basic guidelines for new sellers

Welcome to

V I E T N A M M A R K E T ’ S

L E A D I N G E - C O M M E R C E P L A T F O R M

2

Lazada is here to support you!Lazada University - where you leverage our available sources and courses

Get access to online

tutorials + video for

self-learning

1 2

View and register for

free-of-charge

training sessions

TIMELINE

Sales

LIVERegister

Partner Support Center (PSC)

08 7303 1177 (+ ext 4 for Finance support)

[email protected] OR Chat Tool on Seller Center

KAM/ VPM (optional)

Sales

PSC

KAM/ VPM

Support issues related to contract (fees and terms), first product creation on Lazada +

how to get used to Lazada system during the beginning of your journey on Lazada

Receive and respond to all your questions/ problems/ complaints related to selling on

Lazada (order processing, returns, the system error, shop info updated... )

Only support in product promotion, shop marketing, account planning after 2 months on

Lazada

2 first months

Lazada is here to support you!Get quick and effective support by contacting right department

mailto:[email protected]

How to start selling?

1

CONTENT

PRODUCTIONCreate products on your shop

4

2

PRICE & STOCK

UPDATESet competitive price &

available stock for sales

3 4

ORDER

FULFILLMENTApproach and process your

order within leadtime

PAYMENT

TRACKINGKnow when and how to get paid

Get used to Lazada Seller CenterThis is the only channel where you can enter and manage 100% your shop on Lazada

Get used to Lazada Seller CenterA powerful system which enables you to completely manage all aspects of your shop

PRODUCT MANAGEMENT ORDER MANAGEMENT

PAYMENT TRACKING

• Adding Products

• Product Info

Update

• Stock Management

• Order Fulfillment

• Financial Report

• Payment Status

Seller Name

Main Function

Quick noti

Promotion

Tool

Regularly

update news

from Lazada

Get used to Lazada Seller CenterSeller Center homepage

Statistic Quick look at number of

orders, revenue and payment

status

Get used to Lazada Seller CenterSeller Center homepage

1 - Content ProductionHow can shoppers buy if you have no products? There are 2 ways you can choose: One-by-one or Mass Upload

SINGLE UPLOAD

Fill in

product info

Upload

image

Wait for QC

response

Choose

Category

Submit &

Finish

MASS UPLOAD

Choose

CategoryFill in info

Wait for QC

response

Download

Templates

Upload

on SC

For detailed guidance, please

register for Content Enhancement

training via Lazada University

1 - Content ProductionWhy it is important to your business?

LARGE ASSORTMENT

= HIGH TRAFFIC

Increase the size of your assortment Send us your shop link of other

channels and Lazada creates

the products for you!


Create attractive offers

(free gift, combos and product set)Effortless Shopping

LARGE ASSORTMENT

= HIGH TRAFFIC

Send us your shop link of other




LARGE ASSORTMENT

= HIGH TRAFFIC

Create attractive offers

(free gift, combos and product set)Effortless Shopping

Send us your shop link of other




GOOD CONTENT

= HIGH CONVERSION RATE

Include as much information

on your product as possibleEffortless Shopping





Provide many views of your product.

The more, the better!Effortless Shopping




GOOD CONTENT



GOOD CONTENT


Provide many views of your product.

The more, the better!




Effortless Shopping


Ensure all sizing information is present

with correct variation

GOOD CONTENT





Effortless Shopping

Note: To avoid out-of-stock cancellation, your stock volume will be

automatically turned to 0 in case of no update during 60 days

2 - Price & Stock UpdatesDon’t forget to check your product visibility to see if your products are online on website Lazada.vn or not

Product is visible only if it

satisfies all 8 conditions

Click on “x” icon to see the

reason why your product is

invisible

2 - Price & Stock UpdatesDon’t forget to check your product visibility to see if your products are online on website Lazada.vn or not

2 - Price & Stock UpdatesHow competitive pricing means to you?

Compare your price

with your competitors on Lazada,

other online/ physical shops

COMPETITIVE PRICING = HIGH CONVERSION RATE

Best Price

2 - Price & Stock UpdatesHow stock availability means to you?

Add more stock to top/ best selling products

STOCK AVAILABILITY =

HIGHER CHANCE OF SALES

Reliable Service

SROP SHIPPING

Order placed

on Lazada.vnVerify order

information

Do the

packaging

Package picked up by

Delivery Provider

DROP OFF

Ship package to

Lazada hub

Fulfill order on

Seller Center

+ Phí lấy hàng: 10,000/ đơn

• For seller based in Hanoi and HCMC:

Drop shipping is default method

• For seller outside Hanoi and HCMC:

Drop off is default method

Please contact [email protected]

to check the hub address

3 - Order Fulfillment MethodsThis displays step-by-step process of each order fulfillment method and what you have to do

3 - Order Fulfillment MethodsOrder Fulfillment Lead time

Time order created

Change all order’ status to

Ready to ship and deliver to

Lazada’s HUB within days

Change all order’ status to

Ready to ship and deliver to

Lazada’s HUB within 24h

• For orders which come after 14:00 Friday till EOD, their

status must be changed to ready to ship by 12:00 on the

following Monday.

