and among consumers.

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About the Project

BauBig - an excellent platform to clarify the following issues:

• The attitude to the provided products, brands;• Comparison with competitors;• Testing of new product proposals;• Definition of media preferences (where professional consumers receive information about the• materials, innovation, etc.);• Volumes and specificity of the purchase of various materials;• Features of the decision on the choice of material, the supplier;• Knowledge of the brands, suppliers;• Regional features, etc.

If you selling the branded products of medium and high price segment, the conditions supply (price,financing, kickbacks ...) - not the only factors of supplier choice.Others also affects the decision. The research allows to find it out. And not only that

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Block of the required information

Block of the required information включает includes the information about:

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Company, which employs the interviewee respondent:

The respondent:

SpecializationIncomeConstruction output in the yearNumber of employeesRegion

OccupationRole in making purchasing decisionsExperienceEducation

The researched products

The basic list of

the researched building

materials

Ceilings, floor

Concrete, cement, bricks

Machinery, equipment

Drainage systems

Windows, doors

Roofing and related

materials

Finishing materials, DPM

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Air conditioning, heating

Fittings, metal

structure, PMB

Insulating materials

and others

Methodology and sampling

The method of collecting informationPersonal interview with professional customers (by phone).

Polled:Heads of procurement departments of large construction companies

Sample size - 200 interviews. The sample target, random for the whole Ukraine. Representatives of construction companies with an annual income of not less than UAH 10 million are interviewed. The individual extension of the sample of a fraction as well as composition of respondents is possible (executors of specific types of work, turnover, construction segments).

The sample calculation is based on a database of construction companies - general contractors.

Geography of research includes all the localities where the general contractors working with an income of more than UAH 10 million a year.

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Form of the results

Results of the research provided to the Customer in the following form (at Customer request and prior arrangement)

array of data in the format of SPSS / OCA;

sample describing technical report;

table of one-and two-dimensional distributions in Excel format;

printed report;

electronic report (MS Word, Power Point Presentation);

Ownership of the questions and their results (except for the block of the required information) belongs to the Customer.

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consultation on the use of data in marketing activities

Контакты

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Address:13, Solomenskaya st. Kyiv 03680 Ukraine

Tel.:+ 38 044 520-18-58+ 38 044 332-48-44+ 38 044 248-07-11+ 38 067 401-42-31

Fax:+ 38 044 520-18-58

Project manger - Victoriya Pasechnik Victoria.Pasechnik@baumarketing.com.ua