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    A Summer Project Report

    on

    Comparison of Channel Finance facility

    offered by Aditya Birla Finance with

    different Financial Institutions

    Submitted

    to

    By

    Ravish Tandon

    PGDM (Finance and Operations)

    2009-11

    From

    Birla Institute of Management Technology

    Greater Noida

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    Acknowledgment

    At the outset, it is my duty to acknowledge with gratitude the generous help that we have

    received from Aditya Birla Finance for giving me the opportunity to work in their premises

    over a period of eight weeks.

    I take this opportunity to thank, Mr Mohit Mathur, Manager- Corporate Finance, Aditya Birla

    Finance Ltd (ABFL) for giving me an opportunity to learn about the Channel finance and

    Factoring industry and to have confidence in me. I express my sincere thanks to Mr.

    Nagender Dubey, Senior Relationship Manager, ABFL for providing me the required

    exposure for selecting the project topic from the various upcoming fields. I am also extremely

    grateful to Mr. Swaraj Kaushal, Senior Relationship Manager, Mr. Ramender Dwivedi,

    Relationship Manager and Mr. Mahesh Sinha, Executive Operations for their constant

    support and valuable advices that helped to complete this project successfully.

    This project would not have been possible without the faith that our professor Mr. Manuraj

    Jain showed in me.

    We would also like to thank the management at Birla Institute of Management Technologyfor their cooperation and support.

    Lastly, we would like to thank our families and friends for their encouragement and tolerance

    towards us through the project.

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    Table of Contents

    Executive Summary 4

    1 Introduction 5

    1.1 Aditya Birla Group 51.2 Group Companies 6

    1.3 About Aditya Birla Finance 7

    1.4 Products offered by ABFL 8

    2 Products offered by Corporate Finance Department 10

    2.1 Invoice Discounting 10

    2.2 Channel Finance 10

    2.3 Vendor Financing 11

    2.4 Debt Syndication 12

    3 Channel Finance 13

    3.1 Advantages in Channel Finance 14

    3.2 Risks involved with Channel Finance 15

    3.3 Scope of Channel finance in Indian Market 16

    3.4 Challenges of Channel Finance 17

    3.5 Fee Structure involved with Channel finance 19

    3.6Documents required by the client for Channel Financefacility 20

    4 Major Competitors of Aditya Birla Finance 21

    4.1 Methodology 22

    4.2 Comparison of ABFL with its competitors 225 Conclusion 25

    6 Appendix 26

    A1 Credit norms for Trade Finance followed by ABFL 26

    A2 Debtor Limits 27

    A3 Domestic Factoring Parameters for Rating 28

    A4 Client Rating based on rating model 33

    A5 Questionnaire prepared for client and group companies 34

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    Executive Summary

    Channel Finance is an innovative option for extending working capital finance to dealers who

    have business relationships with large companies. Channel Financing is the mechanism

    through which a financial institution meets the various funds related requirements along the

    Supply Chain at the suppliers end. This thereby helps the supplier in sustaining a seamless

    business flow and avoiding Working Capital related difficulties. Channel Finance usually

    covers discounting of Trade Bills drawn by a company and accepted by its dealers,

    distributors or Channel Partners. It also provides overdraft facility to the dealers or

    distributors who have business dealings with large Corporate.

    Here in Aditya Birla Finance Ltd(ABFL) this facility of Channel Finance is provided to the

    corporates mainly on the recommendation by the Aditya Birla Group companies. The Group

    companies provide raw material and supplies to many industries and SMEs on credit. By this

    facility Aditya Birla Finance extends this facility to the customers of the Aditya Birla group

    companies so as to meet the working capital requirements of these organisations. Once these

    companies are recommended by the group they are then evaluated and the credit limits are

    ascertained.

    The objective of the project is to study the Indian Market for the Channel Finance facility and

    compare this service offered by different financial institutions. The comparison has been

    done mainly on the basis of turnaround time and interest rate which have been provided by

    the various financial institutions. The data provided in the report has been primary data. Also

    a few group companies and clients were visited to understand about the product in a more

    detailed manner and also to get details regarding the product for the comparison. For the

    group companies a questionnaire was prepared.

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    1. Introduction

    1.1 Aditya Birla Group

    The Aditya Birla Group is a multinational conglomerate corporation headquartered in

    Mumbai, India with operations in 25 countries including Thailand, Dubai, Singapore,

    Myanmar, Laos, Indonesia, Philippines, Egypt, Canada, Australia, China, USA, UK,

    Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Bangladesh, Malaysia,

    Vietnam and Korea.

    A US $29.2 billion corporation, the Aditya Birla Group is in the league of Fortune 500. It is

    anchored by an extraordinary force of 130,000 employees, belonging to 30 differentnationalities. In India, the Group has been adjudged "The Best Employer in India and among

    the top 20 in Asia" by the Hewitt-Economic Times and Wall Street Journal Study 2007. Over

    50 per cent of its revenues flow from its overseas operations.

