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BASICS OF BUSINESS COMMUNICATIONCommunication is very much important. It is the mutual exchange of understanding,

originating with the receiver. Communication needs to be effective in business. Planning,

Organizing, Staffing, Directing and Controlling cannot be performed well without

effective communication. Business communication involves constant flow of

information. Feedback is integral part of business communication. Organizations these

days are verily large. It involves number of people. Communication plays a very

important role in process of directing and controlling the people in the organization.

Immediate feedback can be obtained and misunderstandings if any can be avoided. There

should be effective communication between superiors and subordinated in an

organization. It is essential for success and growth of an organization. Communication

gaps should not occur in any organization.

Significance of Business CommunicationIn business, reputation and credibility need to be built up in order to get clients trust and

confidence. Having a sense of professionalism will bring a lot to the business, especially

in a long term relationship with employees and clients. There is a need to make sure that

every business deal is attended to promptly. Business communication encompasses not

only communicating with external contacts but also with employees within the

organization. This will aid the business in being well-organized and every matter whether

it is a problem, an inquiry or a sales letter will be attended to properly and promptly.It does not mean that only a clients inquiry should be responded promptly but also

feedbacks or problems arising inside and outside the business as well. This is done to

have a balance within the internal and external factors, especially in relation to dealing

with people, whether they are employees or other external contacts.

Overcoming Barriers to Business CommunicationThe very first thing, which should be kept in mind, is that the message should be

adequate and fitting to the purpose of communication. It is very essential to known the

listeners for whom the message is intended. The message to be conveyed must be totally

clear in the mind of communicator because if you do not comprehend a thought you can

never communicate it to someone in a proper way. Message should be expressed in easy,

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brief and lucid words. The words or symbols selected for conveying the message must be

suitable to the reference and understanding of the recipient.

The receiver must be a good listener. Superiors should develop the habit of patient

listening and avoid untimely assessment of the message from their subordinates. This will

promote free flow of upward communication. Then, it should be kept in mind that the

message to be communicated should be so designed as to stimulate the receiver. His

behavior should be influenced so that he can take the desired action. A sense of common

faith and confidence must be generated to uphold free flow of communication.

Strategic Relevance of Business CommunicationFuture managers and leaders must strive to become powerful communicators by

acquiring good perception of their target audience and being precise in their expressions.

They should have good command over the process of reshaping opinion of their audienceand remain both friendly and congenial in their disposition.

Strategic Communication refers to policy-making and guidance for consistent

information activity within an organization and between organizations. Equivalent

business management terms are: integrated (marketing) communication, organizational

communication, corporate communication, institutional communication, etc.

Strategic communication management could be defined as the systematic planning and

realization of information flow, communication, media development and image care in a

long-term horizon. It conveys deliberate message through the most suitable media to the

designated audience at the appropriate time to contribute to and achieve the desired long-

term effect. Communication management is process creation. It has to bring three factors

into balance: the message, the media channel and the audience