Basic Paid Links- Dos and Donts

Download Basic Paid Links- Dos and Donts

Post on 10-Aug-2014

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Basic knowledge about paid links concept

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  • Dot Com Infoway Paid Links
  • What is a paid link?
    • In simple terms a paid link is a o ne way inbound link purchased from another website.
    • There are two types been created by Google.
      • A. Advertising Links
      • B. Plain Text Links
  • Googles view on paid links.
    • Google says buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.
    • However links purchased for the purpose of advertising has to follow either of the following two rules
      • Add rel=nofollow on those links.
      • Redirect the link to an intermediate page that is blocked using the robots.txt file.
  • Who/What is Google?
    • Google is a search engine that is used to find for something in the web.
    • They are not a non-profit governing body of the web.
    • They are a public limited company earning billions every year and growing.
    • Why am I saying all this?
  • Why am I saying all this?
    • Because its Googles algorithm that pays importance to links, not you and not me.
    • So here comes buying/selling links in to play. Why?
      • A. Because of the importance to links given by search engines.
      • B. This importance lets you rank higher.
      • C. High Rank = Traffic = Business = Profit
    • To make sense of it all: Here it goes, for a better business you have to rank better and to rank better you need better links, better links are not for free and hence you buy/sell them.
  • Why you can buy/sell links ignoring what Google says.
    • So links are a major factor for your website.
    • Search engine algorithms are based on links. Without them your site will never appear in the SERPs.
    • So buying/selling links is just like any other business.
    • Eg: For a profitable restaurant, you need a good chef(website), a good manager(thats you), a strong staff(content) and a good location(search engine = links).
    • Just like any other thing, buying or selling links is purely part and parcel of your business.
  • Googles lies and fear.
    • Google says it wants to make the web a better place.
    • And it creates a fear that buying and selling of links will eventually lead to low quality content and makes you feel unethical of it.
    • It creates a fear that you will be out of business if you buy/sell links and does it to many of them. (removing the website from index, ranking penalties etc..)
    • Instead it promotes its own advertising product.
  • Why you can buy/sell links.
    • Quality links are not available for FREE.
    • Because you have earned it. (selling links)
    • Without buying links you will not be able to rank higher for competitive SERP. (Agreed by almost most industry top guns Michael Gray, Jill Whalen to name a few)
    • It must be done intelligently.
      • No site wide links.
      • No footer links.
      • No sponsored links.
      • Etc
  • All said and done but still Google is the BOSS.
    • You risk loosing your business.
      • A. Removed from index.
      • B. Ranking penalty.
  • Thank You