    Globally the Aditya Birla Group is:

    (i) A metals powerhouse, among the world's most cost-efficient aluminium and

    copper producers. Hindalco-Novelis is the largest aluminium rolling company. It

    is one of the three biggest producers of primary aluminium in Asia, with the

    largest single location copper smelter.

    (ii) No.1 in viscose staple fibre.

    (iii) The fourth largest producer ofinsulators .

    (iv) The fourth largest producer ofcarbon black.

    (v) The 11th largest cementproducer globally, the seventh largest in Asia and the

    second largest in India.

    (vi) Among the world's top 15 BPO companies and among India's top four.

    (vii) Among the best energy efficient fertiliserplants.

    In India:

    (i) A premierbranded garmentsplayer.

    http://www.hindalco.com/http://www.novelis.com/http://www.grasim.com/http://www.adityabirlainsulators.com/http://www.birlacarbon.com/http://www.grasim.com/http://www.minacs.adityabirla.com/http://www.adityabirlanuvo.com/indogulf/index.aspxhttp://www.adityabirlanuvo.com/maduragarments/index.aspxhttp://www.adityabirlanuvo.com/maduragarments/index.aspxhttp://www.adityabirlanuvo.com/indogulf/index.aspxhttp://www.minacs.adityabirla.com/http://www.grasim.com/http://www.birlacarbon.com/http://www.adityabirlainsulators.com/http://www.grasim.com/http://www.novelis.com/http://www.hindalco.com/
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    (ii) The second largest player in viscose filament yarn.

    (iii) The second largest in the chlor-alkali sector.

    (iv) Among the top five mobile telephony companies.

    (v) A leading player in life insurance and asset management.

    (vi) Among the top three supermarket chains in the retailbusiness.

    1.2 Group companies

    1. Grasim Industries Ltd.

    a. Viscose Stable Fibre

    (i) Nagda in Madhya Pradesh

    (ii) Harihar in Karnataka

    (iii) Kharach in Gujarat

    (iv) Rayon Grade Pulp in Harihar in Karnataka

    b. Cement

    (i) Grey Cement

    (ii) UltraTech Cement(in process)

    (iii) White Cement

    c. Aditya Birla Chemicals Ltd (mainly used to supply raw materials to Viscose

    stable Fibre units)

    2. Hindalco Industries Ltd.

    a. Hindalco Aluminium(primary metal and FRP only)

    b. Birla Copper

    3. Aditya Birla Nuvo Ltd.

    a. Indian Rayon: Viscose Filament Yarn

    b. Madura Garments: Garments

    c. Carbon Black: Hi-Tech Carbon

    http://www.adityabirlanuvo.com/indianrayon/index.aspxhttp://www.ideacellular.com/http://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/index5.aspxhttp://www.birlasunlife.com/BirlaSunLife/Mutual_Fund/BSLAMC_MP/index.aspxhttp://www.morestore.com/http://www.grasim.com/index.htmhttp://www.grasim.com/index.htmhttp://www.morestore.com/http://www.birlasunlife.com/BirlaSunLife/Mutual_Fund/BSLAMC_MP/index.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/index5.aspxhttp://www.ideacellular.com/http://www.adityabirlanuvo.com/indianrayon/index.aspx
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    d. Indo Gulf Fertilisers: Agri solutions

    e. Jaya Shree Textiles: Textiles

    f. Aditya Birla Insulators: Insulators

    g. Aditya Birla Minacs Worldwide Limited: Business Process Outsourcingh. Aditya Birla Minacs IT Services Limited: Software services

    i. Financial services

    (i) Aditya Birla Finance Limited (erstwhile Birla Global Finance

    Company Limited)

    (ii) Birla Insurance Advisory and Broking Services Limited,

    (iii) Aditya Birla Money Mart Limited (erstwhile Birla Sun Life

    Distribution Company Limited)

    (iv) Aditya Birla Money Limited (erstwhile Apollo Sindhoori Capital

    Investments Limited)

    (v) Aditya Birla Capital Advisors Private Limited

    j. Garments

    (i) Madura Garments Exports Limited

    (ii) Madura Garments Lifestyle Retail Company Limited

    (iii) Peter England Fashions and Retail Limited

    k. Idea Cellular Limited: Telecom

    l. Birla Sun Life Asset Management Company Limited: Asset management

    4. UltraTech Cement Ltd.

    5. Essel Mining & Industries Ltd(iron ore)

    6. Aditya Birla Retail Limited (More and More mega mart)

    7. Tanfac Industries Limited(inorganic chemicals and fluorides)

    8. Grasim Bhiwani Textiles limited

    1.3 About Aditya Birla Finance Limited

    Aditya Birla Finance Limited, a part of the Aditya Birla Group, is one of Indias leading

    non-banking financial companies (NBFC) having diversified interests in the financial

    services sector. Incorporated in 1991, the company is one of the largest players in security

    http://www.adityabirla.com/our_companies/joint_ventures/tanfac_industries.htmhttp://www.adityabirla.com/our_companies/joint_ventures/tanfac_industries.htm
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    based lending.

