basic fashion and business conceptslibvolume8.xyz/textile/btech/semester8/clothing... · how does...
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BASIC FASHION AND BUSINESS CONCEPTS
Chapter 1Chapter 1Chapter 1Chapter 1
The Meaning of Clothing and FashionThe Meaning of Clothing and FashionThe Meaning of Clothing and FashionThe Meaning of Clothing and Fashion
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FASHION REVIEW
1. Clothing provides protection to the human body from four main categories. Name 1. Clothing provides protection to the human body from four main categories. Name 1. Clothing provides protection to the human body from four main categories. Name 1. Clothing provides protection to the human body from four main categories. Name
these and give one example of each.these and give one example of each.these and give one example of each.these and give one example of each.
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WeatherWeatherWeatherWeather
Environmental dangersEnvironmental dangersEnvironmental dangersEnvironmental dangers
Occupational hazardsOccupational hazardsOccupational hazardsOccupational hazards
EnemiesEnemiesEnemiesEnemies
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WeatherWeatherWeatherWeather coatscoatscoatscoats
glovesglovesglovesgloves
long underwearlong underwearlong underwearlong underwear
widewidewidewide----brimmed hatsbrimmed hatsbrimmed hatsbrimmed hats
windbreakerswindbreakerswindbreakerswindbreakers
waterwaterwaterwater----repellent jacketsrepellent jacketsrepellent jacketsrepellent jackets
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Environmental dangersEnvironmental dangersEnvironmental dangersEnvironmental dangers shoesshoesshoesshoes
space suitsspace suitsspace suitsspace suits
sterile glovessterile glovessterile glovessterile gloves
face masksface masksface masksface masks
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Occupational hazardsOccupational hazardsOccupational hazardsOccupational hazards hard hatshard hatshard hatshard hats
safety gogglessafety gogglessafety gogglessafety goggles
protective helmetsprotective helmetsprotective helmetsprotective helmets
glovesglovesglovesgloves
padspadspadspads
special shoes and bootsspecial shoes and bootsspecial shoes and bootsspecial shoes and boots
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EnemiesEnemiesEnemiesEnemies body shieldsbody shieldsbody shieldsbody shields
suits of armorsuits of armorsuits of armorsuits of armor
army helmetsarmy helmetsarmy helmetsarmy helmets
camouflaged fabriccamouflaged fabriccamouflaged fabriccamouflaged fabric
bulletproof vestsbulletproof vestsbulletproof vestsbulletproof vests
reflective vests/jacketsreflective vests/jacketsreflective vests/jacketsreflective vests/jackets
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FASHION REVIEW
2. How does adornment fulfill psychological needs?2. How does adornment fulfill psychological needs?2. How does adornment fulfill psychological needs?2. How does adornment fulfill psychological needs?
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Attractive decoration of the Attractive decoration of the Attractive decoration of the Attractive decoration of the
body provides a body provides a body provides a body provides a
psychological feeling of psychological feeling of psychological feeling of psychological feeling of
wellwellwellwell----being.being.being.being.
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FASHION REVIEW
3. How does identification fulfill psychological needs?3. How does identification fulfill psychological needs?3. How does identification fulfill psychological needs?3. How does identification fulfill psychological needs?
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When people dress like When people dress like When people dress like When people dress like
others of a group, clothing others of a group, clothing others of a group, clothing others of a group, clothing
fulfills the need to belong.fulfills the need to belong.fulfills the need to belong.fulfills the need to belong.
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FASHION REVIEW
4. Why are dress codes often used by schools and businesses?4. Why are dress codes often used by schools and businesses?4. Why are dress codes often used by schools and businesses?4. Why are dress codes often used by schools and businesses?
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Besides achieving group Besides achieving group Besides achieving group Besides achieving group
identity, the clothes help identity, the clothes help identity, the clothes help identity, the clothes help
the group members the group members the group members the group members
maintain a certain maintain a certain maintain a certain maintain a certain
discipline of behavior.discipline of behavior.discipline of behavior.discipline of behavior.
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FASHION REVIEW
5. What molds a society’s standards of decency toward how people cover their 5. What molds a society’s standards of decency toward how people cover their 5. What molds a society’s standards of decency toward how people cover their 5. What molds a society’s standards of decency toward how people cover their
bodies?bodies?bodies?bodies?
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The culture and social The culture and social The culture and social The culture and social
systemsystemsystemsystem
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FASHION REVIEW
6. Give three examples of clothing items or features that give people higher status in 6. Give three examples of clothing items or features that give people higher status in 6. Give three examples of clothing items or features that give people higher status in 6. Give three examples of clothing items or features that give people higher status in
our society?our society?our society?our society?
