B

2

baTumis SoTa rusTavelis saxelmwifo universiteti

turizmis fakulteti

aWaris ar turizmisa da kurortebis departamenti

mdgradi turizmi: ekonomika da biznesi

III saerTaSoriso samecniero-praqtikuli

konferencia

programaprogramaprogramaprograma

baTumi

2 - 3 ivnisi, 2012

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Batumi Shota Rustaveli State University Tourism Faculty

Tourism and Resorts Department of the Autonomous

Republic of Ajara

SUSTAINABLE TOURISM: ECONOMICS AND BUSINESS

3 rd International Scientif ic-Practical

Conference

PROGRAM

Batumi 2-3 June, 2012

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konferenciis ganrigi

02. 06. 2012 _ baTumi

10.00 - 11.00 _ monawileTa registracia

11.00 - 12.15 _ pleneruli sxdoma (SoTa rusTavelis

darbazi, #55 aud.)

12.15 - 13.00 _ Sesveneba (lanCi, turistuli gamofenis

daTvaliereba)

13.00 - 16.00 _ seqciuri muSaoba

16.00- 17.00 _ diskusia — mrgvali magida

17.00- 20.00 _ baTumis turistuli potencialis gacnoba

20.00 -22.00_ sazeimo miReba — sastumro ,,Seratoni”

22.00 _ sastumroSi dabinaveba

03. 06. 2012 _ mtiralas erovnuli parki

10:00 _ gamgzavreba

11.30 - 12.00 _ mtiralas erovnuli parkis gacnoba

12.00 - 14.00 _ ekoturistuli marSruti

14.00 - 15.00 _ turistuli sadili bunebaSi

15.00 - 16.00 _ Semajamebeli Sexvedra, diskusia

18.00 _ baTumSi dabruneba

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CONFERENCE AGENDA

02. 06. 2012 ---- BATUMI

10.00 - 11.00 _ Participants Registration

11.00 - 12.15 _ Plenary Meeting (Shota Rustaveli Hall, room No. 55)

12.15 - 13.00 _ Break (Lunch, Tourism Exhibition)

13.00 - 16.00 _ Small group work sessions

16.00 - 17:00 – Roundtable Discussion

17:00 – 20:00 – Introduction to the tourism potential of Batumi

20.00 – 22:00 – Official reception at the ,,Sheraton” Hotel

03. 06. 2012 ---- MTIRALA NATIONAL PARK

10 : 00 – Leave for Mtirala National Park

11.30 - 12.00 _ Introdaction to Mtirala National Park

12.00 - 14.00 _ Eco Tour

14.00 - 15.00 _ Lunch in Mtirala National Park

15.00 - 16.00_ Closing session and discussion

18.00 – Return to Batumi

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plenaruli sxdoma / / / / PLENARY SESSION baTumis SoTa rusTavelis saxelmwifo universiteti, SoTa rusTavelis darbazi, #55 aud.

Batumi Shota Rustaveli State university, Shota Rustaveli Hall, №55

11.00 - oficialuri gaxsna / / / / Opening of the Conference

alioSa bakuriZe — baTumis SoTa rusTavelis saxelmwifo

universitetis reqtori, sruli profesori

Aliosha Bakuridze – Rector of Batumi Shota Rustaveli State University, Full Professor

levan varSalomiZe — aWaris avtonomiuri respublikis

mTavrobis Tavmjdomare

Levan Varshalomidze – Chairman of the Goverment of the Autonomous Republic of Ajara

rostom beriZe ---- saorganizacio komitetis Tavmjdomare, baTumis SoTa rusTavelis saxelmwifo universitetis turizmis fakultetis dekani, sruli profesori

Rostom Beridze - Chairman of the Organizing Committee, Dean of Tourism Faculty of Batumi Shota Rustaveli State University, Full Professor

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11.20_12.15 momxseneblebi / Speakers 1. Teimuraz Sengelia - ekonomikis mecnierebaTa doqtori, ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universitetis sruli profsori turistuli bazris ganviTarebis perspeqtivebi saqarTveloSi

