banking pp t
TRANSCRIPT
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By
INSPIRATORS
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Basic Definition: A system of trading money
which:
provides a safe place to save excess cash,known as deposits.
supplies liquidity to the economy by loaning
this money out to help businesses grow and
to allow consumers to purchase consumer
products, homes, cars etc.
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Institutions which deals in money and credit.
An intermediary, which handles otherpeoples money both for their advantage and
to its own profits.
A financial institution that links the flow of
funds from savers to the users.
Plays an important role in the economy of any
country as they hold the saving of the public.
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Central Bank: The Reserve Bank of India is the central
Bank that is fully owned by the Government
Public Sector Banks: State Bank Group, Regional
rural banks
Private Sector Banks: Foreign Banks, Scheduled andNon- Scheduled Banks
Co-operative Sector: State Co-operative Banks,
Central Co-operative Banks, Primary Agriculture Credit
Societies
Development Banks/Financial Institutions: IDBI,
ICICI, NABARD
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Issue of banknotes (promissory notes issued by a
banker and payable to bearer on demand)
Processing of payments by way of telegraphic
transfer, EFTPOS, internet banking or other means Issuing bank drafts and bank cheques
Accepting money on term deposit
Lending money by way of overdraft, installment loanor otherwise
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Providing documentary and standby letters of credit (trade
finance), guarantees, performance bonds, securities
underwriting commitments and other forms of off-balance
sheet exposures Safekeeping of documents and other items in safe deposit
boxes.
Currency exchange
Acting as a 'financial supermarket' for the sale, distribution
or brokerage, with or without advice, of insurance, unit
trusts and similar financial products
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Issue of money, in the form of banknotes and
current accounts subject to cheque or
payment at the customer's order. Netting and settlement of payments.
Credit intermediation
Credit quality improvement
Maturity transformation
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Bank marketing is the aggregate of functions,
directed at providing services to satisfy
customers financial (and other related) needsand wants, more effectively and efficiently
than the competitors keeping in view the
organizational objectives of the bank.
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The existence of the bank has little valuewithout the existence of the customer.
Aim is not only to create and win more and
more customer but also to retain themthrough effective customer service.
Appropriate promise to a customer through a
range of services (products) and also to
ensure effective delivery through satisfaction
is important.
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Identifying the most profitable markets nowand in future;
Assessing the present and future needs of
customers; Setting business development goals and
making plans to meet them
Managing the various services and
promoting them to achieve the plans
Adapting to a changing environment in the
market place.
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Designed after taking into account the strengthsand weaknesses of the organization.
bank with clientele from various segments could
think of market penetration by offering theexisting range of services to existing customers.
Bank which are not facing acute competitioncould think of Market Development by offering
the existing services to new customers. design new product range for their customers of
various segments
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How the sellers determines which buyerscharacteristics produce the best partitioning of
the particular market?
The seller does not want to treat all customers
alike nor does he want to treat them all
differently
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Banks deal with individuals, group of persons
and corporates
More or less homogenous groups in terms oftheir needs and expectations.
Market segments, targeting one or more
segments, developing products and marketing
programs tailor-made for these segments.
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Agricultural Sector1. Marginal2. 2 to 5 acres3. 5 to 10 acres4. 10 acres and above
Industrial Sector1. Tiny2. Co-operative3. Small-sized4. Large- sized
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Services Sector Household Sector
1. Marginal2. Low Income3. Middle Income4. High Income
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Market Targeting in which each segments
attractiveness is measured and a target
segment is chosen based on itsattractiveness. Positioning which is the act of establishing a
viable competitive position of the firm and itsoffer in the target segment chosen.
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Traditionalexternal
marketing
Internalmarketing
Interactivemarketing
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consists of usual four Ps of Product, Price,
Place and Promotion of marketing mix
Product: The products offered are theservices which includes various types of bank
accounts, different types of loans, investment
services, Credit cards, Demat accounts, online
banking, mobile banking and many more.
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consists of usual four Ps of Product, Price,
Place and Promotion of marketing mix
Product: The products offered are theservices which includes various types of bank
accounts, different types of loans, investment
services, Credit cards, Demat accounts, online
banking, mobile banking and many more.
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Advertising
Publicity
Sales Promotion
Personal Selling
Push and Pull Strategies
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It involves the people(5th P) of the bank i.e.
the employees.
Employees should also be treated as internalcustomers, and sort of marketing mix should
be followed.
Quality Human resource can be a point of
differentiation
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The quality of service provided during thebuyer-employee interaction.
Efforts for previous strategies will turn futile ifthe interaction does not takes placesatisfactorily.It involves :
Process (6th P)
Physical evidence (7th P)
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Refers to the systems used to assist the
organization in delivering the service.
Aids to the promotion of customer
satisfaction It involves:
speeding delivery of services
reducing the paper workstandardization of procedures
customization as per individual demand
simplicity etc.
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It includes signage, reports, punch lines, other tangibles,
employees dress code etc.
The companys financial reports are issued to the customers
to emphasis or credibility.
Signage: Each and every bank has its logo by which a person
can identify the company. It creates visualization and
corporate identity for the banks.
Tangibles: banks give pens, writing pads to the customers.
Punch lines: Depicts the philosophy and attitude of the bank.
Banks have influential punch lines to attract the customers.
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Referral services
Direct mailing
Offering items having your brand identity
Using the media
Getting celebrities to endorse the product or service.
Sponsoring events
Using permission-based Marketing
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THANK YOU