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    Chapter 5

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    The Self: How We Answer the

    Question Who Am I?

    Copyright 2006, Allyn and Bacon

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    Copyright 2006, Allyn and Bacon

    The Self

    Thinking About the Self: Personal versus

    Social Identity

    Self-Esteem: Attitudes Toward the Self Social Comparison: Knowing the Self

    The Self as Target of Prejudice

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    Copyright 2006, Allyn and Bacon

    Thinking About the Self

    Personal-Social I denti ty Continuumsignifies

    the two distinct ways that the self can be

    categorized

    Personal level

    Self can be thought of as a unique individual

    How its described depends on in tragroup comparisons.

    Social identity level Self can be thought of as a member of a group

    How its described is a result ofintergroup comparisons.

    Situational factors impact how people define themselves.

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    Copyright 2006, Allyn and Bacon

    Thinking About the Self

    Who I Am Depends on the Situation

    People see themselves differently depending on

    which relationships and which contexts are

    considered.

    Self-Complexityrefers to how the self-concept is

    organized

    High complexity: Aspects of the self are distinct from oneanother

    Failure in one domain has less impact on ones overall feelings

    about ones self

    Low complexity: Aspects of the self overlap each other

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    Copyright 2006, Allyn and Bacon

    Thinking About the Self

    Culture affects how the self is perceived.

    I ndependent Self-Conceptin individualistic cultures,

    people develop a self -concept as separate from or

    independent of others. I nterdependent Self-Conceptin collectivist cultures,

    people develop a self -concept in terms of ones

    connections or relationships with others.

    Group membership, like being a member of a gendergroup, influences how one sees ones self.

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    Copyright 2006, Allyn and Bacon

    Thinking About the Self

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    Thinking About the Self

    Which aspect of the self has influence depends on

    Context and its features that make an aspect of the self

    distinctive

    Importance of the aspect to the self

    References other people make about ones self

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    Thinking About the Self

    Who I Am Depends on Others Treatment

    How people are treated by others and how they

    believe they will be treated in the future affects

    how they think about themselves.People may try to hide an aspect of the self that they

    think will result in rejection from others.

    Or, they may choose to emphasize this feature.

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    Thinking About the Self

    Self-Awareness: Terror Management

    Subjective Self-Awarenessthought to be the f irst

    level of the self to emerge and is the recogni tion

    that the self is separate from other objects in onesphysical environment

    Objective Self-Awarenessorganisms capacity to

    be the object of its own attention

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    Thinking About the Self

    Symbolic Self-Awarenessuniquely human

    capacity to form an abstract representation of the

    self through language and is connected with

    knowing that death is inevitable Terror Management Theoryhumans confront

    existential terrordue to their awareness of the

    inevitabil i ty of their own death

    People attempt to deal with this threat to the self when theirown mortali ty is salient

    Self-esteem can act as a buffer against the anxiety that is a

    result of the awareness of their own inevitable death.

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    Thinking About the Self

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    Thinking About the Self

    Possible Selves: The Self Over Time

    Possible Selfimage of how the self might be in

    the future

    Could be avoided or desired

    Can motivate people to change behavior

    Awareness that one is failing to live up to ones standards

    can result in distraction as a way to reduce uncomfortable

    self-awareness

    People may be overly optimistic about their ability to

    become the self that they desire.

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    Thinking About the Self

    Successful change is more likely when feelings ofself-

    efficacy, believing that one can achieve a goal,are

    present.

    Other changes to the self occur due to changes insituational factors.

    For example, age, relocation, new job, and major life events

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    Thinking About the Self

    What are your thoughts?

    What are factors that influence how people think

    about themselves?

    What are the benefits of increased self-

    awareness?

    What are the costs of becoming more self-aware?

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    Self-Esteem

    Measurement of Self-Esteem

    Self-Esteemdegree to which the self is perceived

    positively or negatively; ones overall attitude

    toward the self

    Self-esteem can change readily in response to

    social situations.

    It easily can be enhanced or decreased in laboratorysettings.

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    Self-Esteem

    Rosenbergs (1965) scale is the most common

    method to measure self-esteem.

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    Self-Esteem

    Unconscious measurement procedures also are

    used to measure self-esteem.

    Self-Reference Effectpeople seem to orient

    themselves toward stimuli that are associated with theself and show preferences for objects owned by and

    ref lective of the self

    Suggests that strategies to improve self-esteem may be more

    successful if implemented below conscious awareness

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    Copyright 2006, Allyn and Bacon

    Self-Esteem

    Self-Serving Biases

    Above Average Effecttendency for people to rate

    themselves as above the average on most positive

    social attr ibutes

    People do not tend to take responsibility for negative

    outcomes, but do so for positive outcomes.

    People may do this for both personal and group outcomes.

    Culture affects likelihood that people will engage in this process

    However, when people attribute negative outcomes to

    internal factors they receive more positive evaluations from

    others than do people who blame external circumstances.

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    Copyright 2006, Allyn and Bacon

    Self-Esteem

    Is High Self-Esteem Always Positive?

    It has found to be related to bullying, narcissism,

    and interpersonal aggression.