Teimuraz Shengelia -Doctor of Economic Sciences, Full Professor of Ivane Javakhishvili Tbilisi State University Market for tourism development prospects in Georgia 2. Recep Tapramaz - Dean of Tourism Faculty of Ondokuz Mayis University, Professor. Samsun, Turkey Sustainable Tourism and Education rejeb Taframaz — ocdaeqvsi maisis universitetis turizmis fakultetis dekani, profesori. samsuni, TurqeTi mdgradi turizmi da ganaTleba 3. Teimuraz abesaZe. telemarkis universiteti, norvegia merab diasamiZe. baTumis SoTa rusTavelis saxelmwifo universiteti norvegiis telemarkis sagrafos, rogorc saqarTvelosaTvis potenciuri turistuli bazris Seswavlis zogierTi Sedegebi Teimuraz Abesadze. Telemark University, Norway Merab Diasamidze. Batumi Shota Rustaveli State University Market research results of tourism market potential of Norway, Telemark County

for Georgia.

4. Kurt Heinz Reitz - Centrum fur international Migration und Entwicklung (CIM), BSU-Tourism Faculty, Germany How Tourism can help creating sustainable incomes for the population kurt hainc raici –––– saerTaSoriso migraciisa da ganviTarebis

centris eqsperti, bsu-turizmis fakulteti, გGermania rogor SeiZleba turizmma Seqmnas mdgradi Semosavali mosaxleobisaTvis 12.15 —13.00 - Sesveneba (lanCi, turistuli gamofenis daTvaliereba) 12.15 — 13.00 - Break (Lunch, Tourism Exhibition)

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seqciuri muSaoba - BbaTumi

WORKING IN SECTIONS - BATUMI 13.00 - 16.00

I seqcia Section

mdgradi turizmis ganviTarebis problemebi da

perspeqtivebi

THE PROBLEMS AND PERSPECTIVES OF SUSTAINABLE TOURISM DEVELOPMENT

I –A seqcia

SoTa rusTavelis darbazi, #№55 aud

Shota Rustaveli Hall, №55

seqciis xelmZRvaneli: iaSa mesxia Chairperson: Iasha Meskhia

1. iaSa mesxia. iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti saqarTvelos turizmis Tanamedrove mdgomareobis analizi da perspeqtiuli ganviTarebis orientirebi Iasha Meskhia. Iv. Javakhishvili Tbilisi State University Analysis of modern conditions of tourism in georgia and guidelines for its long-term development

2. Iveta Dembovska, Inese Silicka. Rezekne Higher Education Institution, Latvia Tourism clusters in different countries iveta dembovska, ineza siliska. rezeknes umaRlesi saswavlo universiteti, Llatvia turizmis klasteri sxvadasxva qveyanaSi

3. Charlotte M. Vaillancourt. Batumi Shota Rustaveli State University,

Torism Faculty, USA Five steps to take now for sustainable tourism in the future: A foreigner’s perspective Sarlota m. valanqorTi. baTumis SoTa rusTavelis saxelmwifo universiteti, turizmis fakulteti, aSS ucxoelis xedva: xuTi etapi, romelic momavali mdgradi turizmis sawindaria

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4. Péter Tóth. Széchenyi István University, Hungary The present and future state of cycle tourism in Hungary peter Tos. iStvan SeCenis universiteti, ungreTi velo turizmis ganviTarebis awmyo da momavali ungreTSi

5. Tatyana lipai. Belarusian State Agrarian Technical University Agritourism – actual direction of economic development republic of Belarus tatiana lipai. belorusiis agrarul-teqnikuri universiteti agroturizmis aqtualuri mimarTulebebi belorusiis ekonomikaSi

6. Szandra Gombos. Széchenyi István University, Hungary

Festival tourism in Hungary in the light of sustainability szandra gombos. iStvan SeCenis universiteti, ungreTi festival turizmi ungreTSi mdgradobis safuZvelze

7. Susann Braecklein. Legal Expert, CIM-Germany Constitutional Court of Georgia, Germany Human Rights and Tourism suzan brekleini. iuridiuli CIM-eqsperti, saqarTvelos konstituciuri sasamarTlo, germania adamianis uflebebi da turizmi

8. guguli yuraSvili, , , , Tamar rostiaSvili, , , , maia soselia. saqarTvelos teqnikuri universiteti saqarTveloSi turizmis mdgradi ganviTarebis tendenciebi Guguli Kurashvili, Tamar Rostiashvili, Maia Soselia. Georgian Technical University Trends of Sustainable Development of Georgian Tourism