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Fur coatsFur coatsFur coatsFur coats
Expensive jewelryExpensive jewelryExpensive jewelryExpensive jewelry
Designer labelsDesigner labelsDesigner labelsDesigner labels
Service Service Service Service sripessripessripessripes
School letterSchool letterSchool letterSchool letter
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FASHION REVIEW
7. Explain how a person’s values and attitudes affect the selection of certain clothes.7. Explain how a person’s values and attitudes affect the selection of certain clothes.7. Explain how a person’s values and attitudes affect the selection of certain clothes.7. Explain how a person’s values and attitudes affect the selection of certain clothes.
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They are the basis of a They are the basis of a They are the basis of a They are the basis of a
person’s decisions, person’s decisions, person’s decisions, person’s decisions,
lifestyles, code of ethics, lifestyles, code of ethics, lifestyles, code of ethics, lifestyles, code of ethics,
and feelings or reactions.and feelings or reactions.and feelings or reactions.and feelings or reactions.
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FASHION REVIEW
8. Explain how conformity versus individuality affects the selection of certain clothes.8. Explain how conformity versus individuality affects the selection of certain clothes.8. Explain how conformity versus individuality affects the selection of certain clothes.8. Explain how conformity versus individuality affects the selection of certain clothes.
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Peer group pressure encourages Peer group pressure encourages Peer group pressure encourages Peer group pressure encourages
people to conform and to gain a people to conform and to gain a people to conform and to gain a people to conform and to gain a
feeling of belonging. On the other feeling of belonging. On the other feeling of belonging. On the other feeling of belonging. On the other
hand, people also communicate hand, people also communicate hand, people also communicate hand, people also communicate
their individuality by using selftheir individuality by using selftheir individuality by using selftheir individuality by using self----
expression in their clothing.expression in their clothing.expression in their clothing.expression in their clothing.
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FASHION REVIEW
9. Explain how personality traits affect the selection of certain clothes.9. Explain how personality traits affect the selection of certain clothes.9. Explain how personality traits affect the selection of certain clothes.9. Explain how personality traits affect the selection of certain clothes.
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Personality traits affect the Personality traits affect the Personality traits affect the Personality traits affect the
amount of decoration, amount of decoration, amount of decoration, amount of decoration,
comfort, economy, and comfort, economy, and comfort, economy, and comfort, economy, and
other factors in peoples’ other factors in peoples’ other factors in peoples’ other factors in peoples’
clothing choices.clothing choices.clothing choices.clothing choices.
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FASHION REVIEW
10. Give an example of a clothing need versus a clothing want.10. Give an example of a clothing need versus a clothing want.10. Give an example of a clothing need versus a clothing want.10. Give an example of a clothing need versus a clothing want.
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Student responseStudent responseStudent responseStudent response
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FASHION REVIEW
11. In what ways is fashion an art? In what ways is fashion a science?11. In what ways is fashion an art? In what ways is fashion a science?11. In what ways is fashion an art? In what ways is fashion a science?11. In what ways is fashion an art? In what ways is fashion a science?
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As an art, fashion thrives on As an art, fashion thrives on As an art, fashion thrives on As an art, fashion thrives on
creative, innovative, forwardcreative, innovative, forwardcreative, innovative, forwardcreative, innovative, forward----
thinking ideas. As a science, thinking ideas. As a science, thinking ideas. As a science, thinking ideas. As a science,
fashion uses chemistry and fashion uses chemistry and fashion uses chemistry and fashion uses chemistry and
technology to design, masstechnology to design, masstechnology to design, masstechnology to design, mass----
produce, distribute, and sell produce, distribute, and sell produce, distribute, and sell produce, distribute, and sell
fashion goods.fashion goods.fashion goods.fashion goods.
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FASHION REVIEW
12. Explain the statement, “for individuals, fashion is both highly personal and very 12. Explain the statement, “for individuals, fashion is both highly personal and very 12. Explain the statement, “for individuals, fashion is both highly personal and very 12. Explain the statement, “for individuals, fashion is both highly personal and very
public.”public.”public.”public.”
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Personal fashion choices Personal fashion choices Personal fashion choices Personal fashion choices
are a result of individual are a result of individual are a result of individual are a result of individual
responses, yet can be responses, yet can be responses, yet can be responses, yet can be
constantly seen outwardly constantly seen outwardly constantly seen outwardly constantly seen outwardly
by others.by others.by others.by others.
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FASHION REVIEW
13. Explain why clothing tends to look “perkier” during prosperous times.13. Explain why clothing tends to look “perkier” during prosperous times.13. Explain why clothing tends to look “perkier” during prosperous times.13. Explain why clothing tends to look “perkier” during prosperous times.
