1. Internet-BasedBusinesseswww.lifethenfinance.comwww.lifethenfinance.com

2. www.lifethenfinance.com 2Definitions:Affiliate Marketing: An Internet based marketing practice where a business pays anindividual for each customer or visitor brought about through theindividuals marketing efforts.Click and Mortar: A business model where a company has both offline and onlinepresences. Also known as Bricks and Clicks.Content Advertising: Content based advertising placement such as that pioneered byGoogle, also classified ads and pay for performance models. 3. Definitions: ConteCommerce:Electronic commerce that takes place over theInternet.Incentive Marketing or Pay for Performance: A business model used in online advertising wherean ad agency charges a marketer for the resultsachieved by the ad campaign.Monetize: How something earns money.Virtual Merchant: A retail sales business that only has a presenceonline, rather than a brick and mortar storefront.www.lifethenfinance.com 3 4. Internet & Business: The power of the Internet has leveled the playingfield It possible for anyone to start a business and earnincome. The majority of the top earning web sites in theworld are run by talented young men and womenunder the age of thirty. The Internet has opened up the world of globalcommerce to anyone, not just the big corporationsthat had traditionally controlled the market.www.lifethenfinance.com 4 5. Internet & Business: Cont. Anyone with a computer and a credit cardcan easily setup a website overnight and beready to sell their products or services tocustomers from around the world. The advances in technology and the newworld economy also give business peopleaccess to resources and suppliers withouthaving to leave their desk.www.lifethenfinance.com 5 6. Internet & Business: Cont. This opens up many more potential business models toindividuals that have never before been so readily available suchas importing or exporting, self publishing, software publishing,affiliate marketing, incentive marketing and virtual merchants, ore-retailers like Amazon who only have an online presence. The explosion of E-commerce and the increasing availability ofInternet access around the world, small businesses are able toeasily gain access to foreign markets so they can either locateunique or less expensive products to import for sale in thiscountry, or they can export their own products for sale abroad,either wholesale to other distributors or retail to foreignconsumers.www.lifethenfinance.com 6 7. Self-Publishing: This is the publishing of books and other media bythe author, rather than a third party, is a popularexample of a successful new Internet businessmodel. The ability to sell e-books, videos, software andother digital content directly to the consumer withouthaving to go to the expense of a big print run orother production and packaging expenses, hasmade many entrepreneurs wealthy while at thesame time providing consumers better access tospecialized information.www.lifethenfinance.com 7 8. Affiliate Marketing: Affiliate marketing and incentive marketing are bothbusiness models where an individual or businessputs up a content based website then partners withother websites with the agreement that they getpaid for either sending traffic or sales to the partner(affiliate marketing) or for getting a site visitor toperform some action like signup for a newsletter(incentive marketing). With this model the website is monetized, or earnsmoney, from the affiliate or pay for performancefees.www.lifethenfinance.com 8 9. Traditional Business Models: Traditional business models have beenreinvented and redefined by the Internet,such as drop shipping, content advertising,auctions, and broadcasting.www.lifethenfinance.com 9 10. Drop Shipping Business model: It allows individuals and businesses to sellanother companys products online throughtheir own website or auction sites withoutever having to touch the products. You simply take orders from customers thenyou turn around and place the orders withyour supplier who has agreed to ship directlyto the customer for you.www.lifethenfinance.com 10 11. Google AdSense: Google AdSense program pioneered contentadvertising, where advertisers pay to havetheir ads displayed on other relevantwebsites. The advertiser pays on a per click or perimpression basis, and the website thatdisplays the ads gets a portion of the fees.www.lifethenfinance.com 11 12. Auction Sites e.g. Ebay Auction websites like eBay, eBid, Overstock,uBid, and Yahoo Auctions allow individualsand businesses to sell anything andeverything online, either for a fixed price or tothe highest bidder. Sellers can list new or used items and areonly charged minimal fees, typically an initiallisting fee plus a small percentage of the finalsale price.www.lifethenfinance.com 12 13. Information Broadcasting: Information broadcasting has traditionally beenlimited to those companies able to make largeinvestments in media outlets, print and/or broadcastequipment. This business model of selling information orcontent through subscription services E.g. HBO, online newspapers) or selling advertising spacewithin content (e.g. magazines, television commercials,classified ads) has easily translated to the Internet. E.g. bloggers earn income from the ads that show upalongside their blog posts, and membership sites earnmonthly fees for access to clipart , templates, coaching,educational materials and other types of information.www.lifethenfinance.com 13 14. Internet Technology: Internet is the single biggest advance