9. Tamar basilaSvili. goris saswavlo universiteti turizmi da saqarTvelo – mdgradi ganviTarebis perspeqtivebi Tamar Basilashvili. Gori Teaching University Tourism and Georgia - Prospects of Development

10. vaxtang miqaSaviZe, Jani miqaSaviZe. BbaTumis SoTa rusTavelis saxelmwifo universiteti turizmis mdgradi ganviTarebis tendenciebi, problemebi da prespeqtivebi Vakhtang Mikashavidze, Zhani Mikashavidze. Batumi Shota Rustaveli State University Tends, Problems and Perspectives of Stable Development of Tourism

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11. rusudan qinqlaZe, elene menabde-jobaZe. saqarTvelos teqnikuri universiteti saqarTveloSi turizmis ganviTarebaze moqmedi ZiriTadi faqtorebis analizi Rusudan Kinkladze, Elene Menabde-Jobadze. Georgian Technical University Analysis of Key Factors Impacting Development of Tourism in Georgia

12. Vazha Kakabadze, Nana Maisuradze. Engineering Academy of Georgia.

Sokhumi State University Opportunities of sustainable development of tourism and organizational culture

13. maia margvelaSvili. iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti turizmis ekonomikuri zemoqmedebis analizis mniSvneloba da saxeebi Maya Margvelashvili. Iv.Javakhishvili Tbilisi State University The Types and an Importance of Tourism Economic Impact Analysis

14. madona gelaSvili,,,, maia Wania. soxumis saxelmwifo universiteti investiciebis gavlena saqarTvelos turizmis ganviTarebaze Madona Gelashvili, Maia Tchania. Sokumi State University Influence of Investment on Development of Georgian Tourism

15. liana qarTveliSvili, nato kutalaZe, lika megreliZe.

garemos erovnuli saagento saqarTveloSi turizmis sainvesticio garemos saimedoobis Sefaseba klimatis cvlilebis gaTvaliswinebiT

16. lia kvaracxelia, , , , rusudan qinqlaZe. saqarTvelos

teqnikuri universiteti saqarTvelos bunebriv-rekreaciuli resursebis roli turistul industriaSi Lia Kvaracxelia, Rusudan Kinkladze. Georgian Technical University A Role of Natural-Recreational Resources of Georgia in Resort Industry

17. nino faresaSvili, qeTevan CitalaZe. iv. javaxiSvilis

saxelobis Tbilisis saxelmwifo universiteti turizmis mdgradi ganviTarebis rigi aspeqtebi

18. kaxaber gabelaSvili. quTaisis universiteti turizmis ganviTarebaze moqmedi ZiriTadi ekonomikuri da socialuri faqtorebi

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Kakhaber Gabelashvili. Kutaisi University The Main Economic and Social Factor as the Determinants of Tourism Development

19. nona axvlediani. akaki wereTelis saxelmwifo universiteti mdagradi turizmis, rogorc globaluri socialur– ekonomikuri movlenis, raodenobrivi da Tvisebrivi gardaqmnebis procesi da ganviTarebis kanonzomierebani saqarTveloSi Nona Akhvlediani. Akaki Tsereteli State University Sustainable Tourism as a global socio-economic development, quantitative and qualitative regularities of the development and transformation process in Georgia

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I – B seqcia

aud / Room #№ 21 seqciis xelmZRvaneli: evgeni baraTaSvili Chairperson: Evgeni Baratashvili

20. Tamaz gamsaxurdia, , , , Teimuraz festveniZe. akaki wereTlis

saxelmwifo universiteti saqarTveloSi turizmis gavniTarebas - gonivruli midgoma Tamaz Gamsakhurdia, Teimuraz Pestvenidze. Akaki Tsereteli State Uni-versity Reasonable approach to development of Tourism in Georgia

21. maia TeTruaSvili. iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti 21-saukune da turistuli biznesi Maia TetruaSvili. Iv. Javakhishvili Tbilisi State University Tourism - One of the Most Stable Sectors of The Economy

