battle for capital 2
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Reach thousands of investors andadvisers with your investment case
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Be heard, known and understood
Investor Torque combines world-class
financial journalism and social media to take
your investment story direct to investors.
We do this to help listed companies that are
disappointed with the lack of coverage they
get from the business press and brokers.
You will reach thousands of investors and will
be heard, known and understood by the
market.
Investor Torque is much more effective for
clients than the mainstream media (which
focuses on the biggest 150 companies),
stock brokers (who focus only on their own
universe of stocks) and traditional investor
relations firms (who hire 20 something's with
no market experience to manage social
media).
Investor Torque has years of experience inall 3 critical areas
With us, there is no more
watching in frustration as your
ASX announcements disappear
into a black hole. No more relying
on the business press to take your
value proposition to investors.
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Reach new investors
Hundreds of junior and mid-cap listed
companies face a battle for capital that
may prove fatal for those which rely on
long-suffering investors, weary brokers and
the standard investor relations programs
that just don’t cut it anymore.
Whether floating or raising secondary
capital, the companies that survive and
flourish will be the ones that attract new
investors who will participate in future
capital raisings.
We have helped many companies reach
tens of thousands of retail investors, SMSFs,
high-net worths, brokers, analysts, wealth
advisers, fund managers, market
commentators, bloggers and business
journalists within weeks of their campaigns
starting.
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Now is the timeThe confluence of 3 powerful trends means
there has never been a better time to use
social media to take your message direct to
investors.
Economics: Newspapers have less space as
their revenues shrink, which makes the
competition for publicity harder than ever.
Technology: Investors want information
immediately and they can get it on their
smart phones, which means you can reach
them 24/7.
Markets: Investors are embracing social
media as a free alternative to expensive
news feeds such as Bloomberg and Reuters.
We are experts at building your audience
with relevant high-value followers
and giving them information they
share because of our rare
combination of world-class business
journalism, knowledge of financial
markets, and social media expertise.
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Business’ journalists use of social media
66% have written stories based on social media
28% cited Twitter as the most important social
media source of information
Social media’s impact on share prices
62% of UK brokers say social media sentiment
influences share prices
35% of a company’s share price is driven by
investor relations
Global use of social media for investor relations
by listed companies
88% LinkedIn
63% Twitter
44%Slideshare
40% Facebook
29% You Tube
Sources: Pew Research, Brunswick Group, Australian Investor Relations Association, Finextra, Q4 Web systems
The impact of social media on investing
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Professional investors’& brokers use social media
77% were prompted by social media to
investigate an issue
29% were prompted by a company blog to
make an investment decision
30% use Twitter
12% were prompted by a Twitter post to make
an investment decision
Retail investors use social media
50% of people over 50 now use social media
regularly
66% of all self-managed super fund trustees are
over 50
72% of people aged 30-49 use social media
regularly
66% of new self-managed super fund trustees
are aged under 50
Sources: Pew Research, Brunswick Group, Australian Investor Relations Association, Finextra, Q4 Web systems
The impact of social media on investing
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You will reach:
SMSFs
Retail investors
Asset managers
Stockbrokers
Analysts
Journalists
Commentators
Market bloggers
Reach the complete market ecosystem
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Your prospectus is the heart of your campaign so make
sure it is on your company’s website where investors can
download it and subscribe to the offer.
Using our unique combination of skills, we craft social
media posts around facts in your prospectus or IM to
reflect your company’s investment case and engage
investors.
Those posts – with links back to your offer documents -
are sent to your followers, who share them with
their own networks.
This viral power means you reach thousands more
people than just those who follow you.
And remember, they are investors, brokers, journalists,
wealth advisers and others.
Investor Torque will track and measure how many
investors then download your offer documents.
Drive investors to your prospectus
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Investor Torque will integrate your social media
campaign with offline marketing activities that:
Get extra bums on seats at road shows and
general meetings.
Keep press interviews with management alive for
weeks and even months,
Allow people who could not attend investor
presentations in person to be there virtually,
Take announcements direct to investors on their
favourite channels.
Highlight important facts and numbers in financial
and annual reports.
Keep investors aware of a trading halt and on the
lookout for news.
Alert investors to strong rises in the company’s
share price.
Mobilise shareholders to defeat corporate raiders.