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Styles are often brighter and Styles are often brighter and Styles are often brighter and Styles are often brighter and
more adventurous in good more adventurous in good more adventurous in good more adventurous in good
times, since people are times, since people are times, since people are times, since people are
willing to try new, different willing to try new, different willing to try new, different willing to try new, different
fashions.fashions.fashions.fashions.
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FASHION REVIEW
14. Why are some styles said to be “homogenized”?14. Why are some styles said to be “homogenized”?14. Why are some styles said to be “homogenized”?14. Why are some styles said to be “homogenized”?
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They are produced in such They are produced in such They are produced in such They are produced in such
large quantities and large quantities and large quantities and large quantities and
accepted by such a mass accepted by such a mass accepted by such a mass accepted by such a mass
of people that they all of people that they all of people that they all of people that they all
seem to be alike.seem to be alike.seem to be alike.seem to be alike.
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FASHION REVIEW
15. Describe a current fashion.15. Describe a current fashion.15. Describe a current fashion.15. Describe a current fashion.
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Student response.Student response.Student response.Student response.
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FASHION REVIEW
16. Explain why avant16. Explain why avant16. Explain why avant16. Explain why avant----garde clothes are not considered to be fashions of the times.garde clothes are not considered to be fashions of the times.garde clothes are not considered to be fashions of the times.garde clothes are not considered to be fashions of the times.
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They are too unconventional They are too unconventional They are too unconventional They are too unconventional
and startling to be and startling to be and startling to be and startling to be
considered fashions.considered fashions.considered fashions.considered fashions.
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FASHION REVIEW
17. Give three examples of classic garments.17. Give three examples of classic garments.17. Give three examples of classic garments.17. Give three examples of classic garments.
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Student response.Student response.Student response.Student response.
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FASHION REVIEW
18. What does “good taste” in fashion mean?18. What does “good taste” in fashion mean?18. What does “good taste” in fashion mean?18. What does “good taste” in fashion mean?
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Good taste in fashion is Good taste in fashion is Good taste in fashion is Good taste in fashion is
often considered to be a often considered to be a often considered to be a often considered to be a
wellwellwellwell----designed outfit with designed outfit with designed outfit with designed outfit with
fashion acceptance worn fashion acceptance worn fashion acceptance worn fashion acceptance worn
by someone on whom it by someone on whom it by someone on whom it by someone on whom it
looks appropriate.looks appropriate.looks appropriate.looks appropriate.
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ASSIGNMENT # 1
1.1.1.1. Add the 24 Chapter 1 fashion terms to Add the 24 Chapter 1 fashion terms to Add the 24 Chapter 1 fashion terms to Add the 24 Chapter 1 fashion terms to quizletquizletquizletquizlet....
2.2.2.2. Heading: Fashion Marketing Chapter 1 The Meaning of Clothing and FashionHeading: Fashion Marketing Chapter 1 The Meaning of Clothing and FashionHeading: Fashion Marketing Chapter 1 The Meaning of Clothing and FashionHeading: Fashion Marketing Chapter 1 The Meaning of Clothing and Fashion
3.3.3.3. TwentyTwentyTwentyTwenty----four terms plus definitions.four terms plus definitions.four terms plus definitions.four terms plus definitions.
4.4.4.4. Print a copy of terms for a daily grade.Print a copy of terms for a daily grade.Print a copy of terms for a daily grade.Print a copy of terms for a daily grade.
5.5.5.5. Take a preTake a preTake a preTake a pre----test; all multiple choice questions; all 24 terms; daily grade.test; all multiple choice questions; all 24 terms; daily grade.test; all multiple choice questions; all 24 terms; daily grade.test; all multiple choice questions; all 24 terms; daily grade.
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ASSIGNMENT # 2
Prepare a timeline/chart of fashion throughout the decades starting with the “Prepare a timeline/chart of fashion throughout the decades starting with the “Prepare a timeline/chart of fashion throughout the decades starting with the “Prepare a timeline/chart of fashion throughout the decades starting with the “RoarinRoarinRoarinRoarin’ 20’s.”’ 20’s.”’ 20’s.”’ 20’s.”
DecadeDecadeDecadeDecade V isualV isualV isualV isual Soc ioSocioSocioSocio----EconomicEconomicEconomicEconomic FashionFashionFashionFashion
Factors/InfluencesFactors/InfluencesFactors/InfluencesFactors/Influences TrendsTrendsTrendsTrends
1920192019201920
1930193019301930
1940194019401940
1950195019501950
1960196019601960
1970197019701970
1980198019801980
1990199019901990
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ASSIGNMENT #3
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