bargento 2.0 keynote magento - thomas fleck
DESCRIPTION
TRANSCRIPT
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“Magento” Googled more than “eCommerce”
Magento: Google Trends
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FASTEST GROWINGeCommerce Platform in the World
Revenues Increased by
300% in 2010 *Compared to 2009
100’s of PartnersAnd 3rd Party Developers
Web Design and eCommerce
Site Consulting Firm
2001:
Open-source Project is Available
2008:
Is Released
2009:
Magento Facts and Figures
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Magento EUROPE
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The eCommerce Ecosystem
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The Magento Solution: Empowering the eCommerce Ecosystem
Core of eCommerce Menu
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Magento Facts and Figures
45 Employees in 2007
260+ Today
6 OfficesWorldwide
400,000+Community Members
& Forum Posts
100,000+Merchants
80+Languages
$25 BillionTransactions / yr
3 Million+Downloads
3,800+Extensions
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Solution Partner Program StructureR
evenue P
ote
ntial
Value of Partnership
Bronze Partner
10% on EE & PE
Small Company Adoption
Community Edition Focused
Some Professional Edition
May Refer Enterprise Leads
No Revenue Commitment
Self Service Model
Silver Partner
15% on EE
10% on PE
15% on Services
Mid-Market Adoption
50%/50% Enterprise & Prof
Very Important to Magento
Annual Revenue Commitment
Some Support from Magento
Gold Partner
25% on EE
10% on PE
15% on Services
Enterprise Adoption
Primarily Enterprise Edition
Most Important to Magento
Annual Revenue Commitment
Highest Level of Support
Highest Investment
Greatest Benefits
Highest Commitment &
Most Strategic Relationship
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Partner ProfilesR
evenue P
ote
ntial
Value of Partnership
Bronze PartnerLower 50% of Partners
100% Community
• Whoever doesn’t fit Professional Partner Profile
• Single developers
• Small shops just doing bit project work
Silver PartnerTop 50% of Partners
50% Enterprise/50% Professional
• $1 to $3 mil in revenues – 25% to 50% from
ecommerce
• 10 to 50 people
• Top 5 ecommerce provider
• 25 to 50 customers – < 25% are large
• Delivering ecommerce for 2 to 5 yrs
• Delivered 10 to 25 ecommerce projects total w/ a few
on Magento
• 10 to 20 ecommerce projects per year with average
value >$25k
• Want to focus on Magento commercial projects but
most experience is with Community solution
• Low level, moderate marketing to customers
Gold PartnerTop 25% of Partners
75% Enterprise/25% Professional
• 5+ Yr old company
• > $3 mil in revenues – 50% from ecommerce
projects
• > 50 people
• Top 3 ecommerce provider
• 50+ customers – 50% are large
• Delivering ecommerce for 5+ yrs
• Delivered over 25 ecommerce projects total –
many on Magento
• 10+ ecommerce projects per year with
average value > $50k
• Focused primarily on enterprise solution &
willing to commit to rev goal
• Proactive marketing of enterprise solution to
customers
Highest Investment
Greatest Benefits
Highest Commitment &
Most Strategic Relationship
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Magento Enterprise
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Software Development Lifecycle
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Magento eCommerce - Price vs. Functionality
Flexibility
&
Ability to
Customize
Price
LO
WH
IGH
$$ $ $ $
Fully hosted
SaaS/On-Demand,
little to no
customization or
flexibility
Mid-Market SaaS/On-
Demand; limited
customization
Proprietary,
on-premise
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Magento Architecture
• Extensible and Upgradeable Architecture
PHP5 Built on Zend Framework
Event Driven Architecture to Simplify System Expansibility
• Architecture Maintains Upgradeability with Customizations
Core Local Community
• Core Flexibility on Design Look and Feel
MVC Architecture
• Core API opens platform for integration
Supports Both SOAP and XML-RPC Protocols
• Catalog Cart & Checkout
• Customer Order
• Product Gift Messages
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Enabling Online Business
Manufacturing/ Suppliers/
ERP SystemAccounting & FinanceInventory/ Shipping
Fulfillment
Web/ Content
Development
Marketing Customer Service
& Support
Product Development/
Purchasing
Core of eCommerce Menu
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Performance Features
• Full Page Caching for All Users
• Caching of Content for Category, Product and CMS Pages
• Solr Search
• PHP Accelerator
Security / Compliance Features
• PA-DSS Compliant
• Aids Merchants in Achieving PCI
Compliance
• Strong Data Encryption
Magento Enterprise
Experience Menu | Architecture
Performance
Security
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Results:
• Orders increased by 30%
• 4,000 to 5,000 orders/day
• Up to 80,000 unique
visitors/day
Magento Enterprise: Zenni OpticalPerformance
Security
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Sales Module Scalability (Checkout)
3 web 1 database2 web 1 database1 web 1 database
Concurrent Connections
Pe
rfo
rma
nce
, o
rde
rs / h
ou
r
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Magento Mobile
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Simple
How It Works
• STEP 1
The free mobile extension is part of the
admin panel
• STEP 2
Purchase an application key (license) and
submit your app to Magento using the new
mobile admin panel
• STEP 3
Magento completes the iTunes submission
process and maintains code for a low
annual or monthly fee.
Experience Menu WWW|
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Magento go
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Enabling Success Menu WWW|
Magento Training and Education
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Enabling Success Menu WWW|
Magento Expert Consulting Services
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Magento Expert Consulting Services
Packaged Services
• Architectural Decisions
• Integration Analysis
• Technical Consulting
• Custom Module Development
• Code Review and Performance Analysis
• Data Migration
Enabling Success Menu WWW|
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Your eCommerce Partner
for Success
Thank You