baron_chapter5_the self_ how we answer the question “who am i”
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Chapter 5
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The Self: How We Answer the
Question Who Am I?
Copyright 2006, Allyn and Bacon
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Copyright 2006, Allyn and Bacon
The Self
Thinking About the Self: Personal versus
Social Identity
Self-Esteem: Attitudes Toward the Self Social Comparison: Knowing the Self
The Self as Target of Prejudice
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Thinking About the Self
Personal-Social I denti ty Continuumsignifies
the two distinct ways that the self can be
categorized
Personal level
Self can be thought of as a unique individual
How its described depends on in tragroup comparisons.
Social identity level Self can be thought of as a member of a group
How its described is a result ofintergroup comparisons.
Situational factors impact how people define themselves.
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Thinking About the Self
Who I Am Depends on the Situation
People see themselves differently depending on
which relationships and which contexts are
considered.
Self-Complexityrefers to how the self-concept is
organized
High complexity: Aspects of the self are distinct from oneanother
Failure in one domain has less impact on ones overall feelings
about ones self
Low complexity: Aspects of the self overlap each other
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Thinking About the Self
Culture affects how the self is perceived.
I ndependent Self-Conceptin individualistic cultures,
people develop a self -concept as separate from or
independent of others. I nterdependent Self-Conceptin collectivist cultures,
people develop a self -concept in terms of ones
connections or relationships with others.
Group membership, like being a member of a gendergroup, influences how one sees ones self.
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Thinking About the Self
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Thinking About the Self
Which aspect of the self has influence depends on
Context and its features that make an aspect of the self
distinctive
Importance of the aspect to the self
References other people make about ones self
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Thinking About the Self
Who I Am Depends on Others Treatment
How people are treated by others and how they
believe they will be treated in the future affects
how they think about themselves.People may try to hide an aspect of the self that they
think will result in rejection from others.
Or, they may choose to emphasize this feature.
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Thinking About the Self
Self-Awareness: Terror Management
Subjective Self-Awarenessthought to be the f irst
level of the self to emerge and is the recogni tion
that the self is separate from other objects in onesphysical environment
Objective Self-Awarenessorganisms capacity to
be the object of its own attention
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Thinking About the Self
Symbolic Self-Awarenessuniquely human
capacity to form an abstract representation of the
self through language and is connected with
knowing that death is inevitable Terror Management Theoryhumans confront
existential terrordue to their awareness of the
inevitabil i ty of their own death
People attempt to deal with this threat to the self when theirown mortali ty is salient
Self-esteem can act as a buffer against the anxiety that is a
result of the awareness of their own inevitable death.
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Thinking About the Self
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Thinking About the Self
Possible Selves: The Self Over Time
Possible Selfimage of how the self might be in
the future
Could be avoided or desired
Can motivate people to change behavior
Awareness that one is failing to live up to ones standards
can result in distraction as a way to reduce uncomfortable
self-awareness
People may be overly optimistic about their ability to
become the self that they desire.
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Thinking About the Self
Successful change is more likely when feelings ofself-
efficacy, believing that one can achieve a goal,are
present.
Other changes to the self occur due to changes insituational factors.
For example, age, relocation, new job, and major life events
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Thinking About the Self
What are your thoughts?
What are factors that influence how people think
about themselves?
What are the benefits of increased self-
awareness?
What are the costs of becoming more self-aware?
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Self-Esteem
Measurement of Self-Esteem
Self-Esteemdegree to which the self is perceived
positively or negatively; ones overall attitude
toward the self
Self-esteem can change readily in response to
social situations.
It easily can be enhanced or decreased in laboratorysettings.
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Self-Esteem
Rosenbergs (1965) scale is the most common
method to measure self-esteem.
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Self-Esteem
Unconscious measurement procedures also are
used to measure self-esteem.
Self-Reference Effectpeople seem to orient
themselves toward stimuli that are associated with theself and show preferences for objects owned by and
ref lective of the self
Suggests that strategies to improve self-esteem may be more
successful if implemented below conscious awareness
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Self-Esteem
Self-Serving Biases
Above Average Effecttendency for people to rate
themselves as above the average on most positive
social attr ibutes
People do not tend to take responsibility for negative
outcomes, but do so for positive outcomes.
People may do this for both personal and group outcomes.
Culture affects likelihood that people will engage in this process
However, when people attribute negative outcomes to
internal factors they receive more positive evaluations from
others than do people who blame external circumstances.
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Self-Esteem
Is High Self-Esteem Always Positive?
It has found to be related to bullying, narcissism,
and interpersonal aggression.
Men with high self-esteem rather than low self-esteem
are more likely to commit acts of violence toward those
who contest their positive self-view.
