basque ecodesign meeting 2014. programme

DESIGNECO

BASQUE

MEETING Eusk

ald

un

a C

on

fere

nc

e C

en

tre

Bi

lba

o. 1

7th

No

vem

be

r 201

4

MOBILITY:

WASTE:

ENERGY:

SHOPPING:

WATER:

FACILITIES:

BEM 2014 is held at a venue that is well served by the public transport network. Use public transport to go to BEM 2014 and help to lower the even-t's emissions !!

All the waste produced by BEM 2014 is collected separately according to its category (paper, glass, organic, etc.) Put you waste in its relevant container. Help with recycling !!

Sustainability criteria have been used to set up the catering service and it features seasonal local produce. Enjoy our natural products !!

The equipment used at BEM 2014 has the energy-saving feature enabled. Use your electronic devices responsibly !!

The facilities have water saving devices . Use water responsible and help us to preserve this resource !!

The Euskalduna Conference Centre holds ISO environmental certification and LEED for Existing Buildings: Operations and Maintenance. Our emphasis will be on respon-sible use and helping to ensure its appropriate maintenance !!

Committed to integrating environ-mental criteria in the organisation of our event. HELP US TO LOOK AFTER OUR ENVIRONMENT !!!

INDEX

Background 4

Objectives of the congress 6

BEM´2014 Programme 6

Parallel sessions 8

Session 1. New integrated methodologies for ecodesign:from life cycle costing to life cycle sustainability assessment 9

Session 2. Ecosystemic services and company:tools, future prospects and opportunities 12

Session 3. The role of smes in ecodesign: drivers or driven? 15

Session 4. End-of-life and integrated management systems:opportunity for or threat to ecodesign? 18

Session 5. Marketing and ecodesign:how to accurately transmit environmental informationto the consumer. market instruments 21

Session 6. Ecodesign applied to the mobility sector:eco-innovation applied to means of transport 24

Session 7. Eco-innovation in the food sector:integrating sustainability in the value chain 27

Session 8. HABIC sustainability meeting- basque hospitality, wood & design cluster 30

Documentation to be handed out 33

Registration fee 34

PRESENTATION

Basque Ecodesign Meeting is an international event on ecodesign which will bring together leading companies with proven track records in the application of ecodesign, the public administration as the driving force of this methodology, universities and numerous experts in this field.

It is held every two years and it follows on from previous events:

- Bilbao Ecodesign Meeting 2011 – 9 November 2011 - Euskalduna Conference Centre

- Environmental Product & Building Innovation 2010 – 22 April 2010 - Euskalduna Conference Centre – Bilbao

- Environmental product & building Innovation 2008 - 26 November 2008 - BEC - Bilbao Exhibition Centre - Barakaldo

Photo from the last “Bilbao Ecodesign Meeting” held at Bilbao’s Euskalduna Conference Centre on 9 November 2011

The Basque Ecodesign Meeting is aimed at the mangers entrusted with strategic decision-taking in their companies, interested in introducing ecodesign in the policies of their organisation to obtain competitive advantages. It is also aimed at technicians and designers of products and services.

- Industrial companies, (Machine, electrical & electronics, transport and mobility, packaging and food, construction materials, furniture sectors, etc.).

- Organisations from the world of eco-innovation.- Engineering and design companies.- Clusters and business associations.- Certification agencies and environmental consultancy firms.- Universities and vocational training centres.

In 2014, and in keeping with the consolidation of the Basque Ecodesign Center as a benchmark in Ecodesign in southern Europe, a new organisation approach was introduced, which is now entrusted to the Environment and Land Planning Ministery of the Basque Government, throught its public owned company Ihobe, and the Basque Ecodesign Center working together, in order to reach out to the Basque industrial companies that do not belong to that centre.

DESIGNECOBASQUE MEETING 20144

It is held every two years and it follows on from previous events:

- Bilbao Ecodesign Meeting 2011 – 9 November 2011 - Euskalduna Conference Centre

- Environmental Product & Building Innovation 2010 – 22 April 2010 - Euskalduna Conference Centre – Bilbao

- Environmental product & building Innovation 2008 - 26 November 2008 - BEC - Bilbao Exhibition Centre - Barakaldo “Environmental product & building Innovation 2008” held at the Bilbao

Exhibition Center on 26 November 2008

The Basque Ecodesign Meeting is aimed at the mangers entrusted with strategic decision-taking in their companies, interested in introducing ecodesign in the policies of their organisation to obtain competitive advantages. It is also aimed at technicians and designers of products and services.

- Industrial companies, (Machine, electrical & electronics, transport and mobility, packaging and food, construction materials, furniture sectors, etc.).

- Organisations from the world of eco-innovation.- Engineering and design companies.- Clusters and business associations.- Certification agencies and environmental consultancy firms.- Universities and vocational training centres.

In 2014, and in keeping with the consolidation of the Basque Ecodesign Center as a benchmark in Ecodesign in southern Europe, a new organisation approach was introduced, which is now entrusted to the Environment and Land Planning Ministery of the Basque Government, throught its public owned company Ihobe, and the Basque Ecodesign Center working together, in order to reach out to the Basque industrial companies that do not belong to that centre.

DESIGNECOBASQUE MEETING 2014 5


OBJECTIVESThe technical objectives are as follows:

- Consider the new legislative and regulatory trends in Ecodesign in Europe, along with future trends.

- Showcase environmental and business improvements achieved by basque companies in ecodesign and product ecoinnovation.

- Recognition of the SMEs that implement Ecodesign and the organisations that support it (associations, clusters, etc.).

- Transfer of best practices and experiences of trail-blazing organisations in the international arena, along with the new business opportunities that Ecodesign can contribute to the business fabric of the Basque Country.

- Consolidation of the Basque Ecodesign Meeting as the meeting point, expert knowledge and information exchange.

PROGRAMMETaking into account the comments and contributions received at the last meeting, a two-block event is planned for 2014. The first block will be an opening event with a plenary session in the presence of the authorities and general talks, and the second block will be a series of parallel work sessions to delve further into specific areas of interest.

The Basque Ecodesign Meeting 2014 will be organised jointly by the Environment and Land Planning Ministery of the Basque Government, throught its public owned company Ihobe, and the Basque Ecodesign Center. Each of the parallel work sessions will be hosted by one or more of the partner industrial companies of the Basque Ecodesign Center.


Time Sessions

BEM´2014 Programme

8.30 - 9.00 Accreditation

9.00 - 9.20 Opening Session. Josean Galera. Deputy Minister for the Environment. BASQUE GOVERNMENT.

9.20 - 10.00 ECODESIGN: Instrument for Business Competitiveness and Environmental ImprovementPresented by: Josean Galera. Deputy Minister for the Environment. BASQUE GOVERNMENT.

