Where Brand Art and Technology converge

we are: ~ brand architects ~ transformation agents ~ story-tellers

we work with: ~ start-ups seeking to accelerate their growth curve ~ mid-stage companies positioning for rapid growth ~ established companies launching new or optimizing

existing channels

our clients:

start-ups mid-stage established

client success: ~ 50+ clients ~ 25+ funded ~ 10+ acquired ~ 8 IPOs ~ In 8 years

the magic: Brand Synthesis ~ a framework to understand your business (& craft a brand) ~ distilled from leading agencies, luminaries and Stanford’s GSB ~ designed to drive customer-centric thinking & story-telling

how it works: transformation agent ~ start with objectives ~ understand the offering, the customer, the landscape ~ capture and/or craft the story ~ validate with stakeholders / customers ~ make it actionable

driving results: story-telling

Brand Activation™Converting business strategy into actionable strategy including:• Target Audience Frameworks• Go-to-Market Strategy• Digital Strategy• Conversion Strategy• Content Strategy• Technology Strategy• Operations / Process Strategy

Brand Synthesis®Capturing, refining or crafting fundamental strategic components:• What you do, why you do it,

who you do it for• Why does / should your

customer care• How do you talk about it

Business StrategyBrand Strategy

Activation Strategy

Tactics

Brand Acceleration™Converting strategic plans into active tactics:• Creative, Technical & Operational Direction• Acceleration Management• Vendor Selection & Management• Process and Team Optimization• Analytics Monitoring & Optimization

story: SuccessFactors ~ “no bullsh!t, no a$$h*les, just results” ~ act as the catalyst for shift to sales & marketing focus ~ re-architect product offering based on primary research ~ results - IPO 30% Faster

story: Eloqua ~ create a new category - Marketing Automation Solutions ~ steward growth of strategic marketing - 2 to 20+ count ~ grab and cement leadership position ~ results - 300% ^ in conversions / 100% growth y/y

story: Demandbase ~ shift core offering to embrace new technology ~ test beta implementation in marketing programs ~ steward growth of marketing team in partnership with CMO ~ results - 300% -1000% ^ in conversions / 3 funding rounds

story: ChiRunning ~ product line extension > from 1 brand to three ~ transform home-grown to international consumer brand ~ craft strategic marketing platform to drive growth over 3 yrs ~ results - 3x+ Online Sales / 5x franchise expansion

story: AscensionHealth Transformational Development ~ align a star-studded leadership team ~ craft a story that performs well internally & externally ~ play well with existing frameworks ~ results - system-wide adoption, growth and transformation

story: Lenovo North America Commercial Marketing ~ re-structure team to embrace demand generation approach ~ build a strong marketing technology eco-system ~ craft processes to optimize execution internally and across 5+ agencies ~ results: sustained team and revenue growth over 4+ years

christopher harmon / principal 510-339-7300 info@thebatstudio.com http://www.thebatstudio.com fb: thebatstudio / tw: cjharmon