basf investor day automotive hyundai print …€¦ · hyundai motor company founded in 1967 ......
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CONCEPT CARsuccessful collaboration with BASF
HYUNDAIkey facts
key facts
Hyundai Motor Company founded in 1967
6.6 million units sold in 2011
5th biggest car manufacturer
fastest-growing OEM
Hyundai Design Europe
key facts
key facts
Hyundai Design Europe
Beijing
Namyang
Yokohama
Hyderabad
Frankfurt
Irvine
successful collaboration with BASF
material and design go hand in hand
Hyundai Design Europe
successful collaboration with BASF
Hyundai Design Europe
successful collaboration with BASF
novel approach for energy efficiency
new materials pave way for „less is more“
“Fluidic Sculpture” brought to life
COATING ENGINE SEAT
HED-7
3 examples out of 25 innovations
Car seat designEngine encapsulationLiquid metal coating
Hyundai Design Europe
successful collaboration with BASF
conventionalmetallic paint formulation
liquid metalmetallic paint formulation
‘Fluidic Sculpture’ brought to life
Hyundai Design Europe
successful collaboration with BASF
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
challenge: ensure warm start to save fuel, reduce CO2 emissions - and reduce noise solution: devise 360 degree encapsulation based on tailored polyurethane foam
novel approach for energy management
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
challenge: creating bionic design language, optimize functionality and reduce weightsolution: BASF’s ULTRASIMTM computer modelling optimizes seat structure & function
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
an all-BASF
new materials pave way for “Less is more”
.
from sketches to prototype – inspired by BASF innovations
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
Sketches and details
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
HED-7
meets
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
HED-7 is yielding concrete results: more than 10 commercial projects for near- and mid-term realization
winning combination of two big-company technology platforms with start-up mindset
realized ground-breaking design/functionality visions via new materials & solutions
joint approach generated new level of sustainable, innovative car concepts
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
Fluidic sculpture video clip
Film