• For orders which come on Saturdays and Sundays, their

status must be changed to ready to ship within next Monday.

1 2 3 4 5 6

14:00

Fast Delivery

Reliable Service

3 - Order Fulfillment ProcessHow good lead time means to you?

Make sure you fulfill order within lead time

GOOD LEADTIME =

LOWER CANCELLATION RATE

+ HIGHER REPURCHASE RATE

Reliable Service

25

Check order’s

information

Do

packaging

Print

shipping

label

Set “Ready

to ship”

Deliver to

3PL

3 - Order Fulfillment Process

If you contact with customer without verification

reason, you will get penalties for 10,000,000 VND

Choose Orders >

Manage Order

1

Click (+) to see order’s

infomation

2


1 2

3 4

Wrong packaging will lead to

a default fee of 50,000 VND/ order For detailed guidance, please

register for Advanced Ops


Check order’s

information

Do

packaging

Print

shipping

label

Set “Ready

to ship”

Deliver to

3PL


● Ensure the product safety

● Limit defection risk

● Prevent returns due to fail

delivery

● Good impression for

customers

● Better customer

shopping experience

● Show the professionalism

● Create the difference

comparing to other

competitors

● Develop the customer loyalty

● Encourage them to keep

shopping at Lazada


register for Advanced Ops

training via Lazada UniversityReliable Service

Set “Ready

to ship”

Deliver to

3PL

Check order’s

information

Do

packaging

Print

shipping

label


DOs DONTs

Use plain carton boxAdd seller logo, address or contact

Use another carton box

and bubble + foam to wrap

and avoid product mobility

Use carton box from other

competitors

Reuse manufacturing box

Use colored adhesive tape

Reused, refurbished or old carton

Set “Ready

to ship”

Deliver to

3PL

Check order’s

information

Do

packaging

Print

shipping

label


Check order’s

information

Do

packaging

Print

shipping

label

Set “Ready

to ship”

Deliver to

3PL

Tick to orders1

Print shipping label outside

carton box

3

Place Lazada’s invoice inside

carton box

4

Choose Print > Print all documents for selected items

2


Check order’s

information

Do

packaging

Print

shipping

label

Set “Ready

to ship”

Deliver to

3PL

Tick to orders 1

Set status> Ready to ship2

Save invoice number3

Choose “Ready to ship”4

4 - Payment TrackingLazada does the payment for sellers twice a month every 20th and 5th


register for Finance training via

Lazada University

• Please remenber to complete your contract (Docusign + Hard contract) within 15 days since the

day your Seller Center account is activated

• In case your payment is late for more than 2 days, please contact Lazada Finance Support

Department (0873031177 – ex:4 / [email protected])

5 - Product Quality GuidelinesHow it really matters?

Customer YOU

● Customer TRUST

● Customer

SATISFACTION

● Customer EXPERIENCE

=> come back to your shop

=> Higher repurchase rate

● Attract more traffic

● Get more orders

● Increase your reputation

● Create BAD shopping

experience

● Customer NEVER

comes back

● And become detractor

● Reduce Seller Rating

● Limit order volume per day

● Penalty charge

● For Counterfeit: you can be shut

down, sued and seriously

damaged due to contacts sent to

other e-Commerce platforms

GOOD

BAD

Certified Product Quality

5 - Product Quality GuidelinesWhich case infringes Product Quality policy?

Fake/ Replica

Genuine Fake

Trademark Copyright Distribution Right Prohibited Goods



This is NOT a product from Sony

Fake/ Replica Trademark Copyright Distribution Right Prohibited Goods



Be careful with images from

the Internet as it may be

subjected to copyright





• Brand Owner

• Copyright Owner

• Exclusive Distributor

Does the brand have an Exclusive

Distributor in VN ?

Seller has power of attorney from

Exclusive Distributor ?

DO NOT SELL

START SELLING

Yes

Yes

Yes

No

No

No




Products refurbished by

manufacturerExpired

Replaced partially or

completely


OPERATION CONTENTLEGAL

Wrong packaging

50,000 VNĐ/ order

Couterfeit/Replica

4,000,000 VNĐ/order

Product Quality Policy

Infringement

4,000,000 VNĐ/order

Interaction with customers

not for verification purpose

10,000,000 VNĐ/ order

Cancellation dueto wrong price

200,000 VNĐ/ order

and delta price of replaced product

(up to 1,000,000)

(*) From the month your Seller Center account is activated

Cancellation due to Out ofstock

200,000 VNĐ/ order

Wrong item

200,000 VNĐ/ order

Noticeable Default Fees

IN YOUR FIRST

2 MONTHS

NO

PENALTIES

thank you for joining

V I E T N A M M A R K E T ’ S

L E A D I N G E - C O M M E R C E P L A T F O R M

basic guidelines for new sellers

Documents