Digital Strategy

ADV420 FINAL PRESENTATIONBY: QIAOYA WANG

Who is Bank of America? Bank of America is the most

famous bank in the United States, it is also the second largest public bank in the United States by assets.

Over 200 years of helping people around the world connect with what matters most to them.

Purposes & Target Audiences“At Bank of America, our purpose is to help connect our customers and clients to what matters most to them.”—Helping to improve financial lives through the power of every connection<Bank Of America official website>.

As a bank, it is facing wide range of different publics including customers and clients. The target audiences are mostly families, college students, business owners, investors, and many more other publics.

My Big IdeaAn Unique APP for ONLY students

Investment funds have become an important investment instrument all over the world.

When students have a large amount of additional money, investment fund is a great way to manage their money through the bank.

How Can We Expand? Be personalized

Focus on our target audiences

College students & International students

Use the RIGHT Social Media in Right ways

Use the most popular social media platforms to reach the target audiences.

Create different unique ways to reach audiences, such as putting the app into humor ads.

Keep the Customers Connected Always keep the connection with the customers.

Provide the best service on various social media platforms.

AdvertisementsMake the ads on

television, on college websites and anywhere that our target audiences will notice, and have interest to know what it is.

Related to the Society To develop the popularity of this mobile

app, it must related to the social events. Have corporation with the society.

Estimate Budget

42%

36%

22%

Estimate Budget

App Creation & DesignSocial Media PaysSocial Events Corporate pays