basics of music video. rjd2 “let there be horns”“let there be horns” 2010, the colossus dir....
TRANSCRIPT
Basics of Music Video
RJD2 “Let There Be Horns”
2010, The Colossus Dir. Thom Glunt Fireworks “Arrows”
Characteristics
3-5 minutes Advertisement/marketing tool Marries creativity and marketing (and versus) Adds visual element to a song's experience Visual memory for a song A way for audience to connect to an artist Quick cutting...MTV look Is pop culture; defines pop culture
Characteristics Cont'd
Quick cutting...MTV look Is pop culture; defines pop culture Sampling/appropriation Uses aesthetics from other media/other media
uses its aesthetics
Types of Music Video
Cinematic v. Photographic Cinematic
Film grammar, narrative/dramatic progression, performance
Progressive: time and space (Jonze “Feel the Pain” David Fincher, Spike Jonze, Sophie Mueller
Photographic look/feel not really “story”, collage/juxtaposition,
texture, color, lighting Sam Bayer, Mark Romanek, Anton Corbijn
Categories of Music Video
Performance Story (interlacing narrative) Concept Gag Dance Animation Party/Club Film Clip Hybrid
How to Watch MV
Treatment statement What general category(ies) does it fall under? Cinematic techniques and execution Ideology/representation Takeaway
“3 Dreams of Black
2011, Rome Dir. Chris Milk
Kanye West “Touch the Sky” The Johnny Cash Project
Sponsored by Google Making of... FLAKJAKT “Cascades”
Choosing Music for Final Project
Work with a local band or recording artist that you know and you know WILL DELIVER
Choose a Creative Commons licensed song MUST allow DERIVATIVES, if it says ND or No
Derivatives you cannot use it in a video Moby Gratis Writing Exercise #1