    ABFL offers specialized solutions in areas of Capital Markets and Corporate Finance.

    The company has been rated as A1+ by ICRA, for its short-term borrowings, whichindicates highest-credit-quality.

    The Capital Market Group offers its customers the best opportunity to meet their liquidity

    requirements. It also provides finance for investments in the primary market. Some of the

    product offerings include Loan against security of equity shares, mutual fund units and

    other marketable securities, IPO funding, Line of Credit against securities and LAS

    Syndication. The Capital Market Group is the pioneer in IPO Financing in India.

    The Corporate Finance Group deals with SMEs and large corporate clients and aims to

    provide innovative and customized solutions to meet their short term working capital

    needs. Its strength lies in structuring complex deals for their clients. The Corporate

    Finance group has developed significant domain expertise which is reflected in its

    impressive record of no NPAs since inception along with a large, diversified yet safe

    portfolio. While continuing to expand its footprint outside the Aditya Birla Group, it also

    plans to increase its presence within the Aditya Birla Group by driving synergies through

    specialized financing solutions to associated vendors and customers. Some of its product

    offerings include Bill Discounting, Factoring, Reverse Factoring, Channel Financing,

    Vendor Financing and Debt Syndication.

    1.4 Products offered by ABFL

    1. Capital Market: The Capital Market Group offers its customers the bestopportunity to meet their liquidity requirements. It provides finance for

    investments in the primary and the secondary market. Aditya Birla Finance

    (ABFL) is the pioneer in IPO Financing in India. The Capital Market product

    offerings include:

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    (i) Loan against securities (equity shares, mutual fund units and other

    marketable securities like AAA rated corporate bonds, Govt. Securities)

    (ii) IPO Funding

    (iii) Line of credit against securities(iv) Motor Funding

    (v) ESOP

    2. Corporate Finance: The Corporate Finance Group deals with SMEs and largecorporate clients and aims to provide innovative and customized solutions to meet

    their working capital needs. Our valued relationship with several blue chip

    companies & SMEs demonstrate our expertise and commitment. Some of our

    strengths that give us an operational edge are Speed, Flexibility, Seamlessness,

    and Structured Solutions. The Corporate Finance Product Suite includes:

    (i) Invoice Discounting

    (ii) Channel Financing

    (iii) Vendor Financing

    (iv) Debt Syndication

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    2. Products offered by the Corporate Finance Department

    2.1 Invoice Discounting

    Working capital is one of the essentials for smooth running of your business. This facility

    includes finance against your domestic receivables by discounting invoices. It helps to

    convert the receivables into instant cash which improves liquidity resulting into healthy

    and continuous cash flow of your business. Its benefits are:

    1. Instant conversion of your receivables into cash

    2. Financing facility without any charge on assets

    3. Provide hassle-free finance

    4. Lower Margin requirements

    2.2 Channel Financing

    Channel Financing is an innovative product to extend working capital finance to dealers

    having business relationships with large companies in India. Through this product

    Dealers are able to leverage their relationship with reputed companies in sourcing low

    cost funds. It aims to provide integrated financial solutions to the distribution channels.

    This may be in the form of either invoice discounting or a bill discounting line of credit.

    The corporate provides services like Stop Supply Letter, Assistance in Recovery &

    Resale. Facility can be structured as per the requirements to help the dealers/franchises.

    Its benefits are:

    1. Assure availability of Working Capital finance to their channel partners at lower

    cost of credit.

    2. Acts as a marketing tool and helps in strengthening their relationship with

    Channel Partners.

    3. Greater efficiencies in Receivables and Cash Management Process for corporate.

    4. Ability to introduce payment discipline with their Channel Partners.

    5. Steady and cheaper source of Working Capital financing for Channel Partners.

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    6. Increased Sales through higher purchasing power for Channel Partners.

    7. Clean facility up to certain limits.

    8. Simplicity of documentation and approval procedures.

    9. High service and delivery standards compared to current neighbourhoodBanker/Moneylender.

    10.Channel partners may be able to increase profitability by availing of cash

    discounts from Corporate.

    2.3 Vendor Financing

    Under vendor financing, facilities are made available to vendors of Large Corporates.

    These credit facilities would be granted against specific transactions such as bill

    discounting or invoice discounting. Unlike Corporate Bill discounting limit which is a

    limit to the corporate, this is a limit to the vendor. Accordingly, limit is outside the

    banking arrangement of the Corporates. Our team would also assist vendors in structuring

    finance against confirmed purchase orders from their customers. Its benefits are:

    1. Assured and continuous availability of Working Capital to vendors.

    2. Gives negotiating power on the Credit Period and Supply preference to the

    corporate.

    3. Improves liquidity of the vendors, which increases his ability to supply larger

    volumes.

    4. Competitive Pricing.

    2.4 Debt Syndication

    Debt Syndication encompasses funding activities for diverse business requirements ofcorporations. Corporates are advised and assisted to leverage on debt as an instrument to

    raise short-term and long-term capital through structured financial products. This could

    be for various requirements including expansions, working capital and also for structuring

    and syndicating funds for acquisitions. Short term debt can be raised through the

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    following:

    1. Commercial Paper and Mibor-linked Paper - Placement of commercial paper

    and short-term Mibor-linked papers with Mutual Funds/ Insurance Companies/

    Banks at fixed and floating rate.

