bangkok | mar-17 | buildingsmart villages through human centred design and innovation
TRANSCRIPT
Presentation by
Dr David IrelandGlobal Innovation Lead - ThinkPlace
Building Smart Villages through Human Centred Design and Innovation
Research commercialisation- Helped academics turn ideas into impact
Research - Dual PhDs in innovation
and medicinal chemistry- Poct doctoral research
Foresighting- Futures and horizon
scanning- Public and private sectors- Chair Australian govt
horizon scanning committee
Policy design and implementation- Head of Innovation and
International @ CSIRO- Domestic and global advisory
roles
Human Centred Design- Consulting in strategy, innovation,
and entrepreneurship- Developed and developing world
contexts
Entrepreneurship- Co-founder and / or investor; fintech, digital, oil & gas, agriculture & aquaculture
my journey
Our design
Projects
Our design
Process
Our design
Philosophy
Our design
Philosophy
5
Our design
Philosophy
If you want to understand how a
lion hunts, don’t go to the zoo.
Go to the jungle.Jim Stengel Chief Marketing Officer of P&G
Our design
Philosophy
Design is learning
Design is visualisation and
making
Design is empowerment
Design is inquiry and
constant questioning
Design is dancing with uncertainty
Design is recasting
knowns and reassembling
unknowns
Our design
Philosophy
As designers, we fundamentally believe
Our design
Philosophy
Design thinking looks at complex things from the perspective of the people who will use or be affected by them.
Our design
Process
Design approach
that fails fast and early in front of a
few people at a low cost, that learns,
listens, and progressively improves and
succeeds?
Traditional approach
that is methodical, rigorous, cautious, avoids risk, invest
significantly early on, works behind closed doors then potentially fails in front of millions
of people?
DO YOU WANT THE…
Our design
Process
Our design process draws on theory and tools from areas including:
Understanding and designing
dynamics at the system level
Empowering all individuals in the
system to co-design solutions
Ideating and innovating to push boundaries of what might be possible
Understanding and influencing
motivations and behaviours that drive
change
Chaos and Complexity
Theory
Systems thinking
Design thinking
Human-centred co-design
Innovation
Prototyping and ‘lean’
methodology
Sociology
Behavioural science
Our design
Process
Time
Spatial
Understanding the system
Our design
Process
Time
Spatial
Empathy
Understanding the system
Our design
Process
THINKPLACE DESIGN SYSTEM
Our design
Process
THINKPLACE DESIGN SYSTEM
Understanding user needs and empathy with users
Our design
Process
CO-DESIGNis an approach to designing thatactively engages multiple and diverse perspectives in the design process, making the solution, to ensure that the end result meets their needs.
Our design
Process
18 |Our design
Process
If Henry Ford had asked people what they wanted, they would have said
“faster horses”
Our design
Process
THINKPLACE DESIGN SYSTEM
How do we generate ideas?
Our design
Process
“IF AT FIRST THE IDEA IS NOT ABSURD,
THERE IS NO HOPE FOR IT.”
ALBERT EINSTEIN
Our design
Process
THINKPLACE DESIGN SYSTEM
How do we build ideas and test them?
Our design
Process
23 |Our design
Process
“The essential part of creating isnot being AFRAID to fail.”
Edwin Land
Our design
Process
PAPER PROTOTYPES
Our design
Process
STORYBOARDS
HDB Interactive Smart Spaces
Our design
Process
LOW-RESOLUTION MOCK-UPS
Embrace Baby Warmer
Our design
Process
28 |Our design
Process
Source: d.school
WHY WE PROTOTYPE
Our design
Process
THINKPLACE DESIGN SYSTEM
Our design
Process
Our design
Projects
Mchanga & Gates Foundation How might we amplify fundraising behaviours in low income Kenya, in order to create more financially resilient communities, and increase the capacity of informal financial support networks?
Our design
Projects
Using Technology to Amplify a Kenyan TraditionHarambee literally means ‘all pull together’ in Swahili.
Rallying Cry for a Newly Independent Country
Symbol of National Pride
Common Practice of Assisting Others (Crowdfunding)
Our design
Projects
How to amplify value within existing behaviour?
Communities are already forming financial support groups & are more resilient because of them.
We wanted to amplify this behaviour, which is more advanced than in Western culture.
Resilience comes from being ‘indebted’ to others in your community.
Resilience is perceived to come from being financially independent.
Cultural Norms in Kenya
Cultural Norms in Western Countries
Our design
Projects
Learn by playing games with your users
Here we designed a bespoke game to facilitate our research. This game helped us appreciate how rural Kenyan women make decisions about spending and contributing to a fundraiser. Our insight was that reciprocity was the main driver behind decisions, not altruism. These donations were only given in high-trust relationships.
Users are the best designers.
Giving women in rural Kisii prototyping materials to build their ideal SMS fundraising product. Here, two mothers are designing a product which allows them to contribute non-monetary items (such as goats or food) to support a fundraiser when they have no financial support to offer.
Sometimes ‘smart’ looks ‘dumb’
In this work, we discovered how technology does not necessarily need to supplant existing norms and mechanisms, but it can actually amplify existing behaviours which are already effective and culturally meaningful for people.
CHN on the GoThe design journey
project intentA more motivated frontline health workforce, resulting
in better quality of maternal and child health care,
through mobile technology.
Our design
Projects
Provoke empathy in us. Build trust with them. Co-create together.
design research
100 participants60 community health
nurses 18 pregnant/nursing
women12 frontline supervisors
10 GHS stakeholders
Our design
Projects
storytelling
Our design
Projects
experience mapping
Our design
Projects
“The supervisors say we are not working, that we are lazy and incompetent, but we are trying our best – a congratulations sometimes or a you have done well would go a long way.”
“Our supervisors call us names, even to our faces, and this really hurts us.”
“My pay is three months late, it is already low enough, why can’t they at least pay it on time?”
“If you are not wearing a green uniform and in a ward, then you are nothing.”
Our design
Projects
“Before you get to my community, there is a big bush, then there is sexual harassment, and then there is snake bite”
“It sometimes feels like I am being tormented at work. I don’t want to do this anymore.”
Our design
Projects
personas
Our design
Projects
Respect me
Reward me
Teach me
Inspire me
Inform me
Connect me
Equip me
Believe in me
the opportunity
Our design
Projects
the concepts
Our design
Projects
The supervisors now see that this is what you have
planned for the day and you have carried it out. So they really see that in fact we are doing our work. But at first,
they thought we weren’t doing anything.”
“You feel good…you feel that whatever you are telling the [client] is not a lie. What you are saying is the truth,
so you yourself will not have any doubt.”
the result
“has changed my life in a way, things that I don’t know before, my eyes are opened to [them] through this phone”
“it has given [me] the opportunity to get in contact with colleagues”
Our design
Projects
