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TRANSCRIPT
Basic Marketing Strategies Worksheet
Basic Marketing Strategies
Target Audiences
Patients Employees Community Other Stakeholders
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Empl
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Em
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Com
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Co
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unity
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Stak
ehol
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akeh
olde
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Website
Print Material
Community Outreach (attend/host health fairs, career fairs, community events)
Online Business Listings (Google, Wikipedia, Yellowbook, etc.)
Advertisements (print, movie theaters, radio, television, billboard, etc.)
Social Media (Facebook, Twitter and LinkedIn Company Profile)
Media Releases (new health care providers, services, events, successes)
Email Signatures
Table-Top Display (health/career fairs, special events)
Telephone Hold Messages (promote services, special events)
Rating Scale 1 = Effectiveness is unsatisfactory 2 = Effectiveness is satisfactory 3 = Effectiveness is above satisfactory
Step 1: [Blue column] Place a next to each Basic Marketing Strategy that your organization currently utilizes.
Step 2: [Orange column] In the orange column, the audiences your organization targets for each strategy utilized.
Step 3: [Green column] In the green column, rate the effectiveness of targeting each audience using the Rating Scale.
Basic Marketing Strategies Worksheet Created by Rural Health Education and Services
316.293.2649 • [email protected] • www.ruralhealth.kumc.edu