    2. Short Term Loans - Structuring and arranging Short Term Loans / FCNR (B)

    from Banks for meeting working capital requirements.

    3. Inter-Corporate Deposits (ICD) - Private placement of Inter corporate deposits.

    4. Buyers / Suppliers Credit - Syndicates low cost borrowing for imports and

    exports at Libor linked rates from overseas lenders.

    5. Working Capital Facilities - Arranges fund-based and non-fund based limits for

    clients from Banks.

    Long term debt can be raised through the following:

    1.Project Finance / Term Loans for Expansion - Arranges Long-term loans for

    setting up new projects from Financial Institutions and Banks.

    2.External Commercial Borrowings - Arranges Libor-linked long-term loans from

    overseas lenders in the form of ECBs.

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    3.Channel FinanceForward and backward linkages in a business organization play a significant role in the

    success or failure of the business entity. For example a manufacturing or trading firm, while

    the suppliers of raw material are important as they provide input for production, equally

    important is the role of its distributors which sell products manufactured by the firm through

    retailers to the ultimate consumer. Channel financing relates to ensuring that integrated

    financial and commercial solution is available to the entire chain of supply and distribution

    that could ensure the good health of the firm, financed by the bank.

    Channel financing is different from the conventional lending since, in conventional lending,

    the financing banks are generally not concerned as to how the suppliers of the firm and

    dealers of the products of firm, are financing their activity. The weak financials of the

    supplier (leading to delay in supply and non-availability of market credit) or the dealers of the

    products (delay in receipt in payment leading to higher book debts) could adversely impact

    the top-line(sales) as well as bottom-line(profits) of the financed firm. In the channel

    financing the financing bank may have to find ways and means as to how the suppliers and

    buyers can be financed through various instruments/facilities. Hence, the channel financing

    adds value to the transaction for all the parties concerned, be it the manufacturer/trader, the

    supplier of the inputs or the dealer/buyer or the financing bank.

    Through channel financing, the business firms can out-source a major part of their working

    capital needs thereby reducing their dependence on bank finance. For instance, it need not

    avail of credit from its bank to pay off the supplier if the supplier gets the finance in his own

    name from the bank for the raw materials supplied on credit in the form of say, drawee bills

    financing. The bank can also allow loan to the dealer for the credit term that has been fixed

    between the firm and the dealer in the form of receivable finance or finance against book

    debts or factoring of the receivables. This enables the manufacturing firm to get cash

    immediately for the finished goods supplied. This firm functions as the principal customer

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    which suggests the names of its suppliers and dealers to the bank. Thereafter, the bank makes

    a due diligence assessment of the suppliers/dealers standing and credit worthiness and

    decides to provide finance on merit.

    The pre and post sale working capital requirement of the manufacturing concern would be

    scaled down. Such firms can concentrate more on their core competence area of production

    and marketing their products besides saving time and costs involved in arranging creditors

    and monitoring recovery. As regards the suppliers and dealers, the major benefit is that they

    get payments promptly, which improve their liquidity position and cost. This also helps them

    as well as the bank to cut level of counter party risks.

    The banks also gain substantially from the process of channel financing which include

    increased customer base, effective due diligence and smoothness of lending activity and loan

    origination process. Besides, the banks will be able to ensure better credit discipline. Since

    the risk is diversified through finance to supplier, manufacturer and the dealers, the credit

    exposure norms are better observed. Hence channel financing is a very convenient tool in

    managing their assets portfolio.

    Channel financing, due to its distinct advantages to the business firms as well as banks, has

    been suggested for implementation in various forms, by various committees in India such asreceivable financing by Tandon Committee, drawee bills financing by Chore Committee and

    through factoring by Kalyansundram Committee. Channel financing opens up manifold

    opportunities due to which the banks can make conscious efforts at popularizing this credit

    delivery mechanism.

    3.1 Advantages of Channel Financing

    The following are the advantages of channel finance to corporates:

    1. Assured availability of Working Capital finance to their channel partners at lower

    than current cost of credit.

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    2. Corporate can use Channel Finance as a marketing tool and strengthen their

    relationship / reward loyalty of their Channel Partners.

    3. Release of funds from the Balance Sheet resulting in improvement in financial Ratios.

    4. Conversion of Balance Sheet into an Off Balance Sheet liability.

    5. Greater efficiencies in the Corporates receivable management and cash management

    process.

    6. Ability to introduce payment discipline with their Channel Partners.

    7. Immediate payment to the supplier which is not in the case of Bank overdraft.

    8. Sales and Administrative cost is saved when channel finance is taken thus the

    employees can concentrate on their core job.

    9. In channel finance a credit period is given to the corporate which is not in the case of

    Bill discounting or Bank overdraft facility.

