basic augmented reality explanation
DESCRIPTION
This is a presentation that I carried out for the Dorking Halls Business Club recently. For more information about Augmented Reality please see the following links: http://linkd.in/10elN6K - Linkedin Group dedicated to AR in Real Estate http://bit.ly/13UsCzl - Archive of blogs discussing AR http://bit.ly/14Q81g0 - Pinterest board for all the latest AR news Alternatively pop me an e-mail at [email protected]TRANSCRIPT
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Changing the marketing industry
Augmented Reality
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who am I?• Four years with Foxtons
• Seven years with Atlas International
• Believer of using modern technology to enhance staff and client journey
• Started working with and understanding AR on May 6th 2010 - "all agents need to look at how this sort of technology could enhance their own marketing stance and it could add huge secondary publicity as well"
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what is AR?• "It is the combination of several technologies
that work together to bring digital information into visual perception" and must:
• Combine real and virtual information
• Be interactive in real time
• Operate and be used in a 3D environment
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explosion of interest
source: Google Trends
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forms of AR
“SIMPLE” AR
Videos Audio informationEmail functions
Call optionsSMS options
Calendar reminders
“SIMPLE” AR
Videos Audio informationEmail functions
Call optionsSMS options
Calendar reminders
“COMPLEX” AR
3D ModellingGeo-Layering
Live interactivity
“COMPLEX” AR
3D ModellingGeo-Layering
Live interactivity
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Demonstration time...
This slide is where I demonstrated some uses of AR which obviously cannot be shown here.
However please visit the following YouTube links to see some examples of using AR:
3D Car – http://www.youtube.com/watch?v=g16e9kT7CWA
3D Property – http://www.youtube.com/watch?v=Hx4DeBmgeCY
General Use for AR – http://www.youtube.com/watch?v=RQjvTkpOnkg
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how do people know?
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how can we help?
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costs?
• Set up fee from £250
• Per “page” cost from £75 - unlimited links
• Bulk discounts available
• “AR design” available
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Special offer for
£50 set up fee and
£40 per page
£50 set up fee and
£40 per page