22. goderZi SaniZe. quTaisis universiteti turistuli biznesis ganviTareba qveynis ekonomikis ganviTarebas ganapirobebs Goderdzi Shanidze. Kutaisi University Developing Tourist Business Defines the Development of the Country’s Economics

23. maka firanaSvili. saqarTvelos teqnikuri universiteti

turistuli atraqciebis da garTobis ganviTareba msoflioSi da misi perspeqtivebi saqarTveloSi Maka Piranishvili. Georgian Technical University The Development of Tourist Attractions and Entertainment All Over the World and its Perspectives in Georgia

24. ramaz futkaraZe. iv. javaxiSvilis saxelobis Tbilisis

saxelmwifo universiteti safrangeTi saerTaSoriso turizmSi: Tanamedrove mdgomareoba da perspeqtivebi Ramaz Putkaradze. Iv. Javakhishvili State University France in the international tourism: Problems and Perspectives

25. giorgi koWlavaSvili. goris saswavlo universiteti

turizmi ganviTarebad qveynebSi Giorgi Kochlavashvili. Gori Teaching University Tourism in Developing Countries

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26. evgeni baraTaSvili, , , , daviT baidoSvili. saqarTvelos teqnikuri universiteti pirdapiri ucxouri investiciebis trendebi turizmSi da ganviTarebadi qveynebi Evgeni Baratashvili, Davit Baidoshvili. Technical University of Georgia Trends of Direct Foreign Investments in Tourism and the Developing Countries

27. marina CavleiSvili. iv. javaxiSvilis saxelobis Tbilisis

saxelmwifo universiteti turizmi ganviTarebis SesaZleblobebi da perspeqtivebi guriis regionSi Marina Chavleishvili. Iv. Javakhishvili Tbilisi State University Opportunities and Perspectives for Development of Tousism in Guria Region

28. giorgi merlani. goris saswavlo universiteti

svaneTSi turizmis ganviTarebis perspeqtivebi, realoba da sinamdvile Giorgi merlani. Gori Teaching University Development and Perspeqtives of Turizm and it Vole for Profit of Lokal Population

29. Tea anesaSvili. goris saswavlo universiteti mdgradi turizmis ganviTareba Sida qarTlSi (gori da goris raioni) Tea Anesashvili. Gori Teaching University Development of Sustainable Tourism in Georgia (In Gori area)

30. sofio gorgijaniZe. saqarTvelos xarisxis marTvis

universiteti turizmis ganviTarebis perspeqtivebi svaneTis sakurorto zonaSi Sophio Gorgijanidze. Georgian University of Brands Managements Tourism Development Perspectives in Svaneti Resort

31. nino NNNNsamWkuaSvili. saqarTvelos agraruli univesiteti

turizmis mdgradi ganviTareba, rogorc mcxeTa-mTianeTis regionis socialur-ekonomikuri ganviTarebis winapiroba Nino Samchkuahvili. Georgian Agrarian University Sustainable Development of Tourism, as Condition of Social-Economical Development of Mtskheta-Mtianeti Region

32. konstantine abulaZe, vaxtang liCeli, sergo ciramua.

turizmis geoinformaciuli centri. iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti

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qvemo qarTlis arqeologiuri turizmis potencialis kvlevis Sedegebi Konstantine Abuladze, Vakhtang Licheli, Sergo Tsiramua. tourism geo information center. iv. Javakhishvili Tbilisi State University Research-Based Data of the Archeological Tourism Potential of Kvemo Kartli

33. nino WalaganiZe. kavkasiis saerTaSoriso universiteti

turizmi dargobriv gaSuqebaTa swavlebis WrilSi Nino Chalaganidze. Caucasus International University Tourism in Light of Field Covering

34. nino abesaZe. iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti turizmis statistikis ganviTarebis prioritetuli mimarTulebebis Sesaxeb saqarTveloSi Nino Abesadze. Iv. Javakhishvili Tbilisi State University About of the priority directions of development of tourism statistics in Georgia

35. Tamar margiani. saqarTvelos agraruli uniersiteti agrodakrediteba rogorc mdgradi turizmis ganviTarebis aucilebeli piroba Tamar Margiani. Agricultural University of Georgia Agricultural crediting as a sustainable tourism development necessary condition

