HOLIDAY CAMPAIGN

Presented by: Lauren, Joel, Sissi, Mari, Amalia & Chloe

OVERVIEW• Background : 1982

“Jolie Madame” = “Powerful Madame”.• Current State of Marketplace :

Leader• Creating content that is relatable to

the aspirational consumer

OBJECTIVES

•Multi-channel marketing strategies •Increase brand awareness & engagement

•Attract new consumers to the brand

OPPORTUNITIES •The gap between the HENRY’s and the ultra affluent is closing

•The launch of “Little Balmain” •The Creative Director: Olivier Rousteing

WHO ARE WE TALKING TO?

• Affluent •#BalmainArmy•Confident, loyal •25-45 y.o : Millennials and more mature generations

•Social Media Crazed

APPROACHNew Years with Balmain!

• Idea of storytelling through social media => Twitter #BALMAINLOVESPARTY

• Balmain rhymes with super-human => “Have the power to make a life better” => UNICEF

TACTICS• Measure the success of

repurposed ads using social media analytics

• Organizing shopping parties at the flagship store

• “See-now, buy-now” Instant shopping experience

SOCIAL MEDIA ENGAGEMENT Instagram Twitter YouTube Facebook

Subscribers 5300000 335000 N/A 657158

Post 3026 2368 37 N/A

Top 10 Engagement Analytics

Instagram Twitter YouTube Facebook

Averages 35064.9 203.5 50306.6 667.3

Rate of Engagement 1% 0.1% N/A 0.1%

Needed Engagement 105194 9971.5 N/A 19351.7

Share of Voice 23%

As of Date 9/21/16

Timestamp 10:55am EST*Goal: Increase engagement across all channels by 2%

CO$T$ WHICH BUDGET ?

HOW TO MAKE IT PROFITABLE?

35,07 USD

MIN $3000

$3000

11690

BALMAINNEW YEARS

VIDEO CAMPAIGN