barcelona, the mobile world capital 2013

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Barcelona The Mobile World Capital

A major Business hub of Southern

Europe & the Mediterranean

Area of Economy, Enterprise & Employment

Barcelona City Council

February 2013

Barcelona – Some Facts

A city with 1,6 Million inhabitants and a Metro Area of nearly 5 Million

Capital of Catalonia, with 7.5 million inhabitants and 19.5% of the Spanish GDP

48% of the employees work in knowledge intensive sectors

77,000 employees working in the IT sector

88,000 employees working in the creative industries sector

175,000 enterprises (95% of them microbusinesses)

214,000 students at the 8 Universities of the Barcelona area**

15.5 Million tourist overnight stays***

The 12th best world city in terms of Scientific Production

** Data of the academic year 2010 – 2011

*** Last available data (2011)

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Best Infrastructures in Southern Europe

Linked to the European Highway Network Linked to the European High Speed & Cargo train network

Fast accessibility and connectivity

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5 Million inhabitants

Europe’s 5th most populated

Metropolitan Area

The best springboard to access the Euromed, Asian & Latin American markets

The centre of the most dynamic

Euromediterranean Megaregion

Highly qualified workforce

214,000 students at the 8 Universities

of the Barcelona area

2 of Barcelona’s Business Schools are ranked among Europe’s 10 best

Europe’s 5th Europe’s 6th

214,000 students in the 8 Universities

of the Barcelona Area

33 University Research Institutes

5,900 new Engineering graduates yearly

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Excellent mobile & fiber optics

telecom networks

Comprehensive 3G outdoor coverage in the most densely populated areas of the city. Pilot Plan to deploy 4G /LTE coverage in selected spots

Barcelona has the biggest, free public WiFi network in Spain and one of the biggest in Europe

4 private operators provide fiber optics

networks throughout Barcelona and its metro

area

New Airport Terminal Excellent ICT Ecosystem:

Main Players in Barcelona

New Airport Terminal

National Supercomputing

Center


Barcelona’s ICT Ecosystem

Catalonia has 3,349 ICT companies, +70% of them are located in the area of Barcelona

ICT Catalan companies are mainly concentrated in technology parks and specific

Enterprise Zones such as Barcelona’s innovation district (22@), Barcelona Technology

Park, the UAB’s research park or Technocampus .

ICT corporate structure in Catalonia is dominated by small businesses with fewer than 50

employees, which need to provide ICT services and to deliver quality software solutions for

markets worldwide .

ICT sub-Sectors require highly-innovative nature & talent which allows Barcelona to

attract and host very specialized businesses, with an offer of complementary products and

services that satisfy current and future demands for evolving ICT services.

Approximately 45% of ICT companies in Catalonia need to secure their network

connections with other offices abroad.


Barcelona’s ICT Ecosystem:

Research facilities

Since 2006, Telefónica , The Spanish telecom giant has located its excellence centre for Internet & Multimedia R&D in this impressive Landmark located at Barcelona’s 22@ Innovation District

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Excellent IT Research facilities

National

Supercomputing

Centre

National

Microelectronics

Centre

1st Southern European Region of the Future (European cities and regions of the future, 2010-2011, FDI,

Financial Times)

1st European City in quality of life for the workers (European Cities Monitor 2011, Cushman & Wakefield)

8th European & 1st Spanish Smart City (Boyd Coen, Co exist)

3rd City of the Global Prosperity Ranking (Scorecard on Prosperity, 2010)

4th European City in international tourism (European Cities Marketing Benchmarking Report 2012)

6th Best European city to do business (European Cities Monitor 2011, Cushman & Wakefield)

Most admired city for its urban development model (Cities for Citizens, Ernst & Young 2011)

Barcelona, a global benchmark

www.bcn.cat/barcelonagrowth

Barcelona is at the top of the most prestigious rankings:

http://www.bcn.cat/empresa

The first

Mobile World

Capital

2012 - 2018

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The Mission

Develop a new industrial sector around

mobility and transform Barcelona into the

world’s leading mobile city.

The Vision

1. Barcelona as a global MOBILE HUB:

• Production and design of mobile solutions • Deployment of mobile citizen solutions to improve quality of life • Creation of business, training and service initiatives that differentiate Barcelona from other cities

2. Position Barcelona worldwide as a TECH

CITY with HIGH VALUE-ADDED services

3. Development of high technology

CLUSTERS

The Mobile World Capital combines the highest institutional representation with the global

mobile agenda, committed to the development of our society.

Mobile World Capital – Barcelona

What is the Mobile World Capital Barcelona?

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What is the Mobile World Capital Barcelona?

The mobile industry’s

largest worldwide B2B

event

The GSMA Mobile

World Congress

Events dedicated to

promoting and spreading

mobile usage to everyone

The Mobile World

Festival

An open platform to

understand and

experience how mobile

is enhancing our life

The Mobile World

Centre The Mobile World Hub

An innovative ecosystem

in which to develop cross

industry mobile services

In production from 2013 New venue from

2013 until 2018.