    Men with high self-esteem rather than low self-esteem

    are more likely to commit acts of violence toward those

    who contest their positive self-view.

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    Self-Esteem

    Do Gender Differences in Self-Esteem Exist?

    Women who are devalued (face gender

    discrimination) and are aware of this inequality

    have lower self-esteem compared to others.

    Mens self-esteem tends to be higher than

    womens self-esteem.

    These differences are less in the professional class thanin middle-lower income classes.

    Strongest gender difference has been observed among

    white North Americans

    No reliable difference was found among minority Americans

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    Self-Esteem

    What are your thoughts?

    What are successful strategies that people use to

    maintain their overall self-esteem?

    Why are members of high status groups more likely

    to complain about unfair outcomes?

    Why is high self-esteem associated with violence in

    men?What are reasons why gender differences in self-

    esteem are higher in white North Americans

    compared to minority Americans?

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    Copyright 2006, Allyn and Bacon

    Social Comparison: Knowing the Self

    Social Comparison TheoryFestinger (1954)

    suggested that people compare themselves to

    others when there is no objective yardstick to

    evaluate the self against others performance

    Downward Social Comparisoncomparing

    oneself to others who do less well than the self

    Upward Social Comparisoncomparing oneself toothers who do better than the self

    Method of comparison affects how people think and feel

    about themselves

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    Social Comparison: Knowing the Self

    Method of comparison depends on peoples motives for

    comparison: to feel good or to be accurate

    To be accurate, it may be best to compare ones performance

    with someone who is similar on various dimensions (e.g.,

    gender, ethnicity, or proficiency in a specific domain). Also, comparison to similar others (those in ones in-

    group) may result in a more positive result

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    Social Comparison: Knowing the Self

    Contexts within which comparisons occur have

    different consequences

    Self-Evaluation Maintenance Modelsuggests that to

    maintain a positive view of the personal self people distancethemselves from others who perform better than they do on

    valued dimensions, but move closer to others who perform

    worse than they do

    Social I denti ty Theorysuggests that to maintain a positive

    view of their group identi ty people wil l move closer to

    positive others with whom they share an identi ty, but

    distance from (or derogate) those who perform poorly or

    somehow make social identi ty negative (black-sheep effect)

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    Social Comparison: Knowing the Self

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    Social Comparison: Knowing the Self

    Self-Presentation and Self-Regulation

    Ingratiationwhen people try to make others

    like them by conveying that they like them

    And, people can attempt to present themselves to

    others as possessing positive attributes

    This tendency is affected by cultural norms.

    American students are more likely to describe themselves in

    terms of their strengths than are Japanese students who tend

    to be more self-critical.

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    Social Comparison: Knowing the Self

    Self-Monitoringrefers to how motivated and able

    people are to monitor their behavior in response to

    others expectancies

    High self-monitors are concerned with the reactions ofothers and are very good at monitoring their behavior and

    adjusting their actions in front of other people.

    Use third person pronouns that show outward focus on others

    Tend to have higher self-esteem due to social approval

    Low self-monitors are not as adept at this and prefer to act

    consistently with their personal views.

    Use first person pronouns that show a focus on the self

    Lose self-esteem when they violate own personal standards

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    Social Comparison: Knowing the Self

    Another method to know the self, which is assumedto be useful, is introspectionthe process of

    privately thinking about who one is.

    However, looking inward may not be the best way to gainself-knowledge.

    People often do not have conscious awareness of the reasons for

    their actions.

    Analyzing reasons for liking or choosing something can result in

    attitude change that misleads people when making another choice.

    People are not very good at predicting their future feelings.

    The usefulness of introspection depends on which aspects of the

    self are analyzed.

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    Social Comparison: Knowing the Self

    What are your thoughts?

    Why do people make downward social

    comparisons?

    If someone close to you performs better than you

    do on a task that is important to you, what may

    happen according to the self-evaluation

    maintenance model?

    Who is likely to stay in relationships longer, a low

    self-monitor or a high self-monitor?

    Why?

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    The Self as Target of Prejudice

    Emotional Consequences

    It has been proposed that attributing negative

    outcomes to prejudice may be a way to maintain

    self-esteem However, perceived discrimination and self-esteem have

    been found to be negatively correlated.

    Discrimination against ones group may implicate the self

    An attribution to prejudice may be self-protective whencompared to making attributions to other internal, stable

    features of the self.

    The pervasiveness of the prejudice is also a factor.

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    The Self as Target of Prejudice

    Cognitive ConsequencesPerceived prejudice can hinder the ability to learn

    new skills

    Behavioral ConsequencesStereotype Threatcan occur when people believe

    that they might be judged in light of a negative

    stereotype about their group or that they may, because

    of their performance, in some way confirm a negative

    stereotype of their group

    Effects appear hard to control and performance deficits

    result from anxiety due to threat

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    The Self as Target of Prejudice

    What are your thoughts?

    Why dont attributions to prejudice always serve a

    self-protective function?

    When is stereotype threat likely to be felt?

    Is anyone immune to stereotype threat?

    Why or why not?

    What are potential consequences of stereotypethreat?

    What are ways to decrease stereotype threat?