36. daviT WiotaSvili. goris universiteti

erTiani sadazRvevo sivrcis formirebis sakiTxebi evrokavSiris qveynebSi David Tchiotashvili. Gori University The Issues of United Insurance Space Formation in EU Countries

37. lia eliava. soxumis saxelmwifo universiteti

turizmis dafinansebis Tanamedrove problemebi saqarTveloSi Lia Eliava. Sokhumi State University Recent Problems of Financing Tourism Business In Georgia

38. nazi gvaramia. soxumis saxelmwifo universiteti

riskis Sefaseba da auditi turistul kompaniebSi Nazi Gvaramia. Sokhumi State University Risk Evaluation and Audit in Travel Agencies

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II seqcia Section

garemos dacva, daculi teritoriebi da ekoturizmis menejmenti

PRESERVING THE ENVIRONMENT, PROTECTED AREAS AND ECOTOURISM MANAGEMENT

II – A seqcia

aud / Room #№ 20

seqciis xelmZRvaneli: niko kvaracxelia Chairperson: Niko Kvaratskhelia

1. marina metreveli. saqarTvelos parlamenti garemosdacviTi politika saqarTveloSi Marina Metreveli. Parlament of Georgia Environmental Protection Policy in Georgia

2. rostom beriZe, mamuka gogelia. SoTa rusTavelis

saxelmwifo universiteti daculi bunebrivi teritoriebis ekoturistuli potenciali da misi gamoyenebis problemebi Rostom Beridze, Mamuka Gogelia. Batumi Shota Rustaveli State University Eco-tourism potential in protected areas and its challenges

3. merab vaniSvili, , , , nino vaniSvili. saqarTvelos teqnikuri universiteti ekoturizmis adgili da roli turistuli industriis ganviTarebaSi Merab Vanishvili, Nino Vanishvili. Georgian Technical University Place and role of the ecotourism in the development of tourism industry

4. Sorena caava. saqarTvelos agraruli universiteti

ekoturizmis ganviTareba da misi perspeqtivebi saqarTveloSi Shorena caava. Georgian State Agrarian University Eco-tourism development and its prospectives in Georgia

5. besik barkalaia, , , , Tamar beriZe. saqarTvelos teqnikuri

universiteti erovnuli parkebis formireba da funqciuri Taviseburebani Besik Barkalaia, Tamar Beridze. Georgian Technical University Establishment of national parks and their functional characteristics

16

6. nino lazviaSvili, , , , ana arCvaZe. saqarTvelos teqnikuri

universiteti erovnuli parkebi, turizistuli bunebaTsargebloba da damxmare zonebi Nino Lazviashvili, Ana Archvadze. Georgian Technical University National Parks, Tourist Nature Management and Auxiliary Zones

7. qeTevan kokaia. soxumis saxelmwifo universiteti

agroturizmi erovnuli ekonomikis sistemaSi Ketevan Kokaia. Sokhumi State University Rural Tourism in the System of National Economy

8. niko kvaracxelia. guram TavarTqilaZis saswavlo

universiteti dasveneba soflad glexis karmidamoSi. ucxoeTis gamocdilebis analizi Niko Kvaratskhelia. Guram Tavartkiladze Teaching University Recreation in rural areas. Analysis of foreign experience

9. naTia cxadaZe. saqarTvelos agraruli universiteti

agroturizmis ganviTarebis mdgomareoba da perspeqtivebi saqarTveloSi Natia Tskhadadze. Gerogian Agrarian University Condition and Perspectives of Agro Tourism Development in Georgia

10. maia melaZe. grigol robaqiZis saxelobis universiteti

ekoturizmi dacul teritoriebze Maia Meladze. Grigol Robaqidze University Ecotourism in Protected Territories

11.11.11.11. inga sanikiZe, , , , Tamar SarabiZe. iv. javaxiSvilis Tbilisis

saxelmwifo universiteti J.p. de turneforis cnobebi saqarTvelos Sesaxeb da ekoturizmisa da sasoflo turizmis ganviTarebis momavali Inga Sanikidze, Tamar Sharabidze. Iv. Javakhishvili Tbilisi State University Notes of J.P. De Turnefore about Georgia and the future of development of Ecotourism and Agricultural tourism

