[Asset value] Some companies in Malaysia do not have a department of real estate as an organizational unit within the company. Normally real estate included in the property development unit or property maintenance. In terms of functions, including managing their own property and their own branches, providing rental of buildings and land rental. In addition, the task is property department also manages business loans and build new units for building construction. They must maintain the quality of the buildings leased to tenants are satisfied with the services provided. Profit also increased if the leased land or buildings located in strategic areas of high demand. This method is very effective in the competition between companies.

[Strategy] There are some companies that have set up research units to be carried out research on strategies that can be used to generate multiple benefits. They made landlord talks with the need to develop strategies that will benefit the building rental revenue. Some companies also create a disposal unit, also called as the retail network, which they have a retail planner to do all the feasibility studies and see which are suitable lands for stations and then they pass on to the real estate department to do acquisitions.

[Difficulty] The problems usually faced by the company in Malaysia is to manage the outdoor sites. However, the indoor sites also face the same problem. For example, telecom based companies, higher customer complain cause the company to incur high costs led to the company that deals in this sector have a particular risk. Based on the observations and analyzes made, this business is quite difficult and probably not last long.

Background management also provides some impact and the impact on the business property. For example, most banking institutions in Malaysia have academic qualifications have nothing to do with the property sector. So when it comes to some issues related to the property or assessment, management is difficult to make a decision or solve these problems well. There is some property that staff have engineering qualifications. This results in different fields of management become irregular. It's a bit fluffy between retail and corporate real estate.

The Petroleum - based company also has created a specific portfolio to be given to workers. Every employee has a different task areas of the portfolio. For example, the company has projects outside Malaysia, so workers need to manage, maintain and implement the project smoothly. The company is highly dependent on the service providers out there because the company does not have branches there and they actually leveraged a lot on the agent.

[Operational] A wide range of Corporate Real Estate operations contained in the company. For example, Shell has established three teams in the Corporate Real Estate. Among their tasks is to formulate strategies and location of property, business transactions and business projects. Thus, all three teams in charge begin with strategy, then moves to the next transaction and execute projects in facilities management. While TH also embodies the Division of Property Management, Leasing and Marketing Division.

[Asset deterioration] The companies engaged in property will target profit for each of its leased buildings. However, if there is a profit, the buildings will be sold. This is the strategy of the management of real estate.

[Customer satisfaction] Customer satisfaction is a priority for the company, which is one of the important performance index is to provide maximum customer satisfaction. This means no complaints from customers about services or business has to offer. Therefore, keep index performance is achieved when no grievances and complaints from customers.

[Challenging] Usually great challenges faced by the company's Building rental property are sub-gray area because the government did not allow the company to erect any towel on land.

[Property system] Various property systems used by real estate companies in Malaysia to facilitate the company's business and improve management efficiency. For example, Celcom using Prism System in its operation. So the company will be able to oversee the conduct of business by the database. There are also companies that use the property system based on annual and monthly plan, according to the portfolio manager.

[KPI] Keep performance indicator is the focus of every employee in the company. Employee performance can be assessed based on the targets achieved. Property For companies, their focus is customer satisfaction and comfort. Means when no grievance and complaint, it means their target is reached. For companies that offer services to customers such as Celcom, timeliness is very important. Meaning, in the course of business, they have to avoid the delay occurred. Product-based companies such as Shell also keep a performance index to evaluate management-branch management, safety and drop out. While companies that conduct financial services such as banking, will assess the performance index to keep aspects of their existing asset management.

[Limited staff] might affect the country's economic development companies that do business property. When the economy is slow and the slowdown, the company had to reduce the staff of each of their business operations. Therefore the staff that they are somewhat limited, they need to do a lot of work in the scope of their job.

[Problem in property business] Some companies recognize that the business of real estate property can not generate high profits, but merely supports the business alone. They are more likely to say that sales worker is required to generate income for the company. Currently, there are strategy made by the company to have splits as an investment.

[Operational costs] Operating costs to be borne by the company's properties are very high. The impact on the company's profitability and longevity of this business. Rentals are subject to a not too expensive, but the cost of maintenance does give a burden to the company.

[Bank restriction] Among the difficulties faced by companies are Bank property restriction. There are times when the banks do not allow us to buy units of land or building for the purpose of investment, unless the company first opened a branch. This is because they can rent out the excess place in that building.

[Strategy] companies are very particular properties in their business strategy. They have to make the right decision every time you want to set up new branches as a new branch or a new loan business center and so on, so that the justification based on potential business coming within that area. Looking at the business potential is needed because no matter whether in the government

sector or the private sector, they need to understand the business strategy in real estate (property and gross property). For the company such as Shell, their strategy is to find new sites, to maintain the rental. Because some people do not have the management expertise in the field of real estate leads they simply looked on profit alone but do not know how. Therefore, the property now seen highlighting young people in their position to be presented to top management that they do more good. This can push against the top so as to assess strategy and good ideas.