barrack 2.0

wwwBarack20com BrentLearycom infobarack20com

Barack 20 Barack Obamarsquos Social Media Lessons for Business

Brent Leary


The End Results

He wonhellipBut How


Before 2004


These werenrsquot around eitherhellip


February 2007


The Article February 13 2007


Barack Obama Yes We Can

bull A Black guyhellipbull With a funny namehellipbull And that notorious middle namehellipbull Having serious pastor problemshellipbull Wearing this outfithellipbull Wants to be the next POTUS

SAY WHAT


The End Results

He wonhellipBut How




Technology

bullOne reason we endorsed Barack Obama as our Democratic nominee for TechPresident earlier today is because he has made an effort to understand technology and create a comprehensive technology platform Not only is he Web-savvy so are his constituents

TechCrunch ndash 12908


Obama SM Timeline


McCain SM Timeline


Customers say business should be socialhellip

2008 Cone Business in Social Media Study

bull93 of Americans believe a company should have a presence in social media bull85 believe a company should not only be present but also interact with its consumers via social mediabull56 of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment


The End Results ndash contrsquod

[from Edelman Report]


bull 2000 YouTube videos bull 146 million hours according to a study by

TubeMogulcombull Each video was aimed at speaking to a

particular group of voters or supporters bull TubeMogul estimated some $45 million in

ldquofreerdquo television airtime from people watching videos


Social Media + Mobility = Modern Life


OnlineOffline TwitterSMSText Messaging



Going to the People




The Twitter Tale (July 2 2008)


Migentecom54000 friends


Dialogue not Monologue




Response 20



PPC Strategies



Who raised the most money

bullSent email 2 hours after RNC speechbullWithin 24 hours campaign raised $11M


ABC ndash Always Be Converting





Networking Get Them Offline


Action


Inspire Engage Organize Empower


David Plouffe ndash Fast Company March 2009

The theme of the campaigndirect from Obama was that the people were the organization We were there to support the people but that simply would not have been possible if we did not have a set of online tools that enabled us to do that It wasnt just a tactic


Hope Change Yes We Can


Inbound Marketing

Blog SEO Social Media


bull The key point here is that the support for Obama on these social-networking sites is not being driven by the campaign itself It is something spontaneous as opposed to something the campaign itself is orchestrating

Washington Post - 21607


One Million Strong for Barack

bull Farouk Olu Aregbersquos group hadndash 100 members in the first hourndash 10000 in less than five daysndash Nearly 200000 by the third weekndash A month after he created the group it

had 278100 members


User Empowerment ndash Clear Instructions


But does it work for business



Started with online article


Followed by Slide Presentation


The Idea Blog ndash wwwBarack20com


The Facts ndash wwwBarack20com

Mechanics

bull 17 Posts with Podcastsbull No Budget (lt$200)bull Avg lt1 hour a weekbull Only 3500 Visitsbull 6 monthsbull No Paid Advertisingbull No Active SEO

Reality

bull 10 to 1 ROIbull Growing Assetbull Completely Automatedbull Thumb Drive Businessbull Unlimited Upsidebull Invaluable Experiencebull 1000+ Files 900+ MB

Data


Search Engine Positioning


No SEO Worries


Main Stream Media




Self Published ndash Real Book


Pyramid of Customer Loyalty


Thank YouBrent Leary BLEARYCRM-ESSENTIALSCOM

Blog WWWBRENTLEARYCOM

Twitter WWWTWITTERCOMBRENTLEARY

Barack 20 WWWBARACK20COM

For More Show Info wwwBusinessTechnologyRadiocom

Barack 20 Barack Obamarsquos Social Media Lessons for BusinessBrent Leary

The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You


The End Results

He wonhellipBut How


Before 2004




February 2007






SAY WHAT


The End Results

He wonhellipBut How




Technology




Obama SM Timeline


McCain SM Timeline



















Going to the People












Response 20



PPC Strategies













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You


Before 2004




February 2007






SAY WHAT


The End Results

He wonhellipBut How




Technology




Obama SM Timeline


McCain SM Timeline



















Going to the People












Response 20



PPC Strategies













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You




February 2007






SAY WHAT


The End Results

He wonhellipBut How




Technology




Obama SM Timeline


McCain SM Timeline



















Going to the People












Response 20



PPC Strategies













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You






SAY WHAT


The End Results

He wonhellipBut How




Technology




Obama SM Timeline


McCain SM Timeline



















Going to the People












Response 20



PPC Strategies













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You


The End Results

He wonhellipBut How




Technology




Obama SM Timeline


McCain SM Timeline



















Going to the People












Response 20



PPC Strategies













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You




Technology




Obama SM Timeline


McCain SM Timeline



















Going to the People












Response 20



PPC Strategies













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You


Obama SM Timeline


McCain SM Timeline



















Going to the People












Response 20



PPC Strategies













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You


McCain SM Timeline



















Going to the People












Response 20



PPC Strategies













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You



















Going to the People












Response 20



PPC Strategies













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You












Response 20



PPC Strategies













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You



PPC Strategies













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You













Action









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You









Inbound Marketing








had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You







had 278100 members














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You














Mechanics


Reality


Data




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You




No SEO Worries


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You


Main Stream Media














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You














The End Results

Before 2004


February 2007



The End Results


Technology

Obama SM Timeline

McCain SM Timeline



Slide Number 15



Slide Number 18

Going to the People

Slide Number 20

Slide Number 21


Migentecom



Response 20

Slide Number 27

PPC Strategies

Slide Number 29





Action


Slide Number 36


Inbound Marketing

Slide Number 39




Slide Number 43






No SEO Worries

Main Stream Media

Slide Number 51

Slide Number 52



Thank You

barrack 2.0

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