12. lia menTeSaSvili, , , , Tamar jangulaSvili. Tbilisis

saswavlo universiteti garemos dacva da ekologiuri aRzrda Lia Menteshashvili, Tamar Jangulashvili. Tbilisi Teaching University Environmental Protection and Ecological Upbringing

17

13.13.13.13. manana aladaSvili, , , , daviT lolua. saqarTvelos teqnikuri universiteti turistul biznesSi gamoyenebuli ekosaxlebis energoefeqturoba Manana Aladashvili, David Lolua. Georgian Technical University Energy Efficiency of the Ecohouses used in the Tourist Business

14. lali oqrocvariZe. kavkasiis saerTaSoriso universiteti

ekoturizmis menejmenti Lali Okrotsvaridze. Caucasian International University Ecotourism Management

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III seqcia Section

turizmis saxeebi da ekoturistuli produqtebi

TOURISM VARIETIES AND PRODUCTS OF ECOTOURISM

aud / Room #№ 17 seqciis xelmZRvaneli: emzar makaraZe Chairperson: Emzar Makaradze

1. lika daraxveliZe. USAID /GEORGIA - ekonomikuri aRmavlobis iniciativa saqarTveloSi saqmiani turizmi — Sexvedrebi, wamaxalisebeli RonisZiebebi, konferenciebi da gamofenebi

Lika DarakhvelidzeLika DarakhvelidzeLika DarakhvelidzeLika Darakhvelidze. . . . USAID /GEORGIA - Economic Prosperity Initiative

Georgian MICE

2. nana nadareiSvili. saqarTvelos teqnikuri universiteti MICE turizmis perspeqtivebi saqarTveloSi NaNaNaNana Nadareishvilina Nadareishvilina Nadareishvilina Nadareishvili. . . . Georgian Technical University Prospects of MICE Tourism in Georgia

3. nana axalaia, , , , leila mamulaSvili, , , , Tea xorguaSvili. goris universiteti turizmis msoflio gamocdileba da ganviTarebis perspeqtivebi saqarTveloSi Nana Akhalaia, Leila Mamulashvili, Tea Khorguashvili. Gori university The World experience of Tourism and Perspective of Development in Georgia

4. maia giorgobiani, , , , natalia xaraZe. seu kulturuli turizmis potenciali saqarTvelos regionebSi Maia Giorgobiani, Natalia Kharadze. SEU Potential of Cultural Tourism in the Regions of Georgia

5. eliso gvelesiani. akaki wereTlis saxelmwifo universiteti kulturul-SemecnebiTi turizmis formirebis zogierTi aspeqtis Sesaxeb Eliso Gvelesiani. Akaki Tsereteli State University Some Aspects of the Formation of Cultural Tourism

6. emzar makaraZe,,,, manuCar loria. baTumis SoTa rusTavelis saxelmwifo universiteti iuneskos roli kulturuli turizmis ganviTarebaSi

19

Emzar Makaradze, Manuchar Loria. Batumi Shota Rustaveli State University UNESCO's Role in the Development of Cultural Tourism

7. Ivdit Diasamidze, Inga Shamilishvili. Batumi Shota Rustaveli State University Some Issus on Wine Tourism Development in Ajara

8. daviT biZinaSvili. goris saswavlo universiteti Rvinis turizmis ganviTarebis problemebi da perspeqtivebi saqarTveloSi Davit Bidzinashvili. Gori Teaching University Problems and prospects of development of wine tourism in Georgia.

9. Sorena vaSaZe. baTumis SoTa rusTavelis saxelmwifo universiteti Rvinis turis axali perspeqtivebis Sesaxeb Shorena Vashadze. Batumi Shota Rustaveli State University About new perspectives of wine tour

10. nino liparteliani. goris saswavlo universiteti biznes inovaciebis realizaciis msoflio gamocdileba da mdgradi turizmis organizacia Nino Liparteliani. Gori Teaching Univesrity Experience the world of business innovation and the Organization Sustainable Tourism

11. ekaterine gulua, , , , valeri arRuTaSvili. iv. javaxiSvilis Tbilisis saxelmwifo universiteti inovaciuri mnejmentis aqtualuri mimarTulebebi turizmis sferoSi Ekaterine Gulua, Valeri Arghutashvili. Iv. Javakhishvili Tbilisi State University Management Actual Directions in Tourism Sector