    10.Low margin as security is deposited in the case of channel finance whereas in the case

    of bank overdraft and bill discounting a higher margin has to be deposited.

    The following are the benefits of channel finance to dealers/distributers:

    1. Steady and cheaper source of Working Capital financing.

    2. Channel partners can increase Sales through higher purchasing power.

    3. Clean facility up to certain limits.

    4. Simplicity of documentation and approval procedures.

    5. High service and delivery standards compared to current neighbourhood

    Banker/Moneylenders\Channel partners may be able to increase profitability by

    availing of cash discounts from Corporate.

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    3.2 Risks involved with Channel Finance

    1. Financial RiskFinancial risk is normally any risk associated with any form of financing. It is

    associated with the financing company providing the facility to the corporate. This

    type of risk is covered under credit insurance just in case the customer gets bankrupt.

    Credit insurance is an insurance policy and a risk management product offered by

    private insurance companies and governmental export credit agencies to business

    entities wishing to protect theirbalance sheet asset, accounts receivable, from loss due

    to credit risks such as protracted default, insolvency,bankruptcy, etc. This insurance

    product, commonly referred to as credit insurance, is a type of property & casualtyinsurance and should not be confused with such products as credit life or credit

    disability insurance, which the insured obtains to protect against the risk of loss of

    income needed to pay debts. Credit Insurance can include a component ofpolitical

    risk insurance which is offered by the same insurers to insure the risk of non-payment

    by foreign buyers due to currency issues, political unrest, expropriation, etc. The

    major companies providing credit insurance in India are New India Assurance,

    ECGC, and ICICI Lombard etc.

    2. Transaction RiskTransaction risk is the risk associated with the transaction of goods between the

    customer and his dealer. This can be in the form of loss of goods, damaged goods etc.

    This risk is covered by the financial institutions by collecting PDCs from the

    customer. The total amount of the PDCs is same as that of the sanctioned limit of the

    customer.

    3.3 Scope of Channel Finance in the Indian Market

    Often channel companies with high levels of technical expertise are unable to realize the full

    potential of their capabilities due to lack of proper working capital. Smart financing can help

    http://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Export_credit_agencyhttp://en.wikipedia.org/wiki/Balance_sheethttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Accounts_receivablehttp://en.wikipedia.org/wiki/Credit_riskhttp://en.wikipedia.org/wiki/Default_%28finance%29http://en.wikipedia.org/wiki/Insolvencyhttp://en.wikipedia.org/wiki/Bankruptcyhttp://en.wikipedia.org/wiki/Credit_insurancehttp://en.wikipedia.org/wiki/Property_%26_casualty_insurancehttp://en.wikipedia.org/wiki/Property_%26_casualty_insurancehttp://en.wikipedia.org/wiki/Political_risk_insurancehttp://en.wikipedia.org/wiki/Political_risk_insurancehttp://en.wikipedia.org/wiki/Political_risk_insurancehttp://en.wikipedia.org/wiki/Political_risk_insurancehttp://en.wikipedia.org/wiki/Property_%26_casualty_insurancehttp://en.wikipedia.org/wiki/Property_%26_casualty_insurancehttp://en.wikipedia.org/wiki/Credit_insurancehttp://en.wikipedia.org/wiki/Bankruptcyhttp://en.wikipedia.org/wiki/Insolvencyhttp://en.wikipedia.org/wiki/Default_%28finance%29http://en.wikipedia.org/wiki/Credit_riskhttp://en.wikipedia.org/wiki/Accounts_receivablehttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Balance_sheethttp://en.wikipedia.org/wiki/Export_credit_agencyhttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Risk
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    them to grab new opportunities and manage the huge business growth happening today.

    It is said that the key to sustaining the high growth momentum is to manage good cash flows.

    Several channel partners sacrifice business opportunities due to working capital constraints.

    Channel financing can helps tackle this loss of opportunities. Finance options allow more

    transactions within a single credit cycle, helping the company grow faster. Moreover, it helps

    companies to move from a hardware-centric to a solutions-driven business and take on larger

    and complex deals.

    Companies for which a large chunk of our business comes from the government, where

    accounts receivable days are higher, they have to predict about their cash flows very

    carefully before bidding for such projects. With many companies moving up the value chain

    to increase their solutions and services play, managing cash flows has become imperative.

    When an organisation moves from corporate reselling to solution provision and as deal size

    gets bigger and more complex, availing financing options has become the need of the hour

    for many solution providers. Channel Finance has helped the several companies to get

    aggressive in taking bigger credit exposures, a requirement for bagging large projects. It has

    also enhanced their ability to service more deals.

    Distributors too are aware of the need for channel financing and have introduced various

    programs to enable their key partners with tools to avail more financing options.

    In a recent study, those companies that avail channel financing have grown at a faster pace

    than those that dont. Initially there was great difficulty in convincing corporates to use the

    option. But in the last two years over 150 companies have started using this scheme. At

    present banks prefer larger companies with proper balance sheets for bill discounting.

    Smaller companies are usually not given priority and have to pay higher interest rates. For

    such smaller companies NBFCs and other financial institutions offer a variety of solutions

    or lower interest rates.

