BAPA

Business Advertisement / Promotion Application

By

Will DombrowskiDave Ladao

ACS560Software Engineering

BAPA Introduction

Location-Based Advertising Consumers can filter to display advertisements

relevant to their interests. Producers can view metrics to determine

consumer interest in their promotions. Social networking aspects such as ranking

results and sharing favorites.

Completed Tasks

Vision Statement v1.1 Application Architecture v1.1 Software Requirement Specification v1.4 Project Management Plan v3 Gantt chart v2 Acclaro Artifacts and Research Software Design Description v4

(2 UML diagrams)

Research 1

Geolocation Advertising Future

– Relates privacy issues to Surveillance theme of the novel 1984 by George Orwell.

– Privacy concerns will soon outweigh the fad of having the latest and greatest technology.

– Relevant advertising is the only way to reduce outcries about privacy.

– Competitors: Loopt, Foursquare, Latitude, Facebook Places, Gowala, Groupon

Research 2

Energy Saving Techniques

Research 3

Business Models for Location Based Services

– Standards setting organizations:

– Open Mobile Alliance (OMA)

– Open Geospatial Consortium (OGC)

Functional Requirements

Design Matrix

Dependency Structure Matrix

FMEA

UML Class Diagram

UML Component Diagram

QFD – House of Quality

Immediate Plan

SDD v5 UML Diagrams (sequence, activity) Gantt chart v3 (plan into the future) Individual: Exam 2 and remaining KA's

Conclusion

Summary

– Phone App for Consumers

– Find Time-Sensitive Deals in your Location

– Inception Phase winding down

– Middle of Elaboration phase Questions?