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Self-Esteem
Do Gender Differences in Self-Esteem Exist?
Women who are devalued (face gender
discrimination) and are aware of this inequality
have lower self-esteem compared to others.
Mens self-esteem tends to be higher than
womens self-esteem.
These differences are less in the professional class thanin middle-lower income classes.
Strongest gender difference has been observed among
white North Americans
No reliable difference was found among minority Americans
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Self-Esteem
What are your thoughts?
What are successful strategies that people use to
maintain their overall self-esteem?
Why are members of high status groups more likely
to complain about unfair outcomes?
Why is high self-esteem associated with violence in
men?What are reasons why gender differences in self-
esteem are higher in white North Americans
compared to minority Americans?
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Social Comparison: Knowing the Self
Social Comparison TheoryFestinger (1954)
suggested that people compare themselves to
others when there is no objective yardstick to
evaluate the self against others performance
Downward Social Comparisoncomparing
oneself to others who do less well than the self
Upward Social Comparisoncomparing oneself toothers who do better than the self
Method of comparison affects how people think and feel
about themselves
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Social Comparison: Knowing the Self
Method of comparison depends on peoples motives for
comparison: to feel good or to be accurate
To be accurate, it may be best to compare ones performance
with someone who is similar on various dimensions (e.g.,
gender, ethnicity, or proficiency in a specific domain). Also, comparison to similar others (those in ones in-
group) may result in a more positive result
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Social Comparison: Knowing the Self
Contexts within which comparisons occur have
different consequences
Self-Evaluation Maintenance Modelsuggests that to
maintain a positive view of the personal self people distancethemselves from others who perform better than they do on
valued dimensions, but move closer to others who perform
worse than they do
Social I denti ty Theorysuggests that to maintain a positive
view of their group identi ty people wil l move closer to
positive others with whom they share an identi ty, but
distance from (or derogate) those who perform poorly or
somehow make social identi ty negative (black-sheep effect)
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Social Comparison: Knowing the Self
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Social Comparison: Knowing the Self
Self-Presentation and Self-Regulation
Ingratiationwhen people try to make others
like them by conveying that they like them
And, people can attempt to present themselves to
others as possessing positive attributes
This tendency is affected by cultural norms.
American students are more likely to describe themselves in
terms of their strengths than are Japanese students who tend
to be more self-critical.
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Social Comparison: Knowing the Self
Self-Monitoringrefers to how motivated and able
people are to monitor their behavior in response to
others expectancies
High self-monitors are concerned with the reactions ofothers and are very good at monitoring their behavior and
adjusting their actions in front of other people.
Use third person pronouns that show outward focus on others
Tend to have higher self-esteem due to social approval
Low self-monitors are not as adept at this and prefer to act
consistently with their personal views.
Use first person pronouns that show a focus on the self
Lose self-esteem when they violate own personal standards
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Social Comparison: Knowing the Self
Another method to know the self, which is assumedto be useful, is introspectionthe process of
privately thinking about who one is.
However, looking inward may not be the best way to gainself-knowledge.
People often do not have conscious awareness of the reasons for
their actions.
Analyzing reasons for liking or choosing something can result in
attitude change that misleads people when making another choice.
People are not very good at predicting their future feelings.
The usefulness of introspection depends on which aspects of the
self are analyzed.
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Social Comparison: Knowing the Self
What are your thoughts?
Why do people make downward social
comparisons?
If someone close to you performs better than you
do on a task that is important to you, what may
happen according to the self-evaluation
maintenance model?
Who is likely to stay in relationships longer, a low
self-monitor or a high self-monitor?
Why?
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The Self as Target of Prejudice
Emotional Consequences
It has been proposed that attributing negative
outcomes to prejudice may be a way to maintain
self-esteem However, perceived discrimination and self-esteem have
been found to be negatively correlated.
Discrimination against ones group may implicate the self
An attribution to prejudice may be self-protective whencompared to making attributions to other internal, stable
features of the self.
The pervasiveness of the prejudice is also a factor.
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The Self as Target of Prejudice
Cognitive ConsequencesPerceived prejudice can hinder the ability to learn
new skills
Behavioral ConsequencesStereotype Threatcan occur when people believe
that they might be judged in light of a negative
stereotype about their group or that they may, because
of their performance, in some way confirm a negative
stereotype of their group
Effects appear hard to control and performance deficits
result from anxiety due to threat
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The Self as Target of Prejudice
What are your thoughts?
Why dont attributions to prejudice always serve a
self-protective function?
When is stereotype threat likely to be felt?
Is anyone immune to stereotype threat?
Why or why not?
What are potential consequences of stereotypethreat?
What are ways to decrease stereotype threat?