Ecodesign Legislative and Regulatory Framework in the European Arena: From the Ecodesign Directive to the Future Organisation and Product Environmental Footprint.EUROPEAN COMMISSION.

Ecodesign and the Smart Specialisation Strategy of the Basque Country.SPRI, the Basque Industrial Development Agency. Basque Government.

BASQUE ECODESIGN CENTER: Public-Private Cooperation as an Instrument for Business Cooperation and Improvement.Ignacio Quintana. Ihobe, Environmental Management Public Corporation. Basque Government.

10:00 - 10:50 The Advanced Regions of Europe Committed to EcodesignPresented by: Javier Agirre Ihobe, Environmental Management Public Corporation. Basque Government

CATALONIA The Catalan Ecodesign Strategy (Ecodiscat) Pere Poblet i Tous, CATALAN AUTONOMOUS GOVERNMENT

NORTH RHINE-WESTPHALIA (GERMANY): Ecodesign Activities in North Rhine Westphalia Michael Niemczyk, EFFIZIENZ-AGENTUR NRW

FLANDERS (BELGIUM): Ecodesign in Flanders. Lise Belmans, OVAM

THE BASQUE COUNTRY: Presentation of the “Ecodesign Made in Euskadi: 15 years of Ecodesign in the Basque Country” report. Jose María Fernández. Ihobe, Environmental Management Public Corporation. Basque Government

10.50 -11.00 Presentation of the Parallel Work Sessions. Gorane Ibarra. IHOBE, Environmental Management Public Corporation. Basque Government

11.00 -11.10 Closing Session. Ana Oregi. Minister for the Environment and Territorial Policy.Basque Government

11.10- 11.30 Break. Coffee


SECTORAL SESSIONS

- Session 6. Ecodesign Applied to the Mobility Sector: Eco-innovation applied to means of transport.

- Session 7. Eco-innovation in the Food Sector: Integrating sustainability in the value chain.

- Session 8. HABIC Sustainability Meeting – Basque Hospitality, Wood & Design Cluster.

THEMATIC SESSIONS

- Session 1. New Integrated Methodologies for Ecodesign: From Life Cycle Costing to Life Cycle Sustainability Assessment.

- Session 2. Ecosystemic Services and Company: Tools, future prospects and opportunities.

- Session 3. The Role of SMEs in Ecodesign: Drivers or Driven?

- Session 4. End-of-life and Integrated Management Systems: Opportunity for or threat to ecodesign

- Session 5. Marketing and Ecodesign: How to accurately transmit environmental information to the consumer. Market Instruments.

Room A-4

Room C3

Room E

Room B1

Room C1

Room B3

B Terraza 2 Room

B Terraza 1 Room

PARALLEL SESSIONSThe plan is to hold eight parallel sessions, in line with a dual classification: 5 thematic sessions and 3 sectoral sessions.

SESSION 1NEW INTEGRATED METHODOLOGIES FOR ECODESIGN: FROM LIFE CYCLE COSTING TO LIFE CYCLE SUSTAINABILITY ASSESSMENT

Session focused on analysing the methodologies to apply “Life Cycle Thinking”: from traditional Life Cycle Analysis, based on environmental considerations, to new approaches based on Life Cycle Costing, as well as on Social Life Cycle Assessment and approaches to integrate these tools.

The Basque Ecodesign Center will showcase the integrated tool and methodology approach that it is developing, along with some specific application case studies in partner companies.

Objectives of the session:

- Analyse the trends in the development of Life Cycle Analysis methodologies and their integration with social and economic variable.

- Discover specific cases to apply these new methodology approaches and their usefulness for companies.

- Present a new methodology guide prepared by the Basque Ecodesign Center: “Life Cycle Costing. Cost Analysis Applied to Sustainable Product Design”.

Aimed at:

- Specialists from the world of engineering, Ecodesign and Life Cycle Analysis interested in learning about new methodology trends.

- Cutting-edge companies that already use Ecodesign and wish to consolidate the new trends in their application.


Room B3

THEMATIC parallel sessions. SESSION 1

Programme

11.40 - 14.00. New life Cycle toolsFrom Life Cycle Assessment (LCA) to Life Cycle Sustainability Assessment (LCSA): Overview, Methodological Development and the State-of-the-Art (tools, data base, regulations, etc.).Juan Carlos Alonso, SIMPPLE.

Application of Life Cycle Costing (LCC).Birgit Brunklaus, Chalmers University (Gothenburg - Sweden).

Use of Social Life Cycle Assessment (S-LCA). Paper: "Practical Application of Social LCA: Why and How”.Andreas Ciroth, Green Delta.

Basque Government Activities to Foster the Development of Sustainable Products.Ignacio Quintana, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

- Documentation: “Life Cycle Costing. Costing Applied to Product Sustainable Design” Guide published by the Basque Ecodesign Center

- SMART-SPP project (Tool for Calculating Life-Cycle Costs and CO2 Emissions)

Brainstorming session open to the delegates:- SWOT assessment of the application of these methodologies (on

previously prepared draft: barriers, benefits, etc.)- Actions that the authorities can implement to foster the use of these

methodologies and overcome those barriers.

14.00 - 15.30 - Lunch

15.30 - 17.50. Round Table: Application of those tools in the service and manufacturing sector

Presentation of company case studies:

• Use of Environmental Life Cycle Assessment (LCA) in Ecodesign. Javier Larrieta, ORMAZABAL.

• Application of Life Cycle Costing (LCC) in Ecodesign. Patricia Chirivella and Jose Ramon Muro, GAMESA.


• Use of Life Cycle Thinking in Infrastructures. Antonio José Sánchez Rojo.

ACCIONA.

• Use of Costing in Sustainable Building. Blas Beristain de la Rica. IDOM.

Presentation of the social and economic perspective:

Economic Impact of Eco-innovation in the BAC. Ibon Galarraga.Basque Centre for Climate Change-BC3.

Follow-up discussion:

- From traditional cost accounting to LCC: What benefits does the life cycle approach provide? Does it help to define corporate strategies? Does it help to improve products?

- Inclusion of social and economic aspects in Ecodesign. Potential synergies with Corporate Social Responsibility (organisation v. product). Common data? Performance indicators? Communication to interested parties?

- Supply chain assessment: identifying risks (e.g. lack of resources, social aspects, etc.) and opportunities for improvement.

- Advantages/drawbacks of using these methodologies with long lifespan products (approach of the developer v. approach of the end user).

- Role of the authorities as public works developer (potential use of those methodologies as a selection criterion in tendering processes).

- Communication of the results (internal v. external use). How and to whom should the results be communicated?

17.50 - 18.00. Conclusions and end of the sessionLed by: Ignacio Quintana, Ihobe, Publicly-owned Environmental Management Company, Basque Government.


SESSION 2ECOSYSTEMIC SERVICES AND COMPANY: TOOLS, FUTURE PROSPECTS AND OPPORTUNITIES.