    Vendors too are doing their bit to help channels manage their internal finances better as well

    as empower them with customer financing schemes. Also with the integration of the Indian

    economy, most of the export payments are usually done through factors.

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    3.4 Challenges for Channel Finance

    The following are the major challenges that these products face in India:

    1.

    While there are more options for corporates to raise finances than ever before, only asmall segment of the companies is presently availing channel financing options. To be

    eligible for this facility, borrowers need to have strong financials and transparent

    reporting which is currently lacking among a large number of companies.

    2. Lack of financial planning is another issue compounded by the lack of qualified andexperienced personnel to manage the finances.

    3. There is also a misconception that availing loans will create an interest burden on thealready dipping bottom-line. Contrary to this notion, availing finance will allow a

    company to carry out more transactions within a single credit cycle, thus reducing the

    total effective operating expense incurred per credit cycle

    4. Availment of financing necessitates strong fiscal discipline. Once financing optionsare availed one has to get smart with the overall finance management. Forecasting of

    the working capital needs becomes paramount and clients have to ensure that bankers

    are paid on time lest credibility is lost and the ability to raise future finances isaffected. Smart financing enables companies to improve their capabilities to benefit

    from new opportunities and speed up growth.

    5. Even after RBI has given approval for products like channel finance, factoring etcthere is a lot of non-cooperation from the banks regarding issuance of letter of

    disclaimer and Opinion reports. Further, banks offer multiple products as against

    limited facilities of financing offered by most of the NBFCs which acts as a hurdle

    for the corporate to switch to NBFCs for their financing requirement.

    6. The corporates dont prefer channel financing as NBFCs have a higher rate ofinterest than the banks due to their higher cost of funds. Other working capital

    products like overdraft facility, cash credit account, letter of credit etc. carry lower

    rate of interest.

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    7. Also one of the major challenges which corporate face is non-cooperation from there

    debtors and creditors.

    8. Lack of awareness about the product.

    3.5Fee Structure involved with Channel Finance

    Interest Rate

    Interest rate is the rate which is charged for the use of money. An interest rate is often

    expressed as an annual percentage of the principal. It is calculated by dividing the amount of

    interest by the amount of principal. Interest rates often change as a result of inflation and

    Reserve Bankpolicies. Interest Rates also changes according to the risk profile of the

    customer. It is usually charged on the basis of the period for which the money has been

    borrowed.

    Initial Margin Money

    Initial Margin Money is the amount paid upfront by the client to ABFL as promoters

    contribution to the purchase finance requirements. Usually 5% to 10% of the limit amount is

    paid by client as initial margin money.

    Handling Charges

    Handling charges are charged per invoice. It is usually 0.10% to 0.40% of the invoice value.

    These handling charges are applied per invoice with a certin minimum of appr Rs 100 per

    invoice.

    Processing Charges/ Limit set up fee

    The processing charges are the charges paid for processing the loan proposal of a client.

    These are applied only once the client has been approved and limits have been sanctioned.

    The processing charges are usually 0.25% to 1%.

    Facility is valid for one year from the date of sanction/renewal.

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    Renewal Fees

    These charges are levied every year on renewal of the facility. and normally in the range of

    0.25% to 1%.

    Penalty on delay in Payment

    A Penalty charge is levied on the client if he fails to make the payment within the due date as

    specified in the sanction letter. An extra 4% is charged over and above the normal rate of

    interest.

    3.6 Documents required from the client for Channel Finance Facility

    The following are the documents required to analyse a client requesting for channel finance

    facility:

    1. Last 3 years audited financials and latest quarterly/half yearly provisional financials

    2. Projected sales and cash flow for the company for the next 5 years.

    3. Copy of the MOA, AOA (for companies) /Partnership deed (for partnership firms).

    4. Brief Business profile and product profile..

    5. Brief background of the promoters and their share holding pattern.

    6. Details of credit facility with any other financial institution with latest sanction letter.

    7. Copy of the latest bank statements (minimum last 6 months) of CC A/c and term loan

    accounts.

    8. Repayment schedule of the loans for the next 3 years.

    9. Main customers of the clients and volume of sales.

    10.Main suppliers of the clients and volume.

    11.Sales ledger for the buyer against whom the facility is being availed for.

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    12.Length of Relationship and % dependence on the corporate against whom channel

    finance is applied.

    13.Details of associate/group companies with key financials and nature of business.

