basic laws of communication

8/3/2019 Basic Laws of Communication

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The Basic Laws of Communication

Lecture by Anatoly Ulyanov

The goal of the lecture is to provide information. If a person has the information, that means he is well

equipped.

The lecture is primarily intended for those who do not have any special experience communicating in social

networks, but are planning to start participating in them.

To start with, there has to be an objective. I have to have a clear understanding of why I am going into the

network, how, and so on. Every person has to make this objective clear for himself.

Secondly, Rav has said on many occasions that any action that wasnt prepared deliberately is pointless.

There is one very important law in psychology: The shift of the motive to the goal. When a person starts to

engage in a new activity, he does not have any motive. The motive is the inner spring that forces a person to

act. But a person has a goal. And when he works on this goal with the help of the efforts of will, theenvironment, discipline, and so on, then at some moment, a motive suddenly emerges. This is a very

important thing and we have to understand that its very important to learn to do this in social networks.

Let me repeat. Its very important for a person to understand why he is going there, why this is necessary.

His time has to be structured. And it has to be prepared so it wont be coming off the top of his head. The

efforts he makes in the beginning will provide the energy, called a motive.

A person who works on communication and socialization has to know that there is an effect called

communication burn-out. Stated simply, its when a person has socialized too much and simply cant

bring himself to enter a site, a blog, or another place and continue socializing. We have to be very watchful

of this and make sure that the amount of time and the quality of communication are programmed. That is,

you cant sit there for 24 hours straight. A person who does that might spend a month or two in social

networks, but after that we wont see him there any longer. We have to clearly trace the level of a persons

tolerance, of how much he is able to endure. This is an individual matter.

There are 3 signs that can help you tell that youve gone overboard:

1. You become more aggressive

2. You become disoriented: You dont know or understand how to do something (unless this is a

personality trait)

3. Psychosomatic problems emerge you literally start being sick.

If the communication is planned correctly, if a person treats it like work, then none of this will occur.


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Another aspect that is part of this communication burn-out is how I present myself when I socialize with

other people. In this regard, everything is simple. There is a misconception that it is possible to learn to

influence people using psychology, hypnosis, and other things of this sort, that I can become a magician or

wizard and everyone will listen to me. But thats impossible. People interact with one another in a

remarkable way and what happens is the following. In order to avoid a situation where you hang out there

for two or three months and then burn out, unable to come near there for years thereafter, its very important

to be authentic in any dialogue. Be genuine, be yourself. You dont have to lie or pretend you are someone

youre not. Besides, all of this gets revealed instantly because lying is obvious to everyone besides the

person lying. A person whos lying is sure that no one sees it, but actually, everyone besides him sees it.

This is an interesting phenomenon. Therefore, when we enter any communication, we have to try to tell the

truth, be as honest and sincere as possible.

One more very important condition related to this is to make sure you dont burn out. If a person pretends to

be someone hes not for a long time, then eventually he falls out of the communication and is unable to keep

socializing. This is true for any form of socialization.

The next highly important point is: What is my role when I come into contact with people? The first

question a person should ask himself is: What kind of relationship or interaction am I inviting people into?

This also has to be prepared because suppose I enter contact with people first, planning to figure out how it

will work later. In practice, usually things start to get confusing, difficulties arise, and a person is forced to

lose the contact. Its very important for a person to understand the boundaries: Who am I, what am I, what

do I want, and what kind of information do I plan on delivering to another person? This requires clear

understanding that becomes like an order.

The next point is: How do I present myself during the communication? Generally speaking, there are many

roles, but now we will talk about two of them: The role of the expert and the role of the regular user. If you

are not an expert in the area you are talking about, then you shouldnt say are because an expert is someone

who has the attributes of this status. He has knowledge, connections, and experience in this area. If you

dont have that experience, knowledge, status, and attributes, then dont present yourself as an expert. You

will be very quickly thrown off that pedestal and wont be able to communicate even on the level of the

average user. That is, a person must know exactly which area he is an expert in. If we are not experts in any

of the areas, then we simply present ourselves as regular users. We have to lose the moralizing, bossy tonethat might emerge. We have to simply communicate with another person.