B Terraza 2 Room

The session will analyse the Ecosystemic Services concepts and their assessment as communication, decision-taking and management tool for companies. There will be two blocks of work:- An initial block when the concepts will be introduced, along with their

opportunities and application options. The assessment guide developed in the framework of the Basque Ecodesign Center will be used, along with the pilot and other work lines on Ecosystemic Services that may be of interest for the companies.

- A second block in which, on the one hand, the main work lines and application of the Ecosystemic Services approach by supraterritorial entities will be analysed, along with the regulatory perspectives and requirements; and, on the other hand, the opportunities, needs and interests of large corporations and SMEs.

The focus will be on outlining the application and regulatory horizon of the Ecosystematic Services approach from the European Union and other spheres, and on establishing the interests, needs and opportunities of the companies to address and harness the situation.


- Provide examples and case studies of the use of the Ecosystemtic Services approach and the assessment guide, “Ecosystemic Services and Companies”, produced within the Basque Ecodesign Center.

- Highlight the application and regulatory enactment perspective, and help companies to reflect on their current positioning, interests and needs.

Aimed at:

- Companies interested in case studies where the Ecosystemic Services approach has been incorporated in the management and decision-taking.

- Companies that manage or whose activity affects or depends on large land surface areas.

- Companies with a considerable impact on biodiversity or with a very high green profile.

- Environment advanced services consultancy firms.



Programme

11:40 - 12:00. Ecosystemic Services: Emerging Opportunities for Companies

The Company and Ecosystemic Services: Concepts, Trends and Opportunities.Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Institutional Momentum to the Ecosystemic Services approach.Speakers:EUROPEAN COMMISSION (Pending confirmation).Christian Schlatter, Ecosystem Services Interest Group. European Network of Heads of Nature Conservation Agencies-ENCA.Sonia Castañeda Rial, BIODIVERSITY FOUNDATION..

12.00 - 12.50. Support tools for the application of the ecosystemic services approach

Presentation of the guide to incorporate biodiversity in business decisions.Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Case Study: Ecosystemic Services in the Tera Reservoir.IBERDROLA (Pending Confirmation).

Social Dimension of the Company Through Ecosystemic Services.Miren Onaindia, UNESCO CHAIR-UPV/EHU.

Ecosystemic Services Approach in Business Management: Case Studies

12.50 - 13.20 Modelling and Offsetting the Impacts of Industry

Restoration of the Yepes-Ciruelos Quarry (Toledo).Fernando Pua, LAFARGE-SPAIN.

Setting up New Ecosystemic Services by means of Refurbishing: Gravera el Puente (Aranjuez).José Regife Longedo, HOLCIM-SPAIN.

13.20 - 14.00. Business Efficiency and Differentiation on the Market

New Product Development: Managing Agriculture Pests by means of Control Biological Agents.SYNGENTA-SPAIN. Bio-line Auxiliary Fauna Bio-warehouse (Pending confirmation).Ecosystemic Services for Sustainable Competitiveness.



Papers:- Organic Wine Management and Setting up Insect Hotels. MENADE

WINERY (Valladolid).- From Resource Efficiency (LIFE HaproWine) to Biodiversity Management

(Biodiversity Policy). ABADIA RETUERTA LEDOMAINE (Valladolid).

14.00 - 15.30. Lunch

15.30 - 16.50. Round Table 1: Ecosystemic Services in Business Management: Challenges, Needs and Future Prospects

Ecosystemic Services as a Tool for the Market Differentiation of CompaniesKristina Apiñaniz, Environmental Industry Cluster of the Basque Country-ACLIMA.José Regife Longedo, HOLCIM-SPAIN.MENADE WINERY.ABADIA RETUERTA LEDOMAINE.SYNGENTA-SPAIN.Miren Onaindia, UNESCO Chair-UPV/EHU.

16.50 - 17.50. Round Table 2: From Infrastructures to Green Infrastructures. Ecosystemic Services

How to Approach Ecosystemic Services from Green Infrastructures?Rafael Sánchez Ministry for the Environment and Territorial Policy. Basque Government.José Regife Longedo, HOLCIM-SPAIN.Fernando Pua, LAFARGE-SPAIN.FCC/FERROVIAL (Pending Confirmation)ETS-Eusko Trenbide Sarea – Basque Railways (Pending Confirmation)Miren Onaindia, UNESCO CHAIR-UPV/EHU.

17.50 - 18.00. Conclusions and end of the sessionLed by: Ainhize Butrón, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

SESSION 3THE ROLE OF SMES IN ECODESIGN:DRIVERS OR DRIVEN?

The session will analyse the relationship of SMEs with Ecodesign. It will therefore consist of two blocks of work:

- An initial block that will showcase the work of the SMEs that lead the work in Ecodesign and which are real Ecodesign benchmarks, without that being required by its customers (industrial or end).

- A second block which will analyse the driving force of the supply chain and how SMEs can introduce Ecodesign concepts from the active role of the driver companies.

Leading SMEs and driver companies will discuss how to look for common ground between large and small companies, and which instruments they consider the authorities should bring into play to ensure that this relationship works.


- Showcase successful cases of SMEs applying Ecodesign (the emphasis will not be so much on specific cases as on the way of integrating it in the day-to-day operations).

- Show the supply chain driver initiative implemented by the Basque Ecodesign Center and specific application examples, along with the public works published: “Committed to Environmental Drivers in the Supply Chain” and “Procurement and Contracting Corporate Services and Supplies”.

Aimed at:

- Companies interested in learning about successful cases of Ecodesign being integrated in the routine operations of a company.

- Suppliers of the partner companies of the Basque Ecodesign Center and which are going to participate in the supplier driver initiative.



B1 Room

Programme

IntroductionOscar Santa Coloma, TECNALIA

11.40 - 12.30. Minimising Environmental Impacts and Cost Cutting In the Company by means of Product End-of-Life Control and Management

Product End-of-Life Control and Management in the Company Aritz Alonso. TECNALIA

Durabilidad y Obsolescencia programada.Nerea Sopelana. Laboratorio de Ideas. BASQUE ECODESIGN CENTER

Life+ BRIO Proejct: Recycling Wind Turbine BladesMaría Luisa Alvarado Diaz. IBERDROLA INGENIERÍA Y CONSTRUCCIÓN

Design Methodology Analysis for Product End of Life.Daniel Justel. MONDRAGON UNIBERTSITAT

12.30 - 14.00. Ecodesign as a Tool to Improve Product End-of-Life

Assessment of the Environmental Adequacy of a Product at itsEnd of LifeAritz Alonso. TECNALIA

Design to Recycle: Improving End-of-Life from Designing Containers and PackagingTeresa Sebastiá, ECOEMBES.

