barclaycard bespoke offers

BarclaycardBespoke Offers

Paola Di Cretico 21/05/2014

AGENDA

REQUEST: TAKE A LOOK AT THE BESPOKE OFFERS WEBSITE AND MAKE RECOMMENDATIONS ON HOW WE COULD INCREASE CONVERSION AND REVENUE

QUICK CUSTOMER JOURNEY TO PURCHASE

5 TIPS TO IMPROVE YOUR SALES

TAKEAWAYS


CUSTOMER JOURNEY TO PURCHASEGoal: buy a Bank Holiday Break in the Cotswolds


Navigation

Search

Navigation 2

Homepage

User goes to bespoke offers looking for Bank Holidays breaks

Bespoke Offers Homepage

Clicks on Bank Holidays OffersPath 1 Out and about

Out and About category landing

page ? LateRooms.com LateRooms.com

Search for Cotswold No Results found

Path 2

Clicks on Travel UK Hotels & Breaks

UK Hotels & Breaks category page

Drill down, then clicks on More

offers

Award winning Cotswolds

break widget

Search for Cotswolds

Path 3

Only 2 search results none related to holidays breaks

Award winning Cotswolds gourmet break product page

end

end

Clicks on Visit site

Path 4

Travelzoo: Asked to choose a deal

unclear about the difference apart from the price

Can choose the date, so I end the

visit

HP widget or drill down 2 pages

“offers for me”

Award winning Cotswolds gourmet break product page

Click on Visit site

Travelzoo: Asked to choose a deal

unclear about the difference apart from the price

Can choose the date, so I end the

visit

Path 5

Lovely Bank Holiday Breaks

banner, but where are the

offers?

Need to provide lots of personal

information without knowing what I can

get.

What about adding a Did

you mean Cotswolds?

Page layout got lots of UX issues

Update your interest is too

down on page!

1CUSTOMERS LOVE Exclusive Access to products, THEY WILL GADLY PAY FOR IT

Fewer but more “exclusive” offers. Trending is great but its meaning is unclear: make me feel part of a community.

Sell dreams user can immediately share not products.

Customers value good service more than fast service.

I’m a person not a persona.



2YOUR CUSTOMERS DON’T HAVE TO BE FREE CLIMBERS TO REACH YOUR PRODUCT PAGE

I’m browsing most of the time, but I’d love to know your are here to guide me.

By optimizing your search experience you gave your customers more time to discover your site. Not all are shopaholics! Give your customers the option to save relevant “More offers “ for later.

Would be great filtering my search results by image selection.


3YOUR CUSTOMERS LOVE STORYTELLING & SELLING THROUGH STORY IS EFFECTIVE

If you bring up the money, you make me feel cheap. Show me first the exclusive discount and the expiration date. Then some product information. Let me know/share my experience

Create expectations by displaying a count down timer and how many users booked it.

Send me only relevant products.

Be consistent!


4DON’T PUT YOUR CUSTOMERS IN THE WRONG HANDS

A brand is a person’s gut feeling about a product, service or organization

Be concise and informative. Educate your audience about your affiliates programs.

Why this affiliate is so great!

Let me know what my peers says about this affiliate.

Then, let me know that you still care.


5YOUR WORST CUSTOMERIS YOUR BEST CUSTOMERWHO NEEDS TO BE SURPRICED

Offer “exclusive” support to customers buying from affiliates. Act fast: An upset customer receiving a great post purchase service is more likely to become your brand advocate.

Show you care: Goodwill is an act that doesn’t need to be expensive.

Trust comes from meeting and beating customer expectations


IN SUMMARYFew takeaways

Make me feel part of this exclusive program

Let me know my personal shop assistant is here to help. Optimize my search experience.

Act fast

Praise your best affiliates on your site

Q&A?Paola Di Cretico 21/05/2014

barclaycard bespoke offers

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