NATION BUILDINGConnect. Vote. Build.

Investor Presentation

OUR PITCH• OneFeather combines e-voting with

messaging for mobile and web into a SaaS package.

• One million voting events in North America every years (civic, union, business, aboriginal, society, etc), mostly done with 19th century tech.

• Moving to e-voting lowers cost of gov’t, which lowers barriers to direct democracy.

• Registration for voting also creates registration for channelled/branded messaging.

THE TEAM• Lawrence Lewis

• First Nations Band Manager, Electoral Officer, serial entrepreneur

• Matthew Lehrner

• Web/Mobile programmer/project manager, 10+ years experience

• Damir Wallener

• Product management, politician, business dev, hardware/software designer, multiple startup exits

• We are the right team to execute this business plan because we combine hands-on gov’t/electoral experience with aboriginal relationships and strong technical capability.

ADVISORS• Currently looking at formalizing our Advisory Board

• Ross Tennant: Managing Partner, Coastal Developments, former Beduin/Sun Microsystems

• Bill Yoachim: Councillor, Nanaimo Regional District & Snuneymuxw First Nation

• Jason Corless: Professor, University of Victoria, Computer Science

• Brenna Latimer: Director of Communications, BC Treaty Commission

• Holes that need filling: Advisors who are (a) outside our geographical area, (b) well-versed in messaging apps/services, or (c) high level political experience (this one is in process of being filled).

MARKET OPPORTUNITY• There are ~1,000,000 elections in North America annually. (civic, labour, education,

aboriginal)

• At full market penetration a $999 SaaS e-voting solution generates $1B

• First sub-sector is aboriginal/First Nations (10,000 voting events). Target client is holding a leadership vote or internal referendum.

• Second sub-sector is labour unions (10,000 voting events). Target client is holding a leadership or contract ratification vote.

• They need cheap, easy to administer (IE, no IT dept.) elections. They have tightly defined voter ID requirements.

• Why now? In Q4’14, Damir door-knocked over 2,000 middle class doors during a mayoral campaign. 25% of responders (many retirees/seniors!) complained they couldn’t vote “on the internet”. The marketplace is ready for this!

MARKET PROBLEM

• “Everybody” wants e-voting, but requirements are not well-understood:

• Civic gov’t wants to spend less money, not more

• Civic gov’t doesn’t have the technical chops to make good vendor choices

• Civic employees don’t want to feel like their jobs are threatened

• Scytl is an example of an e-voting solution that Just Doesn’t Work - expensive and contractor-heavy

OUR SOLUTION

• OneFeather solves all these problems with an e-voting platform that saves money, unburdens civic IT dep’ts, and protects existing employees.

• SaaS platform makes e-voting implementation easy, and reduces overall election cost

• Focusing on Aboriginal and Labour allows for rapid entry into “friendly” markets

• Allowing existing electoral staff to manage the e-voting preserves their jobs, removing additional barriers to adoption.

• Focusing on sub-sectors where we have existing relationships, allows establishing credibility one election event at a time

• Extensive market validation by the next municipal election cycle (2018).

TRACTION• 80% electronic voting adoption for Malahat FN’s February constitutional referendum (Land Code). News of

this success is already driving numerous other voting engagements for Q2:

• In place:

• Malahat, Sucker Creek, and Kyuquot/Chekleseht Nations

• In active contract negotiation:

• Lake Babine, Wetsuweten and Denee Nations

• At the proposal stage:

• Cheam, Haisla and Toquaht Nations

• Branded messaging in place for Tribal Journeys and Aboriginal Tourism BC, with negotiations under way with BC Metis Association.

• We have gotten this far with no accelerator program, no external investment, no buzz-generation. Join us in taking the next step!

MARKET FIT/COMPETITION• Our biggest competitor is the status quo - paper elections at physical polling stations.

• Marketplace example: Area E, Cowichan Valley Regional District.

• 1,500 residents, costs ~$20,000 to hold an Area-wide vote.

• Governance requirements mandate a vote for many spending proposals, but many spending proposals involve less money than it would cost to hold the vote -> so many issues aren’t dealt with.

• If overall cost of voting reduces to $5k, it enables more effective, responsive government. This represents a fundamental change in customer behaviour.

• OneFeather can hit that cost target with 75% e-voting adoption.

• Nobody is offering a solution for this scale of gov’t, and this is where the vast majority of election events occur.

• By solving this problem, we build our credibility from the grass-roots up, which will greatly ease the cost and time of lobbying more senior levels of gov’t.

COMPETITIVE ADVANTAGE

• Once someone has entrusted you with a council vote or their contract ratification vote, they will trust you with anything.