for smallbusiness people everywhere and the surge in itsuse has led to a growing number of Americansworking from home or starting home basedbusinesses. This Information Age, where anyone with Internetaccess can have instant access to information thatwas previously difficult or impossible to find, makesit both easy an inexpensive for people to startInternet based business ventures.www.lifethenfinance.com 14 15. Information Technology: One of the greatest benefits of the Internet is thatthere is no commute so you can have moreproductive hours in the day if youre able to workonline from home, or you can easily moonlight withyour online startup after hours while keeping yourday job as a safety net. More businesses today involve creating,processing, and moving information and by relyingon technology like computers, fax machines, videoconferencing and other tools, it makes it much lesscomplicated to start and run a successful business.www.lifethenfinance.com 15 16. Online Marketing Methods: Article Marketing Auto responder Email Systems Blogs Directory Submissions DMOZ Listing Forum Posts Google AdWords (pay per click advertising) Google Indexing Opt in Mailing Lists Paid Advertisements Partners & Affiliates Point of Purchase Up Sellswww.lifethenfinance.com 16 17. Online Marketing Methods:Cont... Partners & Affiliates Point of Purchase Up Sells Press Releases Search engine optimization (SEO) Signature on email messages Social Bookmarking Digg, Del.icio.us, StumbleUpon Social Media Facebook, Twitter, MySpace Testimonials Both Giving and Receiving Them Webinars & Teleseminarswww.lifethenfinance.com 17 18. How to Start your own Internet-Based Business: TermsAngel Investor: Affluent individual who backs emerging entrepreneurial ventures.Bootstrapping: Starting a business without outside investors.Domain Name: The address or URL of a particular website.Hosting: A service where a web server maintains and serves the files forone or more websites.URL: Uniform resource location or web address of a site.Venture Capital: Money and resources made available to startup firms and smallbusinesses that exhibit exceptional growth potential.www.lifethenfinance.com 18 19. How to Start your own Internet-Based Business: More and more entrepreneurs are realizingtheir dream of establishing a business online,and now that you understand how to use theInternet for business, and the types ofbusiness models available, your next move isto go from planning to action.www.lifethenfinance.com 19 20. **The hardest part of any journey isthe first step**www.lifethenfinance.com 20 21. Setting up your InternetBusiness: Most important step to starting an internet-based business is tocreate a larger presence. When just starting out, odds are that you dont have an excessamount of cash to spend, so youll need to focus on doingeverything within your power to make it appear that yourcompany is established and perhaps larger than it is in reality. The best way to appear big is to avoid doing things that willmake your business seem small or inexperienced. E.g. Every company needs business cards, but its surprisinghow many startups go for those fancy but free business cardsthat come with the printing companys logo on the back. This not only makes an enterprise seem small, it also makes thecompany look cheap.www.lifethenfinance.com 21 22. Setting up your Internet Business:Cont. This same principle goes for your email addressand web hostingdo not use free services andexpect to be taken seriously. Free hosting accounts typically come withadvertising banners that you cant remove, and youdont want to waste your efforts to market someoneelses business. Using a Yahoo, Gmail, Hotmail or other free emailaccount as your main business address will makeyour potential customers question yourprofessionalismwww.lifethenfinance.com 22 23. Setting up your Internet Business:Cont. Set-up a website for your business once youveregistered a domain name. No matter how large or small the business, everycompany needs a website in this Information Age, even if it is merely a one page site with contactinformation. A website is the best marketing tool you can havefor your business as it will help you to build yourcompanys identity and brand around the clock.www.lifethenfinance.com 23 24. Importance of Dressing the Part: Wear business attire whenever you visit withpotential customers, partners, or if youreattending business related functions andseminars. Share that people really do form an opinionof you based on their first impression, sodress professionally and people will think ofyou as a professional.www.lifethenfinance.com 24 25. www.lifethenfinance.com 25Tools: There are technology tools that you can use to makeyour small business look big, such as virtual phone systems that allow you to routecall and faxes to and from all of your phone numbers soyou dont have to hire a receptionist or secretary untilyou can afford one. Tell them if you need an actual meeting space to gettogether with potential clients, then look for office ormeeting space that you can borrow or rent by the dayor by the hour 26. www.lifethenfinance.com 26Tools: Many home-based businesses do not need this much.Many times you can have a phone conference or videochat to do this. However, if your business needs full-time office space,but you cant really afford to hire support staff yet, thenyou could also look for co-op style office space whereyou rent an individual office and share a receptionist withothers in the same building. Have a professional sounding voice mail.