barovier&toso in shanghai - keywords · artsylight co. showroom in the minhang district. a 180...
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[email protected] www.barovier.com
Press Office Keywords Design Relations
For the third year in a row, Barovier&Toso has chosen the Salone in Shanghai to present its most beautiful collections to the oriental market: with the elegance, quality and luxury that have always been typical of the spellbinding chandeliers made in Murano glass. Unique offerings, full of charisma, that have won the hearts of Chinese consumers that are more cosmopolitan and conscious of fine detail than in the past, and are now looking for more exclusive, bespoke experiences. At the CH12 stand in the Shanghai Exhibition Centre, Barovier&Toso presents a selection of timeless bestsellers and new creations, vivid examples of the design freedom that sets the brand apart in terms of forms, colours and compositional options. Every product has been selected to generate a refined, elegant atmosphere, including the Rosati, Amsterdam, Izmir and Quadri chandeliers, in their versions offering 12, 8 or 6 lights. Hanami is a lamp with great theatrical impact, a ceiling composition composed of parts in blown glass
Barovier&Toso in Shanghai Barovier&Toso takes part in the Salone del Mobile.Milano Shanghai and inaugurates a new exhibition space in the area
November 2018
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[email protected] www.barovier.com
Press Office Keywords Design Relations
with irregular surfaces that delicately descend from on high, forming a cloud of sparkling reflections. Some of the parts in opaque glass conceal an LED source that produces soft, suffused light. Others, transparent and coloured, speak of all the magical lightness of Murano glass. The table lamps include Camparino – an object of compact size in which the historic rostrato technique meets technological innovation, thanks to a sensor that permits on-off control and light adjustment with just the wave of a hand. Also on view: the Saint Germain, Amsterdam and Rive Gauche models. The plan of reinforcement of the international presence of Barovier&Toso continues in this return to the fair in Shanghai which plays a leading role in the region, attracting architects, designers and affluent clients: a group show of over 100 brands that are symbols of Italian excellence, in a context that brings out the beauty, luxury and peerless quality of products Made in Italy. On the occasion of the Salone, the company also inaugurates a new exhibition space at Shanghai Artsylight Co. showroom in the Minhang District. A 180 square meters area, conceived to showcase some of the most beautiful chandeliers, in an exclusive path to discover Murano glass crafting tradition. “For us, China represents a market with great potential for growth, with a clientele that is increasingly intrigued by the exclusive quality of our collections and the heritage of craftsmanship they represent – says Luigi Lucchetta, General Manager of Barovier&Toso. – In this perspective, we have decided to prepare a version of our website entirely in Chinese, and to boost our visibility on local social networks – including WeChat – with the aim of ensuring constant and more immediate contact with our audience.” The two initiatives are part of a wider-ranging operation of rebranding that involves all the aspects of
communication of Barovier&Toso, updated with the goal of expanding the recognition of the brand, while
conveying the basic values that have set the company apart since 1295. This is a path of continuing growth
that underlines the spirit of innovation that is part of the company’s DNA: a combination of modernity and
tradition, design and craftsmanship across seven centuries, leading to endless success.
Salone del Mobile.Milano Shanghai Shanghai Exhibition Centre, 22-24 November 2018
Central Hall ground floor | Stand CH12 Opening showroom: 22 November 2018 Booth 1-8101 5 Floor, Redstar Gloria Mall | 1388 Wuzhong Road, Minhang District Shanghai