• We are very politically active. It would take less than 48 hours to get a motion on the floor regarding e-voting at number of regional gov’ts.

• We are just starting to look at IP, but everywhere Damir has worked, IP has followed.

• Barriers to entry: Voting is a highly emotional event. The technological problems are well-understood, what the marketplace is waiting for is a cheap, and trustworthy solution. The latter is the real barrier.

REVENUE MODEL

• Revenue is from holding election events for $999

• Election events typically recur on 2-4 year cycles

• Immediate “cash” collections - credit card/PayPal

• For the market sector, we are after high volume

• Looking at 2018 BC municipal election cycle:

• Approximately 2,000 election events on one day

• At $999 per event = $2M

EXPENSE/MARKETING• Need to up-staff development for 3 months to reach next technical/revenue milestone.

• Pre-funding clients: personal visits, custom contract, relatively high cost to acquire

• Post-funding clients: directed to a landing page, low cost to acquire

• Sanctioned by senior gov’t by EOY 2017 will lock in clients and minimizing acq. costs

• OneFeather has unique relationships with First Nations (Canada & US) and regional civic gov’t

Fast Path Projections

Month Month 2 3 4 5 6 7 8 9 10 11 12

FN SaaS FN SaaS FN SaaS Labour SaaS Labour SaaS Labour SaaS Municipal Municipal Municipal Municipal Municipal Municipal

Technical Staff Headcount 4 4 4 4 4 4 5 5 5 5 5 5

Cost 12875 12875 12875 12875 12875 12875 19750 19750 19750 19750 19750 19750

Management Headcount 2 2 2 4 4 4 4 4 4 4 4 4

Cost 10000 10000 10000 15500 15500 15500 15500 15500 15500 15500 15500 15500

Support Headcount 0 0 0 1 1 1 2 2 2 3 3 3

Cost 0 0 0 3000 3000 3000 5500 5500 5500 8000 8000 8000

Overhead Cost 15500 15500 15500 29500 16500 16500 29500 17500 17500 34500 19500 19500

Monthly Burn 38381 38381 38381 60884 47884 47884 70261 58261 58261 77762 62762 62762

Running Total 38381 76762 115143 176027 223911 271795 342056 400317 458578 536340 599102 661864

Quarter Q2’15 Q3’15 Q4’15 Q1’16 Q2’16 Q3’16 Q4’16 FY’17 FY’18

Development State First Nation SaaS Labor Market SaaS Municipal Market Municipal Market US Civic US Civic US Civic Federal Federal

Elections 5 10 20 40 60 100 150 500 2000

Election Revenue 5000 10000 20000 40000 60000 100000 150000 500000 2000000

Messaging Users 1000+ 5000+ 10000+ 20000+ 50000+ 100000+ 250000+ 1000000 5000000

Messaging Revenue ?

FINANCIAL PROJECTIONSYear 1/2015 Year 2/2016 Year 3/2017 Year 4/2018 Year 5/2019

Target Market (NA Election Events) 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000

Users 100 1000 2000 4000 8000

% Market Penetration (Active) 0.01% 0.1% 0.2% 0.4% 0.8%

Revenue $100,000 $1,000,000 $2,000,000 $4,000,000 $8,000,000

Total Annualized Revenue $200,000 $1,000,000 $2,000,000 $4,000,000 $8,000,000

Expenses $458,578 $793,172 $1,189,759 $1,784,638 $2,320,029

Total Annualized Expenses $611,437 $793,172 $1,189,759 $1,784,638 $2,320,029

EBITDA $ (358,578) $ 206,828 $ 810,241 $ 2,215,362 $ 5,679,971

Annualized EBITDA $ (411,437) $ 206,828 $ 810,241 $ 2,215,362 $ 5,679,971

EBITDA Margin -359% 21% 41% 55% 71%

EXIT STRATEGY• Realistically, we will get taken out.

• Acquisition: All those registered users on a channelled/branded messaging platform…someone will notice.

• Slack, Facebook, Google on the messaging side

• Scytl on the e-voting side

• Financial buyer: Profitability by 2016, high margin cash flow by 2019

• Once sanctioned, a significant, secure revenue stream will be established.

THE ASK• $900k SAFE, approximately 50% of spending is SR&ED-able, 24 months of runway

• Technical staff (22%)

• IP/Legal (8%)

• Founder Salaries (13%)

• Marketing (12%)

• First SaaS client in 3 months, 100th client by EOY 2015

CLOSING

• Questions?

• Contacts

• lawrence@onefeather.ca, +1-250 889-1582

• damir@onefeather.ca,+1-250-709-0197

• Thank you! :)