Electronic and Electric Applainces: Implications of Ecodesign in the Practical Management of the Product End-of-LifeRamón Villacampa Sanclemente. BSH Electrodomésticos España, S.A.Enrique Redondo Cascante. Fundación ECOLEC

Expanding Producer Responsibility, Alternatives to the Integrated Management Systems (IMS).Xabier Caño, SADER.

Ecodesign as an Environmental Improvement Strategy in the New Waste Plan of the Basque Country.Iñaki Susaeta, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

The Role of Ecodesign in Waste Management from the Grassroots PerspectiveBelén Ramos Alcalde, OCU

Programme

11.40 - 12.20. SMEs and Ecodesign: Tools and Success Stories

Introduction: Current Situation and Response of Basque Companies v. European Companies to the "Economic Benefits of Ecodesign in Europe" Survey.Gorane Ibarra, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Success Stories in Applying Ecodesign in Basque Companies.The following companies will take part:STEELCASE, BSH, NICOLÁS CORREA (pending confirmation)

edTOOL Tool: Initiation to Ecodesign in SMEs.Joan Rieradevall Pons. AUTONOMOUS UNIVERSITY OF BARCELONA-UAB.

12.40 - 14.00. Ecodesign and the University.. Ecodesign Learning Centres of the Basque Country

Ecodesign from the Ecodesign Centre at the Bilbao School of Engineering.Javier Muniozguren, Bilbao School of Engineering - UPV/EHU.

The following companies will take part:ABB NIESSEN, MAAB ARQUITECTURA Y URBANISMO, A&B LABORATORIOS DE BIOTECNOLOGÍA

Ecodesign from the Mondragon Unibertsitatea (MU)Ecodesign Centre, Carlos García, Mondragón Polytechnic School. Mondragón Unibertsitatea.The following companies will take part: FAGOR ARRASATE, UROLA, ONDARRETA MESAS Y SILLAS

Ecodesign as a Tool for Innovation and Ideas Generation as part of Sustainable Innovation Laura Albareda, Deusto Business School.

14.00 - 15.30. LUNCH



15.30 - 17.00. Round Table 1: Business Strategies Driving the Product Supply Chain

During this round table, the participants will discuss their experience regarding being a product driving force, both from their point of view as a driver and being driven. Once the experiences have been described, discussion will begin on the implication of this driving force in the business of the organisation for all the stakeholders involved, problem of lack of degrees of freedom, compliance of internal rules, etc.

The following speakers will take part: CIE Automotive, INNOBASQUE, GAIKER-IK4, BSH, ARTECHE, MAAB ARQUITECTURA Y URBANISMO

17.00 - 17.50. Round Table 2: How to Progress in Driving a Product taking the Driving of the Supply Chain from the Internal Management Perspective as the Baseline.

This round table will discuss, taking as the starting point the driving of the internal management supply chain that many organisations already have well established, the driving of products can be addressed. The companies taking part in the round table will not address the first of the drivers, but directly how they can use that to progress towards the second.

The following speakers will take part: EUSKALTEL, SPRI, MIRANDAOLA, ONDARRETA MESAS Y SILLAS, INGENOR , A&B LABORATORIOS DE BIOTECNOLOGÍA

17.50 - 18.00. Conclusions and end of the sessionLed by: Gorane Ibarra, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

14.00 - 15.30. LUNCH

15.30 - 16.45. DISCUSSION PANEL 1: Control and Management of Product End-of-Life in Companies

The following speakers will take part:

- Aritz Alonso, TECNALIA.- IBERDROLA.- EUSKALTEL.- Daniel Justel. Mondragon Unibertsitatea.

16.40 - 17.50. DISCUSSION PANEL 2: Ecodesign as a Tool to Improve Product End-of-life

The following speakers will take part:- Aritz Alonso, TECNALIA.- Joseba González, Basque Government- Iñaki Susaeta, Ihobe, Publicly-owned Environmental Management

Company, Basque Government.- Teresa Sebastiá, ECOEMBES.- Belén Ramos, Spanish Consumer Watchdog -OCU- Enrique Redondo Cascante. Fundación ECOLEC

17.50 - 18.00. Conclusions and end of the session



Programme














Programme

11.40 - 12.20. SMEs and Ecodesign: Tools and Success Stories

Introduction: Current Situation and Response of Basque Companies v. European Companies to the "Economic Benefits of Ecodesign in Europe" Survey.Gorane Ibarra, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Success Stories in Applying Ecodesign in Basque Companies.The following companies will take part:STEELCASE, BSH, NICOLÁS CORREA (pending confirmation)

edTOOL Tool: Initiation to Ecodesign in SMEs.Joan Rieradevall Pons. AUTONOMOUS UNIVERSITY OF BARCELONA-UAB.

12.40 - 14.00. Ecodesign and the University.. Ecodesign Learning Centres of the Basque Country

Ecodesign from the Ecodesign Centre at the Bilbao School of Engineering.Javier Muniozguren, Bilbao School of Engineering - UPV/EHU.

The following companies will take part:ABB NIESSEN, MAAB ARQUITECTURA Y URBANISMO, A&B LABORATORIOS DE BIOTECNOLOGÍA

Ecodesign from the Mondragon Unibertsitatea (MU)Ecodesign Centre, Carlos García, Mondragón Polytechnic School. Mondragón Unibertsitatea.The following companies will take part: FAGOR ARRASATE, UROLA, ONDARRETA MESAS Y SILLAS

Ecodesign as a Tool for Innovation and Ideas Generation as part of Sustainable Innovation Laura Albareda, Deusto Business School.

14.00 - 15.30. LUNCH

15.30 - 17.00. Round Table 1: Business Strategies Driving the Product Supply Chain

During this round table, the participants will discuss their experience regarding being a product driving force, both from their point of view as a driver and being driven. Once the experiences have been described, discussion will begin on the implication of this driving force in the business of the organisation for all the stakeholders involved, problem of lack of degrees of freedom, compliance of internal rules, etc.

The following speakers will take part: CIE Automotive, INNOBASQUE, GAIKER-IK4, BSH, ARTECHE, MAAB ARQUITECTURA Y URBANISMO

17.00 - 17.50. Round Table 2: How to Progress in Driving a Product taking the Driving of the Supply Chain from the Internal Management Perspective as the Baseline.

This round table will discuss, taking as the starting point the driving of the internal management supply chain that many organisations already have well established, the driving of products can be addressed. The companies taking part in the round table will not address the first of the drivers, but directly how they can use that to progress towards the second.

The following speakers will take part: EUSKALTEL, SPRI, MIRANDAOLA, ONDARRETA MESAS Y SILLAS, INGENOR , A&B LABORATORIOS DE BIOTECNOLOGÍA

17.50 - 18.00. Conclusions and end of the sessionLed by: Gorane Ibarra, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

14.00 - 15.30. LUNCH








Programme














SESSION 4END-OF-LIFE AND INTEGRATED MANAGEMENT SYSTEMS: OPPORTUNITY FOR OR THREAT TO ECODESIGN?

