Barcelona, october 25th 2004

Ignacio Pérez Piñó

microgenesis producciones CEO. www.canalmicro.com

content producer.

analog legacies on a digital producer’s world.

The analog legacies on a digital producer’s world.

How we do it at microgenesis producciones.• 1998. Digital equipment: no stock room. tv for every screen in any

language. Our new array of clients (From 1 min to 20 secs.)• A whole new audience. Digital generation target .• Tech borders. How to get to watch. C+ home tech assistance. PAL, QT

and go and get a plug in.• The players on this market. What do we play? (Producers and

aggregators)• Compressions, DRM and FTP distribution.• Who cares for DRM? Who’s writing? Registration methods. The law.• DRM. Any, for everyone. Tools, screens and new working methods.• A new digital producer; the creator• Start a whole new show: develop a market!

Your generation, a digital target

• How old are the people that learned that we’ll dye learning new things…

… to survive… to comunicate… to understand the world we live in?

What do the audience and users know?

• You’re watching PAL

• SECAM or NTSC• Do you care?

• Will be revenues when the audience won’t know.

© Xano Armenter 2002

Do you know what you are watching?

• Quicktime

… pro, or not pro?

• Windows media player.

Did you install it?

• Real media…

• AVI,MPEG 2, 4, 21…© Xano Armenter 2002

new market players

production rights players

advertisers

media agency

content aggreggator

end user

netcaster techno provider Collecting society

content producer

DRM : first step; filling a form.

• Simple• Cheap• Fast• Easy• Global

REVENUE

SURE AND SAFE

• Registration• Country laws• Probe of authoring• Taxes• Territorial cover

one to all, all to one

any DRM, that may translate into any other DRM

any DRM accesible to the first author

any DRM that holds the fields and any market rules

any DRM that bring back the right revenue

If everything generates author revenues and is DRM controlled

creators become producers and generate everything by digital means:

camera, edit, graphics, stills, music

and the stream.

If everyone could become a digital producer…just because the analog producer feels scared…

Let’s celebrate!

provide creators with simple DRM anotation tools

and develop a whole new show

on a very personal market.

Barcelona, october 25th 2004

Thank you.

All pictures, video and music © microgenesis producciones s.l. Spain 2004Gente 1 & 2 2002 used by special permission by Xano Armenter Estate