www.americanhunter.org

1

www.americanrifleman.org

www.shootingillustrated.com

www.nrafamily.org

FAMILY

FAMILY

FAMILY

www.americas1stfreedom.org

SHOOTINGSPORTS USASPORTS USA

www.ssusa.org

The National Rifle Association is not responsible for viewable results if file requirements are not followed and reserves the right to reject any advertising for any reason at any time.

2.66 MILLIONAverage Sessions per Month

www.nrapublications.org

BANNER DISPLAY ADVERTISING

500Average Features Posted per Month

PLEASE CONTACT SALES REP FOR PRICING

OUR DIGITAL NETWORK

2

SUBMISSIONSSubmit ads to: mpedersen@nrahq.orgPhone: 703-267-1330Contact your Sales Rep for pricing.

DIGITAL DISPLAY ADVERTISING SPECIFICATIONS

MEDIUMRECTANGLE300x250 pixels

STANDARD GUIDELINES» These guidelines are consistent with the

Interactive Advertising Bureau specifications (www.iab.net)

» Google Ad Manager is used to serve all NRA Publication digital display advertisements

» There is a minimum of 48-hour turnaround time once all creatives are submitted to Digital Operations

» All ad units will launch a new browser window when clicked on

» All standard ad types are accepted (JPG, GIF, HTML) except where noted

THIRD PARTY SPECIFICATIONS» Third Party tags are accepted once

vetted by Digital Operations prior to campaign launch

» Audio must be user initiated with a clearly recognizable on/off button

» Frame rate per second should not exceed 18fps

» Animation length should not exceed 15 seconds

RICH MEDIA BANNERS» 3 loops + 15 sec animation (i.e. 3x/15 seconds)» Additional Video File Size: 2.2Mb

The National Rifle Association is not responsible for viewable results if file requirements are not followed and reserves the right to reject any advertising for any reason at any time.

FILES» File Types Accepted: JPG, GIF, HTML» Initial Load Size: 200K» Polite Load Size: 300K*» Complete Load Size: 120K** Polite and Complete download only apply to

creatives served via a third party

LEADERBOARD728x90 pixels

3

OUR DIGITAL NETWORK

“INSIDER” DIGITAL NEWSLETTER3 MILLION TOTAL MONTHLY EMAILSThe NRA Publications Digital Operations Department sends out one digital newsletter per title each week highlighting the top features from each of our 6 titles. 750,000 subscribers have opted-in to receive these communications on a weekly basis.We reach 3 million subscribers every month, spreading the NRA message and keeping our readers informed and entertained.

» Three content segments available per week» $7,500 per weekly mailing

CONTENT SEGMENT SPECIFICATIONS» Image Size: 560x360 pixels» Title: 70 characters (with spaces included)» Body Copy: 300 characters (with spaces included)» Client-provided link (third party tags accepted)

45% AVERAGE OPEN RATE

The National Rifle Association is not responsible for viewable results if file requirements are not followed and reserves the right to reject any advertising for any reason at any time.

Online Version | Forward to a Friend | Unsubscribe

Why You Should Take Tactical TeamTraining With Your SpouseAlex Landeen and I had just ordered drinks at acafé in Arizona when a man burst through the frontdoor of the restaurant and began shouting at oneof the employees. The exchange grewincreasingly violent, and suddenly the unknownintruder drew a pistol and fired a shot at therestaurant employee. Read More

Arthritis And Joint Pain Keeping YouFrom Target Practice Or Hunting?Forget drugs loaded with side effects and smellycreams that scare off family, friends and game.There's a breakthrough way to get rid of arthritispain fast and it works on bruises, sore muscles,bursitis and more. Read More

Keep Cool With SummerweightBeat the heat with these ultra-lightweight pants,shorts, shirts, caps, and boonies made from ourlightest fabric ever. Save 25% sitewide withexclusive promo code NRA25. Shop PROPPER

Barrett® Awarded USSOCOM ASRContractUS Department of Defense announced that BarrettFirearms Manufacturing Inc. has been awardedthe contract for ASR (Advanced Sniper Rifle) insupport of the US Special Operations Command(USSOCOM) with its MRAD Rifle. This marks thefirst time in US History that both father and son