C1 Room

As part of the project implemented from the Basque Ecodesign Center, the roundtable is envisaged to be conducted in two blocks:

- Should the company improve the end-of-life of its products?- Which role must Integrated Management Systems play in fostering product

ecodesign?- Which role should the authorities play in improving the end-of-life of

products?

In the discussion panels, answers will be sought to some of these questions:- Should the company improve the end-of-life of its products?- Which role must Integrated Management Systems play in fostering product

ecodesign?- Which role should the authorities play in improving the end-of-life of

products?


- Analyse the importance of the end-of-life of the products on the market.- See specific optimisation cases of the end-of-life of products and services.- Analyse the potential of the Integrated Management Systems to foster

produce and service Ecodesign.- Present the work carried out by the Basque Ecodesign Center in Ideas

Notebooks format: “Programmed Obsolescence: myth or reality?” and “Product Durability: A new factor for business competitiveness?”

Aimed at:

- Professionals dedicated to product end-of-life management (collection points, recycling, integrated management systems, etc)

- Companies that are particularly concerned about the end-of-life of their products and which are affected by the end-of-life legislation (due to its important impact or as it provides them with an opportunity to stand out in the market).

- Public authority in charge of product end-of-life management.



14.00 - 15.30. LUNCH








Programme
















14.00 - 15.30. LUNCH








Programme
















14.00 - 15.30. LUNCH








Two blocks are planned: one focused on the existing market instruments and their new aspects (future organisation and product European Environmental Footprint, Environmental Product Declaration, Advances in Carbon Footprint, Water Footprint, Ecolabelling and ISO 14006), and the other on highlighting initiatives on how to use these and other systems to reach the end user.

Along with the talk-based approach, there will be two discussion panels:- Are the existing market instruments necessary or excessive? How could a

system be really efficient to ensure accuracy regarding the environmental information of a product or service? Advantages and disadvantages of the existing systems.

- Does accurate environmental information reach the customer? What is the importance of the customer type (B2B, B2C, B2G) when defining the best instrument? Successes and failures.


- Establish the status of the development of market instruments to determine the product and services environmental behaviour.

- Analyse the potential of those instruments so that they are validated by the end consumers (whether it is the general public - B2C, another company - B2B or the authorities - B2G).

- Present the work carried out by the Basque Ecodesign Center in Ideas Notebooks format: “Green Washing: What is it? How to avoid it? and “Environmental Reputation: the Value of the Intangible in Brand Management”.

Aimed at:

- Companies interested in establishing which instruments exist, studying specific success cases and how to be able to applying it in their own businesses.

- Environmental consultancy firms interested in environmental information instruments.

SESSION 5MARKETING AND ECODESIGN: HOW TO ACCURATELY TRANSMIT ENVIRONMENTAL INFORMATION TO THE CONSUMER. MARKET INSTRUMENTS

B Terraza 1 Room

Programme














Programme

11:35 - 11:40. IntroductionGorka Benito, IK INGENIERÍA.

Market Instruments for Product Environmental Recognition and Communication

11.40 - 14.50. Communication and Information Transparency Instruments

Environmental Product Declarations (EPDs)

Papers:- GLOBAL EPD System. Jose Luis Valdés, AENOR.- INTERNATIONAL EPD SYSTEM. Ion Marques, TECNALIA

CERTIFICACIÓN.- Case study: The Use of EPD at Vicinay Cadenas. David Hernández,

VICINAY CADENAS.

Environmental Footprints: Carbon Footprint, Water Footprint and the European Union Initiative to Establish a Communication and Calculation Methodology of the Environmental Footprint.Gorka Benito Alonso, IK INGENIERIA

12.30 - 14.00. Instruments for Recognition of the Product Environmental Sustainability

Ecodesign Management Systems: The UNE-EN ISO 14006:2011 Standard.Cristina Alonso, AENOR.

European Eco-labelling: Certifying the Sustainability of My Product.Basque Government.

The Catalan Ecodesign Award. Pilar Chiva – Waste Agency.Autonomous Government of Catalonia.

Environmental Reputation: the Value of the Intangible in Brand Management.Ideas Laboratory. Basque Ecodesign Center.

14.00 - 15.30. LUNCH



14.00 - 15.30. LUNCH








15.30 - 16.00. Ecodesign as a Business Marketing Strategy.The Environment as an Environmental Differentiation Tool.Gorka Benito Alonso, IK INGENIERIA.

Green Washing: What is it? How to Avoid it?Ideas Laboratory. Basque Ecodesign Center.

Case study: Environmental Strategy at GAMESA.Iñaki López de Biain. GAMESA.

16.00 - 17.00. Round Table 1: Green Marketing in the B2B (Business to Business) Environment. The Company Perspective

This table will analyse the market potential of the application of business marketing strategies in the relationships between industrial companies. The existing market instruments, the suitability of them according to the type of customer and the future and current expectations regarding their use will be analysed.

The following speakers will take part:- Jon Kepa Izagirre, A&B BIOTECHNOLOGY LABORATORIES.- David Hernández, VICINAY CADENAS.- Iñaki López de Biain. GAMESA.- Tontxu Campos, Deusto University.- Ideas Laboratory. Basque Ecodesign Center.

17.00 - 17.50. Round Table 2: Green Marketing in the B2B (Business to Business) Environment. The Consumer Perspective

This table will analyse the market potential of the application of business marketing strategies aimed at the end user. Are members of the public really aware of environmental sustainability in the products they purchase? What tools are need to grow that market? Is it easy for the general public to identify the best environmental products in their day-to-day shopping?

The following speakers will take part:- Alejandro Martínez, FUNDACION EROSKI - Iñaki Aranburu, ORONA


SESSION 6ECODESIGN APPLIED TO THE MOBILITY SECTOR: ECO-INNOVATION APPLIED TO MEANS OF TRANSPORT

E Room

Two blocks are planned here: one focused on identifying the trends of the different mobility sub-sectors (sea, rail, air and road), and the second which will showcase different success cases of Basque companies, with the possibility of involving a case of a benchmark company in the international arena.

Apart from the talk-based approach, there will be two discussion panels on the rail and aeronautical sectors.

Objectives of the session:- Present the importance that the mobility sector has in the road map of the

European Commission towards a more sustainable Europe.- Present the new environmental competitiveness and monitoring sectoral

reports developed for the rail and aeronautical sectors, along with the policies implemented with the maritime sector (based on the monitoring report submitted in 2013).

- Showcase specific success cases of Basque companies that manufacture means of transport.

Aimed at:- Manufacturers in the sectors in question.- Environmental consultancy firms interested in environmental information

instruments.


