banana - rfu12.da.gov.phrfu12.da.gov.ph/images/citizen2015/banana road map.pdf · rgm feb 4, 2006...
TRANSCRIPT
RGM Feb 4, 2006
VISIONRegion 12 as a leading banana product
exporter contributing towards food
security and improvement of
the socio – economic status of all
Stakeholders
RGM Feb 4, 2006
M I S S I O N
Integrating the industry efforts in
the areas of production, distribution
and marketing and providing
stakeholders the opportunity to
maximize profits
RGM Feb 4, 2006
OBJECTIVES
1. Increase export of banana chips and
other products;
2. Increase export of „Cavendish‟ banana
to various markets;
3. Increase production of „Lakatan‟ and
„Latundan‟ by 4 percent per year; and
4. Development of export markets for
other cultivars and niche markets
RGM Feb 4, 2006
Facts about banana…
• About 130 countries grow banana. India, Ecuador,
Brazil and China account for half of the world’s
production. However, in the 90’s, Asian region lead in
banana production;
• No. 1 fruit exported internationally with 16.8 million
metric tons in 2006.
• A staple/substitute food in many developing countries
hence the relevance of banana for food security;
• In the Philippines, 80-90% of land area planted to
banana are cultivated by small farmers growing
‘Lakatan’, ‘Latundan’, ‘Bungulan’, ‘Saba’/‘Cardaba’ and
other cultivars;
RGM Feb 4, 2006
• On the other hand, ‘Cavendish’ is grown in large
plantations in Mindanao for fresh fruit export;
• About 2.8 million households are dependent on
banana; and
• Good source of carbohydrates and minerals
particularly potassium needed by the body.
Facts about banana…
RGM Feb 4, 2006
Major Producing Countries of Banana in the World (2011)
Source: FAOStat
COUNTRYAREA
(000'ha)
PRODUCTION
(000' MT)
PRODUCTIVITY
(MT/ha)
% SHARE IN
WORLD TOTAL
PRODUCTION
India 830.00 29780.00 35.88 29.19
China 373.45 9848.90 26.37 9.65
Philippines 449.61 9101.34 20.24 8.92
Ecuador 215.65 7931.06 36.78 7.77
Brazil 486.99 6962.79 14.30 6.82
Indonesia 101.28 5755.07 56.83 5.64
United Republic of
Tanzania420.00 2924.70 6.96 2.87
Guatemala 63.53 2637.57 41.52 2.59
Mexico 76.93 2103.36 27.34 2.06
Colombia 80.52 2034.34 25.27 1.99
Other Countries 1916.11 22949.05 11.98 22.49
World Total 5014.06 102028.17 20.35 100.00
RGM Feb 4, 2006
INDUSTRY PROFILE
ITEMS WORLD PHILIPPINES
Trade
Fresh Banana
Major Exporter: Ecuador, Costa
Rica, Colombia, Philippines,
Belgium- Luxemburg,
Guatemala
And Panama.
Major Market: Japan, Hong
Kong
Banana Chips Exporters: Philippines,
Thailand, Indonesia, Malaysia
Major Market: Hong Kong,
U.S.A.,
United Kingdom, Germany,
Japan, Taiwan, Singapore,
Netherland, South Korea and
France.
BAS 2008
RGM Feb 4, 2006
Philippine Export Destinations
Japan49%
Middle East22%
Korea11%
China11%
Hongkong3%
New Zealand2%
Singapore1%
Russia1%
RGM Feb 4, 2006
TOTAL PRODUCTION (M.T)
RegionRank 2010 Actual 20011 Actual Percent Share
Philippines 9,101,341.19 9,165,046.44
CAR 16 25,668.92 25,082.53 0.27
I 15 41,220.27 40,785.21 0.44
II 7 368,074.23 269,193.41 2.93
III 14 58,216.40 57,419.90 0.62
IVA 12 105,841.75 113,587.59 1.23
IVB 9 210,382.85 223,794.14 2.44
V 13 77,891.54 78,942.32 0.86
VI 5 332,177.65 344,588.49 3.75
VII 11 182,323.07 199,544.98 2.17
VIII 6 278,305.78 277,173.15 3.02
IX 8 263,643.26 238,309.33 2.60
X 2 1,702,391.84 1,725,775.20 18.82
XI 1 3,804,459.99 3,854,844.76 42.06
XII 3 1,043,811.31 1,094,955.99 11.94
XIII 10 210,392.94 204,139.88 2.22
ARMM 4 396,539.39 416,909.57 4.54
RGM Feb 4, 2006
Banana is produced in all regions
CAR0%
R11%
R24%
R31%
R4a3%
R4b3%
R51% R6
5%
R73%
R84%
R93%
R1010%
R1141%
R1211%
R134%
ARMM7%
Banana Production, 2011
Region Area (ha)
CAR 4,864.00
R1 7,537.86
R2 23,656.28
R3 6,273.00
R4a 29,705.50
R4b 26,754.24
R5 18,777.00
R6 34,697.90