Online Version | Forward to a Friend | Unsubscribe

This Big Lie on Guns Can't beSuppressedMisinformation on firearms spread by politiciansand media is nothing new, but reporting on firearmsilencers has recently set a new low for accuracyand attention to detail. Read More

Arthritis And Joint Pain Keeping YouFrom Target Practice Or Hunting?Forget drugs loaded with side effects and smellycreams that scare off family, friends and game.There's a breakthrough way to get rid of arthritispain fast and it works on bruises, sore muscles,bursitis and more. Read More

Keep Cool With SummerweightBeat the heat with these ultra-lightweight pants,shorts, shirts, caps, and boonies made from ourlightest fabric ever. Save 25% sitewide withexclusive promo code NRA25. Shop PROPPER

Barrett® Awarded USSOCOM ASRContractUS Department of Defense announced that BarrettFirearms Manufacturing Inc. has been awardedthe contract for ASR (Advanced Sniper Rifle) insupport of the US Special Operations Command(USSOCOM) with its MRAD Rifle. This marks thefirst time in US History that both father and sonhave each fielded a military-designated riflesystem. Read More

Online Version | Forward to a Friend | Unsubscribe

Hardware: Remington Model 700American HunterWe partnered with Remington to create the idealrig for 21st century American hunters. The result isthe Model 700 American Hunter rifle—designed,engineered and built by hunters for hunters. ReadMore

Arthritis And Joint Pain Keeping YouFrom Target Practice Or Hunting?Forget drugs loaded with side effects and smellycreams that scare off family, friends and game.There's a breakthrough way to get rid of arthritispain fast and it works on bruises, sore muscles,bursitis and more. Read More

Keep Cool With SummerweightBeat the heat with these ultra-lightweight pants,shorts, shirts, caps, and boonies made from ourlightest fabric ever. Save 25% sitewide withexclusive promo code NRA25. Shop PROPPER

Barrett® Awarded USSOCOM ASRContractUS Department of Defense announced that BarrettFirearms Manufacturing Inc. has been awardedthe contract for ASR (Advanced Sniper Rifle) insupport of the US Special Operations Command(USSOCOM) with its MRAD Rifle. This marks thefirst time in US History that both father and sonhave each fielded a military-designated riflesystem. Read More

Online Version | Forward to a Friend | Unsubscribe

NRA Gun of the Week: Sten MachineCarbines.The phrase "necessity is the mother of invention"was not coined specifically for the Sten machinecarbine, but it may as well have been. In 1940 theBritish Expeditionary Force was evacuated fromFrance... Read More

Arthritis And Joint Pain Keeping YouFrom Target Practice Or Hunting?Forget drugs loaded with side effects and smellycreams that scare off family, friends and game.There's a breakthrough way to get rid of arthritispain fast and it works on bruises, sore muscles,bursitis and more. Read More

Keep Cool With SummerweightBeat the heat with these ultra-lightweight pants,shorts, shirts, caps, and boonies made from ourlightest fabric ever. Save 25% sitewide withexclusive promo code NRA25. Shop PROPPER

Barrett® Awarded USSOCOM ASRContractUS Department of Defense announced that BarrettFirearms Manufacturing Inc. has been awardedthe contract for ASR (Advanced Sniper Rifle) insupport of the US Special Operations Command(USSOCOM) with its MRAD Rifle. This marks thefirst time in US History that both father and sonhave each fielded a military-designated riflesystem. Read More

Online Version | Forward to a Friend | Unsubscribe

Fightin' Iron: Modified Military WeaponsYou've Never SeenThere's an oft-repeated proverb which solemnlyadvises us "necessity is the mother of invention."We cannot be certain this is invariably true, butthere are plenty of examples that suggest a greatdeal of credibility in the saying. Read More

Arthritis And Joint Pain Keeping YouFrom Target Practice Or Hunting?Forget drugs loaded with side effects and smellycreams that scare off family, friends and game.There's a breakthrough way to get rid of arthritispain fast and it works on bruises, sore muscles,bursitis and more. Read More

Keep Cool With SummerweightBeat the heat with these ultra-lightweight pants,shorts, shirts, caps, and boonies made from ourlightest fabric ever. Save 25% sitewide withexclusive promo code NRA25. Shop PROPPER

