Dot Com Infoway Paid Links

What is a paid link?

• In simple terms a paid link is a o ne way inbound link purchased from another website.

• There are two types been created by Google.

• • A. Advertising Links

• • B. Plain Text Links

Googles view on paid links.

• Google says buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.

• However links purchased for the purpose of advertising has to follow either of the following two rules

• • Add rel=nofollow on those links.

• • Redirect the link to an intermediate page that is blocked using the robots.txt file.

Who/What is Google?

• Google is a search engine that is used to find for something in the web.

• They are not a non-profit governing body of the web.

• They are a public limited company earning billions every year and growing.

• Why am I saying all this?

Why am I saying all this?

• Because its Googles algorithm that pays importance to links, not you and not me.

• So here comes buying/selling links in to play. Why?

• • A. Because of the importance to links given by search engines.

• • B. This importance lets you rank higher.

• • C. High Rank = Traffic = Business = Profit

• To make sense of it all: Here it goes, for a better business you have to rank better and to rank better you need better links, better links are not for free and hence you buy/sell them.

Why you can buy/sell links ignoring what Google says.

• So links are a major factor for your website.

• Search engine algorithms are based on links. Without them your site will never appear in the SERPs.

• So buying/selling links is just like any other business.

• Eg: For a profitable restaurant, you need a good chef(website), a good manager(thats you), a strong staff(content) and a good location(search engine = links).

• Just like any other thing, buying or selling links is purely part and parcel of your business.

Googles lies and fear.

• Google says it wants to make the web a better place.

• And it creates a fear that buying and selling of links will eventually lead to low quality content and makes you feel unethical of it.

• It creates a fear that you will be out of business if you buy/sell links and does it to many of them. (removing the website from index, ranking penalties etc..)

• Instead it promotes its own advertising product.

Why you can buy/sell links.

• Quality links are not available for FREE.

• Because you have earned it. (selling links)

• Without buying links you will not be able to rank higher for competitive SERP. (Agreed by almost most industry top guns Michael Gray, Jill Whalen to name a few)

• It must be done intelligently.

• • No site wide links.

• • No footer links.

• • No sponsored links.

• • Etc

All said and done but still Google is the BOSS.

• You risk loosing your business.

• • A. Removed from index.

• • B. Ranking penalty.

Thank You