R7 21,536.00
R8 30,380.46
R9 19,863.50
R10 51,452.05
R11 88,379.00
R12 29,283.65
R13 24,728.00
ARMM 32,236.55
Phil 450,124.99
Source : BAS 2011
RGM Feb 4, 2006
Region XII Industry Situation
BAS 2011
PROVINCEArea
(ha)
Production
(MT)
Yield
( MT/ha)
North Cotabato 15,283.00 629,150.50 41.16
Sarangani 3,542.40 179,190.88 50.58
South Cotabato 7,870.00 257,892.97 32.76
Sultan Kudarat 2,588.25 28,721.64 11.09
TOTAL 29,283.65 1,094,955.99 37.39
BAS DATA 2008
RGM Feb 4, 2006
PRICES OF BANANA
FRUITS, February 2012
Region XII
Average Farm gate
P/kg
CULTIVAR Lacatan Latundan Saba
North Cotabato 15.19 6.40 5.66
South Cotabato 14.51 6.92 5.66
Sarangani 11.85 6.82 5.26
Sultan Kudarat 13.32 9.51 6.34
Source: BAS 2012
RGM Feb 4, 2006
STRENGTH WEAKNESS OPPORTUNITY THREAT
•High demand in
the local market
•High potential for
the export market
•Starting to be
grown
commercially in
large areas (>20
ha.)
•The country is
the sole producer
in large quantities
•Good intercrop
•High yield
•Can be grown
organically
•Poor cultural management
followed by growers
•Susceptibility to viruses, leaf
diseases & insect pest
•Lack of information on pre-
and post-harvest
technologies
•Inadequate infrastructure
•Poor and expensive
transport system
•Lack of entrepreneurial skill
of farmers
•Lack of marketing
promotions in other countries
•Lack of quality standards for
fresh fruit
•Lack of marketing strategies
•Increase demand in the
local and international
market
•Preferred in the local
market
•High price
•Appreciation of the
market of high quality
fruits
•Improved human
nutrition
•High economic return
•Virus
diseases &
other pests
•Land use/
conversion
•High
pesticide use
SWOT ANALYSIS FOR ‘LAKATAN’
RGM Feb 4, 2006
STRENGTH WEAKNESS OPPORTUNITY THREAT
Favorable agro-
climatic
conditions
Proximity to
markets in the
region
Availability of
technology,
logistic support,
and manpower
Globally
competitive
product and
superior quality
Perishable
product
Limited direct
market access
Very labor
intensive
Small growers
difficult to police
Land disputes
affecting
productivity and
investments
Priority for water
availability
Truck hauling
Prone to
advocacy issues
raised by NGO‟s
Integrate forward
selling and
distribution
Look for new
markets
Find ways for
product
differentiation to
enhance price and
saleability
Capitalize on
emerging niche
markets
Develop a Filipino
global brand
Occasional risks due to
adverse climatic
disturbances
Spiraling cost of
production and business
costs
Weakening economic
conditions of the country
Unresolved agrarian
reform issues
Competitiveness of Latin
American bananas
Increasing supply and
market price softening
Proliferation of “fly-by-
night” traders who
encourage pole vaulting
Land use issues
Proliferation and illegal
use of unregistered
chemicals
Security issues
SWOT ANALYSIS FOR ‘CAVENDISH’
RGM Feb 4, 2006
STRENGTH WEAKNESS OPPORTUNITY THREAT
•Consumer
specific
•The country is
the sole
producer in
large quantities
•High sugar
content
•Can be grown
organically
•Stress tolerant
•Can be grown
in marginal
areas
•Have
medicinal
•property
•Susceptible to viruses and other pests
•Limited market
•Poor cultural management followed by
farmers
•Lack of information on pre and post-
harvest technologies
•Inadequate infrastructure
•Short post-harvest life
•Finger dropping
•Thin skinned and prone to fruit cracking
•Lack of quality standards for fresh fruit
•Poor and expensive transport system
•Lack of entrepreneurial skill of the
farmer
•Inappropriate marketing system
•CARP implementation
•Lack of marketing strategies
•Improve human
nutrition
•Not enough supply
in the market
•High economic
return
•Viruses
and other
pests
•Land use/
conversion
•High
pesticide
use
SWOT ANALYSIS FOR ‘LATUNDAN’