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IV seqcia Section

turizmisa da daniSnulebis adgilis marketingi

TOURISM AND DESTINATION MARKETING

IV – A seqcia

aud / Room #№ 15 seqciis xelmZRvaneli: nugzar Todua Chairperson: Nugzar Todua

1. nugzar Todua. iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti saqarTvelos kulturuli turizmis bazris marketinguli kvleva Nugzar Todua. Iv. Javakhishvili Tbilisi State University Marketing Research of Cultural Tourism Market of Georgia

2. lali moroSkina. ilia WavWavaZis saxelobis saqarTvelos

erovnuli universiteti sazogadoebasTan urTierTobis mniSvneloba turizmis sferos ganviTarebaSi Lali moroshkina. Ilia Chavchavadze Georgian National University Importance of Public Relations in Tourism Development

3. inga SamiliSvili, , , , ivdiT diasamiZe. baTumis SoTa rusTavelis saxelmwifo universiteti piari da turizmis politika Inga Shmilishvili, Ivdit Diasamidze. Batumi Shota Rustaveli State University PR and Tourism Policy

4. irakli gorgilaZe, irakli korZaia. baTumis SoTa

rusTavelis saxelmwifo universiteti arqetipebi marketingsa da reklamaSi Irakli Gorgiladze, Irakli Kordzaia. Batumi Shota Rustaveli State University Archetypes In Marketing And Advertising

5. daviT kuxalaSvili, , , , mzevinar guruli----kuxalaSvili. Sss momsaxurebis saagento. sajaro reestris erovnuli saagento turizmis sadazvervo da kontrsadazvervo uzrunvelyofa Davit kukhalashvili, Mzevinar guruli-kuxalashvili. Inner Affair Of The Ministry of Georgia Reconnaissance and counter intelligence security of tourism

21

6. devi Sonia, , , , zemfira boboxiZe. soxumis saxelmwifo universiteti Tanamedrove turistuli kompaniebis saqmianobaSi warmatebis momtani marketinguli strategia – erToblivi Semoqmedebaa

Devi Shonia , Zemfira Bobokhidze. Sokhumi State University Joint Effort – Successful Marketing Strategy in Modern Touristic Companies Activity

7. Tornike Khoshtaria. Iv. Javakhishvili Tbilisi State University

The stages and challenges of destination branding

8. nikoloz CixlaZe. quTaisis universiteti saqarTvelos qalaqebis brendingis sakiTxisaTvis (quTaisis magaliTze) Nikoloz Chikhladze. Kutaisi University To an Issue of Branding of Georgian Cities (in terms of Kutaisi)

9. nino jerenaSvili. grigol robaqiZis saxelobis

universiteti sainformacio da sakomunikaco teqnologiebis roli turizmis biznesSi Nino Jerenashvili. Grigol Robakidze University The Role of Information and Communication Technologies in Tourism Business

10. Tamar Dolidze. Batumi Shota Rustaveli State University

Importance For Sustainable Tourism Marketing In Ajara Region

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IV – B seqcia

aud / Room #№ 14

seqciis xelmZRvaneli: larisa yorRanaSvili Chairperson: Larısa Korganashvılı

11. marine lomiZe. saqarTvelos daviT aRmaSeneblis saxelobis universiteti turistuli kompaniis imijis formirebis ZiriTadi teqnologiebi Marine Lomidze. David Aghmashenebeli University of Georgia Key Techniques to Forming an Image of Tourism Company

12. marina leJava. saqarTvelos agraruli universiteti

agroturizmis ganviTarebis marketinguli strategiebi saqarTveloSi Marina Lezhava. Georgian Agrarian University Marketing Strategies for Agrotourism Development in Georgia

13. larisa yorRanaSvili. iv. javaxiSvilis saxelobis

Tbilisis saxelmwifo universiteti spa turizmis perspeqtivebi saqarTveloSi Larısa Korganashvılı. Iv. Javakhishvili Tbilisi State University Prospects of SPA Tourism In Georgıa

14. nino mindiaSvili. soxumis saxelmwifo universiteti

,,samuzeumo pedagogikis” roli sauniversiteto sivrceSi (qarTuli literaturis swavlebis magaliTze) Nino Mindiashvili. Sokhumi State University Role of “Museum Pedagogics” in University Space (Example of Teaching Georgian Literature