Barrett® Awarded USSOCOM ASRContractUS Department of Defense announced that BarrettFirearms Manufacturing Inc. has been awardedthe contract for ASR (Advanced Sniper Rifle) insupport of the US Special Operations Command(USSOCOM) with its MRAD Rifle. This marks thefirst time in US History that both father and sonhave each fielded a military-designated riflesystem. Read More

Online Version | Forward to a Friend | Unsubscribe

Here Are 12 Of Our Best High PowerRifle ArticlesWith the 2019 NRA High Power Rifle NationalChampionships at Camp Atterbury just around thecorner, it is definitely a great time to check outsome of these SSUSA articles geared towards therifle discipline focused on pure marksmanship.Read More

Arthritis And Joint Pain Keeping YouFrom Target Practice Or Hunting?Forget drugs loaded with side effects and smellycreams that scare off family, friends and game.There's a breakthrough way to get rid of arthritispain fast and it works on bruises, sore muscles,bursitis and more. Read More

Keep Cool With SummerweightBeat the heat with these ultra-lightweight pants,shorts, shirts, caps, and boonies made from ourlightest fabric ever. Save 25% sitewide withexclusive promo code NRA25. Shop PROPPER

Barrett® Awarded USSOCOM ASRContractUS Department of Defense announced that BarrettFirearms Manufacturing Inc. has been awardedthe contract for ASR (Advanced Sniper Rifle) insupport of the US Special Operations Command(USSOCOM) with its MRAD Rifle. This marks thefirst time in US History that both father and sonhave each fielded a military-designated rifle

ACT TODAY! 2020 AVAILABILITY IS LIMITED.Head to Head: .450 Nitro Express vs..470 Nitro ExpressWhile both are excellent choices for an all-arounddangerous game cartridge, which offers the bestperformance for hunters? Contributor PhilipMassaro takes a closer look at what makes eachcartridge tick. Read More

Lever-Gun 101A quick-handling lever-action excels in situationswhere seconds count, but like any rifle is only asgood as the hunter who's carrying it. Read More

Top 5 Handgun Hunting CartridgesWhile there are many handgun hunting cartridgesto choose from, these practical all-around choicesrise to the top. Read More

How to Make Your Dream Hunt a RealityHere's what you need to be doing now to makethat hunt of a lifetime a reality. Read More

Review: Savage Model 110 AccuFitSystemWith the new Savage AccuFit stock system,hunters can now have a custom-fit rifle in a host ofchamberings and configurations without the

How to Choose the Right ShootingSticksThere's a reason nearly every big-game huntingguide across the globe carries a set of shootingsticks. Take note, and do yourself the same

Gun Gear of the Week: 4 AIWB HolstersTested.It's a fact: The popularity of appendix carry (AIWB)is on the rise. Driven by this uptick in demand,many holster makers are scrambling to fill thecategory either with all-new offerings... Read More

Top 5 Reasons to Shop for ARs RightNow.Few shooting platforms have had to straddle theconsumer popularity and anti-gun politics rollercoasters that the AR-15 semi-automatic has beenriding for the last 30 years. Read More

Father's Day Favorites for Gun Guys.Well, here we are again. Father's Day is justaround the corner and, if you've procrastinatedyour gift-buying until the very last minute,American Rifleman is here to help... Read More

Quintessential Guns and Gear for theCamping Enthusiast.As is common among shooting enthusiasts, manyof us here at American Rifleman share a profoundlove for the outdoors... Read More

10 Guns That Shaped America.Firearms have been a part of this nation since,well, long before it was a nation. The right to themwas endowed by the Creator; they secured ourFreedom as Americans... Read More

A Look Back at the Weatherby RifleThose who were raised during The Depression aredying out quickly. Soon they and what they livedthrough will become a dusty, distant memory, andthe lessons... Read More

4

Online Version | Forward to a Friend | Unsubscribe

Top 5 Reasons to Shop for ARs RightNowFew shooting platforms have had to straddle theconsumer popularity and anti-gun politics rollercoasters that the AR-15 semi-automatic has beenriding for the last 30 years. As a result, the ARmarket goes through feast or famine cycles...Read More

Ex-Navy SEAL's #1 Survival ItemThousands sold out in less than 48 hours! Now it'sfinally back in stock for at least a few days. NavySEAL tested: click here to see it in action!