SECTORAL parallel sessions. SESSION 6

Programme

Introduction and Overview of the Parallel SessionJose María Fernández, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Ecodesign in the mobility subsectors

11.40 - 13.00. Ecodesign in the Aeronautical Sector

Presentation: Introduction to the Aeronautical Sector of the Basque Country.Jose Juez, HEGAN – Basque Aerospace Cluster.

Ecodesign in the Aeronautical Sector: presentation of the monitoring report prepared by the Basque Ecodesign Center, in conjunction with HEGAN.Jose María Fernández, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Case studies of applying Ecodesign and product environmental improvement in the aeronautical sector.

Participating companies :

- Jesús Murga, ITP.- Santiago Azcarraga, Aernnova.- José Enrique Román, BOEING.- Juan José Benito Martínez, AIRBUS.

13.00 - 14.00. Ecodesign in the Maritime Sector

Presentation: Introduction to the Maritime Sector of the Basque Country.Javier López de Lacalle, BASQUE MARITIME FORUM.

Ecodesign in the Maritime Sector key points of the monitoring report prepared by the Basque Ecodesign Center, in conjunction with the Basque Maritime Forum.Jose María Fernández, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Case studies of applying Ecodesign and product environmental improvement in the maritime sector.

Participating companies:

- Jon Sabin, Wartsila.- Elena Marin, Repsol.- Iñaki Garmendia, EGA MASTER.


14.00 - 15.30. LUNCH

15.30 - 16.30. Ecodesign in the Railway SectorPresentation: Introduction to the Railway Sector of the Basque Country.Pedro Fortea, MAFEX – Spanish Railway Association.

Ecodesign in the Railway Sector: presentation of the monitoring report prepared by the Basque Ecodesign Center, in conjunction with MAFEX.Jose María Fernández, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Case studies of applying Ecodesign and product environmental improvement in the railway sector.


- BOMBARDIER- INGETEAM- Juan Ayesta. LKS

16.30 - 17.00. Ecodesign in the Automotive SectorPresentation: Introduction to the Basque Automotive SectorMikel Lorente, ACICAE – Basque Automotive Cluster

Case studies of applying Ecodesign and product environmental improvement in the automotive sector.

Empresas participantes:

- CIE AUTOMOTIVE

17.00 - 17.50. Round Table: “Ecodesign and Competitiveness in the Mobility Sector”

This discussion panel will discuss the sector's grasp of the importance of Ecodesign as a differentiating factor as a feature of new products, along with establishing the implications of companies within the supply chain (both upstream to the OEMs and downstream with their suppliers). Ecodesign support tools in SMEs of the sector.

The speakers from the above companies will take part, along with:

- Fernando Zubillaga, BASQUE MOBILITY AND LOGISTICS CLUSTER- Jose Juez, HEGAN – Basque Aerospace Cluster- Mikel Lorente, ACICAE – Basque Automotive Cluster- Pedro Fortea, MAFEX – Spanish Railway Association- Javier López de Lacalle, BASQUE MARITIME FORUM



Programme

Introduction and Overview of the Parallel SessionJose María Fernández, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Ecodesign in the mobility subsectors

11.40 - 13.00. Ecodesign in the Aeronautical Sector

Presentation: Introduction to the Aeronautical Sector of the Basque Country.Jose Juez, HEGAN – Basque Aerospace Cluster.

Ecodesign in the Aeronautical Sector: presentation of the monitoring report prepared by the Basque Ecodesign Center, in conjunction with HEGAN.Jose María Fernández, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Case studies of applying Ecodesign and product environmental improvement in the aeronautical sector.

Participating companies :

- Jesús Murga, ITP.- Santiago Azcarraga, Aernnova.- José Enrique Román, BOEING.- Juan José Benito Martínez, AIRBUS.

13.00 - 14.00. Ecodesign in the Maritime Sector

Presentation: Introduction to the Maritime Sector of the Basque Country.Javier López de Lacalle, BASQUE MARITIME FORUM.

Ecodesign in the Maritime Sector key points of the monitoring report prepared by the Basque Ecodesign Center, in conjunction with the Basque Maritime Forum.Jose María Fernández, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Case studies of applying Ecodesign and product environmental improvement in the maritime sector.


- Jon Sabin, Wartsila.- Elena Marin, Repsol.- Iñaki Garmendia, EGA MASTER.



14.00 - 15.30. LUNCH

15.30 - 16.30. Ecodesign in the Railway SectorPresentation: Introduction to the Railway Sector of the Basque Country.Pedro Fortea, MAFEX – Spanish Railway Association.

Ecodesign in the Railway Sector: presentation of the monitoring report prepared by the Basque Ecodesign Center, in conjunction with MAFEX.Jose María Fernández, Ihobe, Publicly-owned Environmental Management Company, Basque Government.

Case studies of applying Ecodesign and product environmental improvement in the railway sector.


- BOMBARDIER- INGETEAM- Juan Ayesta. LKS

16.30 - 17.00. Ecodesign in the Automotive SectorPresentation: Introduction to the Basque Automotive SectorMikel Lorente, ACICAE – Basque Automotive Cluster

Case studies of applying Ecodesign and product environmental improvement in the automotive sector.

Empresas participantes:

- CIE AUTOMOTIVE

17.00 - 17.50. Round Table: “Ecodesign and Competitiveness in the Mobility Sector”

This discussion panel will discuss the sector's grasp of the importance of Ecodesign as a differentiating factor as a feature of new products, along with establishing the implications of companies within the supply chain (both upstream to the OEMs and downstream with their suppliers). Ecodesign support tools in SMEs of the sector.

The speakers from the above companies will take part, along with:

- Fernando Zubillaga, BASQUE MOBILITY AND LOGISTICS CLUSTER- Jose Juez, HEGAN – Basque Aerospace Cluster- Mikel Lorente, ACICAE – Basque Automotive Cluster- Pedro Fortea, MAFEX – Spanish Railway Association- Javier López de Lacalle, BASQUE MARITIME FORUM


SESSION 7ECO-INNOVATION IN THE FOOD SECTOR:INTEGRATING SUSTAINABILITY IN THE VALUE CHAIN

This section will analyse, from the perspective of environmental sustainability, the food sector, one of the sectors considered to be a priority by the European Commission.

The different talks will highlight the different aspects of the food industry and agriculture related to the LCA: from its strategic approach in the European arena as a means to mitigate environmental impacts, its application in the sector and its modelling in the agrifood systems, to its communication potential through environmental labelling tools.

The session will end with a discussion panel where the main stakeholders of the value chain will discuss the role that they must assume when incorporating the environmental variable in their modus operandi, along with the ensuing advantages and disadvantages.

Objectives of the session:- Identify precedents for the sustainability of the food and agriculture sectors.

Report on the latest steps taken in Europe to introduce the forthcoming European Environmental Footprint in the food sector.

- Provide sustainability strategies in the form of LCA-based approaches, methodologies and tools, which lead to better understanding of the factors that control the impact on farming practices.

