Integrate & Implement Your Social Media Strategy

Demetrio P. Maguigad, Community Media Workshop

Have a Plan

• Focus on your goals.• Have a communications plan that supports your

goals.• Be clear and consistent with your message and

brand.• Identify your audiences on the ground and

online.• Identify the tools and resources you will need.• Measure your impact.

What do you need to fix a broken sink?

Online goals for your website

• Persuade

• Inform

• Educate

• Entertain

Appeal to EmotionsProvide a positive

Experience for users

EducateProvide them withKnowledge to helpguide decisions

PersuadePriority Goal which will

lead to action or engagement

InformProvide specificInformation or data to lead to

immediate action

Good websites have a priority goaland use the other three to support

the main priority goal

Its is directed by your organization’s missionand goals…

Your Organizations Goals

• Programming: Increase attendance• Funding: Raise amount for project• Policy & Social Change: Voting & contacting

local officials in government• Other Goals

Organizational GoalOnline GoalsProgram Goal: Increase numberof participants in our youthOutreach program.

Facts:Youth participants are Ages 12 to 18

Must have parent or Guardian consent to register

1. Persuade youth and parents to register for program

2. Inform them how they can register, how much it costs, when and where it will take place, etc.

3. Educate them on the benefits of the program

4. Entertain them with story testimonies through video, images and more or perhaps ask former participants to add comments on their experience.

Communicate to Your Audiences:Content & Image Branding

Understand who you are communicating to.

Present your content and image based on your target audience, their cultureand their needs.

Use New Media to create, develop & nurturerelationships with your audience.

Pull your audiences towards your priority goal.

Pitching your stories

• Bloggers• Journalists• Individuals on networks

Know who you are pitching. Listen and know what they want. Be personable but be an authority. Work towards a relationship.

Types of Social Media

• Social Networks• Broadcasting – Blogs, Micro-Blogs, Podcasts• Sharing Platforms – Documents, Photos,

Videos, Tagging• Collaboration Tools – Wikis, CMS, Basecamp• Discussions – Forums, Chatrooms, VOIP• Live Broadcasting – Qik, Livecastr, Live Blogs

The Social Web is kind of like….

The High School Dance!

Listen in on your audiences

• Loyal Fans & Supporters• Potential Supporters• What are the debates & conversations?• Identify the tools

RSS: Real Simple Syndication

• Feed: Push Content Out• Reader: Pull Content In