Davidson’s Exclusive Ruger SR1911The Davidson’s Exclusive Ruger SR1911 (Item#6774) is a full size 1911 with a 5” barrelchambered in the traditional 45 Auto. It features apicatinny accessory rail for mounting lights orlasers, night sights, and Altamont G-10 Grips. ThisDavidson’s Exclusive SR1911 has a Davidson’sDark Earth Cerakote finish. Read More

Olight PL-Pro NRA ExclusiveThe PL-Pro is our newest weapon light that utilizesmagnetic charging and a remote switch to allowfor both pistol and rifle usage. Move your PL-Proto multiple firearms with the quick release mount.Get the PL-Pro in black or desert tan 30% off byclicking the link below! Use code NRA30 atcheckout. Order Now

“BEST OF” DIGITAL NEWSLETTER1.5 MILLION MEMBER SUBSCRIBERSOnce a month, we send the “Best Of” NRA Publications digital newsletter highlighting each magazine’s top features from the past month. These digital newsletters are sent to 1.5 million NRA members a total of 12 times per year. Content consists of features published in American Rifleman, American Hunter, Shooting Illustrated, NRA Family, and Shooting Sports USA.

» Three content segments available per mailing» $10,000 per mailing

CONTENT SEGMENT SPECIFICATIONS» Image Size: 560x360 pixels» Title: 70 characters (with spaces included)» Body Copy: 300 characters (with spaces included)» Client-provided link (third party tags accepted)

22% AVERAGE OPEN RATE

OUR DIGITAL NETWORK

The National Rifle Association is not responsible for viewable results if file requirements are not followed and reserves the right to reject any advertising for any reason at any time.

CONTENT SEGMENT

560x360 pixels

ACT TODAY! 2020 AVAILABILITY IS LIMITED.

5

OUR DIGITAL NETWORK

HOLIDAY DIGITAL NEWSLETTER1.5 MILLION TOTAL HOLIDAY EMAILSThe NRA Publications Digital Operations Department sends out two digital newsletters per title to a database of 750,000 subscribers highlighting special Holiday deals. The 750,000 subscriber database have opted-in to receive communication from NRA Publications. Advertisers will have the option to change creative for each send. The mailings are centered around Cyber-Monday and last minute gifts for Christmas around mid-December.

» Eighteen content segments available per send» Two total sends (Cyber-Monday and December 16th)» $10,000 (two mailings)

CONTENT SEGMENT SPECIFICATIONS» Image Size: 560x360 pixels» Title: 70 characters (with spaces included)» Body Copy: 300 characters (with spaces included)» Client-provided link (third party tags accepted)

Online Version | Forward to a Friend | Unsubscribe

Lyman Bag Jack and Match Bag MakesShooting ComfortableEver set-up a shooting rest at the range, only tofind that your rifle isn't at the proper height; or theseat is too high for the bench? Lyman's Bag Jackmakes it easy to adjust the elevation of your rifleand maintain a comfortable shooting position.Compact, stable, and infinitely adjustable. ReadMore

Share Your Magpul Experience And Get$10 Off Your Next Purchase!Magpul brings you the best products to supportand enhance your active lifestyle. Now we want tosee how you're using them. Head over to our newShare Your Experience page to submit images orvideo. You can get $10 off your next purchase atMagpul.com if we feature it on our website orsocial media. Share Your Experience

Don't Miss Out On The PerfectChristmas Gift – Order Now!The perfect classic Christmas gift is the Daisy RedRyder. Daisy offers the Red Ryder in youth andadult models, as well as starter kits. The starterkits are great for mentoring new shooters andinclude everything needed to safely shoot. To addto the fun, Daisy offers a shooting gallery. Order

Make Countless Memories With ATNTech!Get the scope that will help you capture all youronce in a lifetime moments. Read More The National Rifle Association is not responsible for viewable results if file

requirements are not followed and reserves the right to reject any advertising for any reason at any time.

ACT TODAY! 2020 AVAILABILITY IS LIMITED.