First edition 2013 Centre launch in Feb

2013

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87% Attendees

~ 70.000 (**)

111% Exhibitors

+ 1.500 (**)

157% Exhibition floor space

+ 58.600m2 (**)

(*) Growth from Cannes’05

(**) 2012 Edition

Mobile World Congress

Best mobile showcase in the world


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Barcelona “mobile” all-year-around

The cultural agenda of the city adds a “mobile”

component on its sport competitions, art

exhibitions, concerts,…

• FC Barcelona

• Formula 1 Grand Prix

• ATP Tour in Barcelona: Godó Trophy

• Sonar Music Festival

• Picasso Museum,…

The “Barcelona Mobile Summer Week”

A leisure and entertainment event related to

mobile technology targeted to all public.

Mobile World Festival


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Mobile World Festival


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Visibility for projects developed in the Competence Centers:

Public exhibitions of leading mobile technology

Spaces to experience new mobile services

Mobile World Centre


A unique space located at the very centre of Barcelona, the permanent showroom of the capital

Po

rtal del À

ngel

Second Floor

Conference and temporary exhibition

First Floor

mWorld exhibition

Ground Floor

Retail program

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Mobile World Hub – What are the triggers towards the vision?


The Barcelona Mobile Plan: six strategic actions are to be activated to accomplish the

Mobile World Capital’s vision

• Creation of a mobility cluster promoting co-creation:

Industries

Research & academia

Prof. associations

• Multi-industry mobile innovative initiatives with socio-economic impact

• Become a normative referral:

Standardization

Regulation and arbitration court

• Spread Barcelona as the best mobile ecosystem:

New mobile case studies

Best practices

Research papers on mobility

• Education mobility program:

Mobile Management School

Mobile University Research

• Promote mobile start-up creation and attraction:

Venture Capital

Incubation

M-Law

M-News

M-Talent

M-Entrepre -neurship

M-Cluster

M-Program

The Mobile

World Hub

CAPABILITIES

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Mobile World Hub – What are the enablers of the M-Program?


The Mobile World Capital M-PROGRAM acts as stimulator of the ecosystem to

develop mobile projects with the engagement of all relevant agents

MWC M-Program Main Features

Industry and society transformational

Multi-industry

Attract and generate knowledge in the territory

Public and private agent involvement

Real business, social and economic impact

Technological and timing feasibility

State-of-the-art and aligned technologies with the industry: LTE, NFC, M2M, Cloud and Embedded

m-Transportation m-Smart City

m-Health m-Contents

m-Wallet

Mobile World Hub – MLaw


Mobile World Hub – MNews


Mobile World Hub – MTalent


Mobile World Hub – MEntrepreneurship


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Advantages for Mobile tech companies

landing in Barcelona

The HQs of CMT (Spanish National Commission for the Telecom Market) are

located at 22@, Barcelona’s Innovation District. The presence in the city of this

national market regulation authority acts as a clear factor for the attraction to

Barcelona of regional HQs and R+D Centres of global telecom & IT

companies (Telefonica, T-Systems, Indra, Vodafone, Yahoo!).

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Projects for Mobile tech, Clean Tech and

IT start ups landing in Barcelona

The City of Barcelona is working with multinationals such as Cisco Systems,

Schneider-Telvent, Abertis, and Telefónica to build a Smart City Campus in

22@, Barcelona’s Innovation district. The Smart City Campus will provide in

the near future nearly 230,500 sqm of floor space for productive activities related

to IT, mobile techs and clean techs.

Smart City Campus 22@

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Tax incentives for Mobile tech Start ups

landing in Barcelona

3 year 100% exemption of municipal taxes (waste management tax, vehicles

tax, constructions & works tax, activity licenses)

3 year subsidy of 7€/sq,m. for office rental

100% reduction in social security costs for newly hired staff*

* Complementing the national policies that have been announced (2013-2014).

Barcelona tax-free zone for:

Innovative projects that develop or apply mobile technologies for their business models

Growing mobile tech companies starting a spin-off in Barcelona

at MediaTIC Building

MediaTIC Building

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Business Landing Service

The Barcelona City Council provides through Barcelona Activa a

service addressed to foreign startups and companies who want to

expand their activity in Barcelona

Coaching on procedures to incorporate a company in Barcelona

Online Business Incorporation Service for limited liability companies

Financial advisory service

Support for staff recruitment

Business Location Service & Temporary office spaces for soft-landing in the city

Information about commercial suppliers

Aftercare Service

http://www.barcelonanetactiva.com/barcelonanetactiva/en/growth-and-consolidation/Espais_temporals/index.jsp



Barcelona’s competitive labour costs: Cost of qualified staff in the ICT sector (2012)

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barcelona, the mobile world capital 2013

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