What's your favourite example of a product that differentiates, based on design?

uxmag.com, Nov 2014

What's your favourite example of a product that differentiates, based on design?

uxmag.com, Nov 2014

All answers provided were primarily based on the experience the product produces

CRAFTING

BRILLIANT MOBILE EXPERIENCES IS AN ART OF BALANCING FUNCTIONALITY & BEAUTY

WHILE YOUR DESIGN MIGHT BE BEAUTIFUL, IF IT’S NOT FUNCTIONAL, IT HAS TO GO

DON’T BE A DECORATOR BE A PROBLEM SOLVER

WHAT A GOOD DESIGNER SHOULD DO?

#1 RESEARCH

DISCOVERY UNVEILS THE REAL PROBLEM THAT YOU NEED TO SOLVE

STUDY MOBILE USER CONTEXT

UNDERSTAND BUSINESS GOALS

#2 APPLICATION FLOW

APPLICATION FLOW WIREFRAMES & STORYBOARDS

START WITH A WHITEBOARD; CONTINUE WITH PAPER SKETCHING

APPLICATION FLOW LOW-FIDELITY PROTOTYPE

QUICK TESTING TO VERIFY IDEAS, APP FLOW AND ENSURE USABILITY

APPLICATION FLOW LOW-FIDELITY PROTOTYPE

QUICK TESTING TO VERIFY IDEAS, APP FLOW AND ENSURE USABILITY

APPLICATION FLOW LOW-FIDELITY PROTOTYPE

QUICK TESTING TO VERIFY IDEAS, APP FLOW AND ENSURE USABILITY

NAVIGATION MAKE IMPORTANT THINGS FAST

ENSURE MINIMUM STEPS FOR THE CORE FUNCTIONALITY

#3 INFORMATION ARCHITECTURE

INFORMATION ARCHITECTURE EMPHASISE ON CONTENT HIERARCHY

VISUAL HIERARCHY / CONTENT GROUPING / SPACING / POSITIONING

INFORMATION ARCHITECTURE SIMPLICITY SELLS

PROVIDE JUST ENOUGH FOR COMPREHENSION AND THE ABILITY TO PURSUE AND COMPLETE USER GOALS

ted.com

CONTENT HIERARCHY HOW USERS HOLD MOBILE DEVICES

49% 36% 15%

lukew.com

LARGER SCREENS NEED SPECIAL CARE

HARD TO REACH ONE-HANDED OR WITH THUMB

COMFORTABLE TO REACH

lukew.com

#4 DELIGHT

BEAUTY & CREATIVITY MAKE IT SEDUCTIVE, MEMORABLE

Workspace of Jeremy Goldberg - UX Designer @Google

THE FIRST IMPRESSION WALKTHROUGHS

Trunk Club Inbox Foursquare Airbnb

THE FIRST IMPRESSION ONBOARDING

FULL OF CREATIVITY

Citymapper Application

MOBILE PATTERNS LISTS

Yahoo News Digest Snapguide Gogobot Peek Calendar

MOBILE PATTERNS CONTENT/VENUE DETAILS

Airbnb Foursquare TripAgent

GUIDE THE USER

MOBILE PATTERNS EMPTY DATA

RunKeeper Circa News Potluck iMovie

SYNC WITH DEVELOPERS MAKE SURE THAT YOUR VISUAL APPROACH IS FEASIBLE

ACCOMPLISHING GOALS +

FEELING GREAT

IS THE OUTCOME YOU WANT USERS TO EXPERIENCE SO THAT THEY FALL IN LOVE WITH YOUR APP!

SIMPLIFIED MOBILE UX LED TO INCREASED USER ENGAGEMENT & CONVERSION

BOOST APP ADOPTION

73% INCREASE IN CAMERA USEAndroid Devs Blog, Nov 2014

INVEST IN GREAT UX KEY PILLAR FOR LONG TERM SUCCESS