- Pinpoint current examples of the application the LCA methodology that are in line with future food consumption patterns and with measuring sustainability for food product systems.

- Foster the exchange of experiences with respect to environmental decision taking in the food supply chain and agriculture.

Aimed at:- Companies linked to the food sector (farmers, producers, packers,

distributors, restaurant and catering professionals, etc.), interested in learning about the latest developments in applying environmental resources in the food sector.

Panel held as part of the LIFE – AGROLCA manager project

WITH THE CONTRIBUTION OF THE EUROPEAN COMMUNITY LIFE FINANCIAL INSTRUMENT



C3 Room

Programme

Introduction and Overview of the Parallel Session.Leire Aldabaldetreku, HABIC

11.35 - 14.00. Sustainability in the Timber Sector.Led by: Carlos Nazabal, TECNALIA CERTIFICACIÓN

11.35 - 13.00. Presentation of technical papers:Sustainability in the Timber Sector. Oskar Azkarate, HABIC – Basque Habitat, Wood, Office & Contract Cluster.

- Projects Developed at the Ecodesign Centre.- Woodtech Project: Traffic Signs in Local Timber.- Portal Promoting Local and Sustainable Timber.

Calculating the Carbon Footprint in the Primary Transformation Forestry Sector: HCWOOD Project:Carlos Nazabal, TECNALIA CERTIFICACIÓN.

The Custody Chain and Sustainable Forestry Management.María Marcilla, HAZI.

Promoting the Use of Sustainable and Certified Local Timber: GURE ZURA campaign.Iñaki Gerenabarrena, HAZI.

Grant Programme, Window Trade-in Plan EVE, Basque Energy Board.

Timber Windows to Foster Energy Efficiency and Savings. Zuhaizki

13.00 - 14.00. ROUND TABLE: Sustainability in the Timber Sector

Parcipants:

- Finn Truelsen. EBAKI- Unai Gorroño. EGOIN- Jorge Peña. MADERAS DE LLODIO- Mikel Arando.PROTEC - Enrique Ardura. TERMOGENIK

Initial findings by the panel leader and end of the panel.

Programme

11.30 - 14.00. Current Situation of the Sector and Related Eco-innovation Projects

- Basque Government – Ministry of Agriculture, Fisheries and Food.- Josu Ezkurdia. Director. NEIKER-TECNALIA.- Rogelio Pozo. AZTI-TECNALIA.

European Evolution of Environmental Considerations in the Agri-food Sector.Rubén Carnerero, IK INGENIERIA.

LIFE-AGROLCAmanager project. Software for the Sustainable Environmental Management of Agri-food Companies.Olatz Unamunzaga. NEIKER.

Carbon Footprint in the Value Chain of the Dairy Sector.Iñaki Sainz. MIBA Agricultural Cooperative.

ADAPTACLIMA II project: Mitigation and Adaptation to Climate Change in the SUDOE, Experience in the Wine-Making Sector.FAUSTINO GROUP.

SIGAGROASESOR project. Advanced Advisory Web Service for Farmers for the Sustainable Management of Extensive Crops. Ana Pilar Armesto. INTIA (Navarra Institute of Agribusiness Infrastructures and Technologies).

SENSEPROJECT. Online Tool to Calculate the Environmental Impact of the Agri-food Industry and Food Products. Saioa Ramos.AZTI-TECNALIA

Ecodesign Protocol for Food Products.Jaime Zufia. AZTI-TECNALIA

14.00 - 15.30. LUNCH


15.30 - 16.15. Round Table 1: Ecodesign in the Agricultural Sector

This discussion panel will be led by NEIKER and questions will be put to the participants relating to the perspective of the agricultural sector and its involvement in environmental innovation, along with considering those channels that the sector considers to be of greatest interest. This discussion panel will include entities working closely with the sector:- Iñaki Saiz. MIBA. - Gaizka Jauregi. LURGINTZA. - Maite Corres. BASQUE COOPERATIVE FEDERATION - Roberto Ruiz de Gordoa. AGA.

16.20 - 17.05. Round Table 2: Ecodesign in the Food Transformation Sector

This discussion panel will be led by AZTI-Tecnalia and questions will be put to the participants relating to the perspective of the food processing and transformation sector and its involvement in environmental innovation, trying to identify challenges and opportunities for the sector, along with strategies for the future. This discussion panel will include the participation of producers of different types of food, who will provide feedback from their professional perspective.- Koldo López de Robles. UDAPA.- Garikoitz Rios. ITSASMENDI.- Víctor Aguirre. LA GAVIOTA.

17.10 - 17.50. Round Table 3: Perspective of the Food End Consumer

This discussion panel will be led by IK Ingeniería and it will consider environmental sustainability along with the panel participants that are closest to the end consumer. The panel will discuss what the distribution sector can do to provide the most sustainable products with greater value. It will also consider the position of the responsible consumer, its defining characteristics and the guidelines for progressively increasing them in number. This discussion panel will include representatives from distribution chains and consumer organisations, who will provide their opinions in that regard.- EROSKI - AZTI

17.50 - 18.00. Conclusions and end of the sessionLed by: Ruben Carnerero, IK INGENIERIA

14.00 - 15.30. Lunch

15.30 - 18.00. Sustainability in the Habitat, Furniture and Contract SectorLed by: Carlos Nazabal, TECNALIA CERTIFICACIÓN

15.30 - 16.30. Presentation of technical papers:Ecodesign and internationalisation in the sector.Eduardo Jimenez, HABIC.

Environmental Product Declarations in the Furniture and Equipment Sector.Eva Sánchez, TECNALIA CERTIFICACIÓN.

European Federation of Office Furniture Sustainability Certificate: FEMB Certificate. Marco Fossi, FEMB.

Generating Demand for Sustainable Products:- Kutxa-Ekogunea Ecopark Equipment, Xabier Esteban, EKOGUNEA.- Green Procurement in the Public Sector, IHOBE, Publicly-owned

Environmental Management Company, Basque Government.

16.30 - 17.50. Round Table: Sustainability in the Habitat, Office, Timber and Contract Sector

Parcipants:

- Txabi Koskorritza. BURDINOLA- Susana Pershak.OFITA- Pierre Odriozola. SOKOA- Jon Santacoloma.IDEILAN DESIGN- José Javier Esquiroz.ENEA





Programme











Parcipants:



Programme

11.30 - 14.00. Current Situation of the Sector and Related Eco-innovation Projects

- Basque Government – Ministry of Agriculture, Fisheries and Food.- Josu Ezkurdia. Director. NEIKER-TECNALIA.- Rogelio Pozo. AZTI-TECNALIA.

European Evolution of Environmental Considerations in the Agri-food Sector.Rubén Carnerero, IK INGENIERIA.