    4. Major Competitors of Aditya Birla Finance

    1. Canbank Factors: domestic recourse factoring, also offer undisclosed factoring

    depending on the customer

    2. SBI Global Factors Ltd.: recourse and non-recourse.

    3. HSBC Factors: both domestic and international, both recourse and non-recourse

    4. Development Credit Bank: both recourse and non-recourse

    5. Citibank- Receivables Financing

    6. L&T Finance

    7. India Factoring and Finance solutions Pvt Ltd.

    8. Royal Bank of Scotland: only recourse

    9. IFCI Factors(formerly foremost factors):recourse and disclosed factoring

    10.Tata Capital

    11.Bibby financial services

    12.DBS

    13.SIDBI

    14.Axis Bank

    15.HDFC Bank

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    4.1MethodologyThe basic methodology followed was a visit and calling to the different competitors

    and collection of primary data from them for the analysis. The visits and calling was

    mainly made to the people handling the operations of the organisation. The following

    was the timeline for the project:

    Task Start Duration Dates

    Introduction to Organisation andunderstanding different products and

    services offered by ABFL

    A 0 1 Apr 8 to Apr 15

    Analysis of Files for different Clients for

    different products and based on the

    analysis preparation of Questionnaire for

    the comparison

    B 1 1Apr 16 to Apr

    22

    Understanding of different operations of

    ABFL in different departments and

    collection of primary data

    C 2 1Apr 23 to Apr

    29

    Visits to the group companies and clientsfor collection of data on Channel Finance

    D 3 2 Apr 30 to May13

    Analysis of data collected from clients and

    comparison with different NBFC'sE 5 1

    May 14 to May

    20

    Preparing the Report and Suggestions on

    how ABFL can improve and how to

    implement them.

    F 6 2May 21 to June

    4

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    4.2 Comparison of ABFL with its competitors on the basis of Turn

    around Time

    Company Interest Rate Margin TAT

    Aditya Birla Finance 11-15% 10-20% 15-21 days

    HDFC 10-14% 10-15% 15-18 days

    Royal Bank of Scotland 11-14% 10-15% 14 days

    Tata Capital 11-15% 10-20% 21 days

    Global Trade Finance 9-13% 10-20% 7-10 days

    IFCI Factors 9-13% 10-20% 7-10 days

    Axis Bank Data

    unavailable

    Data

    unavailable

    13-15 days

    Citibank Dataunavailable

    Dataunavailable

    14 days

    0 1 2 3 4 5 6 7 8 9

    A

    B

    C

    D

    E

    F

    Weeks

    Start

    Duration

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    6.ConclusionThe major advantage that the competitors have over ABFL is that their respective

    credit teams are present in the region unlike ABFL where the credit team is present in

    the head office in Mumbai. Thus a major improvement in TAT is required as this the

    area where competitors gain advantage over ABFL. With an allocation of a credit

    team in their branch offices or for a particular region this TAT can be reduced largely

    and an advantage can be gained over its competitors.

    In terms of rate Tata capital provides financing at a minimum base rate of 12%. This

    rate varies with the risk associated with the respective customers. Thus looking at this

    ABFL can try and capture the target market of Tata Capital. Otherwise in comparisonwith the other competitors, the rates offered by ABFL are pretty competitive.

    Regarding the norms which ABFL observes while analysing a new applicant there are

    a lot of areas where it is quite conservative and strict. For example if we see the

    maximum exposure in terms of sales is quite low at 15% which can be increased to

    20-25%. This will help in the applicants in gaining the credit score also and thus help

    them reach the eligibility level. Similarly in the area of scoring of relationship with

    banks a high score is only given the bank has been used for over 10 years. This is

    quite strict as there are a number of companies who keep on changing there banks

    with the change in interest rates and their comfort.

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    Appendix

    A.1 Credit Norms for Trade Finance followed at ABFL

    S.No. Particulars Reverse Factoring Invoice Discounting

    Manufacturing Distributors

    Suppliers of

    large

    corporate

    Credit

    InsuranceRegular

    Credit

    Insurance

    Credit

    InsuranceRegular

    AFinancial Parameters of a

    Client

    1 Minimum Net Worth Positive 10 Crs Positive Positive Positive2 Minimum Turnover 5 Crs 100 Crs 5 Crs 5 Crs 5 Crs

    3 PAT for last 2 Yrs Positive Positive Positive Positive Positive

    4 Minimum Current Ratio 1 1.25 1 1 1

    5Maximum OverallGearing(both long term andshort term borrowing)

    03:01 03:01 05:01 03:01 04:01

    B Others

    1 Minimum years in business 2 2 2 2 2

    2Minimum Client Rating(as

    per rating model)B- B+ B- C D

    C Security

    1Personal Guarantee of all

    promotersMust Must Must Must Preferred

    2 PDC's Must Must Must NA NA

    3 UDC as Collateral Security NA NA NA Must Preferred

    D Exposure

    1For Invoice Discounting

    Facility

    Maximum Exposure restrictedto least below

    a) % of net worth 2 times

    b) % of gross sales 15%

    c) % of ABFL Net worth(asper RBI Norms)

    15% !5%

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    2For Purchase Finance

    Facility

    Maximum Exposure restrictedto least below

    a) % of net worth 50% 25% 100%

    b) % of gross sales 5% 4% 5%

    c) % of ABFL Net worth(asper RBI Norms)

    15% 15% 15%

    Client may be sanctionedmultiple facilities subject tomaximum exposure normsunder each facility

    A.2 Debtor Limits

    1. Individual debtor limits not to exceed 25% of total IDF limits.

    2. Individual debtor limits may extend upto 50% of total limits in case of A rated

    corporate of the Capital Market group of ABFL.

