balanced teams : how conflicting perspectives hatch creative solutions
DESCRIPTION
With the ever increasing complexity involved in today’s technology, designers and developers are having to become more and more specialized. The greatest potential for innovation lies at the intersection between disciplines. Traditional brainstorming, used for decades and based on rapid idea generation free from critique, no longer is well suited to tackle the big sticky questions when everyone in the room is approaching the problem from the same knowledge base. Balanced teams of representatives from multiple disciplines focused on collaboration and continuous delivery have a greater chance of solving problems than siloed specialists. This talk will dive into strategies both new and old drawn from a variety of domains that can be used to facilitate creative group thinking and drive innovation. These techniques are drawn from and inspired by companies large and small, the arts, design firms and case studies from my work at Carbon Five. They will show how conflicting viewsTRANSCRIPT
![Page 1: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/1.jpg)
Balanced TeamsHow Conflicting Perspectives Hatch Creative Solutions
chemphill [email protected]
Courtney Hemphill
![Page 3: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/3.jpg)
Industrial Revolution
Digital Revolution
![Page 4: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/4.jpg)
Efficiency at Scale
Knowledge at Scale
![Page 5: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/5.jpg)
The Service Revolution
![Page 6: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/6.jpg)
Internet of EverythingHomes, Cars, Cameras, Hospitals,Watches....
![Page 7: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/7.jpg)
Apple
“Our method was to develop integrated products, and that meant our process had to be integrated and collaborative”
- Steve Jobs- Steve Jobs
![Page 8: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/8.jpg)
Multidisciplinary Collaboration
![Page 9: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/9.jpg)
![Page 10: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/10.jpg)
Networks
“Nobody creates a Broadway musical by themselves”- Brian Uzzi
![Page 11: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/11.jpg)
•Varied skills (veterans)
•Expanded product team (newcomers)
•User testing (reach out to your small world)
Networks
![Page 12: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/12.jpg)
Proximity
“The cross-pollination of ideas is really the valuable part of co-working”
- Jacob Sayles of Office Nomads
![Page 13: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/13.jpg)
“...10 times the righteous nerdly swagger of any other building on
campus...”
Photo MIT / webmuseum.mit.edu
![Page 14: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/14.jpg)
Pixar
Photo courtesy marcfalken | CC BY
![Page 15: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/15.jpg)
•Co-located Teams
•Visual Radiators
•Full Team Reflections
Proximity
![Page 16: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/16.jpg)
Empathy
“The broader one’s understanding of the human experience, the better design we will have.”
- Steve Jobs
![Page 17: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/17.jpg)
![Page 18: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/18.jpg)
Shopcraft as Soulcraft
“Always try to hire people who yearn to be master craftspeople...”
- Jason Fried, 37 Signals
![Page 19: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/19.jpg)
•Everyone’s a manager
•What if?
•Hypothesis Based Sprints
•Frequent Feedback Loops
Empathy
![Page 20: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/20.jpg)
Practice
![Page 21: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/21.jpg)
Project ManagementResearch Strategy Design Build SupportRelease
Discovery
Handoff
Design Engineering
Handoff
Waterfall
Handoff
![Page 22: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/22.jpg)
Project ManagementResearch Strategy Design Build SupportRelease
Discovery Design Engineering
Handoff Handoff
Waterfall
Known ProblemKnown Solution
Large Team
![Page 23: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/23.jpg)
Handoff
Project ManagementResearch Strategy Design Build SupportRelease
Discovery Design Engineering
Handoff Handoff
Agile XP
![Page 24: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/24.jpg)
Project ManagementResearch Strategy Design Build SupportRelease
Discovery Design Engineering
Handoff Handoff
Agile XP
Known ProblemUnknown SolutionMid-sized Team
![Page 25: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/25.jpg)
Product Team
Learn Build Measure
Lean Startup
![Page 26: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/26.jpg)
Product Team
Learn Build Measure
Lean Startup
Unknown ProblemUnknown SolutionProduct Team (3)
![Page 27: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/27.jpg)
Design
Development
Feat
ure
Dev
elop
men
t
Time
Product Owner} Product Team Skills
1 week 2 weeks 3 weeks
![Page 28: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/28.jpg)
Design
Development
Feat
ure
Dev
elop
men
t
Time
Product Owner} Product Team
1 week 2 weeks 3 weeks
![Page 29: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/29.jpg)
Design
Development
Feat
ure
Dev
elop
men
tProduct Owner} Product Team
Iteration 0
Discovery & Planning
Mon Tues Wed Thurs Fri
Reflect & Define Specify Build Build & Prep Test
![Page 30: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/30.jpg)
Techniques•Provisional Personas
•Experience Mapping
•Sprint Experiment Planning
•Bang vs Buck 2x2 Matrix
•BDD Story Writing
•Hybrid Prototyping
•Living Style Guides
•User Testing
![Page 31: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/31.jpg)
Process Evolution
![Page 32: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/32.jpg)
Check out...
![Page 33: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/33.jpg)
![Page 34: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/34.jpg)
![Page 35: Balanced Teams : How conflicting perspectives hatch creative solutions](https://reader034.vdocuments.us/reader034/viewer/2022051613/54c77d264a7959681b8b457b/html5/thumbnails/35.jpg)
1. Brian Uzzi, The Myth of the Brainstorm(http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer?currentPage=all)
2. HBR “Want collaboration? Accept & actively manage conflict.”http://hbr.org/2005/03/want-collaboration-accept-and-actively-manage-conflict/ar/5
3. “How creativity works. What Broadway musicals really teach us about collaboration.”(http://www.slate.com/articles/life/do_the_math/2012/03/how_creativity_works_what_broadway_musicals_really_teach_us_about_collaboration_.html)