When we communicate with other people, sometimes we encounter a feeling of abashment. In psychology

this is called a disintegrated state. What does that mean? After communicating with someone, I am left with

an unpleasant sensation, like residue. People immediately react to this state by thinking that they did

something wrong and that something isnt right. They start making themselves feel guilty or simply run

away from the unpleasant sensation. However, this sensation that you feel nasty and disgusting is

actually very good. This sensation of disgust is a sign that I came out of the communication in adisintegrated state. And thats all. So next I have to make certain efforts, become integrated, and move past

this state. Its like inhaling and exhaling, disintegration and integration. Dont get scared of these feelings,


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but dont ignore them either. If the communication leaves you with an unpleasant sensation, that just

indicates that you came out at a specific phase.

Unlike the rest of the world, we have articles, lessons, and so on, and we have a group, friends. These

instruments enable us to get our bearings together quickly and keep on moving. Moreover, the psychological

force that a person perceives as a lighthearted feeling arises by virtue of experience, which is something heacquires during the conversations. This is what we call a change of states.

This brings us to the next point: Experience. Experience is very important when it comes to communication.

A person can spend decades preparing at universities, but he wont advance anywhere until he enters real

communication. Therefore, the most important thing for us is to start communicating. Naturally, we will

make mistakes at first, and we have to record them, memorize them, and then discern them and find answers

to these questions.

The next point is: How do we address people, especially if we are planning to become the educators of the

generation? Psychologically, an educator is a person who is on two levels simultaneously. On one level, he

knows the information about the method that we convey. Moreover, he has to constantly expand this

knowledge and gather more information. And at the same time, a person is on the level of the people he is

talking to. Its like a dual existence. Rav has talked about this in various lessons and programs. We have to

remember that we are adults living on our planet, in our world, and we have to speak the same language as

the person we are talking to. We have to have a clear understanding of who we have in front of us and what

is the best way or language to talk to this person. This is something we learn from experience and by gaining

certain knowledge thats more specific. Experience is very important in this regard.

The next point is related to conflicting situations. When a person starts to communicate, it is inevitable that

he will enter conflicting situations, which may involve different forms of expressing aggression. When we

start to work on this and gain experience, we will discern and understand these things better through specific

examples. Aggression is a force of desire, so an aggressive person is a person with a big desire. But

aggression can be expressed positively as well it is informative, authentic communication. Its very

important to understand that aggression is not just when I curse out another person, telling him to go to hell.

Aggression can also be a joke, an anecdote, irony, or a stereotype (for example, all men are jerks). This is

also a form of expressing aggression. Its best for this to be written down in some way, and for these files to

be saved so later it would be possible to view them and work on the mistakes.

The next situation is called the law of succession. This is the main social law, which says: You said it,

now do it. Because of this law, people get themselves into unpleasant situations. Its best if we are aware of

this and understand that if the process has gotten too far, we have to stop it, break it off, and come out of it.

Its better to take a break and keep going at a later time than to drag things on. We have to internalize the

fact that each of us has the right to take a break, especially in virtual space. If you feel that something didnt

go right, then stop and thats all. You have to calm down, figure things out, and continue only after doing

that.


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Another very important point is this: When we begin our contact with someone and meet them for the first

time, its very important to keep the first contact clean. When a person comes into contact with another

person, he is somewhat split, and we shouldnt add anymore fissure because that way we will lose the

person. What does that mean? When we start getting to know a person, we shouldnt give dual messages. A

dual message is when I say one thing but I mean another. For example, a joke, an anecdote, or irony are dual

messages. Starting communication with a dual message is prohibited. In nine cases out of ten, you willsimply lose contact with that person. He wont even understand why he doesnt want to communicate with

you. We have to start clearly, directly, without any catches or double meanings. This is an important point

because there is also some personal information you shouldnt state about yourself. What I say and what I

dont say has to be decided during the preparation phase. I have to determine the objective of my

communication, what kind of interaction I am inviting a person into, what I want to achieve, and where I am

willing to stop.

Question: Sometimes a contact succeeds precisely because of dual messages. When you speak directly,simply the way you think, you might seem boring. But when you use jokes or dual meanings, thats when

the contact starts to grow on the person. Or is this not considered an initial contact?