Integrate your offline strategies
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How we helped raise funds, increase liquidity
and mobilise shareholders
Case studies
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OneVue is a $130 million
financial services company
that provides middle and
back office financial
administration.
It needed financial
planners and fund
managers to know how
both sides of its business
help them and in the
process how it creates
synergies between the
manufacturers and
distributors of financial
products.
It also needed investors to
know about its ability to
Case study: OneVue
service global clients and
the deals flowing to it.
After commissioning
Investor Torque to run its
investor social media
campaign, the daily
turnover of its shares rose
from an average of
100,000 to regularly more
than 500,000. Further
demonstrating OneVue’s
appeal to investors, its bid-
ask spread is less than 1%
of the last share price –
about a tenth of some
companies’ spreads.
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Dongfang Modern Agriculture is a Chinese citrus
producer that listed on the ASX. It issued 40 million
shares at $1 each to raise $40 million.
From zero followers, in 4 weeks we took Dongfang
to 115,363 investors, analysts, brokers, advisers,
journalists and others.
That enormous reach led to investors clicking on
links in tweets to read the prospectus, the investor
presentation and media reports on the float.
The number of prospectuses that were
downloaded is confidential. However, the total in
the first 4 weeks of Investor Torque’s campaign was
more than double the previous 8 weeks when the
offer opened.
Dongfang now trades with a market cap of
$651 million.
Case study: Dongfang Modern
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One of our smaller clients, KBL Mining, which has a
market cap of just $12 million, was in a battle for
boardroom control and we helped it mobilise its
shareholders to repel the invaders.
Using posts crafted by us, KBL reached 114,304
investors and their influencers in a fortnight even
though its campaign was only 3 weeks old and it
had just 334 followers at that stage.
This enormous reach happened because its
followers regularly shared KBL’s tweets on their
own networks.
KBL reached so many people as a multiple of its
direct followers that it jumped into the top 9% of
the world’s most influential Twitter users with a
Retweet Rank in the 91st percentile.
Case study: KBL Mining
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Iron Road is an iron ore developer with Australia’s largest
measured magnetite resource – 4.5 billion tonnes – yet it
struggled to get regular coverage in the traditional press.
Our team built its Twitter followers to more than 4,400 who
included metals writers at the Wall Street Journal and business
journalists at Bloomberg, The Australian and Fairfax. Retweets
took Iron Road to more than 130,000 a month.
Social media proved its worth when Iron Road presented to an
investor conference. Only 120 investors were actually in the
room but the presentation reach almost 5,000 people within a
couple of days when it was posted on LinkedIn.
Iron Road completed an $11.5 million raising to buy land and
fund its definitive feasibility study 6 months after it began its
Twitter campaign. It has since raised another $40 million and
$51 million is separate tranches.
Right: Some of the online brokers following Iron Road on Twitter
Case study: Iron Road
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Altech Chemicals
OneVue
Dongfang Modern
Compumedics
Blackham Resources
Troy Resources
Star Group
Legend Mining
PharmAust
Hammer Metals
Red Mountain Mining
Terrain Minerals
Analytica
Triton Minerals
Neometals
Iron Road
Latin Resources
Companies we have helped
IMX Resources
MediKane
Cape Lambert
Blina Resources
Burleson Energy
Sipa Resources
Shark Mitigation System
Phillips River Mining
Elysium
Aquaint
Victory Mines
Galicia Energy
Ram Resources
Sierra Morena
Alt Resources
KBL Mining
Galilee Energy
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Essentials: Build your following and keep shareholders
engaged with your company by providing a steady
flow of information on Twitter about events that affect
your market. You will outreach many ASX 100
companies.
Essentials Plus: Articles in a corporate newsroom on
your website tell your own story in your own words. We
write the articles and then use Twitter to drive traffic to
them so investors become familiar with your
operations and strategy. You also get a
complimentary LinkedIn executive profile.
Blue Chip: Add LinkedIn to the mix to give you
maximum reach and engagement from the 3 social
media channels that investors have embraced to get
news about financial markets. You also get 2
complimentary LinkedIn profiles to showcase
management’s expertise.
Tailored packages
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To find out how Investor Torque can help your business contact:
David ConeyCommercial PartnerInvestor TorqueLevel 7, 92 Pitt StreetSydney 2000
Email: [email protected]: 0418 616 183
Website: investortorque.com
Find out more