LIFE-AGROLCAmanager project. Software for the Sustainable Environmental Management of Agri-food Companies.Olatz Unamunzaga. NEIKER.

Carbon Footprint in the Value Chain of the Dairy Sector.Iñaki Sainz. MIBA Agricultural Cooperative.

ADAPTACLIMA II project: Mitigation and Adaptation to Climate Change in the SUDOE, Experience in the Wine-Making Sector.FAUSTINO GROUP.

SIGAGROASESOR project. Advanced Advisory Web Service for Farmers for the Sustainable Management of Extensive Crops. Ana Pilar Armesto. INTIA (Navarra Institute of Agribusiness Infrastructures and Technologies).

SENSEPROJECT. Online Tool to Calculate the Environmental Impact of the Agri-food Industry and Food Products. Saioa Ramos.AZTI-TECNALIA

Ecodesign Protocol for Food Products.Jaime Zufia. AZTI-TECNALIA

14.00 - 15.30. LUNCH

15.30 - 16.15. Round Table 1: Ecodesign in the Agricultural Sector

This discussion panel will be led by NEIKER and questions will be put to the participants relating to the perspective of the agricultural sector and its involvement in environmental innovation, along with considering those channels that the sector considers to be of greatest interest. This discussion panel will include entities working closely with the sector:- Iñaki Saiz. MIBA. - Gaizka Jauregi. LURGINTZA. - Maite Corres. BASQUE COOPERATIVE FEDERATION - Roberto Ruiz de Gordoa. AGA.

16.20 - 17.05. Round Table 2: Ecodesign in the Food Transformation Sector

This discussion panel will be led by AZTI-Tecnalia and questions will be put to the participants relating to the perspective of the food processing and transformation sector and its involvement in environmental innovation, trying to identify challenges and opportunities for the sector, along with strategies for the future. This discussion panel will include the participation of producers of different types of food, who will provide feedback from their professional perspective.- Koldo López de Robles. UDAPA.- Garikoitz Rios. ITSASMENDI.- Víctor Aguirre. LA GAVIOTA.

17.10 - 17.50. Round Table 3: Perspective of the Food End Consumer

This discussion panel will be led by IK Ingeniería and it will consider environmental sustainability along with the panel participants that are closest to the end consumer. The panel will discuss what the distribution sector can do to provide the most sustainable products with greater value. It will also consider the position of the responsible consumer, its defining characteristics and the guidelines for progressively increasing them in number. This discussion panel will include representatives from distribution chains and consumer organisations, who will provide their opinions in that regard.- EROSKI - AZTI

17.50 - 18.00. Conclusions and end of the sessionLed by: Ruben Carnerero, IK INGENIERIA

14.00 - 15.30. Lunch








Parcipants:





The session seeks to identify the opportunities that environmental innovation contributes to the home, office, wood and contracting sector. The main eco-innovation strategies at European level affecting the sector will also be identified and the actions by the sector to promote sustainability and the environment will be showcased.

It will therefore consist of two blocks of work:- An initial block focused on the furnishings, equipment and contracting sector. - A second block focused on the timber sector.

Both blocks will include a round table with all the stakeholders involved in the value chain of the home, office, wood and contracting sectors, in order to establish the interests, needs and opportunities of the company to address and harness the environmental situation in order to become more competitive and expand their internationalisation capacities.

During the session, apart from the talks by specialists in the sector, there will be an exhibition of products and solutions from the Habic companies with environmental and sustainability recognition.

Objectives of the session:- Identify the opportunities that environmental innovation contributes to the

home, office, wood and contracting sector.- Showcase, disseminate and promote the actions by the section to

highlight sustainability and the environment.- Spotlight examples of companies that have managed to stand out from the

competition, save costs, penetrate new markets, innovate in products, etc., thanks to the implementation of environmental innovation strategies.

Aimed at:- Companies from the home, office, wood and contracting sector.- Architects, interior designers, opinion leaders, public sector workers and

design studios.- Professionals from the environmental sector.

Table coordinated by HABIC - Basque Hospitality, Wood & Design Cluster.

SESSION 8HABIC SUSTAINABILITY MEETING - BASQUE HOSPITALITY, WOOD & DESIGN CLUSTER

A-4 Room

Programme











Parcipants:




14.00 - 15.30. Lunch








Parcipants:






Programme











Parcipants:



14.00 - 15.30. Lunch








Parcipants:





Programme











Parcipants:




14.00 - 15.30. Lunch








Parcipants:





Programme











Parcipants:



14.00 - 15.30. Lunch








Parcipants:





DOCUMENTATIONTO BE HANDED OUTDuring the event, different support documents on the work showcased will be handed out. They will include:

- Ecodesign made in Euskadi: 15 years of Ecodesign in the Basque Country.

- Report on the 2013 activities of the Basque Ecodesign Center and 2014 four-monthly monitoring reports.

- Company and Ecosystemic Services Guide (Basque Ecodesign Center)

- Life Cycle Costing Guide (Basque Ecodesign Center).

- Product Environmental Labelling Guide and new annex on Environmental Product Declarations.

- Supply chain support documents:• Commitment to environmental drivers in the supply chain (environmental drivers in the supply chain model).• Corporate services and supplies procurement and contracting

- Ideas Notebooks produced by the Basque Ecodesign Center:• PRODUCT SERVICE SYSTEM: What can it Contribute to my

Business?.• COLLABORATIVE CONSUMPTION: Threat or Opportunity?.• GREEN WASHING: What is it? How to avoid it?.• ENVIRONMENTAL REPUTATION: the value of the intangible in

brand management.• PROGRAMMED OBSOLESCENCE: Myth or reality?• PRODUCT DURABILITY: A new factor for business

competitiveness?

Programme











Parcipants:



14.00 - 15.30. Lunch








Parcipants:





REGISTRATION

The registration fees for attending the Basque Ecodesign Meeting 2014 are:

- General Fee: €90

- Reduced rate for companies belonging to the“Ecoefficiency in the Basque Company 2010-2014”programme: €50

- Reduced rate for students: €20 (limited numbers).

Registration can be carried out through the website of public company Ihobe www.ihobe.net. The fee includes documentation, coffee breaks and lunch. All registrations will be pending until confirmation of payment of the registration fee has been received. Payment will be made through deposit in account Caja Laboral ES 34 3035 0012 76 0120086430. When making the deposit, indicate full name of the participant.

LANGUAGEThe official language of the conference will be Spanish, but there will be simultaneous translation available in English and Basque* (in plenary).

Programme











Parcipants:



14.00 - 15.30. Lunch








Parcipants:




With the cooperation of:

Organizers:

www.ingurumena.netwww.basqueecodesigncenter.net

#ecodesignBEM2014

basque ecodesign meeting 2014. programme

Documents

bilbao ecodesign meeting

application of ecodesign

sustainability criteria

help us

environmental informationto

public transport network

life cycle costing

iso environmental certication