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    A.3 Domestic Factoring Parameters for Rating

    S.No. Parameters Score

    A Management Competency

    1 Key Promoters Experience in years>=10 years 3

    >=5years and =2 years and

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    Recent Relationship/change with banker, sector negative andcompany underperforming

    0

    7 Production facilities

    Well planned/latest machineries/no breakages in business 3

    Well planned/no breakages in business 2

    Planning evident/breakages in business 1

    No planning evident/ breakage history in business 0

    8 Labour relationship

    Cordial with no labour/union dispute 2

    Instances of some labour/union disputes 1

    Major labour/union problems 0

    B Business Risk1 Demand Prospects

    High growth>=20% 3

    Medium Growth >=10% and =0% and < 10 % 1

    Negative Growth 0

    2 Competition Risk

    Low 2

    Average 1

    High 0

    3 Availability of Raw Material

    Locally available with no dependence on imports 3

    Locally available/dependence on reports less than 10% 2

    locally available/dependence on imports between 10% to 20% 1

    no available locally 0

    4 Price Trend

    Slow movement in price fluctuation/able to pass it on to thecustomers

    3

    Slow movement in price fluctuation/partly to pass it on to thecustomers

    2

    Moderate movement in price fluctuation/partly to pass it on to thecustomers

    1

    High Movement in Price fluctuation/not able to pass it on to thecustomers

    0

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    5 Sector Concentration Risk

    Less than 20% exposure on single sector 3

    between 20 to 30% exposure on single sector 2

    between 30 to 50% exposure on single sector 1

    More than 50% exposure on a single sector 0

    6 Power Availability

    Assured Power supply with own backup arrangement 2

    Dependence on power supply with no back up arrangement 1

    Non-availability of power supply 0

    7 Expansion/Diversification Plan

    Moderate Expansion plan visible with tie up of funds 2

    Huge expansion plans/expansion plans yet to be filed up 1

    8 Capacity Utilisation

    Operating at over 80% of installed capacity 3

    operating between 60 to 80% 2

    Operating between 50 to 60% 1

    Operating below 50% 0

    9 Forex Risk

    No. Lower forex risk with proper hedging policy in place 3

    Low forex risk with no proper hedging policy in place 2

    High forex risk with proper hedging policy in place 1

    High forex risk with no proper hedging policy in place 0

    C Financial Assessment

    1 Sales Growth(2years)

    >40% 6

    25 to 40% 5

    20 to 25% 4

    10 to 20% 3

    2.5 to 10% 2

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    2.5 to 3 3

    3 to 3.5 2

    3.5 to 4 1

    >4 0

    3 EBITDA Margin

    >12.5% 6

    10 to 12.5% 5

    7.5 to 10% 4

    5 to 7.5% 3

    2.5 to 5% 2

    1.5 to 2.5% 1

    4 6

    3 to 4 5

    2.5 to 3 4

    2 to 2.5 3

    1.5 to 2 2

    1 to 1.5 1

    7.5% 6

    4 to 7.5% 5

    3 to 4% 4

    2 to 3% 3

    1 to 2% 2

    0.5 to 1% 1

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    7 Debtors Year on year growth

    60 days 0

    8 Inventory year on year growth

    60 days 0

    9 Payables year on year growth

    60 days 0

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    A.4 Client Rating based on Rating Model

    Rating Score

    A+ 90

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    A.5 Questionnaire prepared for Clients and group companies

    Name of Organisation :

    Address :

    Name of Concerned Person :

    Contact No. :

    Date of Visit :

    1. Which is the first financial institution which comes to your mind while suggesting

    channel finance for your customers and reasons for the same?

    __________________________________________________________________________________________________________________________________________

    2. What are the rates of interest, margin, processing charges of different financial

    institutions (except ABFL)?

    Bank Rate of

    Interest

    Margin Processing

    Charges

    Handling

    Charges

    3. What is the Turn Around Time of other financial institutions for sanctioning the

    limits?

    Bank TAT

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    4. How much is the time taken by other financial institutions in remitting payments ?

    What are the documentary requirements of other institutions for discounting .

    Bank Time Taken Documents required

    5. Which institution is handling the major portion of your channel financing portfolio.

    _____________________________________________________________________

    6. Which institution is more liberal in sanctioning limit amounts as per recommendation

    of your and requirement of customers?

    _____________________________________________________________________

    7. Benefits in services offered by ABFL over other banks.

    _____________________________________________________________________

    _____________________________________________________________________

    _____________________________________________________________________

    8. What is the lead time in ABFL and other financial institutions when clients are

    recommended?

    Bank Lead Time

    ABFL

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    9. On a scale of 10 where would you rate ABFL.

    1 2 3 4 5 6 7 8 9 10

    10.Suggestions/required changes for improvement in channel financing product.

    _____________________________________________________________________

    _____________________________________________________________________

    _____________________________________________________________________

    _____________________________________________________________________

    _____________________________________________________________________