Answer: I am telling you general principles, but of course there are exceptions. Theres one more layer I

would like to tell you about.

What is style, my personal style of interacting with other people? This style is individual and every personhas to find it for himself. For example, if I start joking around, I might lose even that one person who might

have remained with me after 5 minutes of conversation, but on the other hand, someone might like a

conversation much more if it includes a joke. In this regard its very important for a person to try out

different techniques and find the style that works for him. This is very important. The best style is your

personal style - authenticity. Dont copy anyone. Be yourself. This is very important when you

communicate. If you stick to this rule, it will make up for the other technical nuances. Besides, you cant

avoid making mistakes.

Rav has said that people dont want to know Why. They want to change their state. This is a fundamental

paradigm of our message: Trying to explain how something happens, why, and so on is the task of the

people working on content, whereas our task is to help a person.

There is one more important point that has psychological roots. We can enter contact either in a positive or a

negative vein. The negative way of communicating might work for some people, but in principle, it is one

more way to break off contact. We know that people feel a great lack of optimism, a smooth, calm, positive

attitude. If we transmit this message, it will make our communication with other people happen more easily.This is called a bluff because everyone goes through ups and downs depressions and manic states. Its

just that some people conceal this and appear self-confident, positive, while others dont know how to


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conceal it. Its like a game. But in our case, besides our ability to play, unlike many other people we also

have a reason to be joyful, and we can share that joy.

Question: Whats the best way to begin the communication in order to make the person like you right away?

Answer: If a person asks a question, it means he has some way of answering it. This is a law, a rule. If a

person asks you a question, you should immediately show an interest in what he thinks about it. This will get

a conversation going because again, people dont want to know Why, but they want to change the state.

An interesting person is not one who is a source of information, but one who has a reaction to what another

person says. That is, if a person asks a question, then you should ask him to say what he thinks about it, and

once he answers, its very important to give him your reaction. Even though the other person may have

talked for 10 minutes and you - for 15 seconds, he will come out of the communication thinking that you are

an interesting person.

Question: How can we smoothly bring the conversation back to the main topic if it strays to another one?

Answer: In order to constantly stay in your vein, preparation is extremely important. A person must know

exactly what goal he is pursuing, how, and what kind of interaction he is entering. This will happen easily if

we prepare for every action we make.

Question: Whats the right way to present arguments in favor of my point of view in order to convince the

person Im talking to?

Answer: You shouldnt do that. You shouldnt convince anyone of anything. Our task is to build a

relationship where a person will be left with a pleasant, gentle sensation from the contact. As soon as you

start wanting to convince someone of something, then you should immediately take a break, stop, and ask

yourself: What am I doing now? Rav has said on many occasions that there is nothing worse than trying to

convince a person of something. To convince means to impose your power. And at that moment, noinformation gets conveyed. Rather, the issue at stake is status: Whos smarter.

Question: Which topics is it best to avoid altogether? What boundaries are there? Which topics are clearly

ineffectual for communicating?

Answer: The topics are decided by the specialists working on content. But you should try to avoid

stereotypes. Most disagreements on national and racial topics emerge due to stereotypes. This situation isvery difficult to reverse if you said something without thinking. If we detach from ourselves just a little bit

and listen to people, conveying our message precisely in the language that the person uses, then there will be


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fewer questions like this. The answer to the question of Which topics should we avoid? comes with

experience.

Question: Which topics and game pieces will always win?

Answer: The topics that always win are relationships between men and women, sexual relations, and

childrens upbringing. Semyon Vinokur studied with Alexander Mita, who said that people are

interested in money, love, and death. I dont know if its worthwhile to get into that, but we do

have to know this information. And again, this is something that comes with experience,

preparation, and the purposefulness of the message we are giving.

Question: How can we learn to avoid going too far and saying something unnecessary, and stopping in time?

Answer: Every one of us has a right, and moreover, an obligation to take a break. Heres an example from

life: Have you ever been in a situation where youre driving a car and another driver dents your

car? In this situation the most important thing is to stop and breathe. A person who can take a

time-out in this situation will come out of it well, while a person who does not allow himself to

take a time-out will get into an unpleasant situation. This is true in everything. If you take a

break, then nothing horrible will happen. You have to calm down, think about it, and then take

the next step.