15. SoTa SaburiSvili, , , , leila qadagiSvili. iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti biznes mogzaurobis ganviTarebis ucxouri gamocdileba da saqarTvelos perspeqtivebi Shota Shaburishvili, Leila Qadagishvili. Iv. Javakhishvili Tbilisi State University Foreign Experience in the Development of Business Travel and Prospects for Georgia

16. izolda xoxaSvili. sulxan-saba orbelianis saswavlo

universiteti animacia turizmSi – axali produqti qarTul turistul bazarze

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Izolda khokhashvili. Sulkhan-Saba Orbeliani Teaching University Animation Tourism – New Product on Georgian Tourism Market

17. malxaz Rvinjilia, maia Rvinjilia. saqarTvelos SoTa

rusTavelis Teatrisa da kinos saxelmwifo universiteti animaciuri programebis marTvis teqnologiebi sastumroebisa da restornebis qselSi Malkhaz Gvinjilia, Maia Gvinjilia. Shota Rustaveli Theatre and Film Georgian State University Animation/Entertainment Programme Management Technologies in a Chain of Hotels and Restaurants

18. xaTuna beriSvili. soxumis saxelmwifo universiteti

sastumro biznesis ganviTarebis tendenciebi saqarTveloSi Khatuna Berishvili. Sokhumi State University Tendencies of Hotel Business Development in Georgia

19. karlo Rurwkaia, , , , TaTia Rurwkaia. saqarTvelos teqnikuri

universiteti Tanamedrove sastumro biznesis zogierTi Strixebi Karlo Ghurtskaia , , , , Tatia Ghurtskaia. Georgian Technical University Some Features of Modern Hotel Business

20. MTamar paiWaZe. ivane javaxiSvilis saxelobis Tbilisis

saxelmwifo universiteti mogzauroba: faqti, Janri, istoria Tamar Paichadze. Iv. Javakhishvili Tbilisi State University Voyage: Fact, Genre, History

21. Tea munjiSvili, , , , zurab munjiSvili. iv. javaxiSvilis

saxelobis Tbilisis saxelmwifo universiteti. iber-kavkasiuri universiteti turistuli proeqtebis SemuSavebis sakiTxebi Tea Munjishvili, Zurab Munjishvili. Iv. Javakhishvili Tbilisi State University. Iber-Caucasian University The development of tourism projects

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Semajamebeli Sexvedra

CLOSING MEETING

03. 06. 2012 16.00 - 17.00 misalmeba / Welcoming Address

rostom beriZe ---- baTumis SoTa rusTavelis saxelmwifo universitetis turizmis fakultetis dekani, sruli profesori

Rostom Beridze ---- Dean of Tourism Faculty of Batumi Shota Rustaveli State University, Full Professor momxsenebeli //// Speaker 1. larisa yorRanaSvili. ivane javaxiSvilis saxelobis Tbilisis

saxelmwifo universitetis saerTaSoriso turizmis skola, profsori mdgradi turizmi da ganaTleba Larisa Korganashvili. Internatinal School of Tourism of Ivane Javakhishvili Tbilisi State University, Professor Sustainable Tourism and Education

2. abdiraxman mavlianovi— biSkekis safinanso-ekonomikuri

akademiis reqtori, profesori (yirgizeTi)

mdgradi turizmi da ganaTleba

Abdyrakhman Mavlianov – Bishkek Academy of Finance and Economic, Rector (Kyrgyzstan) Sustainable Tourism And Education

3. Osman Chalishkan. International Investor association, General Secretary Investments in Tourism osman CaliSqani – saerTaSoriso investorTa asociaciis aRmasrulebeli direqtori investiciebi turizmSi

4. merab TurmaniZe. turistuli saagento ,,oqros sawmisi“,

menjeri ekoturebi aWaraSi Merab Turmanidze. Travel Agency ,,Golden Fleece“, Manager Eco- Tours in Ajara

5. daviT xomeriki. mMtiralas erovnuli parkis administraciis

xelmZRvaneli Davit Khomeriki. Head of Mtirala National Park

diskusia / DD Discussion

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