bastian purrer - homejoy - european market entry - stanford engineering - feb 2 2015
TRANSCRIPT
Lessons learned from international expansions within, into, and beyond Europe!!
!February 2, 2015 – European Entrepreneurship and Innovation @ Stanford Engineering!
Expanding to Europe!
Bastian Purrer – VP Growth, Homejoy Inc!
Overview!
Rocket Internet – the European perspective!Homejoy – the Silicon Valley perspective!Why Europe?!How to Expand – a Checklist!Different Expansion Strategies!
Personal intro!
3
VP Growth at Homejoy since 2014
Rocket Internet – expansion as a business model!
Why it matters!
1. Know how to react!
2. Bring your best game!
3. Keep innovating!!
About Homejoy!Founded in Mountain View!!
Online Platform for !Home Service Providers!!
30+ cities in 2 years!!!
Homejoy’s Expansion to Europe!
Why Europe?!E-commerce Sales 2015,!
by region (projected)!
Source: eMarketer, June 2013 !
$606b $523b
$323b $423b
$63b
$40b
How to Expand!!!!!q Country Selection!q Vision!q Hiring!q Legal set up!q Technical localization!q Operational localization!q Marketing!
Global Structure – Central vs Local!
Operations!
Sales!
Digital Marketing, Email!
Product!
Inventory buying: Local-only brands!
Engineering!
Localized" " " " " " " " " " " " " " " " "Centralized!
Customer Service!
Partnerships, Offline Marketing!
Analytics/Data Science/Business Intelligence !
Inventory buying: International brands!
Acquisition:!Ø Local Talent!Ø Unique Technology!Ø Users/Supply!Ø Join forces!Ø Overcome legal hurdles!Ø Head start, faster to market!
Expansion Strategies!DIY:!Ø Start from zero!Ø More influence on processes & culture!Ø Needs attention & central !"resources!
Ø Can be distracting from US market!Ø Usually less expensive!
!Bastian Purrer!
www.homejoy.com!@homejoyinc!
P.S. We are hiring Engineers! Please reach out!!
Thank you!