ballad of the invisible brand
DESCRIPTION
Brands are invisible if their products and services and not getting found, and if they are not not participating in social conversations. In today's competitive world, being heard is a marketing imperative.TRANSCRIPT
![Page 1: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/1.jpg)
Ballad of the Invisible Brand
Feb 23, 2010 - Copyright 2010 - Heardable, Inc. - www.heardable.com
![Page 2: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/2.jpg)
2
when is a wedding gown just a dress?
and not a Vera Wang?
2
![Page 3: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/3.jpg)
3
when is a car just another 4 seater and not a BMW? 3
![Page 4: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/4.jpg)
4
and not an Armani?
when is a suit just a suit
4
![Page 5: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/5.jpg)
5
when is a tractor just a tractor
and not a john deere? 5
![Page 6: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/6.jpg)
6
what makes on invisible brand visible?
what makes an invisible brand
visible?6
![Page 7: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/7.jpg)
Brands start out as ideas on paper
(invisible)
7
![Page 8: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/8.jpg)
thingamajigs are produced
visible, but not sure if we're happy they are8
![Page 9: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/9.jpg)
word of mouth begins
9
limited visibility
![Page 10: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/10.jpg)
10company + product + marketing = increased
visibility
![Page 11: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/11.jpg)
11
![Page 12: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/12.jpg)
12
brands are about people
![Page 13: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/13.jpg)
13
brands who tell the best stories win
![Page 14: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/14.jpg)
even if they sell whatchamacallits
14
[use narratives to communicate your underlying brand philosophy]
![Page 15: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/15.jpg)
15
if you're good, they will listen and tell othersgradually your brand will come into focus
![Page 16: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/16.jpg)
16
advocacy fuels growth
conversations create buzz
brand awareness
![Page 17: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/17.jpg)
17
![Page 18: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/18.jpg)
5 things to keep in mind18
to stay visible & to remain relevant
![Page 19: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/19.jpg)
the customer is me, we, us
19
#1
![Page 20: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/20.jpg)
20
participatenot being engaged is being anti-social
#2
![Page 21: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/21.jpg)
21
trust is a fragile commodity
violate at your own peril
#3
![Page 22: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/22.jpg)
22
the law of reciprosity says
you get what you give
#422
![Page 23: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/23.jpg)
23
getting found and being heard
is a marketing imperative
#5
![Page 24: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/24.jpg)
not heardable =
the invisible brand
2424
![Page 25: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/25.jpg)
2525
![Page 26: Ballad Of The Invisible Brand](https://reader033.vdocuments.us/reader033/viewer/2022061219/54b9ff0b4a795932218b45e6/html5/thumbnails/26.jpg)
26
blog http://heardable.com/blogroll.phpwebsite heardable.com
twitter @heardable
What's your Heardable Score?
Copyright 2010 Heardable, Inc. www.heardable.com