Basic Orientation and Program Learning

WorkshopCommunication, Branding

and Marking

READReading Enhancement for Advancing Development

Presentation Outline1. Why Communication?2. Comparison between types of Communication3. SC Communication4. What is branding and marking?5. USAID Branding6. SC Branding7. READ Branding8. Rules of about photographs9. Press Release Formats10. Other Branding Issues

Why Communication?

• Share a common and smooth platform to disseminate information as well as communicate values, messages and achievements to all stakeholders to reduce ambiguity and skeptics while inducing change of behavior.

Different Types of Communication

Source: Mefalopulos, Paolo. 2008. Development Communication Sourcebook : Broadening the Boundaries of Communication. Washington, DC : World Bank. © World Bank. https://openknowledge.worldbank.org/handle/10986/6439 License: Creative Commons Attribution CC BY 3.0.

SC Communication

Branding Vs. Marking

• “Branding” refers to how a program or project is named and positioned, who it is from, it also identifies sponsor of the work

• “Marking” refers to applying graphic identities or logos to program materials to visibly acknowledge contributions

USAID Branding and Marking

• 2 THINGS, LOGO AND ‘From the American People’

• Logos can be found at http://www.usaid.org/branding

USAID logos

SC Branding and Marking

• LOGO

SC Branding and Marking

• COLOR

Adobe Acrobat Document

READ Branding and Marking

READ : Reading Enhancement for Advancing

Development

In Bangla:

READ LOGO

COLOR FORMAT• YELLOW                : 0C 18M 100Y 0K• RED                    : 0C 100M 100Y 0K• GREEN                  : 65C 0M 100Y 0K• GREY                     : 30C 4M 0Y 40K• BLACK                   : 0C 0M 0Y 100K

READ Branding…..continued

READ Branding…..continued

Tools that we may use to promote READ

Program EventsReportsTraining MaterialsCommunication Materials: Brochure,

Notebook, Sticker, Banners, Pen, Folders, Invitation Cards etc.

SMS and Social Networks

Upcoming Communication Tools

1. Program Website (www.readbangladesh.org)

2. Monthly Online Newsletter3. Facebook and Twitter

Rules about Photographs

Type Consent/Permission

Credit Whose picture and where and when taken

Individual Written from Parents

Required Required

Group Not Required Required Required

Events Not Required Not Required Required

Collected from other source

Depends Required/Mention source

Required

Press ReleaseMicrosoft Office Word 97 - 2003 Document

Other Branding Issues

• READ Introduction: English and Bangla

• SC Bangla Words and Spellings

• Email Signature: