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Data Security Confidence in the Financial Sector By: Resource 1 Electronics How Banks Gain Total Customer Trust In 2013 Ernst & Young conducted a largescale international survey of banking customers. The survey spanned 43 countries and consisted of over 32,000 respondents. They gleaned some very interesting information and if you would like to review the report in its entirety, we have provided a link to it below. However for our purposes we have focused on findings relating to information security in the financial sector. Only 44% of respondents professed complete trust in their primary financial provider, and of these 51% said it was due to the security procedures of the institution. 49% said they had moderate trust in their institution, and 7% had minimal trust. This suggests that people don’t have much trust in their financial institution, but of those that do, half of the reason is because of how the institution handles data security procedures. The report also segmented banking clients into 8 categories: Upwardly mobile Elite New world adopter Balancer Safety seeker Traditionalist Selfsufficient Unhappy/ Unmoving

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Data  Security  Confidence  in  the  Financial  Sector            By:  Resource  1  Electronics    

     

How  Banks  Gain  Total  Customer  Trust      In  2013  Ernst  &  Young  conducted  a  large-­‐scale  international  survey  of  banking  customers.  The  survey  spanned  43  countries  and  consisted  of  over  32,000  respondents.  They  gleaned  some  very  interesting  information  and  if  you  would  like  to  review  the  report  in  its  entirety,  we  have  provided  a  link  to  it  below.  However  for  our  purposes  we  have  focused  on  findings  relating  to  information  security  in  the  financial  sector.        Only   44%   of   respondents   professed   complete   trust   in   their   primary  financial   provider,   and   of   these   51%   said   it   was   due   to   the   security  procedures  of  the  institution.  49%  said  they  had  moderate  trust  in  their  institution,  and  7%  had  minimal   trust.  This  suggests   that  people  don’t  have  much  trust  in  their  financial  institution,  but  of  those  that  do,  half  of  the   reason   is   because   of   how   the   institution   handles   data   security  procedures.   The   report   also   segmented   banking   clients   into   8  categories:      -­‐ Upwardly  mobile  -­‐ Elite  -­‐ New  world  adopter  -­‐ Balancer  -­‐ Safety  seeker  -­‐ Traditionalist  

-­‐ Self-­‐sufficient  -­‐ Unhappy/  

Unmoving      

 

   Within   these   segments,   customers   were   asked   to   report   on   their   confidence   in   general  

personal   information   handling   as   well   as   handling   of   information   related  specifically   to   finances.   Of   the   upwardly   mobile   segment   there   was   a   4%  positive  gap  between  personal  and  financial  information  handling  practices.  Of  the   elite   and  balancer   segments   there  was   a  2%  positive   gap.  The  new  world  adopters   showed   the   largest   positive   gap   of   7%   from   personal   to   financial  information  handling.   The   remaining   segments   of   respondents   all   displayed   a  negative  gap  between  personal  and   financial  data  handling  excluding   the  self-­‐sufficient   segment   who   showed   no   difference.   The   safety   seekers   and  

traditionalists   both   showed   a   2%   negative   gap,   and   the   unhappy/unmoving   segment  showed   a   4%   negative   gap   between   personal   and   financial   confidence   in   data   handling  practices.        The   survey   also   differentiated   between   new-­‐age   online   banks   and   traditional   banks.  Traditional  banks  showed  higher  levels  of  customer  confidence  in  data  handling  practices  overall  than  did  online  banks.  The  main  takeaway  we  found  most  compelling  was  the  fact  that   over   half   of   the   reason   banking   customers   have   complete   confidence   in   their  institution  was  because  of  how  that  institution  handles  sensitive  information.  This  further  suggests   the   paramount   importance   of   proper   data   handling   practices   in   the   financial  sector.  It  is  apparent  from  the  findings  reported  in  this  study  that  customers  are  gradually  losing   trust   in   their   primary   financial   institution   for   various   reasons,   and   a   major   data  breach  would  only  make  matters  worse.        Sources    Ernst  &  Young.  EY  Global  Consumer  Banking  Survey.  Data  by  IBM.  2013.  http://www.ey.com/Publication/vwLUAssets/EY_-­‐_Global_Consumer_Banking_Survey_2014/$FILE/EY-­‐Global-­‐Consumer-­‐Banking-­‐Survey-­‐2014.pdf            Chuck  McDonald  is  the  President  of  Resource  1  Electronics  in  Chattanooga  Tennessee.  He  has  over  30  years  experience  working  in  Information  Technology.  Resource  1  is  a  secure  onsite  data  destruction  company  that  disposes  of  obsolete  digital  and  magnetic  media  containing  sensitive  or  classified  information.      For   more   information   about   this   or   any   other   articles,   please   contact   Resource   1  Electronics  at  [email protected].        

©  2015  Resource  1  Electronics.  All  rights  reserved.