Question:I want to make sure I understand this. People dont want to know Why, but they want to change

the state does that mean we shouldnt explain why the crisis emerged, but only how to solve it?

Answer: When communicating with other people, we will have materials to disseminate which explain this

well, where the balance between why and how is expressed very well. When do we answer the question,

Why? This is an expert position. We have already said that a person must know exactly in which area he

is an expert. Heres another case. Suppose I am a PhD in psychology. I am considered an expert. I have adiploma and I start to talk. 9 out of 10 people will cross me out of the experts list just because they will

consider me a freak. And thats all. A position of an expert is very subtle. It is necessary to prepare for this

deliberately. There are certain laws in this regard. Therefore, its best not to do this at all, but to present

yourself as a regular user. Just talk to people, and through regular communication, unobtrusively convey the

information. But dont do it head-on. Head-on doesntt work. It causes resistance and the question, Who

are you, anyway?

Question: Does it make sense for every person to communicate with anyone? There are 30 of us here. So 20of us will communicate with 20 people, but at the same time we could be bringing the information to

thousands of people. Isnt this a step back?


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Answer: Its very important not to be fake. We have specific qualities. And the people who end up around us

have similar qualities. These are exactly the people we will communicate with. If a person has opposite

qualities than you, then dont force yourself and him, and dont continue communicating with him. Nothing

will come of this communication. If you are authentic, then people who like and understand what you are

talking about will gather around you. Our task is simply to expand this circle bigger and bigger. In principle,

there are not that many different personalities. There are about 20 types of people, so its not an infinite

amount by any means.

Question: Im not denying the need and use of personal communication, but when I spend an hour or two

talking to one person, I can be using that time to place information on 2, 3, or 4 sites that are visited by 50

thousand people. That way I can bring the information to 200 thousand people.

Answer: This question belongs the area of the people who will talk directly about the technicalities.

Question: What causes disintegration?

Answer: Disintegration is an unpleasant situation, or in simple words, when a person is puzzled. We dont

have experience of being in a puzzled state because we have always been taught to be in control of

ourselves. If we carefully read what Rav recommends to us in the area of childrens upbringing, he actually

suggests constantly ping-ponging a child, like an accordion, so he wont have that controlled, integrated

state. Because we grew up in a culture where we feel good when we are in an integrated state, we feel badwhen we are disintegrated. These are two states, like inhaling and exhaling. These are absolutely natural

states. When I come into contact with another person, I already have to be in a split state. Otherwise I wont

be able to come into contact with him. If we constantly attune ourselves to the fact that this state is normal,

then at some point we will stop perceiving it as bad.

Why does this happen? Its because we have a picture of how a contact should happen, but the actual contact

does not always coincide with the picture I had planned. And this difference creates an unpleasant sensation.

Accordingly, the greater the difference is, the more unpleasant it is. It cant be any other way. The only way

for me to be in an integrated state is by not communicating with anyone. When a person becomes

disintegrated, he goes through training, and that indicates development.

Question: I would like to understand the issue of aggression. You said it can be expressed through a joke or

an anecdote. What conclusions should I draw from that? That its not bad?

Answer: Its not bad at all. There is something called manipulation, which is when a person does one thingbut means another. We manipulate people all over the place. This is a very important part of a persons life.

But manipulation stops being manipulation when I understand that I am manipulating. Everything starts with

the goal: I want to bring information to a person in a certain form. One of the ways I might be able to do that


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is through a joke. It depends on what kind of form it will happen in. One important point here is that there

has to be an outward tendency. So aggression is not just when I call someone an idiot.

Question: We automatically tend to think that aggression is bad. So how can we understand what is good

and what is bad from the point of view of communication in social networks?

Answer: I think this is determined by the goal and the initial mindset. How it turns out is trivial. Looking at

the big picture, there is the goal, preparation, and authenticity.

And heres one more piece of useful information. Integration and disintegration in networks is called

trolling. And some of the people socializing in networks are very experienced at this. These people wait

for a new person to arrive so they could play him up until he literally feels sick. There are thousands of

examples of how to do that. And there are several places where it is possible to practice this. There,

everything is aimed at making a person run away.

basic laws of communication

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